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市场调查报告书
商品编码
1361696
水牙线市场 - 2018-2028 年全球产业规模、份额、趋势、机会与预测,按产品类型、最终用户、销售通路、地区、竞争细分Water Flosser Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type, By End User, By Sales Channel, By Region, Competition |
全球水牙线市场规模预计在预测期内将扩大。由于牙齿和口腔问题的数量不断增加,人们越来越意识到需要使用牙线来预防牙龈疾病和口腔感染,这是推动水牙线市场的一些因素,预计将进一步增加全球水牙线市场的收入在预计期间。
水牙线,也称为口腔冲洗器或牙科喷水器,是一种将水流引向牙齿的装置。它能够清除牙齿之间的食物残渣以及牙齿上的牙菌斑。水牙线对于佩戴牙套、患有其他类型正畸或其他难以使用普通牙线的牙齿疾病的人也很有用。对于那些难以手动使用牙线的人来说,水牙线也可能是个不错的选择。为了降低细菌污染的风险,水牙线只能由一个人使用。通常有不同类型的水牙线,包括桌上型水牙线、无线水牙线、淋浴水牙线和水龙头水牙线。檯面水牙线位于檯面上,插入附近的电源插座。它们还配有一个灌溉水箱,每当水用完时,你就必须补充水。无线水牙线在用牙线清洁牙齿时提供了最大的灵活性,因为它们结构紧凑、重量轻,非常适合在旅途中使用。淋浴水牙线连接到淋浴喷头上,这样人们就可以在淋浴后(或淋浴前)使用牙线。水龙头水牙线有一条绳子连接到水盆上,这样人们就可以用它来用绳子清洁牙齿。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 9亿美元 |
2028 年市场规模 | 12.7亿美元 |
2023-2028 年复合年增长率 | 6.02% |
成长最快的细分市场 | 在线的 |
最大的市场 | 北美洲 |
随着新产品的创新,水牙线产业正在崛起,并促进了世界各地的销售。人们生活方式的改变和生活品质的提高也推动了全球牙线市场的成长。由于使用这些产品取代牙刷的好处,水牙线在世界各地越来越受欢迎。与牙刷相比,使用水牙线的主要好处是它可以为个人提供即时清洁,例如清除食物残渣和细菌,而这是牙刷难以做到的。
推动水牙线需求的主要因素是人们对使用水牙线好处的认识不断提高以及全球牙科护理服务需求的不断增长。此外,由于烟草产品消费量的增加以及牙齿和口腔疾病盛行率的增加,预计未来几年对水牙线的需求将会增加。蛀牙、牙龈疾病、口腔癌等口腔疾病影响全球近一半的人口,未经治疗的蛀牙已成为全球最常见的健康状况。在预测的几年里,这一因素在推动水牙线市场需求方面进一步发挥了重要作用。
此外,与传统方法相比,水牙线提供的便利性和易用性也推动了全球水牙线市场的发展。与需要灵巧的手线牙线不同,水牙线不需要灵巧和技术。水牙线的脉动水流进一步增强了水牙线的使用者友善性,从而以舒适和高效的方式促进清洁过程。这种便利性吸引了消费者,也是牙线需求成长的驱动因素。
水牙线适合各种人群,包括戴牙套、进行牙齿修復的人士以及手动灵活性有限的人士。这些牙线提供了传统牙线的有效替代品,传统牙线对某些人来说可能很困难或不舒服。这种市场的多功能性和包容性促进了全球对水牙线的需求不断增长。
由于水牙线领域出现的几种趋势,水牙线在全球市场上越来越受欢迎。无线水牙线由于其易用性和便携性而变得越来越受欢迎。这些型号通常由可充电电池供电,因为它们不需要电源线即可运作。无线牙线提供了灵活性和便利性,使用户能够自由移动,而不受电源插座的限制。例如,Waterpik 推出了其手持式水牙线系列的扩展产品——无线滑动式水牙线,方便在旅行时使用和携带。这款小巧设计旨在更舒适地握在手中,并由可充电锂离子电池供电,一次充电可使用长达四週。无线滑轨配备了三个精密尖端,可有效清洁整个口腔(包括后牙)和三个压力等级。它能够清除治疗区域高达 99% 的牙菌斑,并且在改善牙龈健康方面比牙线有效高达 50%。
此外,一些公司还提供水牙线与电动牙刷的集成,使用户能够从刷牙无缝过渡到使用牙线。例如,Waterpik Sonic 将先进的可充电声波电动牙刷的强大功能与经过验证的水牙线的功效相结合。因此,随着技术进步和消费者需求的这些趋势正在预测期内扩大全球水牙线市场的市场。
水牙线已在全球范围内流行并广泛使用,但水牙线市场仍存在一些问题,包括一般人群对水牙线缺乏认识和了解。许多人不知道水牙线与传统牙线相比的优点和正确使用方法。水牙线比牙线更贵,可能会阻碍对价格敏感的消费者投资。为了解决这个问题,製造商必须考虑更具成本效益并涵盖更广泛消费者的定价策略。
在预测期内,对水牙线的需求迅速增加,占很大比例。用水牙线宣传牙线的优点可以创造市场拓展的机会。在新兴市场,口腔卫生习惯正在发生变化,消费者对口腔健康的意识日益增强,水牙线市场具有相当大的成长潜力。製造商可以透过提供符合当地偏好和要求的经济高效且易于使用的水牙线来进入这些市场。
全球水牙线市场的主要参与者包括皇家飞利浦公司、宝洁公司(Oral-B)、高露洁棕榄公司、口腔护理技术公司(Hydro Floss)、松下公司、ToiletTree Products Inc.、JETPIK Corporation 、Water Pik, Inc.、Aquapick Co. Ltd.、TUREWELL Limited。
全球水牙线市场根据产品类型、最终用途和销售管道进行细分。市场依产品类型分为无线水牙线、桌上型水牙线、其他(水龙头水牙线、淋浴水牙线等)。市场根据最终用户分为住宅、商业(牙科诊所、医院)。根据销售管道,市场分为超市/大卖场、多品牌商店、药局/药局、网路和其他(电子商店、直营店等)。市场分析也研究区域细分,以设计区域市场细分,分为北美、欧洲、亚太地区、南美以及中东和非洲。
在本报告中,除了以下详细介绍的产业趋势外,全球水牙线市场也分为以下几类:
公司简介:全球水牙线市场主要公司的详细分析。
根据给定的市场资料,TechSci Research 可根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
(註:公司名单可依客户要求客製化。)
Global Water Flosser market size is expected to expand during the forecast period. Due to the increasing number of dental and oral issues, the increasing awareness on the need for dental flossing to prevent gum disease and oral infections are some of the factors driving the water flosser market and expected to further increase the revenue generation of water flosser market globally during the projected period.
A water flosser, also referred to as an oral irrigator or dental water jet, is a device that directs a stream of water towards the teeth. It is capable of removing food particles between teeth, as well as plaque from the teeth. Water flossers can also be useful for those with braces, other types of orthodontia, or other dental conditions that make regular dental floss difficult to use. Water flossers may also be a good option for those who struggle with manual flossing. To reduce the risk of bacterial contamination, water flossers should only be used by one person. There are generally different types of water flossers which include countertop water flosser, cordless water flosser, shower water flosser, and faucet water flosser. Countertop water flosser sits on the counter and plugs into a nearby electrical socket. They also come with an irrigation tank that you have to refill whenever it runs out of water. Cordless water flosser provides the most flexibility while flossing teeth as they are compact, lightweight, and great for use on the go. Shower water flosser attaches to shower head so one can floss after (or before) shower. Faucet water flosser has a cord that attaches to the water basins so one can use this for flossing teeth with cord.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 900 Million |
Market Size 2028 | USD 1,270 Million |
CAGR 2023-2028 | 6.02% |
Fastest Growing Segment | Online |
Largest Market | North America |
The water flossers industry is on the rise with new products innovation that are boosting sales all over the world. People's changing lifestyles and improved quality of life are also driving the growth of the water flossers market globally. The popularity of water flossers around the world is growing due to the benefits of using these products instead of using a toothbrush. The main benefit of using a water flosser over a toothbrush is that it gives an individual instant cleanliness, such as getting rid of food particles and bacteria, which is hard to do with a toothbrush.
Global Oral Health Status report published by the World Health Organization (WHO) in 2022 shows that almost half of the world's population (45% or 3.5 billion people) suffer from oral diseases. The most common oral issues are dental caries tooth decay, severe gum disease, tooth loss, and oral cancers. Untreated dental caries is the single most common condition globally, affecting an estimated 2.5 billion people. Severe gum disease - a major cause of total tooth loss - is estimated to affect 1 billion people worldwide. About 380 000 new cases of oral cancers are diagnosed every year. Thus, rising awareness among world's population about the importance of oral care is driving the demand of water flosser kind of products to keep teeth healthy, across the globe.
The primary factor for fueling the demand of water flosser is the increasing awareness about the benefits of using water flossers and rising demand of dental care services across the globe. In addition, the demand for water flossers is expected to grow in the coming years due to the increasing consumption of tobacco products and the increasing prevalence of dental and oral diseases. Oral diseases such as tooth decay, gum disease, oral cancer, etc. affect nearly half of the world's population, with untreated dental decay emerging as the most common health condition globally. This factor has further played a significant role in boosting the demand of water flosser market during the forecasted years.
Moreover, the convenience and ease offered by water flossers as compared to the traditional method is also driving the water flosser market, globally. Unlike string floss, which requires manual dexterity, water floss eliminates the need for dexterity and technique. The user-friendliness of a water flosser is further enhanced by its pulsating water flow, which facilitates the cleaning process in a comfortable and efficient manner. This aspect of convenience appeal to consumers and is the driving factor behind the increase in the demand for flossers.
Water flossers are suitable for a variety of individuals, including those with braces, dental restorations, and those who have limited manual dexterity. These flossers offer an effective alternative to traditional flossing, which can be difficult or uncomfortable for some people. This versatility and inclusion in the market has contributed to the increasing demand for water flossers globally.
Water Flosser is gaining popularity in the global market due to several trends emerging in the field of water flossers. Cordless Water Flossers have become increasingly popular due to their ease of use and portability. These models are typically powered by rechargeable batteries, as they do not require a power cord to operate. Wireless water flossers provide flexibility and convenience, enabling users to move around freely without being limited by electrical outlets. For instance, Waterpik introduced the expansion of its handheld water flosser collection with Cordless Slide Water Flosser, which is convenient to use and to carry, while travelling. This compact model is designed to fit more comfortably in the hand and is powered by a rechargeable lithium-ion battery that can be used for up to four weeks from one charge. The Cordless Slide is equipped with three precision tips that effectively clean the entire mouth including the back teeth, and three pressure levels. It is capable of removing up to 99 percent of plaque bacteria from the treated areas and can be up to fifty percent more effective in improving gum health than string floss.
Additionally, companies are offering integration of water flossers with electric toothbrushes, enabling users to seamlessly transition from brushing to flossing. For instance, Waterpik Sonic combines the power of an advanced rechargeable sonic electric toothbrush with the proven effectiveness of the water flosser. Thus, these trends with advancements in technology and consumer demands are expanding the market of water flosser market globally during the forecasted period.
Water flossers have become popular and widely used globally, but there are still some issues with the water flossers market which includes the lack of awareness and understanding about water flossers among the general population. Many individuals are unaware of the advantages and proper use of water floss compared to traditional dental floss. Water flossers are more expensive than dental floss and may discourage price-sensitive consumers from investing in them. To address this issue, manufacturers must consider pricing strategies that are more cost-effective and reach a broader range of consumers.
There is a rapid increase in the demand for water flosser with a significant share during the forecast period. Promoting the advantages of flossing with water floss can create opportunities for market expansion. In emerging markets, where oral hygiene habits are changing and consumers are becoming more aware of oral health, the market for water flossers has considerable potential for growth. Manufacturers can reach these markets by providing cost-effective and readily available water flossers that meet local preferences and requirements.
The major players in the global water flosser market are Koninklijke Philips N.V., The Procter & Gamble Company (Oral-B), Colgate-Palmolive Company, Oral Care Technologies Inc. (Hydro Floss), Panasonic Corporation, ToiletTree Products Inc., JETPIK Corporation, Water Pik, Inc., Aquapick Co. Ltd., TUREWELL Limited.
The global Water Flosser market is segmented based on product type, end use, and sales channel. The market is divided into cordless water flosser, countertop water flosser, others (faucet water flosser, shower water flosser, etc.) based on product type. The market is divided into residential, commercial (dental clinics, hospitals) based on end user. Based on the sales channel, the market is divided into supermarkets/hypermarkets, multi-branded stores, pharmacy/ drug stores, online, and others (electronic stores, direct sales, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
In this report, the global water flosser market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global Water Flosser market.
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
(Note: The companies list can be customized based on the client requirements.)