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市场调查报告书
商品编码
1355343

全球髮油市场-全球产业规模、份额、趋势、机会和预测，2018-2028F 按类型、按应用、销售通路、地区、竞争预测和机会细分，2018-2028F

Global Hair Oil Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Application, By Sales Channel, By Region, By Competition Forecast & Opportunities, 2018-2028F
出版日期: | 出版商: TechSci Research | 英文 177 Pages | 商品交期: 2-3个工作天内

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简介目录

近年来，在护髮意识增强、都市化快速发展和产品多样化等因素的推动下，全球髮油市场出现了大幅成长。全球越来越重视获得健康、有光泽的头髮，推动了髮油产业的扩张。此外，社交媒体、名人代言以及美容和个人护理部落格的激增的影响对市场的成长轨迹做出了重大贡献。市场上涌入了各种髮油类型，包括天然和草药变体，以及针对特定头髮问题（如脱髮、头皮屑和生髮）的产品，旨在满足消费者的多样化需求。虽然亚太地区人口众多且文化重视护髮，因此仍然是髮油的关键市场，但必须考虑由于严格的法规、环境问题以及有机和可持续产品的出现而导致的未来潜在变化。备择方案。

主要市场驱动因素

提高头髮护理和美容意识：人们对头髮护理和美容实践的意识激增，极大地推动了全球髮油市场的成长。人们对个人外表和整体健康的意识不断增强，推动了对有效和专业护髮解决方案的需求。髮油已经超越了传统用途，可以解决各种头髮问题，如脱髮、头皮屑、干燥和促进头髮生长。社群媒体平台、美容影响者和线上美容社群的盛行进一步增强了这种意识。消费者接触到有关护髮程序、产品推荐和自製疗法的大量信息，促使他们尝试不同的髮油品牌和配方，以实现他们想要的头髮目标。

市场概况
预测期 2024-2028
2022 年市场规模 221.5亿美元
2028 年市场规模 302.4亿美元
2023-2028 年复合年增长率 5.36%
成长最快的细分市场 在线的
最大的市场 亚太

城市化和生活方式的变化：城市化的快速发展和生活方式的改变导致了饮食模式的改变、环境污染物的暴露和压力水平的升高。这些因素直接影响头髮的健康和质量，推动了对有效护髮解决方案（包括髮油）的需求。城市人口经常面临污染引起的头髮损伤、繁忙的日程和睡眠不足等挑战，所有这些都会导致头髮问题。髮油产品透过提供营养、保护和修復的配方来适应这些现代挑战。这些油富含维生素、矿物质、抗氧化剂和天然萃取物，可满足城市消费者的特定需求。将髮油应用到日常美容中很容易，这与快节奏的城市生活方式非常吻合，使其成为保持健康头髮的有利选择。

多样化的产品供应和创新：髮油市场的产品和配方多样化，迎合了广泛的消费者喜好。製造商拥抱创新，将传统草药、精油和因对头髮有益而闻名的异国成分结合在一起。这项创新扩大了市场范围，迎合不同的头髮类型、质地和问题。由于对清洁、不含化学物质的美容解决方案的需求不断增长，天然有机髮油产品的受欢迎程度激增。各品牌正配製不含有害添加剂、硫酸盐或对羟基苯甲酸酯的髮油，以顺应更永续、更环保的选择趋势。此外，透过包装、品牌和行销策略实现差异化在推动消费者参与度和忠诚度方面发挥关键作用。优质包装、用户友好的涂抹器和增值效益是在竞争激烈的市场环境中脱颖而出的策略。

文化意义与传统：头髮在许多社会中具有文化和传统意义，对髮油产品的需求产生深远的影响。在多种文化中，使用髮油是一种历史悠久的做法，深深植根于仪式和传统中。例如，印度的阿育吠陀原则强调天然油对头髮健康的治疗功效。品牌充分利用了这种文化情感，将传统与现代科学融合，创造出在多个层面上与消费者产生共鸣的产品。无论是促进头髮生长、防止过早白髮，或是保持头皮健康，髮油产品往往从这些丰富的传统中汲取灵感，同时适应当代的喜好。

主要市场挑战

法规遵循和安全问题：髮油市场的主要挑战之一是确保法规遵循和解决安全问题。髮油产品直接涂抹在头皮和头髮上，其安全性和品质至关重要。不同地区对化妆品和个人护理产品（包括髮油）有不同的标准和指南。实现遵守这些法规的同时保持产品有效性和消费者满意度需要微妙的平衡。由于潜在的健康风险，髮油中使用的某些成分可能会受到限製或禁止。製造商必须遵守这些法规，并随时了解可能影响其配方的任何变更。不符合监管标准可能会导致产品召回、声誉受损，甚至法律处罚，所有这些都可能对品牌的成功产生长期影响。此外，消费者越来越要求成分采购、测试和潜在副作用的透明度。解决这些问题并提供准确的资讯对于建立信任和忠诚度至关重要。

环境和永续发展考量：与更广泛的美容和个人护理行业类似，髮油行业面临着解决环境和永续发展问题的越来越大的压力。髮油产品的生产、包装和分销可能会导致资源枯竭、塑胶废物和碳排放。随着消费者对环境问题的认识不断增强，品牌预计将在整个供应链中采用更永续的做法。这项挑战涵盖各个方面，例如原料采购、包装材料和製造流程。品牌面临越来越大的压力，要求负责任地采购原料、使用环保包装选项并实施节能生产方法。如果不适应这些永续的做法，可能会导致消费者产生负面看法并降低品牌忠诚度，特别是在具有环保意识的消费者中。环保和天然髮油替代品的兴起进一步加剧了品牌优先考虑永续发展的需求。消费者正在寻找符合他们价值观的产品，这也延伸到他们在护髮程序中所做的选择。

主要市场趋势

天然和有机配方的兴起：为了满足人们对清洁、安全和天然美容产品不断增长的需求，髮油市场中天然和有机配方的受欢迎程度激增。消费者越来越关注合成化学品对健康的潜在影响，并积极寻求优先考虑天然成分的产品。各品牌纷纷顺应这股趋势，配製富含植物萃取物、精油和植物成分的髮油，这些成分以其滋养和治疗特性而闻名。摩洛哥坚果油、椰子油、荷荷巴油和余甘子油等成分因其传统用途和已被证明对头髮健康有益而受到关注。此外，透明度和成分可追溯性已成为消费者信任的关键驱动力。提供有关其采购实践和生产方法的清晰资讯的品牌可能会与认真的消费者产生良好的共鸣。

个人化和针对性的解决方案：个人化已成为现代消费者期望的基石，

髮油市场也不例外。品牌正在利用科技提供个人化的髮油解决方案，解决特定问题和髮质。随着资料分析和机器学习的进步，公司可以分析个人的头髮轮廓并提供客製化的产品建议。寻求脱髮、头皮屑或干燥解决方案的消费者可以获得针对其独特需求的定製配方。这一趋势提高了消费者的满意度，同时展示了品牌致力于为各种头髮问题提供有效解决方案的决心。此外，添加维生素、矿物质和针对头髮健康的活性成分已成为一种流行的策略。含有生物素、角蛋白和胶原蛋白等的髮油展示了品牌为迎合寻求多功能产品的消费者所做的努力。

创新的包装和应用形式：包装和应用形式在消费者体验和品牌差异化方面发挥关键作用。品牌专注于创新的包装设计，以提高产品的可用性、减少浪费并提供优质的感觉。滴管、喷雾剂和走珠等涂抹器在涂抹过程中提供便利性和准确性，有助于提升整体产品体验。一些品牌推出了单剂量包装或适合旅行的选择，以满足忙碌消费者的需求。防止氧化并保持活性成分新鲜度的包装是另一个创新领域。利用数位平台和扩增实境 (AR) 技术提供虚拟试戴体验，让消费者在购买前直观地了解特定髮油产品如何适合他们的髮质。这些技术弥合了线上购物和店内测试之间的差距，从而增强了决策过程。

永续性和道德考量：对永续性和道德实践的重视正在重塑髮油市场。消费者越来越被优先考虑环境责任和道德采购的品牌所吸引。这种趋势延伸到原料采购、包装材料和製造流程。品牌正在采用环保包装选项，例如可回收材料和减少塑胶使用。一些公司推出了补充站或散装选项，鼓励客户重复使用包装并最大限度地减少浪费。道德考虑延伸到公平贸易实践和支持当地社区。与参与原料种植或提取的社区建立合作关係的品牌可以吸引具有社会意识的消费者。此外，零残忍和纯素食认证变得越来越重要，反映了消费者对符合其价值观的产品的渴望。传达其对零残忍做法和避免使用动物性成分的承诺的品牌可以与这部分消费者建立更牢固的联繫。

细分市场洞察

应用见解：全球市场上住宅领域对髮油产品的需求正在上升。随着人们待在家里的时间越来越多，自我照顾和日常打扮已成为人们关注的焦点。消费者正在将护髮油纳入日常护理中，以解决头髮健康问题、促进放鬆并保持幸福感。在家涂抹髮油的便利性与流行的生活方式非常吻合，而透过线上资源和社交媒体提高对护髮实践的认识也推动了这一趋势。品牌正在回应这一需求，利用住宅环境中对自我照顾日益增长的兴趣，提供针对不同髮质和问题的各种髮油选择。

销售管道洞察：全球髮油市场透过线上销售管道的需求大幅成长。这一趋势可归因于电子商务平台的日益普及和消费者购物行为的不断变化。线上销售为消费者提供了一种方便快捷的方式来探索各种髮油产品、比较价格、阅读评论并在舒适的家中做出明智的购买决定。社交媒体、美容影响者和线上美容社群的激增进一步加速了线上销售的成长。消费者会接触到影响他们产品选择的大量资讯、教学和建议。品牌利用数位行销策略直接与消费者互动，培养品牌忠诚度与互动关係。此外，随着越来越多的消费者接受虚拟零售空间的便利性和安全，疫情期间向网路购物的转变加速。品牌正在透过增强其线上影响力、优化网站以提高用户体验以及提供独家线上促销和捆绑包来进行调整。随着数位化格局的不断发展，线上销售管道在髮油市场中的重要性预计将持续存在，推动产品展示、个人化购物体验和客户参与策略的创新。

区域洞察：亚太地区在文化意义、传统习俗以及多元化和广泛的人口的推动下，在全球髮油市场中占据主导地位。头髮护理在许多亚洲社会中具有深厚的文化重要性，传统疗法和仪式强调强韧健康头髮的重要性。印度、中国、日本和印尼等国家在使用天然油来护理头髮、促进头髮生长和保持头皮健康方面有着悠久的历史。这种文化基础已经转化为对髮油产品的持续需求，包括传统和现代配方。此外，亚太地区人口的庞大规模对该地区的领导地位做出了重大贡献。该市场拥有庞大的消费者基础，涵盖各种髮质和问题，为专业化、有针对性的髮油解决方案创造了机会。该地区的经济成长和中产阶级的扩大也发挥了作用，因为可支配收入的增加使消费者能够投资于更高品质的护髮产品，包括优质髮油。总的来说，这些因素使亚太地区成为全球髮油市场的驱动力，塑造趋势并影响全球产品开发。

主要市场参与者

  • 达布尔印度有限公司
  • 艾玛米集团
  • 欧莱雅公司
  • 印度斯坦联合利华有限公司
  • 汉高公司
  • 帕坦贾利·阿育维德。
  • 科蒂公司
  • 宝洁公司
  • 强生私人有限公司
  • 喜马拉雅製药公司

报告范围：

全球髮油市场，依类型：

  • 椰子油
  • 杏仁油
  • 其他的

全球髮油市场，按应用：

  • 住宅
  • 商业的

全球髮油市场，依销售管道划分：

  • 超市/大卖场
  • 百货公司
  • 在线的
  • 其他的

全球髮油市场（按地区）：

  • 亚太地区
  • 北美洲
  • 欧洲
  • 中东和非洲
  • 南美洲

竞争格局

公司概况：全球髮油市场主要公司的详细分析。

可用的客製化：

全球髮油市场报告根据给定的市场资料，技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：简介

  • 产品概述
  • 报告的主要亮点
  • 市场覆盖范围
  • 涵盖的细分市场
  • 考虑研究任期

第 2 章：研究方法

  • 研究目的
  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 预测方法
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

  • 市场概况
  • 市场预测
  • 重点地区
  • 关键环节

第 4 章：客户之声

  • 品牌意识
  • 影响购买决策的因素
  • 意识来源

第 5 章：全球髮油市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依类型市占率分析（椰子油、杏仁油等）
    • 按应用市场份额分析（住宅和商业）
    • 依销售通路市场占有率分析（超市/大卖场、百货公司、网路等）
    • 按区域市占率分析
    • 按前 5 名的公司市占率分析，其他 (2022)
  • 全球髮油市场测绘与机会评估
    • 按类型市场测绘和机会评估
    • 按应用市场测绘和机会评估
    • 按销售通路市场测绘和机会评估
    • 透过区域市场测绘和机会评估

第 6 章：亚太地区髮油市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 7 章：北美髮油市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 8 章：欧洲髮油市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 9 章：中东和非洲髮油市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 10 章：南美洲髮油市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 11 章：市场动态

  • 司机
  • 挑战

第 12 章：COVID-19 对全球髮油市场的影响

  • 影响评估模型
    • 受影响的关键领域
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第14章：竞争格局

  • 公司简介
    • Dabur India Ltd.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Emami Group
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • L'Oreal SA
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Hindustan Unilever Limited
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Henkel AG
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Patanjali Ayurved
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Coty Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Procter & Gamble
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Johnson & Johnson Private Limited
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Himalaya Drug Company
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 目标类型
  • 目标销售通路

第 16 章：关于我们与免责声明

简介目录
Product Code: 16002

The global hair oil market has witnessed substantial growth in recent times, driven by factors such as heightened awareness of hair care, rapid urbanization, and a diverse array of product offerings. The increasing global emphasis on attaining healthy and lustrous hair has fueled the expansion of the hair oil sector. Moreover, the impact of social media, celebrity endorsements, and the proliferation of beauty and personal care blogs has contributed significantly to the market's growth trajectory. The market has seen an influx of various hair oil types, including natural and herbal variants, as well as products targeting specific hair concerns like hair fall, dandruff, and hair growth, aiming to cater to the diverse needs of consumers. While the Asia-Pacific region, with its large population and cultural emphasis on hair care, continues to be a pivotal market for hair oils, it's essential to consider potential future shifts due to stringent regulations, environmental concerns, and the emergence of organic and sustainable alternatives.

Key Market Drivers

Increasing Awareness of Hair Care and Grooming: The surge in awareness about hair care and grooming practices significantly propels the growth of the global hair oil market. The growing consciousness regarding personal appearance and overall well-being drives the demand for effective and specialized hair care solutions. Hair oil has evolved beyond traditional uses to address various hair concerns, such as hair fall, dandruff, dryness, and promoting hair growth. The prevalence of social media platforms, beauty influencers, and online beauty communities further amplifies this awareness. Consumers are exposed to a wealth of information about hair care routines, product recommendations, and do-it-yourself remedies, prompting them to experiment with different hair oil brands and formulations to achieve their desired hair goals.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 22.15 Billion
Market Size 2028USD 30.24 Billion
CAGR 2023-20285.36%
Fastest Growing SegmentOnline
Largest MarketAsia-Pacific

Urbanization and Lifestyle Changes: The rapid pace of urbanization and changing lifestyles have led to shifts in dietary patterns, exposure to environmental pollutants, and heightened stress levels. These factors have a direct impact on hair health and quality, driving the demand for effective hair care solutions, including hair oils. Urban populations often grapple with challenges like pollution-induced hair damage, busy schedules, and insufficient sleep, all of which contribute to hair issues. Hair oil products have adapted to these modern challenges by offering formulations that provide nourishment, protection, and repair. Enriched with vitamins, minerals, antioxidants, and natural extracts, these oils cater to the specific needs of urban consumers. The ease of incorporating hair oil application into grooming routines aligns well with the fast-paced urban lifestyle, making it a favorable option for maintaining healthy hair.

Diverse Product Offerings and Innovation: The hair oil market has diversified its range of products and formulations, catering to a wide spectrum of consumer preferences. Manufacturers have embraced innovation by incorporating traditional herbal remedies, essential oils, and exotic ingredients known for their hair benefits. This innovation broadens the market's reach, catering to diverse hair types, textures, and concerns. The popularity of natural and organic hair oil products has surged due to the growing demand for clean, chemical-free beauty solutions. Brands are formulating hair oils without harmful additives, sulfates, or parabens, aligning with the trend toward more sustainable and eco-friendly options. Furthermore, differentiation through packaging, branding, and marketing strategies plays a pivotal role in driving consumer engagement and loyalty. Premium packaging, user-friendly applicators, and value-added benefits are strategies employed to stand out in the competitive market landscape.

Cultural Significance and Tradition: Hair holds cultural and traditional significance in numerous societies, exerting a profound influence on the demand for hair oil products. In several cultures, the application of hair oil is a time-honored practice deeply rooted in rituals and heritage. For instance, Ayurvedic principles in India emphasize the therapeutic benefits of natural oils for hair health. Brands have tapped into this cultural sentiment, fusing tradition with modern science to create products that resonate with consumers on multiple levels. Whether it's promoting hair growth, preventing premature greying, or maintaining scalp health, hair oil products often draw inspiration from these rich traditions while adapting to contemporary preferences.

Key Market Challenges

Regulatory Compliance and Safety Concerns: One of the primary challenges in the hair oil market is ensuring regulatory compliance and addressing safety concerns. Hair oil products are directly applied to the scalp and hair, making their safety and quality paramount. Different regions have varying standards and guidelines for cosmetics and personal care products, including hair oils. Achieving compliance with these regulations while maintaining product effectiveness and consumer satisfaction requires a delicate balance. Certain ingredients used in hair oils might be subject to restrictions or bans due to potential health risks. Manufacturers must navigate these regulations and stay updated on any changes that could impact their formulations. Failing to meet regulatory standards can result in product recalls, damage to reputation, and even legal penalties, all of which can have long-term consequences for a brand's success. Additionally, consumers are increasingly demanding transparency about ingredient sourcing, testing, and potential side effects. Addressing these concerns and providing accurate information is crucial for building trust and loyalty.

Environmental and Sustainability Considerations: Similar to the broader beauty and personal care sector, the hair oil industry faces mounting pressure to address environmental and sustainability concerns. The production, packaging, and distribution of hair oil products can contribute to resource depletion, plastic waste, and carbon emissions. As consumer awareness about environmental issues grows, brands are expected to adopt more sustainable practices throughout their supply chains. This challenge encompasses various aspects, such as ingredient sourcing, packaging materials, and manufacturing processes. Brands are under increasing pressure to source ingredients responsibly, use eco-friendly packaging options, and implement energy-efficient production methods. Failing to adapt to these sustainable practices can lead to negative consumer perceptions and diminished brand loyalty, particularly among environmentally conscious consumers. The rise of eco-friendly and natural hair oil alternatives further intensifies the need for brands to prioritize sustainability. Consumers are seeking products that align with their values, and this extends to the choices they make in their hair care routines.

Key Market Trends

Rise of Natural and Organic Formulations: Responding to the escalating demand for clean, safe, and natural beauty products, the hair oil market has experienced a surge in the popularity of natural and organic formulations. Consumers are increasingly concerned about the potential health effects of synthetic chemicals and are actively seeking products that prioritize natural ingredients. Brands are embracing this trend by formulating hair oils enriched with botanical extracts, essential oils, and plant-based ingredients known for their nourishing and therapeutic properties. Ingredients like argan oil, coconut oil, jojoba oil, and amla oil have gained prominence due to their traditional use and proven benefits for hair health. Furthermore, transparency and ingredient traceability have become key drivers for consumer trust. Brands that provide clear information about their sourcing practices and production methods are likely to resonate well with conscientious consumers.

Personalization and Targeted Solutions: Personalization has become a cornerstone of modern consumer expectations,

and the hair oil market is no exception. Brands are harnessing technology to offer personalized hair oil solutions that address specific concerns and hair types. With advancements in data analytics and machine learning, companies can analyze individual hair profiles and provide customized product recommendations. Consumers seeking solutions for hair fall, dandruff, or dryness can access tailored formulations targeting their unique needs. This trend enhances consumer satisfaction while demonstrating a brand's dedication to providing effective solutions for a diverse array of hair concerns. Additionally, the inclusion of vitamins, minerals, and active ingredients specific to hair health has become a popular strategy. Hair oils infused with biotin, keratin, and collagen, among others, showcase brands' efforts to cater to consumers seeking multifunctional products.

Innovative Packaging and Application Formats: Packaging and application formats play a pivotal role in the consumer experience and brand differentiation. Brands are focusing on innovative packaging designs that enhance product usability, reduce wastage, and offer a premium feel. Applicators like droppers, sprays, and roll-ons provide convenience and accuracy during application, contributing to the overall product experience. Some brands have introduced single-dose packaging or travel-friendly options, meeting the needs of on-the-go consumers. Packaging that prevents oxidation and preserves the freshness of active ingredients is another area of innovation. Digital platforms and augmented reality (AR) technologies are utilized to provide virtual try-on experiences, allowing consumers to visualize how a specific hair oil product might work for their hair type before making a purchase. These technologies bridge the gap between online shopping and in-store testing, enhancing the decision-making process.

Sustainability and Ethical Considerations: The emphasis on sustainability and ethical practices is reshaping the hair oil market. Consumers are increasingly drawn to brands that prioritize environmental responsibility and ethical sourcing. This trend extends to ingredient sourcing, packaging materials, and manufacturing processes. Brands are adopting eco-friendly packaging options such as recyclable materials and reduced plastic usage. Some companies have introduced refill stations or bulk options, encouraging customers to reuse packaging and minimize waste. Ethical considerations extend to fair trade practices and supporting local communities. Brands that engage in partnerships with communities involved in ingredient cultivation or extraction can appeal to socially conscious consumers. Furthermore, cruelty-free and vegan certifications are gaining importance, reflecting consumers' desire for products that align with their values. Brands that communicate their commitment to cruelty-free practices and avoidance of animal-derived ingredients can build stronger connections with this segment of consumers.

Segmental Insights

Application Insights: The residential sector is witnessing an uptick in demand for hair oil products on the global market. As people spend more time at home, self-care and grooming routines have taken center stage. Consumers are incorporating hair oil applications into their daily regimens to address hair health concerns, induce relaxation, and maintain a sense of well-being. The convenience of applying hair oil at home aligns well with the prevailing lifestyle, and this trend has been fueled by heightened awareness of hair care practices through online resources and social media. Brands are responding to this demand by offering a variety of hair oil options tailored to different hair types and concerns, capitalizing on the growing interest in self-care within the residential setting.

Sales Channel Insights: The global hair oil market has experienced a substantial surge in demand through online sales channels. This trend can be attributed to the increasing popularity of e-commerce platforms and evolving consumer shopping behaviors. Online sales provide consumers with a convenient and accessible way to explore a wide array of hair oil products, compare prices, read reviews, and make informed purchase decisions from the comfort of their homes. The proliferation of social media, beauty influencers, and online beauty communities has further accelerated the growth of online sales. Consumers are exposed to a wealth of information, tutorials, and recommendations that influence their product choices. Brands leverage digital marketing strategies to directly engage with consumers, fostering brand loyalty and interactive relationships. Additionally, the shift toward online shopping accelerated during the pandemic, as more consumers embraced the convenience and safety of virtual retail spaces. Brands are adapting by bolstering their online presence, optimizing websites for user experience, and offering exclusive online promotions and bundles. As the digital landscape continues to evolve, the significance of the online sales channel in the hair oil market is expected to persist, driving innovation in product presentation, personalized shopping experiences, and customer engagement strategies.

Regional Insights: The Asia-Pacific region holds a dominant position in the global hair oil market, driven by a blend of cultural significance, traditional practices, and a diverse and expansive population. Hair care bears deep cultural importance in numerous Asian societies, where traditional remedies and rituals underscore the significance of strong and healthy hair. Countries like India, China, Japan, and Indonesia have rich histories of using natural oils for hair care, promoting hair growth, and maintaining scalp health. This cultural foundation has translated into a consistent demand for hair oil products, encompassing both traditional and contemporary formulations. Furthermore, the sheer magnitude of the Asia-Pacific population significantly contributes to the region's leadership. With a vast consumer base, the market encompasses a range of hair types and concerns, creating opportunities for specialized and targeted hair oil solutions. The region's economic growth and expanding middle class also play a role, as rising disposable incomes enable consumers to invest in higher-quality hair care products, including premium hair oils. Collectively, these factors position the Asia-Pacific region as a driving force in the global hair oil market, shaping trends and influencing worldwide product development.

Key Market Players

  • Dabur India Ltd
  • Emami Group
  • L'Oreal S.A.
  • Hindustan Unilever Limited
  • Henkel AG
  • Patanjali Ayurved.
  • Coty Inc.
  • Procter & Gamble
  • Johnson & Johnson Private Limited
  • Himalaya Drug Company

Report Scope:

In this report, the Global Hair Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Hair Oil Market, By Type:

  • Coconut Oil
  • Almond Oil
  • Others

Global Hair Oil Market, By Application:

  • Residential
  • Commercial

Global Hair Oil Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Others

Global Hair Oil Market, By Region:

  • Asia Pacific
  • North America
  • Europe
  • Middle East & Africa
  • South America

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Oil Market.

Available Customizations:

Global Hair Oil Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Awareness

5. Global Hair Oil Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Coconut Oil, Almond Oil and Others)
    • 5.2.2. By Application Market Share Analysis (Residential and Commercial)
    • 5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Online, and Others)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Europe Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Hair Oil Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Application Market Mapping & Opportunity Assessment
    • 5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Hair Oil Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Application Market Share Analysis
    • 6.2.3. By Sales Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. China Hair Oil Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Application Market Share Analysis
        • 6.2.4.1.2.3. By Sales Channel Market Share
      • 6.2.4.2. Japan Hair Oil Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Application Market Share Analysis
        • 6.2.4.2.2.3. By Sales Channel Market Share
      • 6.2.4.3. India Hair Oil Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Application Market Share Analysis
        • 6.2.4.3.2.3. By Sales Channel Market Share
      • 6.2.4.4. Vietnam Hair Oil Market Outlook
        • 6.2.4.4.1. Market Size & Forecast
        • 6.2.4.4.1.1. By Value
        • 6.2.4.4.2. Market Share & Forecast
        • 6.2.4.4.2.1. By Type Market Share Analysis
        • 6.2.4.4.2.2. By Application Market Share Analysis
        • 6.2.4.4.2.3. By Sales Channel Market Share
      • 6.2.4.5. South Korea Hair Oil Market Outlook
        • 6.2.4.5.1. Market Size & Forecast
        • 6.2.4.5.1.1. By Value
        • 6.2.4.5.2. Market Share & Forecast
        • 6.2.4.5.2.1. By Type Market Share Analysis
        • 6.2.4.5.2.2. By Application Market Share Analysis
        • 6.2.4.5.2.3. By Sales Channel Market Share

7. North America Hair Oil Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Application Market Share Analysis
    • 7.2.3. By Sales Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. United States Hair Oil Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Application Market Share Analysis
        • 7.2.4.1.2.3. By Sales Channel Market Share Analysis
      • 7.2.4.2. Canada Hair Oil Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Application Market Share Analysis
        • 7.2.4.2.2.3. By Sales Channel Market Share
      • 7.2.4.3. Mexico Hair Oil Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Application Market Share Analysis
        • 7.2.4.3.2.3. By Sales Channel Market Share

8. Europe Hair Oil Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Application Market Share Analysis
    • 8.2.3. By Sales Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. France Hair Oil Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Application Market Share Analysis
        • 8.2.4.1.2.3. By Sales Channel Market Share
      • 8.2.4.2. Germany Hair Oil Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Application Market Share Analysis
        • 8.2.4.2.2.3. By Sales Channel Market Share
      • 8.2.4.3. Spain Hair Oil Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Application Market Share Analysis
        • 8.2.4.3.2.3. By Sales Channel Market Share
      • 8.2.4.4. Italy Hair Oil Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Application Market Share Analysis
        • 8.2.4.4.2.3. By Sales Channel Market Share
      • 8.2.4.5. United Kingdom Hair Oil Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Application Market Share Analysis
        • 8.2.4.5.2.3. By Sales Channel Market Share

9. Middle East & Africa Hair Oil Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Application Market Share Analysis
    • 9.2.3. By Sales Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Hair Oil Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Application Market Share Analysis
        • 9.2.4.1.2.3. By Sales Channel Market Share
      • 9.2.4.2. Saudi Arabia Hair Oil Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Application Market Share Analysis
        • 9.2.4.2.2.3. By Sales Channel Market Share
      • 9.2.4.3. UAE Hair Oil Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Application Market Share Analysis
        • 9.2.4.3.2.3. By Sales Channel Market Share

10. South America Hair Oil Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Application Market Share Analysis
    • 10.2.3. By Sales Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Argentina Hair Oil Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Application Market Share Analysis
        • 10.2.4.1.2.3. By Sales Channel Market Share
      • 10.2.4.2. Colombia Hair Oil Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Application Market Share Analysis
        • 10.2.4.2.2.3. By Sales Channel Market Share
      • 10.2.4.3. Brazil Hair Oil Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Application Market Share Analysis
        • 10.2.4.3.2.3. By Sales Channel Market Share

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Hair Oil Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Dabur India Ltd.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Emami Group
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. L'Oreal S.A.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Hindustan Unilever Limited
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Henkel AG
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Patanjali Ayurved
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Coty Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Procter & Gamble
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Johnson & Johnson Private Limited
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Himalaya Drug Company
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Type
  • 15.3. Target Sales Channel

16. About Us & Disclaimer