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润喉糖市场-全球产业规模、份额、趋势、机会和预测,2018-2028F 按类型、喉咙问题、口味(薄荷醇、蜂蜜和生姜、橙子、柠檬等)、地区、竞争细分Throat Lozenges Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Throat Problem, By Flavor (Menthol, Honey & Ginger, Orange, Lemon, Others), By Region, Competition |
2022 年全球润喉糖市场估值为 57 亿美元,预计在预测期内将实现强劲增长,到 2028 年复合年增长率为 5.1%。该市场受到促进其增长和持续需求的综合因素的推动。润喉糖,也称为止咳药水或止咳糖,是一种药片,旨在舒缓喉咙,缓解咳嗽、喉咙痛和其他呼吸道不适。润喉糖市场的成长可归因于喉咙相关疾病盛行率的上升、自我药疗意识的增强以及对天然和有机替代品的需求不断增长等因素。尤其是亚太地区,由于儿科和老年人口的增加,该地区出现了显着的增长。
然而,润喉糖市场也面临挑战。製造商之间的激烈竞争是一个关键挑战,各公司努力透过配方、口味和包装的创新来实现产品差异化并吸引消费者。监管合规性是另一个挑战,因为製造商必须遵守有关成分和产品声明的严格规定。需求的季节性给生产计划和库存管理带来了挑战。消费者对价格的敏感度也增加了製造商在不影响品质的情况下提供有竞争力的价格的压力。此外,对于润喉糖公司来说,在拥挤的市场中建立品牌认知度和消费者忠诚度可能具有挑战性。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 50.2亿美元 |
2028 年市场规模 | 67.5亿美元 |
2023-2028 年复合年增长率 | 4.86% |
成长最快的细分市场 | 蜂蜜和生姜 |
最大的市场 | 北美洲 |
呼吸道疾病盛行率上升:咳嗽、感冒、流感和过敏等呼吸道疾病盛行率不断上升,是润喉糖市场的主要驱动力之一。随着呼吸系统问题继续影响全球大量人口,作为非处方药的润喉糖的需求预计将会增长。润喉糖透过滋润和麻痹喉咙、减少刺激和咳嗽来暂时缓解疼痛。
消费者越来越关注自己的健康,并寻求天然和草药替代品来管理自己的健康状况。由蜂蜜、薄荷醇、尤加利、生姜和草药萃取物等天然成分製成的润喉糖越来越受欢迎。这些天然成分具有舒缓的特性,与含有人工添加剂或过量糖的含片相比,被认为是更安全的选择。
随着网路资讯的普及和健康意识的不断增强,消费者越来越意识到自我照护实践以及使用润喉糖治疗喉咙相关疾病的好处。此外,医疗保健专业人士经常推荐润喉糖作为治疗方案的一部分,进一步提高消费者的意识和采用。
许多地区可支配收入的增加导致医疗保健产品和药物的支出增加。由于个人的购买力更强,他们愿意投资润喉糖作为控制喉咙不适的便利解决方案。这一因素在可支配收入稳定成长的新兴经济体中尤其重要。
透过各种分销管道提供润喉糖在推动市场成长方面发挥着至关重要的作用。润喉糖在药局、药局、超市、便利商店、网路平台都可以找到。透过这些管道购买润喉糖的可及性和便利性有助于其广泛使用和市场扩张。
製造商透过推出新口味、包装形式和润喉糖配方不断创新其产品。这种不断的创新有助于吸引追求多样性和喜欢独特口味体验的消费者。樱桃、蜂蜜柠檬、薄荷和柑橘等口味是消费者的热门选择,製造商可以满足不同的喜好。
製药公司和润喉糖製造商正在投资行销和促销活动,以提高知名度并推广其产品。广告活动、名人代言和社群媒体参与有助于吸引更广泛的受众并建立品牌忠诚度。这些行销工作极大地影响了消费者的认知和购买决策。
润喉糖市场竞争非常激烈,许多老牌企业和新进者都在争夺市场份额。这种高水准的竞争给製造商带来了压力,要求他们的产品脱颖而出并在市场上脱颖而出。公司需要投资研发,创造创新的配方、口味和包装来吸引消费者。
润喉糖市场受到严格的法规和标准的约束,特别是在所用成分和製造商的声明方面。美国食品药物管理局 (FDA) 和欧洲药品管理局 (EMA) 等监管机构负责管理润喉糖的安全性和功效。製造商必须遵守这些法规,以确保产品品质和消费者安全。
随着消费者健康意识的增强,他们越来越多地寻求传统润喉糖的天然有机替代品。消费者偏好的这种转变给製造商带来了挑战,製造商需要开发天然有机润喉糖并清楚地传达这些产品的好处,以适应不断变化的消费者需求。
某些润喉糖可能会对某些人产生副作用或过敏反应。薄荷醇、尤加利和人造甜味剂等成分可能引发过敏或对敏感个体产生不利影响。为了应对这项挑战,製造商需要进行彻底的研究和测试,以确保其产品的安全性和有效性。
对润喉糖的需求通常是季节性的,需求高峰出现在感冒和流感病例更为普遍的冬季。需求的季节性特征给製造商的生产规划、库存管理和全年保持稳定的收入流带来了挑战。
促进润喉糖市场成长的关键驱动因素之一是儿科和老年人口的成长。儿童和老年人更容易患咽喉感染和呼吸道疾病,因此咽喉含片成为治疗的重要组成部分。此外,随着自我药疗意识的不断增强以及针对儿童的各种口味润喉糖的出现,对这些产品的需求正在上升。
技术进步和产品创新也推动了全球润喉糖市场的成长。製造商正专注于开发具有附加功效的含片,例如缓释配方、增强免疫力的成分和迎合特定消费者偏好的口味。这些进步旨在提高润喉糖的功效和消费者体验,从而增加其需求。
包括过敏、感冒和流感在内的呼吸道疾病的盛行率不断上升,是推动润喉糖需求的另一个重要因素。喉糖可以暂时缓解喉咙痛、咳嗽和刺激等症状,使其成为寻求快速缓解的人的热门选择。随着全球空气污染的持续加剧、气候条件的变化以及呼吸道疾病的增加,对润喉糖的需求预计将稳定成长。
全球润喉糖市场正在成长,其中硬糖含片发挥重要作用。喉糖广泛用于缓解喉咙痛、咳嗽和其他呼吸道症状。该市场是由对具有成本效益的药物的需求以及主要参与者对製造此类产品的关注所驱动的。随着人们寻求治疗喉咙相关不适的药物,COVID-19 大流行也促进了润喉糖市场的成长。润喉糖有多种类型和成分可供选择,可满足不同消费者的喜好。随着润喉糖的需求持续上升,预计未来市场将出现重大发展和创新。
薄荷味含片在推动全球润喉糖市场的成长方面发挥着重要作用。薄荷醇以其清凉和舒缓的特性而闻名。含有薄荷醇的润喉糖具有清爽的感觉,有助于缓解喉咙痛、咳嗽和刺激。薄荷醇风味增强了含片的功效,使其成为消费者的热门选择。薄荷醇以其清凉和舒缓的特性而闻名。含有薄荷醇的润喉糖具有清爽的感觉,有助于缓解喉咙痛、咳嗽和刺激。薄荷醇风味增强了含片的功效,使其成为消费者的热门选择。
全球润喉糖市场受到多种因素的推动,其中北美地区发挥了重要作用。北美地区,包括美国和加拿大等国家,在润喉糖产业中占有相当大的市场份额。北美润喉糖市场成长的驱动力之一是咳嗽、感冒和过敏等呼吸道疾病的高盛行率。这些病症影响了很大一部分人口,导致对润喉糖作为非处方药的持续需求。消费者对自我照护实践和润喉糖益处的认识进一步促进了该地区的市场成长。此外,在北美,人们对润喉糖中天然和草药成分的偏好越来越受欢迎。消费者越来越关注自己的健康,并寻求由蜂蜜、薄荷醇、尤加利和草药萃取物等天然成分製成的产品。用这些成分製成的润喉糖具有舒缓作用,被认为是含有人工添加剂或过量糖的润喉糖的更安全的替代品。
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全球喉咙含片市场报告根据给定的市场资料,技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
The global throat lozenges market was valued at USD 5.7 billion in 2022 and is anticipated to experience robust growth in the forecast period with a CAGR of 5.1% through 2028. The market is driven by a combination of factors that contribute to its growth and sustained demand. Throat lozenges, also known as cough drops or cough sweets, are medicated tablets designed to soothe the throat and provide relief from coughs, sore throats, and other respiratory discomforts. The growth of the throat lozenges market can be attributed to factors such as the rising prevalence of throat-related ailments, increasing awareness about self-medication, and the growing demand for natural and organic alternatives. The Asia Pacific region, in particular, has witnessed significant growth due to the rise in the pediatric and geriatric population.
However, the throat lozenges market also faces challenges. Intense competition among manufacturers is a key challenge, with companies striving to differentiate their products and attract consumers through innovation in formulation, flavors, and packaging. Regulatory compliance is another challenge, as manufacturers must adhere to strict regulations regarding ingredients and product claims. The seasonal nature of demand poses challenges for production planning and inventory management. Price sensitivity among consumers also adds pressure on manufacturers to offer competitive pricing without compromising on quality. Furthermore, building brand recognition and consumer loyalty in a crowded market can be challenging for throat lozenges companies.
In conclusion, the global throat lozenges market is expected to grow steadily in the coming years. While facing challenges such as intense competition, regulatory compliance, and seasonal demand, manufacturers can seize growth opportunities by catering to consumer preferences, maintaining product quality, and establishing strong brand recognition.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 5.02 Billion |
Market Size 2028 | USD 6.75 Billion |
CAGR 2023-2028 | 4.86% |
Fastest Growing Segment | Honey & Ginger |
Largest Market | North America |
Rising Prevalence of Respiratory Conditions: The increasing prevalence of respiratory conditions such as cough, cold, flu, and allergies is one of the primary drivers of the throat lozenges market. As respiratory issues continue to affect a large population globally, the demand for throat lozenges as an over-the-counter remedy is expected to grow. Throat lozenges provide temporary relief by moisturizing and numbing the throat, reducing irritation and coughing.
Consumers are becoming more conscious about their health and seeking natural and herbal alternatives for managing their health conditions. Throat lozenges made from natural ingredients like honey, menthol, eucalyptus, ginger, and herbal extracts are gaining popularity. These natural ingredients offer soothing properties and are perceived as safer options compared to lozenges containing artificial additives or excessive sugar.
With the availability of information on the internet and growing health consciousness, consumers are becoming more aware of self-care practices and the benefits of using throat lozenges for throat-related ailments. Additionally, healthcare professionals often recommend throat lozenges as part of the treatment regimen, further driving consumer awareness and adoption.
The rise in disposable income in many regions has led to increased spending on healthcare products and remedies. As individuals have more purchasing power, they are willing to invest in throat lozenges as a convenient solution for managing throat discomfort. This factor is particularly significant in emerging economies where disposable incomes are rising steadily.
The availability of throat lozenges through various distribution channels plays a vital role in driving market growth. Throat lozenges can be found in pharmacies, drugstores, supermarkets, convenience stores, and online platforms. The accessibility and convenience of purchasing throat lozenges through these channels contribute to their widespread usage and market expansion.
Manufacturers are continuously innovating their product offerings by introducing new flavors, packaging formats, and formulations of throat lozenges. This constant innovation helps attract consumers who seek variety and prefer unique taste experiences. Flavors like cherry, honey-lemon, mint, and citrus are popular choices among consumers, allowing manufacturers to cater to different preferences.
Pharmaceutical companies and throat lozenges manufacturers are investing in marketing and promotional activities to create awareness and promote their products. Advertising campaigns, celebrity endorsements, and social media engagement help reach a wider audience and establish brand loyalty. These marketing efforts significantly impact consumer perception and purchase decisions.
The throat lozenges market is highly competitive, with numerous established players as well as new entrants vying for market share. This high level of competition puts pressure on manufacturers to differentiate their products and stand out in the market. Companies need to invest in research and development to create innovative formulations, flavors, and packaging to attract consumers.
The throat lozenges market is subject to stringent regulations and standards, especially regarding the ingredients used and the claims made by manufacturers. Regulatory bodies such as the Food and Drug Administration (FDA) in the United States and the European Medicines Agency (EMA) in Europe govern the safety and efficacy of throat lozenges. Manufacturers must comply with these regulations to ensure product quality and consumer safety.
As consumers become more health conscious, they are increasingly seeking natural and organic alternatives to conventional throat lozenges. This shift in consumer preference poses a challenge for manufacturers who need to adapt to changing consumer demands by developing natural and organic throat lozenges and clearly communicating the benefits of these products.
Some throat lozenges may cause side effects or allergic reactions in certain individuals. Ingredients such as menthol, eucalyptus, and artificial sweeteners can trigger allergies or have adverse effects on sensitive individuals. To address this challenge, manufacturers need to conduct thorough research and testing to ensure the safety and efficacy of their products.
The demand for throat lozenges is often seasonal, with peak demand occurring during the winter months when cold and flu cases are more prevalent. This seasonal nature of demand poses challenges for manufacturers in terms of production planning, inventory management, and maintaining a consistent revenue stream throughout the year.
One of the key drivers contributing to the growth of the throat lozenges market is the rise in pediatric and geriatric populations. Children and the elderly are more susceptible to throat infections and respiratory illnesses, making throat lozenges an essential part of their treatment. Additionally, with the growing awareness regarding self-medication and the availability of various flavored throat lozenges targeted at children, the demand for these products is on the rise.
Technological advancements and product innovations are also fueling the growth of the global throat lozenges market. Manufacturers are focusing on developing lozenges with added benefits such as extended-release formulas, immune-boosting ingredients, and flavors that cater to specific consumer preferences. These advancements aim to enhance the efficacy and consumer experience of throat lozenges, thus increasing their demand.
The increasing prevalence of respiratory diseases, including allergies, colds, and flu, is another significant factor driving the demand for throat lozenges. Throat lozenges provide temporary relief from symptoms such as sore throat, cough, and irritation, making them a popular choice among individuals seeking quick relief. With the continuous rise in air pollution, changing climatic conditions, and an increase in respiratory illnesses worldwide, the demand for throat lozenges is expected to grow steadily.
The global throat lozenges market is experiencing growth, with hard candy lozenges playing a significant role. Throat lozenges are widely used to provide relief from a sore throat, cough, and other respiratory symptoms. The market is driven by the demand for cost-effective medications and the focus of major key players on manufacturing such products. The COVID-19 pandemic has also contributed to the growth of the throat lozenges market, as people seek remedies for throat-related discomfort. Throat lozenges are available in various types and ingredients, catering to different consumer preferences. As the demand for throat lozenges continues to rise, the market is expected to witness significant developments and innovations in the future.
Menthol-flavored lozenges play a significant role in fueling the growth of the global throat lozenges market. Menthol is known for its cooling and soothing properties. Throat lozenges infused with menthol provide a refreshing sensation that helps relieve a sore throat, cough, and irritation. The menthol flavor enhances the efficacy of the lozenges, making them a popular choice among consumers. Menthol is known for its cooling and soothing properties. Throat lozenges infused with menthol provide a refreshing sensation that helps relieve a sore throat, cough, and irritation. The menthol flavor enhances the efficacy of the lozenges, making them a popular choice among consumers.
The global throat lozenges market is fueled by several factors, with a significant role played by the North America region. The North America region, comprising countries like the United States and Canada, holds a substantial market share in the throat lozenges industry. One of the drivers behind the growth of the throat lozenges market in North America is the high prevalence of respiratory conditions such as coughs, colds, and allergies. These conditions affect a significant portion of the population, leading to a consistent demand for throat lozenges as over-the-counter remedies. Consumer awareness regarding self-care practices and the benefits of throat lozenges further contribute to the market growth in this region. Additionally, the preference for natural and herbal ingredients in throat lozenges is gaining traction in North America. Consumers are increasingly conscious about their health and seek products made from natural ingredients like honey, menthol, eucalyptus, and herbal extracts. Throat lozenges made with these ingredients offer soothing properties and are seen as safer alternatives to those containing artificial additives or excessive sugar.
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In this report, the global throat lozenges market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global throat lozenges market.
Global Throat Lozenges Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report: