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市场调查报告书
商品编码
1713258
欧洲马桶座圈市场规模及预测(2021 - 2031 年)、区域份额、趋势及成长机会分析报告涵盖范围:按产品类型、材料类型、配销通路和国家/地区Europe Toilet Seat Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Material Type, Distribution Channel, and Country |
欧洲马桶座市场规模预计将从 2024 年的 20.8 亿美元增至 2031 年的 30.8 亿美元。预计 2025-2031 年期间该市场的复合年增长率将达到 5.8%。
随着越来越多的人投资升级现有房屋或建造新房,住宅领域对现代美观的浴室设备(包括马桶座圈)的需求庞大。房主和房地产开发商热衷于打造时尚且实用的浴室。精心设计的浴室可以显着提升房屋的整体吸引力和价值。因此,随着城市化进程加快和可支配收入增加,消费者在房屋装修和建筑活动上的支出不断增加。根据国家统计局 (ONS) 的数据,2023 年新建筑工程价值增加了 61.5 亿美元,这可以归因于私营和公共部门的成长。私人商业、私人基础设施和公共其他类型的新工程是这一增长的主要贡献者,分别占新建筑工程总价值的 13.1%、18.3% 和 18.1%,如下图所示。
房主和房地产开发商优先考虑浴室升级以增强功能和美观度,并认识到精心设计的空间在提高房产价值方面的作用。因此,具有人体工学设计、耐用性和先进功能的高品质马桶座圈正在成为当代家居装修专案的重要组成部分。宽敞豪华浴室的日益普及进一步刺激了对高端马桶座圈的需求,包括具有加热表面、坐浴盆功能和软关闭机制的马桶座圈。随着装修和建筑活动的持续激增,製造商正在做出回应,为消费者提供多种马桶座圈选择,以满足他们不断变化的喜好。人们对永续性、舒适性和智慧家庭整合的日益关注预计将在未来几年使整个欧洲的马桶座市场受益。
根据产品类型,欧洲马桶座市场分为传统型和智慧型。传统马桶座圈在 2024 年占据了相当大的市场。欧洲马桶座圈市场的传统马桶座圈部分受益于这些产品的简单性、可负担性和广泛的消费者吸引力。这些座椅通常由塑胶、木材或热固性塑胶等材料製成,仅提供基本功能,而没有先进的技术特性。它们具有各种形状、尺寸和设计,适合标准厕所,是商业、住宅和公共厕所的实用选择。持续进行的建造、翻新和更换活动(用于破旧的座椅)推动了市场的发展。虽然智慧马桶座圈越来越受欢迎,但传统马桶座圈因其成本效益、易于安装和维护要求低而占据了相当大的份额。此外,抗菌涂层、提高耐用性和环保材料正在成为传统马桶座圈的重要趋势,以满足消费者对卫生和永续性不断变化的偏好。
依配销通路,市场细分为超市及大卖场、专卖店、卫浴店、网路零售等。预计线上零售领域将在欧洲马桶座市场实现最高的复合年增长率。由于远端购物的便利性、品牌的丰富性以及线上卖家提供的免费送货上门服务,电子商务平台越来越受到消费者的青睐。消费者还可以享受轻鬆的价格比较、客户评论、送货上门以及频繁的折扣或促销等服务。此外,线上平台提供的产品描述、用户评论和评级有助于消费者选择正确的产品。许多品牌的马桶座圈都可以透过线上零售管道以实惠的价格购买,这进一步提升了顾客的购物体验。电子商务平台整合了多种支付方式和便利的退换货政策,增强了其对消费者的吸引力。
SCHUTTE Group GmbH、Villeroy & Boch Group、Hansgrohe SE、Duravit AG、Hamberger Sanitary GmbH、TOTO Ltd、Roca Sanitario SAU、COMPLEMENTOS SANITARIOS SA、Devon&Devon SpA 和 MKW 是欧洲马桶座市场的主要参与者。
欧洲马桶座圈市场的整体规模是透过一手资料和二手资料得出的。为了开始研究过程,我们利用内部和外部资源进行了详细的次要研究,以获取与市场相关的定性和定量资讯。此外,我们也对产业参与者进行了多次初步访谈,以验证资料并对主题获得更多分析见解。此流程的参与者包括VP等产业专家;业务发展经理;市场情报经理;全国销售经理;以及外部顾问,包括估价专家、研究分析师和关键意见领袖,专门研究欧洲马桶座市场。
The Europe toilet seat market size is projected to reach US$ 3.08 billion by 2031 from US$ 2.08 billion in 2024. The market is expected to register a CAGR of 5.8% during 2025-2031.
As more people invest in upgrading their existing homes or constructing new homes, the residential segment creates a significant demand for modern and aesthetic bathroom fixtures, including toilet seats. Homeowners and property developers are keen on creating stylish and functional bathrooms. Well-designed bathrooms can significantly enhance the overall appeal and value of homes. Thus, with growing urbanization and rising disposable income, consumers are increasingly spending on home renovation and construction activities. According to the Office for National Statistics (ONS), the value of new construction work rose by US$ 6.15 billion in 2023, which can be ascribed to growth in both private and public sectors. The private commercial, private infrastructure, and public other types of new work were the main contributors to this growth, increasing by 13.1%, 18.3%, and 18.1%, respectively, to the total value of new construction work, as shown in the image below.
Homeowners and property developers are prioritizing bathroom upgrades to enhance functionality and aesthetics, recognizing the role of well-designed spaces in improving property value. As a result, high-quality toilet seats with ergonomic design, durability, and advanced features are becoming essential components of contemporary home improvement projects. The growing trend of spacious and luxurious bathrooms further fuels demand for premium toilet seats, including those with heated surfaces, bidet functions, and soft-close mechanisms. As renovation and construction activities continue to surge, manufacturers are responding by making a diverse range of toilet seat options available for consumers to cater to their evolved preferences. The growing focus on sustainability, comfort, and smart home integration is expected to benefit the toilet seat market across Europe in the coming years.
Based on product type, the Europe toilet seat market is bifurcated into conventional and smart. The conventional segment holds a significant market share in 2024. The conventional toilet seats segment of the Europe toilet seat market benefits from the simplicity, affordability, and broad consumer appeal of these products. These seats are typically made from materials such as plastics, wood, or thermoset that offer basic functionality without advanced technological features. They are available in various shapes, sizes, and designs to fit standard toilets, making them a practical choice for commercial, residential, and public restrooms. The market is fueled by ongoing construction, and renovation, and replacement activities (for worn-out seats). While smart toilet seats are gaining popularity, conventional seats hold a significant share due to their cost-effectiveness, ease of installation, and minimal maintenance requirements. Moreover, antimicrobial coatings, improved durability, and eco-friendly materials are emerging as significant trends associated with conventional toilet seats, catering to evolving consumer preferences for hygiene and sustainability.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, sanitary ware stores, online retail, and others. The online retail segment is expected to register the highest CAGR in the Europe toilet seat market. E-commerce platforms are increasingly preferred by consumers owing to the convenience of remote shopping, availability of an array of brands, and free home delivery services offered by online sellers. Consumers also benefit from easy price comparisons, customer reviews, doorstep delivery, and frequent discounts or promotions. Additionally, product descriptions, user reviews, and ratings provided on online platforms help consumers choose the right product. Many brands of toilet seats are available across online retail channels at affordable prices, which further enhances the customer shopping experience. E-commerce platforms integrate multiple payment options and easy return/exchange policies, which enhances their appeal among consumers.
SCHUTTE Group GmbH, Villeroy & Boch Group, Hansgrohe SE, Duravit AG, Hamberger Sanitary GmbH, TOTO Ltd, Roca Sanitario S.A.U., COMPLEMENTOS SANITARIOS SA, Devon&Devon S.p.A, and MKW are among the key players operating in the Europe toilet seat market.
The overall Europe toilet seat market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the Europe toilet seat market.