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市场调查报告书
商品编码
1843383
2021-2031 年亚太地区止咳糖市场报告(范围、细分、动态和竞争分析)Asia Pacific Cough Drops Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
亚太地区止咳药市场预计将大幅成长,到 2031 年将达到约 12.6896 亿美元,高于 2023 年的 7.5874 亿美元,预计在此期间的年复合成长率(CAGR) 为 6.6%。
执行摘要和市场分析
受文化偏好、环境因素和消费者行为变化的影响,亚太地区的止咳糖浆市场正在稳步成长。季节性疾病和对空气品质的担忧是需求的主要驱动力,尤其是在中国、印度和日本等国家。消费者明显转向草药,生姜和蜂蜜等成分越来越受欢迎,这反映出人们对天然健康解决方案的普遍追求。本土製造商透过迎合当地口味,有效地与全球品牌竞争。电子商务的兴起也提高了产品的可及性,而新冠疫情后人们对呼吸系统健康的关注度不断提高,也提升了人们对增强免疫力的润喉糖的兴趣。随着健康意识的不断提高,预计市场将保持成长动能。
市场区隔分析
亚太地区止咳药市场可依产品类型、应用及配销通路细分:
市场展望
使用自製草药治疗咳嗽和喉咙痛的历史悠久,如今人们对这些自然疗法重新燃起了兴趣。如今,许多消费者选择以百里香或甘草根等成分混合的草药止咳糖来取代传统药物。消费者健康意识的增强,推动了对天然和有机成分止咳糖的需求。随着人们越来越意识到药物中合成成分的潜在副作用,人们越来越倾向于使用含有草药萃取物和有机香料的天然疗法。蜂蜜、生姜和尤加利树等成分因其舒缓喉咙的功效而越来越受欢迎。
为了顺应这一趋势,製造商正在投资开发采用草药萃取物和有机香料的止咳糖。例如,2023年9月,利口乐推出了一系列以瑞士草药为特色的新型止咳糖,吸引了那些偏好传统草药疗法的消费者。这种向天然成分的转变并不局限于已开发市场;新兴经济体对草药和天然产品的需求也正在激增。像印度的达伯尔(Dabur)这样的公司正专注于阿育吠陀配方,以满足当地消费者对草药解决方案的偏好。此外,2022年5月,维克斯(Vicks)在印度推出了图尔西(Tulsi)止咳糖,强调了传统疗法的便利性,因为图尔西以其治疗咳嗽和咽喉痛的健康益处而闻名。
随着消费者环保意识的增强,在采购和包装方面采用永续做法的製造商能够在市场中脱颖而出。使用环保材料并推广天然成分的永续采购,可以提升环保消费者对品牌的忠诚度。对天然成分和永续包装的日益关注,预计将在不久的将来为止咳糖市场创造巨大的成长机会。
国家洞察
亚太地区止咳糖浆市场主要包括中国、日本、印度、澳洲、韩国等国。 2023 年,中国占最大市场份额。根据欧洲呼吸学会 2022 年的一篇文章,慢性咳嗽影响 3.6% 的中国成年人,老年族群的盛行率更高。受生活方式改变和草药、无糖等多样化产品供应的推动,中国城市地区的止咳糖浆普及率明显更高。随着消费者追求便利性和多样性,电子商务的兴起也促进了销售成长。中国政府对健康的重视以及可支配收入的增加等因素进一步支持了中国市场的成长。製造商越来越多地将天然成分融入其产品中,并利用创新包装来增强吸引力。
公司简介
亚太地区止咳糖浆市场的主要参与者包括 Bliss GVS Pharma Ltd、Cipla Ltd、Gepach International、葛兰素史克公司 (GSK Plc)、亿滋国际 (Mondelez International Inc)、利洁时集团 (Reckitt Benckiser Group Plc)、利口乐 (Ricola)、赛诺菲公司 (Sanofiton &Procton & Covilton & Covton & Covton Ross)。这些公司正在采用各种策略,包括扩张、产品创新和併购,以提供创新产品并提高市场份额。
The Asia Pacific cough drops market is projected to grow significantly, reaching approximately US$ 1,268.96 million by 2031, up from US$ 758.74 million in 2023, with an estimated compound annual growth rate (CAGR) of 6.6% during this period.
Executive Summary and Market Analysis
The cough drops market in the Asia Pacific region is experiencing steady growth, influenced by cultural preferences, environmental factors, and evolving consumer behaviors. Seasonal illnesses and concerns about air quality are key drivers of demand, particularly in countries like China, India, and Japan. There is a noticeable consumer shift towards herbal remedies, with ingredients such as ginger and honey gaining popularity, reflecting a broader trend towards natural wellness solutions. Local manufacturers are effectively competing with global brands by catering to regional tastes. The rise of e-commerce has also enhanced product accessibility, while the increased focus on respiratory health following the COVID-19 pandemic has heightened interest in lozenges that support immunity. As health awareness continues to rise, the market is expected to maintain its growth trajectory.
Market Segmentation Analysis
The Asia Pacific cough drops market can be segmented by product type, application, and distribution channel:
Market Outlook
The use of homemade herbal remedies for coughs and sore throats has a long history, and there is a renewed interest in these natural healing practices. Many consumers are now opting for herbal cough drops that feature blends like thyme or licorice root as alternatives to conventional medications. Increased consumer awareness regarding health and wellness is driving demand for cough drops made with natural and organic ingredients. As people become more conscious of the potential side effects of synthetic components in medications, there is a growing preference for natural remedies that incorporate herbal extracts and organic flavors. Ingredients such as honey, ginger, and eucalyptus are gaining traction due to their soothing properties for the throat.
In response to this trend, manufacturers are investing in the development of cough drops that utilize herbal extracts and organic flavors. For instance, in September 2023, Ricola launched a new line of cough drops featuring Swiss herbs, appealing to consumers who favor traditional herbal remedies. This shift towards natural ingredients is not limited to developed markets; emerging economies are also witnessing a surge in demand for herbal and natural products. Companies like Dabur in India are focusing on Ayurvedic formulations to cater to local preferences for herbal solutions. Additionally, in May 2022, Vicks introduced Tulsi cough drops in India, highlighting the convenience of traditional remedies, as Tulsi is known for its health benefits in treating coughs and sore throats.
As consumers become more environmentally conscious, manufacturers that adopt sustainable practices in sourcing and packaging can differentiate themselves in the market. Utilizing eco-friendly materials and promoting the sustainable sourcing of natural ingredients can enhance brand loyalty among environmentally aware consumers. The increasing focus on natural ingredients and sustainable packaging is expected to create significant growth opportunities for the cough drops market in the near future.
Country Insights
The Asia Pacific cough drops market includes key countries such as China, Japan, India, Australia, South Korea, and others. China held the largest market share in 2023. According to a 2022 article from the European Respiratory Society, chronic cough affects 3.6% of Chinese adults, with higher prevalence in older age groups. Urban areas in China show a notably higher penetration of cough drops, driven by changing lifestyles and the availability of diverse products, including herbal and sugar-free options. The rise of e-commerce has also contributed to increased sales as consumers seek convenience and variety. Factors such as the Chinese government's focus on health and wellness and rising disposable incomes further support market growth in the country. Manufacturers are increasingly integrating natural ingredients into their products and utilizing innovative packaging to enhance appeal.
Company Profiles
Key players in the Asia Pacific cough drops market include Bliss GVS Pharma Ltd, Cipla Ltd, Gepach International, GSK Plc, Mondelez International Inc, Reckitt Benckiser Group Plc, Ricola, Sanofi SA, The Procter & Gamble Co, and Thornton & Ross. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to deliver innovative products and increase their market share.