市场调查报告书
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1361409
数位报纸和杂誌市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测,按类型(电子报纸、电子杂誌、数位报纸广告、数位杂誌广告)、按地区细分Digital Newspaper & Magazine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type (e-Newspapers, e-Magazines, Digital Newspaper Advertising, Digital Magazine Advertising), By Region |
全球数位报纸和杂誌市场正在强劲成长,由于全球智慧型手机用户数量不断增加,预计在预测期内将出现成长。此外,由于消费者对数位平台的偏好不断增加,市场正在得到提振,而不同国家低成本网路的存在进一步支持了这一点。
以电子方式出版的报纸称为电子报纸。它们可能采取在线发布的常规印刷出版物、印刷杂誌的补充或辅助内容或仅在网上提供的原创作品的形式。与传统印刷报纸一样,许多新闻公司的线上出版物都需要订阅。电子报纸涵盖了报纸的全部内容,包括专题、严肃的硬新闻、艺术和娱乐、体育以及介于两者之间的一切。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 352.1亿美元 |
2028 年市场规模 | 443.6亿美元 |
2023-2028 年复合年增长率 | 4.32% |
成长最快的细分市场 | 电子报纸 |
最大的市场 | 北美洲 |
此外,由于数位报纸和杂誌能够吸引读者关注互动内容,因此也引起了媒体产业的注意。此外,在整个预测期内,数位媒体平台中虚拟实境(VR)和扩增实境(AR)等技术使用的增加预计将推动市场扩张。在中国、印度等年轻人口不断增长的新兴国家,数位媒体等线上手段比传统管道更被广泛接受,这些市场正在以更快的速度扩张。
数位报纸和杂誌广告因其多种优势正在推动市场发展,例如广泛覆盖不同地理位置,而且报纸广告通常更具说服力,因为大多数政府更愿意发布其计划和任何官方公告。因此,将报纸创建为官方公告的可信媒介预计将显着推动市场成长。
对数位平台的日益偏好正在推动市场的扩张
由于社交媒体、电子学习服务和电子商务等数位平台的兴起,人们正在转向数位平台来满足各种需求。在 COVID-19 封锁期间,许多基本服务无法交付给家庭,其中包括报纸。因此,它迫使人们转向线上媒体来收集最新新闻,这极大地促进了数位报纸和杂誌市场需求的增加。
报纸和杂誌订阅量的增加正在推动市场成长
由于订阅数位报纸和杂誌订阅套餐的人数不断增加,全球数位报纸和杂誌市场的需求量不断增加。根据《西雅图时报》发表的文章,该报的数位订阅者数量达到 81,000 名,继 2020 年创纪录的增长之后,该报的纯数位订阅数量在 2021 年攀升了 30%。此外,美国连锁报纸 Gannett 2021 年11 月表示,纯数位订阅数量较前一年增加46%,达150 万。此外,美国的地区性报纸的数位报纸领域也出现了高速成长。因此,随着不同国家订阅率的上升,数位报纸和杂誌市场将会受益。
不断增长的网路渗透率和智慧型手机用户推动市场成长
网路普及率的不断提高以及智慧型手机和平板电脑用户的增加正在推动全球数位报纸和杂誌市场的发展。根据世界银行提供的资料,约91%的人口可以上网,美国约有2.95亿人拥有智慧型手机,占全国人口的89%。
市场区隔:
全球数位报纸和杂誌市场按类型分为电子报纸、电子杂誌、数位报纸广告和数位杂誌广告。依地区划分,市场分为北美、欧洲、亚太、南美、中东和非洲。
公司简介
新闻集团、纽约时报公司、九号娱乐有限公司、Johnston Press Ltd、Zinio LLC.、Schibsted ASA、Magzter Inc、Readly AB、九号娱乐有限公司、每日邮报和 General Trust plc 均在其中推动全球数字报纸和杂誌市场成长的主要参与者。
报告范围:
在本报告中,除了下面详细介绍的行业趋势外,全球数位报纸和杂誌市场还分为以下几类:
电子报纸
电子杂誌
数位报纸广告
数位杂誌广告
北美洲
欧洲
亚太
中东和非洲
南美洲
竞争格局:
公司简介:全球数位报纸和杂誌市场主要公司的详细分析。
可用的客製化:
根据给定的市场资料,TechSci Research 可根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
公司资讯:
(註:公司名单可依客户要求客製化。)
The global digital newspaper & magazine market is witnessing robust growth and is expected to grow during the forecast period owing to the rising number of smartphone users across the globe. Moreover, the market is being boosted owing to the increasing consumer preference toward digital platforms which is further supported by the presence of low-cost internet in different countries.
Newspapers that are published electronically are known as e-newspapers. They may take the shape of regular print publications that are released online, supplemental, or auxiliary content for print magazines, or original works that are only available online. Like traditional print newspapers, many news companies require subscriptions for their online publications. E-newspapers cover the full spectrum of newspaper content, including features, serious hard news, arts and entertainment, sports, and everything in between.
According to the article published by BBC, the carbon footprint of a paperback is approximately 1 kg (2.2 lbs) CO2e, whereas that of a weekend newspaper ranges from 0.3 kg (10 oz) to 4.1 kg (9 lbs) CO2e emission which include carbon dioxide and other greenhouse gases. Thus, with the rise in the carbon emissions which leads to global warming, consumers are getting aware and are preferring digital newspapers & magazines instead of paper made newspapers and magazines.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 35.21 Billion |
Market Size 2028 | USD 44.36 Billion |
CAGR 2023-2028 | 4.32% |
Fastest Growing Segment | E-Newspaper |
Largest Market | North America |
Moreover, due to their extent to draw readers towards interactive content, digital newspapers and magazines are also drawing the attention of the media business. Additionally, throughout the forecast period, a rise in the usage of technologies such as virtual reality (VR) and augmented reality (AR) in digital media platforms is anticipated to fuel market expansion. As online means such as digital media are more widely accepted than traditional channels in emerging nations such as China and India, where there is a growing youth population, these markets are expanding at a faster rate.
The digital newspaper & magazine advertising is driving the market owing to its multiple advantages such as wide reach to different geographical locations and the newspaper advertisements generally have more persuasive power as most of the governments prefer to publish about their schemes and any official announcement. Thus, creating newspaper as a trusted medium for official announcements is expected to significantly drive the market growth.
Increasing Preference for Digital Platforms is Propelling the Market's Expansion
Owing to the rise in digital platforms such as social media, e-learning services and e-commerce, people are shifting toward digital platforms for all kind of needs. During the COVID-19 lockdown, many of the essential services were not getting delivered to households, which included newspapers. Thus, it forced people to shift to online mediums for gathering latest news which significantly contributed to the increased demand of digital newspaper & magazine market.
Rising Newspaper & Magazine Subscriptions is Driving Market Growth
The global digital newspaper & magazine market is witnessing high demand owing to the rising number of individuals with subscription packages of digital newspaper & magazine subscriptions. As per the article published by Seattle Times, they reached 81,000 digital subscribers and the number of digital-only subscriptions to the newspaper climbed by 30% in 2021 following a year of record-breaking growth in 2020. In addition, the American newspaper chain Gannett stated in November 2021, the number of digital-only subscriptions increased by 46% from the previous year to 1.5 million. Moreover, the regional newspapers in United States witnessed high growth in the digital newspaper segment. Thus, with the rise in subscriptions rates in different countries the market of digital newspaper & magazine will get benefited.
Rising Internet Penetration and Smartphones Users to Fuel Market Growth
The rising internet penetration and increasing users with smartphones and tablets is driving the market of global digital newspaper & magazine market. According to the data provided by World Bank, around 91% of the total population have access to internet, with approximately 295 million people owning a smartphone in United States, which is 89% of the country.
Market Segmentation:
The global digital newspaper & magazine market is segmented on the basis of type into e-Newspapers, e-Magazines, digital newspaper advertising, and digital magazine advertising. On the basis of region, the market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
News Corporation, The New York Times Company, Nine Entertainment Co. Pty Limited, Johnston Press Ltd, Zinio LLC., Schibsted ASA, Magzter Inc, Readly AB, Nine Entertainment Co. Holdings Ltd, Daily Mail, and General Trust plc are among the major players that are driving the growth of the global digital newspaper & magazine market.
Report Scope:
In this report, the global digital newspaper & magazine market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
e-Newspapers
e-Magazines
Digital Newspaper Advertising
Digital Magazine Advertising
North America
Europe
Asia-Pacific
Middle East & Africa
South America
Competitive Landscape:
Company Profiles: Detailed analysis of the major companies present in the global digital newspaper & magazine market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information:
(Note: The companies list can be customized based on the client requirements.)