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市场调查报告书
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1370955
医疗保健市场的数位助理 - 2018-2028 年全球产业规模、份额、趋势、机会和预测,按产品、用户介面、按应用、最终用户、地区和竞争细分Digital Assistants in Healthcare Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Product, By User Interface, By Application, By End User, By Region and Competition |
2022年,全球医疗保健市场数位助理价值为5.4106亿美元,预计在预测期内将出现显着增长,预计复合年增长率(CAGR)为14.32%,预计到2028年将达到12.291亿美元。医疗保健领域的数位协助涉及透过远端监控和虚拟患者互动提供医疗保健服务。医疗保健中的数位助理是虚拟或数位工具,利用人工智慧 (AI) 和自然语言处理 (NLP) 技术与患者、医疗保健专业人员和医疗保健生态系统中的其他利益相关者互动。这些服务包括诸如到患者住所接触患者、透过行动应用程式分析症状以及透过智慧扬声器存取疾病相关资讯等活动。有多种数位助理产品可供使用,包括智慧扬声器、基于网路的聊天机器人和基于行动装置的聊天机器人。在医疗保健中使用数位助理的优势包括经济高效的治疗方案、患者和医疗保健专业人员之间的无缝连接、患者资料监控以及患者预约的高效安排,最终为患者和医疗保健提供者节省时间。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 54106万美元 |
2028 年市场规模 | 12.2910亿美元 |
2023-2028 年复合年增长率 | 14.32% |
成长最快的细分市场 | 智慧音箱 |
最大的市场 | 北美洲 |
对家庭监控设备的需求增加与医疗保健数位辅助的成长密切相关。这两种趋势相互关联、相互促进、相互促进。穿戴式健身追踪器、智慧体重计、血压计和血糖仪等家用监控设备收集患者的即时健康资料。数位助理可以与这些设备无缝集成,以收集、分析和解释资料,为患者提供即时回馈并深入了解其健康状况。利用家庭监控设备收集的资料,数位助理可以提供个人化的健康见解和建议。例如,如果患者持续记录血压读数升高,数位助理可以建议生活方式调整、药物治疗,或提示患者咨询医疗保健提供者。当家庭监控设备发现异常读数或潜在的健康风险时,数位助理可以向患者和医疗保健提供者发送警报和通知。这种及时的沟通可以实现早期介入并预防健康併发症。家庭监控设备和数位助理的结合符合以患者为中心的护理趋势,使个人能够在健康管理中发挥积极作用。这种整合方法不仅可以提高患者的治疗效果,还可以透过实现患者和医疗保健提供者之间的个人化、便利且高效的互动,促进医疗保健服务的整体转型。
患有慢性疾病的人数增加以及对家庭监控设备的需求不断增长是医疗保健行业数位助理市场成长的主要驱动力。有效管理医疗保健费用的需求为在医疗保健市场的全球数位助理中运营的公司创造了充满希望的机会。近年来,各年龄层家庭设备的使用率大幅上升。这些设备结构紧凑、便于携带,并且能够持续监测患者的状况。因此,对家庭设备的需求激增,促进了全球数位助理在医疗保健市场的整体扩张。老年人口的预期成长将进一步刺激对此类设备的需求,从而支持市场成长。
智慧型手机、智慧手錶和智慧扬声器等消费性电子产品的快速普及正在推动消费性电子产业的显着成长。随着消费者越来越依赖智慧型设备,数位助理已成为获取体育赛事比分、下订单和管理日程等任务不可或缺的一部分。为了解决日益复杂的工作,组织越来越依赖智慧虚拟助理来有效管理工作负载并及时解决客户询问。这些先进的虚拟助理还利用语音辨识技术将口语单字和短语转换为机器可读的格式,促进人与机器之间的无缝通讯。预计这些因素将在预测期内推动智慧虚拟助理市场的发展。基于服务的企业对提高效率的需求进一步推动了市场扩张,这些企业正在将人工智慧驱动的虚拟助理整合到平板电脑、桌上型电脑和智慧型手机等一系列设备上。
软体和硬体解决方案的进步正在推动市场对行动健康应用程式不断增长的需求。虚拟助理 (VAS) 技术使患者能够利用 Amazon Echo 等行动健康应用程式方便地补充处方、安排预约、扫描健康记录并提前填写表格。作为虚拟援助的一部分,穿戴式装置在健康追踪和提供紧急警报方面越来越受欢迎。透过利用 Fitbit 等先进的健身设备,使用者可以轻鬆监控心率、血压和体重等健康指标,并透过线上入口网站轻鬆存取资料。创新利用的一个例子包括 YugasaBot,这是一个印度製造的平台,用于透过 WhatsApp 实现医疗保健通讯自动化。作为 DIISHA(永续健康科技行动数位创新干预措施)医疗保健试点的一部分,这款人工智慧聊天机器人可协助 ASHA 工作人员为村庄居民解决与健康相关的询问和政策。透过 YugasaBot,ASHA 工作人员可以全天候以他们喜欢的语言在 WhatsApp 上获得政策问题的答案。
医疗保健资料高度敏感,并受到严格的隐私法规的约束。对患者资讯安全和潜在资料外洩的担忧可能会阻碍患者和医疗保健提供者使用数位助理。患者将其个人和敏感的健康资讯委託给医疗保健提供者。数位助理的使用引起了人们对谁有权存取这些资料以及如何储存、共享和使用这些数据的担忧。任何感知或实际侵犯患者隐私的行为都会削弱对医疗机构的信任,并阻止患者使用数位工具。医疗保健资料受到严格的监管,例如美国的健康保险流通和责任法案 (HIPAA) 以及其他国家的类似法律。数位助理必须遵守这些规定,以确保病患资料得到安全处理并符合法律要求。不遵守规定可能会导致严厉的处罚。许多数位助理依赖云端的资料储存和处理。虽然这可以增强功能,但也引发了人们对外部伺服器中储存的资料安全性的担忧。
并非所有患者,尤其是老年人或技术困难的患者,都可以轻鬆使用数位助理或与数位助理互动。使用者介面的困难,特别是对于残疾人来说,可能会限制采用。数位助理必须能够理解和适应不同的语言、口音和文化背景,以便与广大患者群体进行有效沟通。服务不足或资源有限地区的患者可能难以获得有效使用数位助理所需的技术。许多老年人可能不熟悉或不习惯使用技术,包括声控数位助理。复杂的使用者介面、小字体和技术术语可能会让这一人群感到恐惧和困惑。技术上有困难的人,无论年龄大小,都可能难以驾驭数位助理介面。这些用户可能会发现与技术有效互动具有挑战性,从而导致沮丧和使用量减少。有视觉障碍的人可能会在使用基于文字的介面时遇到困难,而有听力障碍的人可能会在基于语音的互动方面遇到困难。与辅助技术缺乏相容性可能会加剧这些挑战。
远距医疗和远距医疗服务的扩展预计将对数位助理产生更大的需求。这些助理可以促进虚拟咨询,帮助患者在家中管理慢性病,并协助医疗保健提供者提供远距照护。数位助理可以在远距医疗预约之前、期间和之后与患者互动。他们可以提供有关即将进行的虚拟咨询的提醒,收集就诊前的信息,并提供预约后的后续指导。这种更高的参与度有助于提高远距医疗互动的效率和个人化程度。对于在家中治疗慢性病或从医疗程序中恢復的患者,数位助理可以在远距医疗咨询期间收集即时健康资料并将其转发给医疗保健提供者。这使得提供者能够根据准确和最新的资讯做出明智的决策。
数位助理可以与健身追踪器和智慧手錶等穿戴式健康设备无缝集成,以监控和追踪生命体征、活动量和其他健康指标。这种整合提高了健康见解和建议的准确性。穿戴式健康设备可以持续监测心率、血压、体温和血氧饱和度等生命征象。透过与数位助理集成,使用者可以接收有关其健康状况的即时更新,以便在检测到任何异常情况时立即进行干预。将穿戴式装置的资料与使用者檔案和病史相结合,数位助理可以提供量身定制的健康建议。这些建议可能包括运动习惯、饮食调整、压力管理技巧等等。随着穿戴式健康设备变得更加先进并且能够捕获广泛的健康指标,与数位助理的整合透过将原始资料转化为可操作的见解和建议来增强其价值。这种整合使个人能够主动控制自己的健康,促进患者和医疗保健提供者之间的沟通,并有助于向预防性和个人化医疗保健的转变。
智慧音箱领域成为市场的主要收入来源。此外,智慧音箱的进步,例如专为糖尿病设计的 Suli 应用程式(也称为 Diabetes Guru),可提供有价值的疾病资讯并解决相关查询。相反,预计在预测期内,聊天机器人领域的医疗保健市场规模的虚拟援助将显着增长。这可以归因于基于网路的聊天机器人和医疗保健行动应用程式的利用率增加。
基于使用者介面的数位助理市场细分包括自动语音辨识、基于文字和文字转语音。自动语音辨识领域占据最大的市场份额,预计在整个预测期内将继续成长。此细分市场的成长可归因于智慧扬声器在各行业的广泛采用。智慧扬声器能够进行语音辨识并以指定方式回应使用者产生的语音。随着行动运算技术的日益普及,对自动语音辨识的需求也不断增长。客户现在可以更有效地与其智慧型手机和应用程式进行互动。由于亚马逊 Alexa、Google Home 和 Bose 等主要智慧音箱製造商的总部都在美国,因此他们的大部分设备最初都是在美国推出和分销的。自动语音辨识 (ASR) 使用户能够与电话和电脑介面等电子设备进行自然对话。被称为「自然语言处理」的先进 ASR 技术的最新发展促进了人与电脑之间最无缝的通讯。智慧虚拟助理利用文字转文字、文字转语音和自动语音辨识等使用者介面。这些助理主要由零售、BFSI、医疗保健、电信和其他行业的最终用户僱用。
2022 年,北美市场在收入方面表现出在其他地区中的主导地位,这主要是受到虚拟助理工具需求不断增长和新产品推出的推动。此外,欧洲在同一时期成为市场第二大贡献者,并且由于医疗保健领域越来越多地采用虚拟援助以及产品创新的持续成长,预计将经历最快的年复合成长率(CAGR)。慢性病盛行率的上升、对家庭监控设备的需求以及人口老化在推动医疗保健领域数位助理的扩张方面发挥着至关重要的作用。这些设备现在被所有年龄层的人使用,因为它们重量轻、便于携带,并且可以持续监测患者的健康状况。此外,保持稳定的医疗保健支出的需要进一步推动了市场的成长。
The Global Digital Assistants in Healthcare Market was valued at USD 541.06 Million in 2022 and is expected to experience significant growth during the forecast period, with a projected Compound Annual Growth Rate (CAGR) of 14.32% and expected to reach USD 1229.10 Million through 2028. Digital assistance in healthcare pertains to providing healthcare services through remote monitoring and virtual patient interactions. Digital assistants in healthcare are virtual or digital tools that utilize artificial intelligence (AI) and natural language processing (NLP) technologies to engage with patients, healthcare professionals, and other stakeholders within the healthcare ecosystem. These services encompass activities such as reaching out to patients at their residences, analyzing symptoms through mobile applications, and accessing disease-related information via smart speakers. A variety of digital assistant products, including smart speakers, web-based chatbots, and mobile-based chatbots, are available. The advantages of employing digital assistants in healthcare are inclusive of cost-effective treatment options, seamless connectivity between patients and healthcare professionals, patient data monitoring, and efficient scheduling of patient appointments, ultimately leading to time savings for both patients and healthcare providers.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 541.06 Million |
Market Size 2028 | USD 1229.10 Million |
CAGR 2023-2028 | 14.32% |
Fastest Growing Segment | Smart Speakers |
Largest Market | North America |
The heightened demand for home-based monitoring devices is intricately linked with the growth of digital assistance in healthcare. These two trends are interrelated and mutually reinforcing, driving each other's progress. Home-based monitoring devices such as wearable fitness trackers, smart scales, blood pressure monitors, and glucose meters collect real-time health data from patients. Digital assistants can seamlessly integrate with these devices to gather, analyze, and interpret the data, providing patients with instant feedback and insights into their health status. Utilizing the data collected by home-based monitoring devices, digital assistants can offer personalized health insights and recommendations. For instance, if a patient consistently records elevated blood pressure readings, the digital assistant can suggest lifestyle adjustments, medications, or prompt the patient to consult their healthcare provider. When home-based monitoring devices identify abnormal readings or potential health risks, digital assistants can send alerts and notifications to both patients and healthcare providers. This timely communication enables early intervention and prevents health complications. The combination of home-based monitoring devices and digital assistants aligns with the patient-centric care trend, empowering individuals to play an active role in their health management. This integrated approach not only enhances patient outcomes but also contributes to the overall transformation of healthcare delivery by enabling personalized, convenient, and efficient interactions between patients and healthcare providers.
The increase in the number of individuals with chronic health conditions and the growing demand for home-based monitoring devices are key drivers of growth in the digital assistant market within the healthcare sector. The need to effectively manage healthcare expenses has created promising opportunities for companies operating in the global digital assistants in healthcare market. In recent years, there has been a substantial rise in the adoption of home-based devices across all age groups. These devices are compact, portable, and enable continuous monitoring of patients' conditions. Consequently, the demand for home-based devices has surged, contributing to the overall expansion of the global digital assistants in healthcare market. The projected growth in the elderly population further fuels the demand for such devices, thereby supporting market growth.
The rapid adoption of consumer electronics, including smartphones, smartwatches, and smart speakers, is driving significant growth in the consumer electronics sector. As consumers become more reliant on smart devices, digital assistants have become indispensable for tasks such as accessing sports scores, placing food orders, and managing schedules. To address the growing complexity of work, organizations are increasingly relying on intelligent virtual assistants to efficiently manage workloads and promptly address customer inquiries. These advanced virtual assistants also facilitate seamless communication between humans and machines, utilizing voice recognition technology to convert spoken words and phrases into machine-readable formats. These factors are projected to drive the market for intelligent virtual assistants in the forecasted period. Market expansion is further fueled by the demand for enhanced efficiency among service-based businesses, which are integrating AI-powered virtual assistants across a range of devices, including tablets, desktops, and smartphones.
Advancements in both software and hardware solutions are driving the growing demand for mobile health applications in the market. Virtual assistant (VAS) technologies enable patients to utilize mobile health apps such as Amazon Echo to conveniently refill prescriptions, schedule appointments, scan health records, and complete forms in advance. Wearables are gaining popularity for health tracking and providing emergency alerts as part of virtual assistance. By leveraging advanced fitness devices like Fitbit, users can effortlessly monitor health metrics such as heart rate, blood pressure, and weight, with easy access to data through online portals. An example of innovative utilization includes YugasaBot, an Indian-made platform for automating healthcare communication over WhatsApp. This AI-powered chatbot assists ASHA workers in addressing health-related inquiries and policies for village residents as part of the DIISHA (Digital Innovations Interventions for Sustainable Healthtech Action) healthcare pilot. With YugasaBot, ASHA workers gain answers to policy questions on WhatsApp around the clock, in their preferred language.
Healthcare data is highly sensitive and subject to strict privacy regulations. Concerns about the security of patient information and potential data breaches can discourage both patients and healthcare providers from using digital assistants. Patients entrust healthcare providers with their personal and sensitive health information. The use of digital assistants raises concerns about who has access to this data and how it is stored, shared, and used. Any perceived or actual breach of patient confidentiality can erode trust in healthcare organizations and deter patients from using digital tools. Healthcare data is subject to strict regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) in the United States and similar laws in other countries. Digital assistants must adhere to these regulations to ensure that patient data is handled securely and in accordance with legal requirements. Failure to comply can result in severe penalties. Many digital assistants rely on cloud-based storage and processing of data. While this can enhance functionality, it also raises concerns about the security of data stored in external servers.
Not all patients, especially elderly or technologically challenged individuals, may be comfortable using or interacting with digital assistants. Difficulties with user interfaces, especially for those with disabilities, can limit adoption. Digital assistants must be capable of understanding and accommodating diverse languages, accents, and cultural contexts to effectively communicate with a broad patient population. Patients in underserved or resource-limited areas may have limited access to the necessary technology to use digital assistants effectively. Many elderly individuals may not be familiar with or comfortable using technology, including voice-activated digital assistants. Complex user interfaces, small fonts, and technical jargon can be intimidating and confusing for this demographic. Technologically challenged individuals, regardless of age, may struggle to navigate digital assistant interfaces. These users might find it challenging to interact effectively with the technology, leading to frustration and reduced usage. Individuals with visual impairments may encounter difficulties with text-based interfaces, while those with hearing impairments may struggle with voice-based interactions. Lack of compatibility with assistive technologies can exacerbate these challenges.
The expansion of telehealth and remote healthcare services is expected to create a greater need for digital assistants. These assistants can facilitate virtual consultations, help patients manage chronic conditions from home, and assist healthcare providers in delivering remote care. Digital assistants can engage patients before, during, and after telehealth appointments. They can provide reminders about upcoming virtual consultations, gather pre-visit information, and offer post-appointment follow-up instructions. This heightened engagement contributes to more productive and personalized telehealth interactions. For patients managing chronic conditions or recovering from medical procedures at home, digital assistants can collect and relay real-time health data to healthcare providers during telehealth consultations. This allows providers to make informed decisions based on accurate and up-to-date information.
Digital assistants can seamlessly integrate with wearable health devices, such as fitness trackers and smartwatches, to monitor and track vital signs, activity levels, and other health metrics. This integration enhances the accuracy of health insights and recommendations. Wearable health devices can continuously monitor vital signs such as heart rate, blood pressure, temperature, and oxygen saturation. By integrating with digital assistants, users can receive real-time updates on their health status, allowing for prompt interventions if any abnormalities are detected. Combining data from wearable devices with user profiles and medical history, digital assistants can offer tailored health recommendations. These recommendations may include exercise routines, dietary adjustments, stress management techniques, and more. As wearable health devices become more advanced and capable of capturing a wide range of health metrics, the integration with digital assistants enhances their value by translating raw data into actionable insights and recommendations. This integration empowers individuals to take proactive control of their health, facilitates communication between patients and healthcare providers, and contributes to the shift towards preventive and personalized healthcare.
The smart speakers segment emerged as the primary revenue contributor to the market. Moreover, advancements in smart speakers, such as the Suli app designed for diabetes, also known as Diabetes Guru, offer valuable disease information and address related queries. Conversely, the chatbots segment is projected to experience significant growth in the virtual assistance in healthcare market size during the forecast period. This can be attributed to the increased utilization of web-based chatbots and healthcare mobile apps.
The segmentation of the Digital Assistant Market, based on user interface, encompasses automatic speech recognition, text-based, and text-to-speech. The automatic speech recognition segment holds the largest market share and is expected to continue growing throughout the forecast period. The growth of this segment can be attributed to the widespread adoption of smart speakers across various industries. Smart speakers are capable of speech recognition and responding to user-generated speech in a specified manner. With the increasing usage of mobile computing technology, there is a growing demand for automatic voice recognition. Customers can now interact more efficiently with their smartphones and applications. As major smart speaker manufacturers such as Amazon Alexa, Google Home, and Bose have their headquarters in the United States, most of their devices are initially introduced and distributed there. Automated speech recognition (ASR) enables users to have natural conversations with electronic devices such as telephones and computer interfaces. The recent development of advanced ASR technology known as "natural language processing" facilitates the most seamless communication between humans and computers. Intelligent virtual assistants utilize user interfaces such as text-to-text, text-to-speech, and automatic speech recognition. These assistants are predominantly employed by end users in retail, BFSI, healthcare, telecom, and other sectors.
The North America market demonstrated dominance in terms of revenue among other regions in 2022, primarily driven by the growing demand for virtual assistant tools and the introduction of new products. Furthermore, Europe emerged as the second-largest contributor in the market during the same period and is projected to experience the fastest compound annual growth rate (CAGR) due to the increasing adoption of virtual assistance in healthcare and the continuous growth in product innovations. The rising prevalence of chronic illnesses, the desire for home monitoring devices, and the aging population play crucial roles in driving the expansion of digital assistants in the healthcare sector. These devices are now being utilized by individuals of all age groups as they are lightweight, portable, and provide continuous monitoring of patients' health. Moreover, the market's growth is further fueled by the need to maintain consistent healthcare spending.
In this report, the Global Digital Assistants in Healthcare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: