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市场调查报告书
商品编码
1361412
榴槤水果市场 - 全球产业规模、份额、趋势、机会和预测(按类型、销售管道、地区、竞争预测和机会细分,2018-2028 年)Durian Fruit Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Sales Channel, By Region, By Competition Forecast & Opportunities, 2018-2028F |
2022 年,全球榴槤果市场估值达到 89.7 亿美元,预计在预测期内将实现强劲增长,到 2028 年复合年增长率 (CAGR) 为 9.01%。全球榴槤果市场经历了重大变革随着这种热带水果在其传统的东南亚起源之外获得普及和认可,它的生长和转变。榴槤以其独特的香气和独特的风味而闻名,已成为世界各地备受追捧的商品。这种扩张是由全球化、不断变化的烹饪偏好以及人们对其营养益处的认识不断提高等因素所推动的。榴槤从一种地区美食转变为全球现象,从它的绰号“水果之王”就可以看出。其独特的属性引发了需求激增,吸引了消费者和食品爱好者的兴趣。虽然榴槤在泰国、马来西亚、印尼和新加坡等国家具有文化和烹饪意义,但其营养成分(包括维生素、矿物质和膳食纤维)使其被誉为营养水果选择。这种营养成分吸引了注重健康、寻求天然必需营养素来源的消费者。国际旅行和跨文化交流的兴起让消费者接触到了多样化的美食体验,使得榴槤受到了喜欢冒险的食客和好奇的旅行者的青睐。
主要市场驱动因素:
市场概况 | |
---|---|
预测期 | 2024-2028 |
2022 年市场规模 | 89.7亿美元 |
2028 年市场规模 | 153.6亿美元 |
2023-2028 年复合年增长率 | 9.01% |
成长最快的细分市场 | 冷冻 |
最大的市场 | 亚太地区 |
亚太地区,特别是泰国、马来西亚、印尼和中国等国家,历来都是榴槤生产和消费的焦点。近年来,受多种因素的推动,该地区对榴莲的需求激增。可支配收入的成长、饮食偏好的变化以及文化意义都导致了需求的增加。随着中产阶级人口的扩大,更多的消费者有能力买得起榴槤等价格更高的水果。榴槤与奢华和放纵的联繫进一步推动了它在寻求独特和异国美食体验的城市消费者中的流行。此外,榴槤也被应用于各种食品中,从糖果到零食再到榴槤味咖啡,进一步扩大了其影响范围。
扩大出口和全球化:
虽然榴槤消费历史上主要集中在亚洲,但由于全球化和国际贸易的增加,这种水果现在在国际市场上越来越受欢迎。最近,由于运输和物流的进步,在长途运输过程中保持了水果的质量,榴莲的出口显着增长。泰国和马来西亚等国家正在积极促进榴槤出口,努力克服与其强烈气味相关的挑战。人们正在努力开发包装和处理方法,以减轻气味并延长保质期,使榴槤对全球更广泛的受众更具吸引力。出口导向地区也正在组织与榴槤相关的节日和活动,以吸引游客并展示这种水果在烹饪中的多功能性。
健康益处和营养价值:
消费者健康意识的增强也促进了对榴槤的需求。榴槤富含维生素、矿物质和膳食纤维,提供维生素 C、复合维生素 B、钾和膳食纤维等必需营养素,使其成为饮食中的宝贵补充。此外,榴槤在传统医学中有着潜在的健康益处,例如改善消化、增强免疫力和增强心血管健康。榴莲作为天然和营养丰富的超级食品的声誉正在促使具有健康意识的消费者将其纳入饮食中,特别是在人们寻求加工食品和补充剂的天然替代品的地区。
主要市场挑战:
文化和感官知觉:
榴槤水果市场面临的一个重大挑战是榴槤香气和风味的两极化。虽然它在泰国、马来西亚和印尼国家受到推崇,但其强烈的气味和独特的味道可能会让一些消费者感到反感,尤其是在西方国家。榴槤作为美味佳餚的文化认知与其他地区对榴槤的厌恶形成鲜明对比。这种分歧给扩大榴槤的市场份额带来了困难。为了应对这项挑战,榴槤产业的利害关係人必须专注于强调水果的营养价值、烹饪多功能性和文化意义的教育和行销策略。强调榴槤的多种享用方式及其独特性可以帮助弥合这一差距并扩大其市场吸引力。
物流和新鲜度问题:
榴槤独特的香气为运输和分销过程中的物流带来了挑战。其强烈的气味会渗透到包装和其他食品中,因此很难与其他产品一起运输。这就需要专门的处理和包装方法,这增加了供应链的复杂性和成本。确保榴槤以新鲜且有吸引力的状态到达消费者手中是一个至关重要的问题,特别是对于出口到遥远市场的榴槤而言。包含香气和保持品质的包装创新,加上优化的分销网络,可以帮助减轻新鲜度问题。
监管和检疫障碍:
全球榴槤贸易受到许多国家的监管和检疫壁垒的阻碍。由于榴槤可能含有病虫害,因此被列为高风险农产品,在许多国家都面临严格的进口法规和检疫措施。这种监管的复杂性增加了出口商需要了解的文件、检查和认证的层次。应对这些挑战需要出口国和进口国之间的合作。明确的指导方针、标准化的测试方法和风险评估协议可以促进贸易,同时确保生物安全。
主要市场趋势:
榴槤需求与供给的全球化:
榴槤的吸引力已在全球扩大,超越了其在东南亚的传统受欢迎程度。值得注意的是,中国等国家对榴槤的需求大幅成长,为这种水果创造了巨大的国际市场。这一趋势导致榴槤产量和贸易增加,东南亚国家利用不断增长的需求种植更多榴槤以满足国内和国际需求。
精品化和品种化发展:
消费者的喜好正在推动高端化和新榴槤品种的开发趋势。虽然榴槤历来主要作为新鲜水果食用,但创新的加工技术扩大了其应用范围。糖果、糕点、冰淇淋和冷冻果肉等榴槤产品越来越受欢迎,吸引了更广泛的受众。人们也正在努力增强榴槤的特性,包括味道、香气和质地,从而开发出具有特定特性的新榴莲品种。
文化意义与旅游:
榴槤在许多东南亚国家具有重要的文化和社会重要性,在当地传统和节日中发挥核心作用。这种文化意义催生了“榴槤旅游”,爱好者们纷纷前往榴槤农场和节日,亲身体验这种水果。在一些地区,优质榴槤甚至赢得了鑑赏家的狂热追捧。文化重要性、旅游业和高端化的融合将榴槤的地位从地区美食提升为全球认可和讚赏的产品。
细分洞见:
类型见解:
冷冻市场是全球榴槤水果市场的重要参与者,有助于促进成长、可及性和多样化。冷冻榴槤具有解决运输挑战、保质期问题和消费者偏好的优势。在榴槤最成熟时冷冻可以保留其新鲜度、风味和营养成分。这对榴莲来说至关重要,因为榴槤的保质期很短,而且由于香气浓郁,很容易腐烂。即使在水果非当季时,冷冻选择也能让消费者享受榴槤独特的香气和风味。这种便利性将榴槤的触角扩大到远离其原产地的市场,使世界各地的消费者无论地理位置或季节如何都能体验到它的味道。
销售通路洞察:
线上平台和电子商务在全球榴槤水果市场中发挥重要作用,重塑了榴槤的购买、销售和体验方式。线上管道克服了地理限制,使榴槤生产商能够接触到榴槤难以获得的地区的消费者。这种便利性有助于市场扩张,并将榴槤介绍给全球受众,让好奇的消费者探索其独特的风味和香气。便利性是现代消费者的首要任务,线上平台提供了在家中舒适地订购榴槤及相关产品的便利。这在榴槤不易获得的地区尤其有价值。线上平台绕过了榴槤的季节性,因为消费者可以透过从世界不同地区采购来全年获取榴槤产品。这些平台上的资讯内容也有助于教育消费者了解榴槤的特性、好处和烹饪应用,以弥合文化认知和消费者理解之间的差距。
区域见解:
亚太地区:
亚太地区凭藉其深厚的文化连结、丰富的种植面积以及对国际贸易影响力的不断增强,在全球榴槤市场中发挥着举足轻重的作用。榴槤在亚洲文化中的重要性,尤其是在泰国、马来西亚、印尼和新加坡等国家,维持了该地区持续且大量的需求。亚太地区是榴槤种植的主要中心,生产世界上大部分的榴槤供应。该地区的国家,如泰国、马来西亚、印尼和菲律宾,利用该地区有利的气候和土壤条件,成为着名的榴槤生产国。这种丰富的榴槤供应确保了国内和国际市场的稳定供应。东南亚国家已成为榴槤的主要出口国,满足了全球需求,并使世界各地的消费者都能买到榴槤。
主要市场参与者
报告范围:
在本报告中,全球榴槤果市场被细分为以下几类,此外还详细介绍了以下产业趋势:
新鲜的
冷冻
冷冻干燥
其他的
超市/大卖场
水果店
便利商店
在线的
其他的
北美洲
亚太
欧洲
南美洲
中东和非洲
竞争格局
公司简介:全球榴槤市场主要公司的详细分析。
可用的客製化:
全球榴槤水果市场报告包含给定的市场资料,科技科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
公司资讯
The Global Durian Fruit Market achieved a valuation of USD8.97 billion in 2022 and is projected to experience robust growth during the forecast period, with a Compound Annual Growth Rate (CAGR) of 9.01% through 2028. The global durian fruit market has undergone significant growth and transformation as this tropical fruit gains popularity and recognition beyond its traditional Southeast Asian origins. Renowned for its distinct aroma and divisive flavor profile, durian has emerged as a highly sought-after commodity in various parts of the world. This expansion is driven by factors such as globalization, evolving culinary preferences, and increased awareness of its nutritional benefits. The shift of durian from a regional delicacy to a global phenomenon is reflected in its nickname, the "king of fruits." Its unique attributes have sparked a surge in demand, capturing the interest of consumers and food enthusiasts alike. While durian has cultural and culinary significance in countries like Thailand, Malaysia, Indonesia, and Singapore, its nutritional content, including vitamins, minerals, and dietary fiber, has contributed to its reputation as a nutritious fruit choice. This nutritional profile appeals to health-conscious consumers seeking natural sources of essential nutrients. The rise in international travel and cross-cultural exchanges has exposed consumers to diverse culinary experiences, leading to durian gaining traction among adventurous eaters and curious travelers.
Key Market Drivers:
Increasing Demand in the Asia-Pacific Region:
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 8.97 Billion |
Market Size 2028 | USD 15.36 Billion |
CAGR 2023-2028 | 9.01% |
Fastest Growing Segment | Frozen |
Largest Market | Asia Pacific |
The Asia-Pacific region, particularly countries such as Thailand, Malaysia, Indonesia, and China, has historically been the focal point for both durian production and consumption. In recent years, the demand for durian has surged within this region, driven by various factors. Growing disposable incomes, shifting dietary preferences, and cultural significance have all contributed to heightened demand. As the middle-class population expands, more consumers are able to afford higher-priced fruits like durian. Durian's association with luxury and indulgence has further fueled its popularity among urban consumers seeking distinctive and exotic gastronomic experiences. Additionally, durian has found its way into various food products, from candies to snacks to durian-flavored coffee, expanding its reach even further.
Expanding Exports and Globalization:
While durian consumption was historically concentrated in Asia, the fruit is now gaining traction in international markets due to globalization and increased international trade. The export of durian has seen significant growth recently, facilitated by advancements in transportation and logistics that preserve the fruit's quality during long-distance shipping. Countries like Thailand and Malaysia are actively promoting durian exports, working to overcome challenges related to its strong odor. Efforts are being made to develop packaging and handling methods that mitigate the smell and prolong shelf life, making durian more appealing to a wider global audience. Durian-related festivals and events are also being organized in export-oriented regions to attract tourists and showcase the fruit's versatility in culinary applications.
Health Benefits and Nutritional Value:
Growing consumer awareness of health and wellness is also contributing to the demand for durian. Rich in vitamins, minerals, and dietary fiber, durian offers essential nutrients such as vitamin C, vitamin B complex, potassium, and dietary fiber, making it a valuable addition to diets. Moreover, durian has a history of use in traditional medicine for potential health benefits such as improved digestion, boosted immunity, and enhanced cardiovascular health. Durian's reputation as a natural and nutritious superfood is prompting health-conscious consumers to include it in their diets, particularly in regions where people are seeking natural alternatives to processed foods and supplements.
Key Market Challenges:
Cultural and Sensory Perceptions:
A significant challenge facing the durian fruit market is the polarizing nature of durian's aroma and flavor. While it is revered in countries like Thailand, Malaysia, and Indonesia, its strong smell and unique taste can be off-putting to some consumers, especially in Western countries. The cultural perception of durian as a delicacy contrasts with the aversion it evokes in other regions. This divide poses difficulties in expanding durian's market presence. To address this challenge, stakeholders in the durian industry must focus on education and marketing strategies that highlight the fruit's nutritional value, culinary versatility, and cultural significance. Emphasizing the various ways durian can be enjoyed and its uniqueness could help bridge this gap and broaden its market appeal.
Logistics and Freshness Concerns:
Durian's distinctive aroma presents logistical challenges during transportation and distribution. Its strong scent can permeate packaging and other foods, making it challenging to ship alongside other produce. This necessitates specialized handling and packaging methods, which add complexity and cost to the supply chain. Ensuring that durian reaches consumers in a fresh and appealing state is a critical concern, especially for exports to distant markets. Innovations in packaging that contain the aroma and maintain quality, coupled with optimized distribution networks, can help mitigate freshness concerns.
Regulatory and Quarantine Barriers:
Global durian trade is hindered by regulatory and quarantine barriers in many countries. Classified as a high-risk agricultural product due to its potential to harbor pests and diseases, durian faces strict import regulations and quarantine measures in many nations. This regulatory complexity adds layers of documentation, inspections, and certifications for exporters to navigate. Addressing these challenges requires collaboration between exporting and importing countries. Clear guidelines, standardized testing methods, and risk assessment protocols can facilitate trade while ensuring biosecurity.
Key Market Trends:
Globalization of Durian Demand and Supply:
Durian's appeal has expanded globally, moving beyond its traditional popularity in Southeast Asia. Notably, countries like China have seen a significant rise in demand for durian, creating a substantial international market for the fruit. This trend has led to increased durian production and trade, with countries in Southeast Asia capitalizing on the growing demand by cultivating more durian to meet both domestic and international needs.
Premiumization and Variety Development:
Consumer preferences are driving the trend toward premiumization and the creation of new durian varieties. While durian was historically consumed primarily as fresh fruit, innovative processing techniques have expanded its applications. Durian-based products like candies, pastries, ice cream, and frozen pulp have gained popularity, appealing to a wider audience. Efforts are also underway to enhance durian's attributes, including taste, aroma, and texture, leading to the development of new durian varieties that offer specific characteristics.
Cultural Significance and Tourism:
Durian holds cultural and social importance in many Southeast Asian countries, playing a central role in local traditions and festivals. This cultural significance has given rise to "durian tourism," with enthusiasts seeking out durian farms and festivals to experience the fruit firsthand. In some regions, premium durians have even garnered a cult following among connoisseurs. This convergence of cultural importance, tourism, and premiumization has elevated durian's status from a regional delicacy to a globally recognized and appreciated product.
Segmental Insights:
Type Insights:
The frozen segment is a significant player in the global durian fruit market, contributing to growth, accessibility, and diversification. Freezing durian offers advantages that address transportation challenges, shelf life concerns, and consumer preferences. Freezing durian at its peak ripeness preserves its freshness, flavor, and nutritional content. This is essential for durian, which has a short shelf life and is highly perishable due to its strong aroma. The frozen option allows consumers to enjoy durian's unique aroma and flavor even when the fruit is not in season. This accessibility expands the reach of durian to markets distant from its native regions, enabling consumers worldwide to experience its taste regardless of geographical location or season.
Sales Channel Insights:
Online platforms and e-commerce play a significant role in the global durian fruit market, reshaping how durian is purchased, sold, and experienced. Online channels overcome geographical constraints, enabling durian producers to reach consumers in regions where the fruit might be less accessible. This accessibility contributes to market expansion and introduces durian to a global audience, allowing curious consumers to explore its unique flavor and aroma. Convenience is a priority for modern consumers, and online platforms provide the convenience of ordering durian and related products from the comfort of one's home. This is especially valuable in areas where durian is not readily available. Durian's seasonal nature is bypassed through online platforms, as consumers can access durian products year-round by sourcing from different parts of the world. Informative content on these platforms also helps educate consumers about durian's characteristics, benefits, and culinary applications, bridging the gap between cultural perceptions and consumer understanding.
Regional Insights:
Asia Pacific Region:
The Asia-Pacific region plays a pivotal role in the global durian fruit market, driven by its deep cultural connections, abundant cultivation, and growing influence on international trade. Durian's significance in Asian cultures, especially in countries like Thailand, Malaysia, Indonesia, and Singapore, sustains a consistent and substantial demand within the region. The Asia-Pacific region serves as the primary hub for durian cultivation, producing the majority of the world's supply. Countries in the region, such as Thailand, Malaysia, Indonesia, and the Philippines, are prominent durian producers, capitalizing on the region's favorable climate and soil conditions. This abundance ensures a stable supply of durian to both domestic and international markets. Southeast Asian countries have become major exporters of durian, satisfying global demand and making the fruit accessible to consumers worldwide.
Key Market Players
Report Scope:
In this report, the global durian fruit market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Fresh
Frozen
Freeze-Dried
Others
Supermarkets/Hypermarkets
Fruit Stores
Convenience Stores
Online
Others
North America
Asia-Pacific
Europe
South America
Middle East & Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global durian fruit market.
Available Customizations:
Global Durian Fruit Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information