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市场调查报告书
商品编码
1361685

视讯购物市场 - 全球产业规模、份额、趋势、机会和预测，2018-2028 年。按类型、产品类型（服装与配件、健康与个人护理、消费性电子产品、其他）、支付方式、地区、竞争细分

Video Shopping Market-Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F. Segmented By Type, Product Type (Apparel & Accessories, Health & Personal Care, Consumer Electronic, Others), Payment Method, Region, Competition
出版日期: | 出版商: TechSci Research | 英文 188 Pages | 商品交期: 2-3个工作天内

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简介目录

视讯购物的需求是由个人化和便捷的视讯购物体验的可及性推动的，因为透过视讯进行直播购物使品牌能够销售与在店内为顾客提供相同水平的个人化产品。由于智慧家庭在全球发展中地区和已开发地区的渗透率不断上升，预计全球视讯购物市场将在预测期内成长。

全球视讯购物市场范围

视讯购物让顾客透过视讯或直播与主播即时联繫，帮助他们做出更好的购买决策。透过以视频购物和直播购物的形式使用不同类型的视频，企业可以接触新的受众，提高品牌知名度并推动销售。购物影片可以让品牌与客户建立联繫，从而以有机的方式吸引更多潜在客户。这是透过在影片中嵌入连结来实现的，引导客户快速、轻鬆、方便地购买正在行销的产品。直播购物是一种行销技术，主持人（通常是有影响力的人或名人）在镜头前直播产品广告。这是一种主持人和观众完全现场互动的购物方式。

市场概况
预测期 2024-2028
2022 年市场规模 5.1亿美元
2028 年市场规模 18.02 亿美元
2023-2028 年复合年增长率 25.89%
成长最快的细分市场 网上支付
最大的市场 服饰与配件

全球视讯购物市场概况

视讯购物是指顾客可以透过即时视讯串流与销售人员或导购员互动的零售体验。它使个人能够远端购买产品或服务，而无需亲自前往商店。直播购物是 Z 世代和千禧世代消费者中成长最快的市场。网红行销工厂进行了一项研究，比较了各个年龄层的直播购物情况，结果显示，美国和英国有 7% 的 Z 世代消费者进行过直播购物。因此，透过直播购物，零售商和品牌可以创造巨大的收入潜力，这将推动全球视讯购物市场的成长。

全球视讯购物市场驱动因素

电子商务和数位平台的兴起为视讯购物创造了有利的环境。随着越来越多的人在线上购物，人们需要复製实体零售体验的互动式和沈浸式购物体验。 Instagram、Facebook、TikTok 和 YouTube 等社群媒体平台已成为产品发现和推荐的强大管道。有影响力的人和内容创作者在透过现场购物会议推广和展示产品方面发挥着重要作用，利用其大量活跃的受众。

此外，视讯购物为消费者提供了真实性和信任度。直播形式允许主持人、影响者和观众之间进行即时互动，提供即时产品演示、回答问题和解决疑虑的机会。这种透明度和个人风格建立了对所展示产品的信任和信心，从而推动了全球视讯购物的需求。直播购物提供便利、无缝的购物体验。观众可以直接在直播中进行购买，无需浏览单独的网站或应用程式。这种即时满足感吸引了那些寻求立即获得产品而无需像传统网上购物那样等待的消费者。这些因素共同推动了直播购物的日益普及，作为消费者在数位环境中发现、购物和与产品互动的独特且引人入胜的方式。

全球视讯购物市场趋势

随着近年来出现的几个趋势，直播购物不断发展。直播购物已越来越多地与流行的社交媒体平台相结合。 Instagram 和 Facebook 等社群媒体巨头推出了专门的直播购物功能，让影响者和品牌利用其现有用户群直接在平台内进行直播购物活动。品牌正在创建可购物的影片内容，观众可以在观看影片时直接进行购买。影片中新增了互动式迭加或註释，使观众可以点击影片中展示的产品并在不离开影片播放器的情况下无缝购买。

此外，用户生成内容（UGC）在影片购物中发挥重要作用。品牌鼓励客户创建和分享展示其产品的影片。 UGC 影片为潜在买家提供真实且相关的体验，品牌通常将 UGC 纳入其行销活动和产品展示中。

此外，个人化是视讯购物的主要趋势。品牌正在利用客户资料和人工智慧 (AI) 演算法来提供个人化影片推荐，提供量身定制的购物体验并提高转换的可能性。这些新的影片购物趋势显示了这一新兴趋势的动态本质，因为品牌和平台不断创新并利用影片内容为客户创造引人入胜的互动购物体验。

全球视讯购物市场挑战

视讯购物的挑战之一是透过影片准确地展示产品。与传统的线上购物相比，透过影片提供准确的描述、展示产品功能和展示细节可能会更加复杂。

视讯购物在很大程度上依赖强大的技术基础设施，包括可靠的网路连线、高品质的视讯串流功能和安全平台。确保一致和无缝的视讯体验可能具有挑战性，特别是在网路连线较差或技术资源不足的地区。在视讯购物中提供满意的用户体验至关重要。因此，企业需要设计直觉且用户友好的介面，以促进轻鬆导航、产品浏览和无缝视讯互动。此外，视讯购物涉及共享个人资讯以及与未知个人或企业进行即时互动。建立信任和确保安全是重大挑战。因此，克服这些挑战可以为企业和消费者带来更无缝、更具吸引力的视讯购物体验。

全球视讯购物市场机会

全球视讯购物市场为企业和消费者带来了许多机会。即时视讯购物使企业能够与客户即时互动，创造更具互动性和个人化的购物体验。透过直播，企业可以展示产品、提供演示、回答问题并提供个人化推荐。这种高水准的客户参与可以提高品牌忠诚度、客户满意度和销售转换率。

与有影响力的人和名人合作举办直播视​​讯购物会议可以扩大品牌影响力，增加产品曝光并推动销售。有影响力的人可以利用他们的真实性、专业知识和追随者来认可产品、提供建议并影响购买决策。

视讯购物可以与网站、行动应用程式和社交媒体平台等其他管道整合。客户可以从观看影片无缝过渡到进行购买、将商品添加到购物车或存取其他产品资讯。这种跨通路整合可以为顾客提供无缝、便利的购物体验。

公司简介

全球视讯购物市场的主要参与者包括 Bambuser AB、buywith inc、Restream, Inc.、Oveit, Inc. (Streams.live)、CommentSold, Inc.、Buy It Live International, Inc.、GhostRetail Inc. 和 Loop Now技术公司（烟火）。

市场区隔

全球视讯购物市场根据类型、产品类型和付款方式进行细分。市场分为视讯购物和直播购物。依产品类型，市场分为服装及配件、健康及个人护理、消费性电子及其他（家居、食品及饮料等）。根据支付方式，市场分为线上支付和货到付款。依地区划分，市场分为北美、欧洲、亚太地区、南美、中东和非洲。

报告范围：

在本报告中，全球视讯购物市场除详细介绍的产业趋势外，还分为以下几类：

全球视讯购物市场，按产品类型：

  • 可购物视频
  • 直播购物

全球视讯购物市场，按产品类型：

  • 服饰与配件
  • 健康和个人护理
  • 消费性电子
  • 其他（家居、食品饮料等）

全球视讯购物市场，依支付方式划分：

  • 网上支付
  • 货到付款

全球视讯购物市场（按地区）：

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
  • 亚太
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥伦比亚
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

竞争格局

公司简介：全球视讯购物市场主要公司的详细分析。

可用的客製化：

根据给定的市场资料，TechSci Research 可根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：简介

  • 产品概述
  • 报告的主要亮点
  • 市场覆盖范围
  • 涵盖的细分市场
  • 考虑研究任期

第 2 章：研究方法

  • 研究目的
  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

  • 市场概况
  • 市场预测
  • 重点地区
  • 关键环节

第 4 章：COVID-19 对全球视讯购物市场的影响

第 5 章：客户之声分析

  • 品牌意识
  • 影响购买决策的因素
  • 面临的挑战

第 6 章：全球视讯购物市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析（可购物影片、直播购物）
    • 按产品类型市场份额分析（服装及配件、健康和个人护理、消费性电子、其他（家居、食品和饮料等））
    • 按支付方式市占率分析（线上付款、货到付款）
    • 按区域市占率分析
    • 按前 5 名的公司市占率分析，其他 (2022)
  • 全球视讯购物地图和机会评估
    • 按类型市场测绘和机会评估
    • 按产品类型市场测绘和机会评估
    • 依付款方式 市场测绘与机会评估
    • 透过区域市场测绘和机会评估

第 7 章：北美视讯购物市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 依产品类型市占率分析
    • 按支付方式市占率分析
    • 按国家市占率分析

第 8 章：亚太地区视讯购物市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 依产品类型市占率分析
    • 按支付方式市占率分析
    • 按国家市占率分析

第 9 章：欧洲视讯购物市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 依产品类型市占率分析
    • 按支付方式市占率分析
    • 按国家市占率分析

第 10 章：中东和非洲视讯购物市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 依产品类型市占率分析
    • 按支付方式市占率分析
    • 按国家市占率分析

第 11 章：南美洲录像购物市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 依产品类型市占率分析
    • 按支付方式市占率分析

第 12 章：市场动态

  • 司机
    • 电子商务渗透率提高
    • 社群媒体的影响
    • 提供便利、无缝的购物体验
  • 挑战
    • 使用者体验不理想
    • 信任与安全顾虑

第 13 章：市场趋势与发展

  • 虚拟试穿和产品视觉化
  • 个性化影片推荐
  • 与电商平台整合
  • 直播变得更短、更精简的趋势
  • 增强的付款和交易选项

第14章：竞争格局

  • 公司简介
    • Amazon.com, Inc. (Amazon Live)
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Smartzer Ltd
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Bambuser AB
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • buywith inc
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Restream, Inc.
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Oveit, Inc. (Streams.live)
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • CommentSold, Inc.
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Buy It Live International, Inc
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • GhostRetail Inc.
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Loop Now Technologies, Inc. (Firework)
      • 公司详情
      • 产品
      • 财务（据报导）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员

第 15 章：策略建议/行动计划

第 16 章：关于我们与免责声明

（註：公司名单可依客户要求客製化。）

简介目录
Product Code: 15412

The demand for video shopping is driven by the accessibility of a personalized and convenient video shopping experience as live shopping via video enables brands to sell products with the same level of personalization as they offer customers in-store. The global video shopping market is anticipated to grow during the forecast period due to the rising penetration of smart homes, both in developing and developed regions across the world.

Global Video Shopping Market Scope

Video shopping allows customers to connect with the host in real-time via video or livestream which can help them make better purchasing decisions. By using different types of videos in the form of video shopping and live shopping, businesses can reach new audiences, increase brand awareness, and drive sales. A shoppable video allows brands to connect with customers which attract more leads in an organic manner. This is achieved by embedding links into videos that lead customers to purchase the product that is marketing, quickly, easily, and conveniently. While livestream shopping, or live shopping, is a marketing technique in which a host, typically an influencer or celebrity, advertises a product live on camera. It is the type of shopping in which customers can interact between the host and the audience completely live.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 510 Million
Market Size 2028USD 1,802 Million
CAGR 2023-202825.89%
Fastest Growing SegmentOnline Payment
Largest MarketApparel & Accessories

Global Video Shopping Market Overview

Video shopping refers to a retail experience where customers can interact with a salesperson or a shopping assistant through a live video stream. It enables individuals to shop for products or services remotely without physically visiting a store. Livestream shopping is a market growing most rapidly among Gen-Z and millennial consumers. The influencer marketing factory conducted a study comparing livestream shopping purchases among each age group, which shows that 7% of Gen Z consumers in the US and UK had made a livestream purchase. So, with live shopping, retailers and brands can make huge revenue potential which will drive the growth of the global video shopping market.

According to US Census Bureau 2022 report, retail sales from eCommerce platforms in 2022 was 14.6% of total retail sales in the US. However, even when compared to China's overall eCommerce numbers, live shopping has experienced significant growth improvements. In China, TaoBao dominates with almost 80% of the live shopping market. Thus, the global video shopping market is expected to witness high growth rate during the forecast period.

Global Video Shopping Market Drivers

The rise of e-commerce and digital platforms has created a conducive environment for video shopping. With more people shopping online, there is a demand for interactive and immersive shopping experiences that replicate the physical retail experience. Social media platforms, such as Instagram, Facebook, TikTok, and YouTube, have become powerful channels for product discovery and recommendation. Influencers and content creators play a significant role in promoting and demonstrating products through live shopping sessions, leveraging their large and engaged audiences.

Moreover, video shopping offers an element of authenticity and trust to consumers. The live format allows for real-time interactions between hosts, influencers, and viewers, providing an opportunity for immediate product demonstrations, answering questions, and addressing concerns. This transparency and personal touch build trust and confidence in the products being showcased which is driving the demand for video shopping globally. Live shopping provides a convenient and seamless shopping experience. Viewers can make purchases directly within the livestream, eliminating the need to navigate through separate websites or apps. This instant gratification appeals to consumers who seek immediate access to products without the wait associated with traditional online shopping. Such factors collectively contribute to the rising popularity of live shopping as a unique and engaging way for consumers to discover, shop, and interact with products in the digital landscape.

Global Video Shopping Market Trends

Live shopping continues to evolve as several trends have emerged in recent times. Live shopping has become increasingly integrated with popular social media platforms. Social media giants such as Instagram and Facebook have introduced dedicated live shopping features, allowing influencers and brands to conduct live shopping sessions directly within the platform, leveraging their existing user base. Brands are creating shoppable video content where viewers can directly make purchases while watching videos. Interactive overlays or annotations are added to videos, allowing viewers to click on products showcased in the video and make a purchase seamlessly without leaving the video player.

Moreover, user-generated content (UGC) is playing a significant role in video shopping. Brands are encouraging customers to create and share videos featuring their products. UGC videos provide authentic and relatable experiences for potential buyers, and brands often incorporate UGC into their marketing campaigns and product showcases.

Additionally, personalization is a key trend in video shopping. Brands are leveraging customer data and artificial intelligence (AI) algorithms to deliver personalized video recommendations, providing a tailored shopping experience and increasing the likelihood of conversion. These new trends in video shopping showcase the dynamic nature of this emerging trend, as brands and platforms continue to innovate and leverage video content to create engaging and interactive shopping experiences for customers.

Global Video Shopping Market Challenges

One of the challenges in video shopping is accurately representing products through video. Providing accurate descriptions, demonstrating product features, and showcasing details can be more complex through video compared to traditional online shopping.

Video shopping relies heavily on robust technical infrastructure, including reliable internet connections, high-quality video streaming capabilities, and secure platforms. Ensuring consistent and seamless video experiences can be challenging, especially in areas with poor internet connectivity or inadequate technical resources. Providing a satisfactory user experience in video shopping is crucial. Thus, businesses need to design intuitive and user-friendly interfaces that facilitate easy navigation, product browsing, and seamless video interactions. Moreover, video shopping involves sharing personal information and engaging in real-time interactions with unknown individuals or businesses. Establishing trust and ensuring security are significant challenges. Thus, overcoming these challenges can lead to a more seamless and engaging video shopping experience for both businesses and consumers.

Global Video Shopping Market Opportunities

The global video shopping market presents several opportunities for businesses and consumers. Live video shopping allows businesses to engage with customers in real-time, creating a more interactive and personalized shopping experience. Through live streaming, businesses can showcase products, provide demonstrations, answer questions, and offer personalized recommendations. This high level of customer engagement can lead to increased brand loyalty, customer satisfaction, and sales conversions.

Collaborating with influencers and celebrities to host live video shopping sessions can amplify brand reach, increase product exposure, and drive sales. Influencers can leverage their authenticity, expertise, and following to endorse products, provide recommendations, and influence purchase decisions.

Video shopping can be integrated with other channels such as websites, mobile apps, and social media platforms. Customers can seamlessly transition from watching a video to making a purchase, adding items to their cart, or accessing additional product information. This cross-channel integration can provide a seamless and convenient shopping experience for customers.

Company Profiles

The major players in the global video shopping market are Bambuser AB, buywith inc, Restream, Inc., Oveit, Inc. (Streams.live), CommentSold, Inc., Buy It Live International, Inc, GhostRetail Inc., and Loop Now Technologies, Inc. (Firework).

Market Segmentation

The global video shopping market is segmented based on type, product type, and payment method. The market is divided into shoppable videos and livestream shopping. Based on the product type, the market is divided into apparel & accessories, health & personal care, consumer electronic, and others (home furnishing, food & beverage, etc.). Based on the payment method, the market is segmented into online payment and pay on delivery. Based on region, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Report Scope:

In this report, the global video shopping market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Video Shopping Market, By Product Type:

  • Shoppable Videos
  • Livestream Shopping

Global Video Shopping Market, By Product Type:

  • Apparel & Accessories
  • Health and Personal Care
  • Consumer Electronic
  • Others (Home Furnishing, Food & Beverage, etc.)

Global Video Shopping Market, By Payment Method:

  • Online Payment
  • Pay On Delivery

Global Video Shopping Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global video shopping market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Data Triangulation & Validation
  • 2.6. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Impact of COVID-19 on Global Video Shopping Market

5. Voice of Customer Analysis

  • 5.1. Brand Awareness
  • 5.2. Factors Influencing Purchase Decision
  • 5.3. Challenges Faced

6. Global Video Shopping Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis (Shoppable Videos, Livestream Shopping)
    • 6.2.2. By Product Type Market Share Analysis (Apparel & Accessories, Health and Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.))
    • 6.2.3. By Payment Method Market Share Analysis (Online Payment, Pay On Delivery)
    • 6.2.4. By Regional Market Share Analysis
      • 6.2.4.1. North America Market Analysis
      • 6.2.4.2. Asia -Pacific Market Analysis
      • 6.2.4.3. Europe Market Analysis
      • 6.2.4.4. South America Market Analysis
      • 6.2.4.5. Middle East & Africa Market Analysis
    • 6.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 6.3. Global Video Shopping Mapping & Opportunity Assessment
    • 6.3.1. By Type Market Mapping & Opportunity Assessment
    • 6.3.2. By Product Type Market Mapping & Opportunity Assessment
    • 6.3.3. By Payment Method Market Mapping & Opportunity Assessment
    • 6.3.4. By Regional Market Mapping & Opportunity Assessment

7. North America Video Shopping Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Product Type Market Share Analysis
    • 7.2.3. By Payment Method Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. United States Video Shopping Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Product Type Market Share Analysis
        • 7.2.4.1.2.3. By Payment Method Market Share Analysis
      • 7.2.4.2. Canada Video Shopping Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Product Type Market Share Analysis
        • 7.2.4.2.2.3. By Payment Method Market Share Analysis
      • 7.2.4.3. Mexico Video Shopping Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Product Type Market Share Analysis
        • 7.2.4.3.2.3. By Payment Method Market Share Analysis

8. Asia-Pacific Video Shopping Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Product Type Market Share Analysis
    • 8.2.3. By Payment Method Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Video Shopping Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Product Type Market Share Analysis
        • 8.2.4.1.2.3. By Payment Method Market Share Analysis
      • 8.2.4.2. India Video Shopping Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Product Type Market Share Analysis
        • 8.2.4.2.2.3. By Payment Method Market Share Analysis
      • 8.2.4.3. Japan Video Shopping Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Product Type Market Share Analysis
        • 8.2.4.3.2.3. By Payment Method Market Share Analysis
      • 8.2.4.4. South Korea Video Shopping Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Product Type Market Share Analysis
        • 8.2.4.4.2.3. By Payment Method Market Share Analysis
      • 8.2.4.5. Australia Video Shopping Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Product Type Market Share Analysis
        • 8.2.4.5.2.3. By Payment Method Market Share Analysis

9. Europe Video Shopping Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Product Type Market Share Analysis
    • 9.2.3. By Payment Method Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. Germany Video Shopping Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Product Type Market Share Analysis
        • 9.2.4.1.2.3. By Payment Method Market Share Analysis
      • 9.2.4.2. France Video Shopping Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Product Type Market Share Analysis
        • 9.2.4.2.2.3. By Payment Method Market Share Analysis
      • 9.2.4.3. United Kingdom Video Shopping Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Product Type Market Share Analysis
        • 9.2.4.3.2.3. By Payment Method Market Share Analysis
      • 9.2.4.4. Italy Video Shopping Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Type Market Share Analysis
        • 9.2.4.4.2.2. By Product Type Market Share Analysis
        • 9.2.4.4.2.3. By Payment Method Market Share Analysis
      • 9.2.4.5. Spain Video Shopping Market Outlook
        • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
        • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Type Market Share Analysis
        • 9.2.4.5.2.2. By Product Type Market Share Analysis
        • 9.2.4.5.2.3. By Payment Method Market Share Analysis

10. Middle East & Africa Video Shopping Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Product Type Market Share Analysis
    • 10.2.3. By Payment Method Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Saudi Arabia Video Shopping Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Product Type Market Share Analysis
        • 10.2.4.1.2.3. By Payment Method Market Share Analysis
      • 10.2.4.2. UAE Video Shopping Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Product Type Market Share Analysis
        • 10.2.4.2.2.3. By Payment Method Market Share Analysis
      • 10.2.4.3. South Africa Video Shopping Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Product Type Market Share Analysis
        • 10.2.4.3.2.3. By Payment Method Market Share Analysis

11. South America Video Shopping Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Type Market Share Analysis
    • 11.2.2. By Product Type Market Share Analysis
    • 11.2.3. By Payment Method Market Share Analysis
      • 11.2.3.1. Brazil Video Shopping Market Outlook
        • 11.2.3.1.1. Market Size & Forecast
        • 11.2.3.1.1.1. By Value
        • 11.2.3.1.2. Market Share & Forecast
        • 11.2.3.1.2.1. By Type Market Share Analysis
        • 11.2.3.1.2.2. By Product Type Market Share Analysis
        • 11.2.3.1.2.3. By Payment Method Market Share Analysis
      • 11.2.3.2. Colombia Video Shopping Market Outlook
        • 11.2.3.2.1. Market Size & Forecast
        • 11.2.3.2.1.1. By Value
        • 11.2.3.2.2. Market Share & Forecast
        • 11.2.3.2.2.1. By Type Market Share Analysis
        • 11.2.3.2.2.2. By Product Type Market Share Analysis
        • 11.2.3.2.2.3. By Payment Method Market Share Analysis
      • 11.2.3.3. Argentina Video Shopping Market Outlook
        • 11.2.3.3.1. Market Size & Forecast
        • 11.2.3.3.1.1. By Value
        • 11.2.3.3.2. Market Share & Forecast
        • 11.2.3.3.2.1. By Type Market Share Analysis
        • 11.2.3.3.2.2. By Product Type Market Share Analysis
        • 11.2.3.3.2.3. By Payment Method Market Share Analysis

12. Market Dynamics

  • 12.1. Drivers
    • 12.1.1. Increased E-commerce Penetration
    • 12.1.2. Influence of Social Media
    • 12.1.3. Provides Convenient and Seamless Shopping Experience
  • 12.2. Challenges
    • 12.2.1. Unsatisfactory User Experience
    • 12.2.2. Trust and Security Concern

13. Market Trends & Developments

  • 13.1. Virtual Try-On and Product Visualization
  • 13.2. Personalized Video Recommendations
  • 13.3. Integration with E-commerce Platforms
  • 13.4. Trend Towards Shorter and More Condensed Live Streams
  • 13.5. Enhanced Payment and Transaction Options

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Amazon.com, Inc. (Amazon Live)
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Reported)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Smartzer Ltd
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Reported)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Bambuser AB
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Reported)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. buywith inc
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Reported)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Restream, Inc.
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Reported)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Oveit, Inc. (Streams.live)
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Reported)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. CommentSold, Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Reported)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Buy It Live International, Inc
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Reported)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. GhostRetail Inc.
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Reported)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Loop Now Technologies, Inc. (Firework)
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Reported)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

16. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)