智慧游泳镜市场 - 2019-2028 年全球产业潜力、趋势、机会与预测，按地区、竞争细分

全球智慧泳镜市场在预测期内有成长潜力。该市场的推动因素包括技术进步、扩增实境增强产品支出的增加以及游泳者数量的增加以及全球游泳池数量的增加。例如，泳池和热水浴缸联盟估计美国有 1,070 万个游泳池。住宅泳池1040万个，公共泳池30.9万个。总体而言，全国大约每 31 名公民拥有一个泳池。每年有 9,100 万 16 岁以上的美国人在海洋、湖泊和河流中游泳，占总人口的近 31%。

创新功能有助于扩大市场

由于智慧泳镜的需求不断增长，各公司纷纷在智慧泳镜方面提出创新技术，以扩大其消费群。例如，Form 于 2022 年推出的最新功能 Workout Builder 使用户能够根据自己的特定需求自订锻炼和计画。使用 Workout Builder 可以完全客製化锻炼方案。客户可以轻鬆输入他们的锻炼讯息，并使用距离、划水次数、努力、练习和设备等子组来微调计划。客户还可以使用 Workout Builder 修改由教练创建且目前包含在应用程式中的 1,000 多个计划。

高订阅成本可能会阻碍市场成长

市场的主要挑战之一可能是高昂的订阅成本。许多公司在消费者使用与护目镜连接的应用程式一段时间后向其收取费用。例如，Form 的订阅费用为 228 美元，订阅期为一整年，用户可以访问其指导锻炼、训练计划、视频教程、游泳应用程序和 FORM 游泳社区，该社区允许用户与其他游泳运动员在线交流。他们还为客户提供每月 15 美元註册的选择，并且至少承诺六个月。由于基本费用相当高，可能会阻碍市场成长。

技术进步促进市场成长

推动市场扩张的关键因素是新产品发布的增加和技术发展，从而改善产品供应。例如，广力宣布将于2022年推出Holoswim 2——AR智慧游泳镜。Holoswim是一款专为智慧游泳而设计的AR增强型泳镜，适合各种技能等级的泳镜。 Holoswim 2 内建的智慧感测器和先进的演算法可以精确检测所有泳姿类型的即时指标，并在护目镜上显示即时数据，无论消费者是为了健身、设定目标还是只是简单地计算圈数。由于 AR 数据以清晰、简单的方式显示在透明 OLED 全像显示器上，用户可以在游泳时观察自己的进度。 Holoswim 2 追踪、显示和记录的参数包括时间、距离、配速、燃烧的卡路里、心率等。游泳后，护目镜的数据会同步到 Holoswim 应用程式进行审查和分析，包括 SWOLF（衡量游泳效率的分数）和每 100m 的配速，以提高表现并与朋友分享。

可用的定制

根据给定的市场数据，TechSci Research 可根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

• 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：产品概述

第 2 章：研究方法

第 3 章：执行摘要

第四章：智慧泳镜产业企业

第 5 章：全球智慧泳镜市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按区域市占率分析

第 6 章：市场动态

• 智慧泳镜产业驱动力
• 智慧泳镜产业面临的挑战

第 7 章：市场趋势与发展

第8章：智慧泳镜产业技术发展

第 9 章：涉及的公司

• 公司简介（含 SWOT）
  • 形式运动公司
  • 菲尼斯公司
  • 广利科技.

第 10 章：智慧泳镜产业的未来 - 定性见解

第 11 章：智慧泳镜的价​​格

第 12 章：关于我们与免责声明

global smart swim goggles market has the potential to grow in the forecast period. The market can be driven by technological advancement, increasing spendings in AR augmented products, and increasing number of swimmers along with the growing number of swimming pools across the globe. For instance, The Pool & Hot Tub Alliance estimates that there are 10.7 million swimming pools in the United States. There are 10.4 million residential pools and 309,000 public ones. In total, there is roughly one pool for every 31 citizens of the nation. And every year, 91 million Americans over the age of 16 swim in oceans, lakes, and rivers, making up nearly 31% of the population.

Smart swim goggles resemble conventional swim goggles, but they have a number of advanced functions and sensors hidden within. Swimming data like lap count, number of strokes, pace, and total swim time can be tracked and shown. This enables the user to instantly modify and enhance swimming.

Technology for smart swim goggles with a display is relatively new. They can monitor the swimmer's progress while they swim, showing them their statistics and all the information, they require right in front of them. With this information readily available, one can keep an eye on the numbers and make immediate adjustments to their training.

The average cost for a pair of smart swimming goggles with a timer, heads-up display, and access to an app is between USD200 and USD300. But with one of the top brands, customers must pay monthly or yearly subscription fees in order to access all of their products. For example, the Finis smart swim goggle kits, which come with the goggles and access to the app, cost USD199.

Innovative Features are Helping to Expand the Market

Since the demand for smart swim goggles is rising, companies are coming up with innovative technologies in smart swim goggles to expand their consumer base. For instance, Workout Builder, Form's newest feature launched in 2022, enables users to tailor their workouts and program to their specific needs. Complete customization of the workout regimen is possible with Workout Builder. Customers may easily enter their workout information and fine-tune the program using subgroups like distance, stroke, effort level, drills, and equipment. Customers can also modify more than 1,000 programs created by coaches and currently included in the app by using Workout Builder.

High Subscription Cost May Hinder the Market Growth

One of the major challenges in the market could be high subscription cost. Many companies charge a fee from the consumers after a period of time to use the application that is connected to the goggles. For instance, Form charges USD228 for a subscription that lasts a full year and gives users access to their guided workouts, training schedules, video tutorials, swimming app, and FORM swim community, which allows users to communicate with other swimmers online. They also give customers the choice of signing up on a monthly basis for USD15 with a minimum commitment of six months. Since the basic fee is quite high it may act as a hinderance to the market growth.

Technological Advancements to Boost the Market Growth

The key component driving the market expansion is the rise in new product launches and technological developments that result in improved product offerings. For instance, GUANGLI, announced the release of Holoswim 2 - AR Smart Swim Goggles in 2022. Holoswim is an AR-enhanced goggle for swimmers of all skill levels that is designed for smart swimming. Holoswim 2's built-in smart sensors and advanced algorithms precisely detect the live metrics of all stroke types and display real-time data on the goggles whether the consumer is swimming for fitness, setting goals, or simply counting laps. Users can observe their progress while they swim due to the clear and uncomplicated way that the AR data is shown on the transparent OLED holographic display. The parameters that Holoswim 2 tracks, shows, and records include time, distance, pace, calories burned, heart rate, and more. Following a swim, data from the goggle's syncs to the Holoswim App for review and analysis, including SWOLF (a score that measures the swimming efficiency) and pace per 100m, in order to enhance performance and share with friends.

Market Segmentation

The Smart Swim Goggles market is segmented based on region, and competitional landscape. Based on regional market segmentation, the market is divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Form Athletica Inc., Finis, Inc., and Guangli Tech. are among the major market players in the global smart swim goggles market.

Report Scope:

In this report, the Global Smart Swim Goggles market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Swim Goggles Market, By Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Swim Goggles market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Companies in Smart Swim Goggles Industry

5. Global Smart Swim Goggles Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Regional Market Share Analysis
    • 5.2.1.1. North America Market Share Analysis
    • 5.2.1.2. South America Market Share Analysis
    • 5.2.1.3. Middle East & Africa Market Share Analysis
    • 5.2.1.4. Europe Market Share Analysis
    • 5.2.1.5. Asia -Pacific Market Share Analysis

6. Market Dynamics

• 6.1. Drivers in Smart Swim Goggles Industry
• 6.2. Challenges in Smart Swim Goggles Industry

7. Market Trends and Developments

8. Technological Developments in Smart Swim Goggles Industry

9. Companies Involved

• 9.1. Company Profiles (Including SWOT)
  • 9.1.1. Form Athletica Inc.
  • 9.1.2. Finis, Inc.
  • 9.1.3. Guangli Tech.

10. Future of Smart Swim Goggles Industry - Qualitative Insights

11. Prices of Smart Swim Goggles

12. About Us and Disclaimer