个人化营养和补充剂市场 - 全球行业规模、份额、趋势、机会和预测，2018-2028 年按成分、剂型、配销通路、地区、竞争预测和机会细分，2018-2028F

2022年，全球个人化营养和补充剂市场估值达到420.1亿美元，预计到2028年复合年增长率(CAGR)将达到13.19%。个人化营养和补充剂市场目前正在经历大幅增长，消费者对客製化饮食解决方案的需求不断增长。该市场透过利用基因检测和个人化健康评估的进步来满足个人独特的营养需求。

该市场的成长受到多种因素的推动，包括消费者健康意识的增强、对饮食对健康的重大影响的认识不断增强，以及对积极主动的医疗保健方法的偏好。个人化营养和补充剂提供客製化的饮食计划和产品，使消费者能够根据自己的具体需求优化自己的健康。值得注意的是，这个市场的特点是营养学家、遗传学家和食品生产商之间的合作，从而产生个人化的饮食建议和补充剂产品。

随着消费者越来越重视健康并采取更个人化的营养方法，这个市场有望在未来几年进一步扩张。

市场概况
预测期	2024-2028
2022 年市场规模	420.1亿美元
2028 年市场规模	883.9亿美元
2023-2028 年复合年增长率	13.19%
成长最快的细分市场	线上药局和电子商务网站
最大的市场	北美洲

主要市场驱动因素

消费者健康意识不断增强，零售营养产品需求不断成长

个人化营养和补充剂市场正在经历大幅增长，这主要是由于消费者健康意识的增强以及对零售营养产品的需求不断增长所推动的。有几个因素促成了这一趋势：当今的消费者比以往任何时候都更加重视健康。他们积极寻求改善整体福祉和预防健康问题的方法。人们对营养在维持健康方面重要性的认识不断提高，激发了人们对个人化营养的兴趣。对许多消费者来说，通用的、一刀切的饮食建议已不再足够。他们认识到自己的营养需求是独特的，受到年龄、性别、遗传和生活方式等因素的影响。个人化营养提供符合这些个人需求的客製化解决方案，增强了其吸引力。

就类型和价格而言，有广泛的计划选项

由于在类型和价格方面有广泛的计划选择，个人化营养和补充剂市场正在经历激增。产品的多样性已成为市场扩张的重要推动力，满足了广泛的消费者偏好和需求。现在有不同价位的个人化营养和补充计划，可供广大消费者使用。这种负担能力因素确保个人化营养不仅限于特定族群，而且可以被不同预算的个人所接受。市场提供了广泛的计划选择，可以根据不同的饮食要求、健康目标和偏好进行客製化。无论某人是寻求体重管理、提高运动表现、针对特定医疗状况的饮食指导还是一般健康，都有一个个性化的营养计划旨在满足他们的独特需求。消费者有不同的饮食偏好，例如纯素食、素食、无麸质或古饮食。个人化营养计画适应这些偏好，并提供符合个人选择的饮食生活方式的建议。人们追求个人化营养以实现各种健康目标，包括减肥、增肌、改善消化和提高能量水平。专业计划的可用性允许个人选择适合其特定健康目标的计划。

除了饮食指导外，个人化营养计划通常还包括营养补充剂的建议。这些补充剂有多种类型和配方，可满足个人喜好和饮食限制。消费者可以透过线上平台和店内选择获得个人化的营养和补充剂计划。这种灵活性确保个人可以选择适合其便利性和舒适度的互动模式。个人化营养计画可以提供不同程度的专业指导，从基本的线上评估到註册营养师或营养师的咨询。这一系列的支援选项允许消费者选择满足其需求的指导等级。

一些个人化营养计划以订阅服务的形式提供，随着个人朝着健康目标的进展，提供持续的支持和饮食计划调整。这种基于订阅的方法迎合了长期承诺和遵守。从本质上讲，个人化营养和补充剂市场的广泛计划选项，涵盖各种类型、价格点和客製化级别，确保消费者能够找到完全适合其独特需求和偏好的解决方案。这种多样性不仅推动了市场成长，而且使个人化营养的获取变得民主化，使其成为改善健康和福祉的包容性和适应性强的方法。

饮食相关疾病的盛行率不断增加

个人化营养和补充剂市场是由饮食相关疾病日益流行所推动的，这已成为一个紧迫的全球健康问题。有几个因素促成了这个驱动因素：与饮食相关的健康问题显着增加，包括肥胖、糖尿病、心血管疾病和胃肠道疾病。这些病症通常源自于不良的饮食选择、久坐的生活方式和遗传倾向。随着健康意识的增强，人们逐渐认识到饮食对其整体健康的深远影响。他们正在积极寻找解决和预防与饮食相关的疾病的方法，从而产生了对个人化营养解决方案的需求。传统的饮食建议并不总是有效解决患有饮食相关疾病的个体所面临的特定需求和挑战。个人化营养提供量身订製的干预措施，考虑个人独特的健康状况、基因组成和生活方式。

根据个人特征客製化医疗保健的精准医疗概念已经受到重视。个人化营养与此方法一致，根据遗传标记和健康评估提供精确的饮食建议和补充方案。全球肥胖流行是饮食相关疾病的主要原因。个人化营养可以透过提供个人化饮食计划、卡路里建议和运动指导来对抗肥胖及其相关的健康风险，从而在体重管理中发挥关键作用。遗传因素显着影响个体对饮食相关疾病的易感性。个人化营养利用基因检测来识别遗传倾向，并建议调整饮食以降低疾病风险。个人化营养越来越被认为是预防慢性病的积极主动的方法。人们正在转向个人化营养，以降低糖尿病、心臟病和某些癌症等疾病的风险。人们正在采取整体健康观，并认识到营养是幸福的基石。透过全面解决与饮食相关的疾病风险因素，个人化营养无缝地融入了这种整体健康范式。

总之，饮食相关疾病的盛行率不断上升，加剧了对客製化饮食解决方案的需求，使个人化营养和补充剂成为寻求更好健康结果的关键驱动力。随着个人更加积极主动地管理健康和预防饮食相关疾病，个人化营养和补充剂市场预计将继续其成长轨迹，提供有针对性和有效的干预措施来应对这一全球健康挑战。

营养基因体学的进展

营养基因体学的进步已成为个人化营养和补充剂市场的强大驱动力。营养基因体学是研究个体的基因组成如何影响其对饮食和营养物质的反应。随着我们对该领域的了解加深，它开闢了客製化营养和补充剂以满足特定健康需求的新领域。这项进步实现了前所未有的个人化水准。基因测试和分析可以揭示个体独特的遗传倾向、营养需求和潜在的饮食敏感性。有了这些讯息，就可以製定个人化的营养计划，优化饮食选择以符合一个人的遗传特征。对消费者来说，这代表着一个极具吸引力的前景。它将营养和补充从一刀切的方法转向更精确和有效的治疗方案。这不仅解决了特定的健康问题，还增强了整体健康和预防性医疗保健。

此外，技术的整合也起着至关重要的作用。先进的演算法和资料分析可以快速处理大量的遗传资料，将其转化为实用的饮食建议。然后，行动应用程式和线上平台直接向消费者提供这些量身定制的计划，使个人化营养触手可及且方便。营养基因组学领域的发展不仅使个人受益，而且促进了营养和补充剂行业的创新。公司越来越多地投资于研发，以创造满足客户特定遗传需求的产品。总之，营养基因组学的进步透过提供科学和个人化的营养方法正在彻底改变个人化营养和补充剂市场。这项突破性技术符合现代消费者对主动健康管理、便利性和客製化解决方案的渴望，推动了产业的显着成长和转型。

主要市场挑战

隐私问题

隐私问题对个人化营养和补充剂市场构成了重大挑战，这主要是由于所涉及资料的敏感性。个人化营养依赖于个人资讯的收集和分析，包括遗传资料、健康史和饮食习惯。当消费者与公司和服务提供者分享这些资讯以获得量身定制的建议时，出现了一些关键问题。首先，资料安全至关重要。储存和传输敏感的健康和遗传资讯存在很高的资料外洩或未经授权存取的风险。在资料外洩日益普遍的时代，消费者担心个人健康资料的安全。任何违规行为都可能导致健康详细资讯和潜在可识别遗传资讯的暴露，从而导致隐私侵犯和身分盗窃问题。其次，资料的道德处理至关重要。企业在收集和使用消费者的个人资讯之前必须获得消费者的知情同意。此外，必须向客户透明地传达有关如何储存、共享和使用资料的明确政策。确保消费者能够控制自己的资料并可以轻鬆选择退出资料共享做法对于维持信任至关重要。

此外，人们也担心这些资料除了个人化推荐之外还可以如何使用。是否会将其出售给第三方，例如製药公司或保险公司，可能导致资料歧视或滥用？这些担忧可能会阻止个人接受个人化营养和补充剂，从而破坏市场的成长。总之，解决隐私问题对于个人化营养和补充品市场获得并维持消费者信任至关重要。确保资料安全、透明的资料处理实务以及个人资讯的道德使用是缓解这些挑战的关键步骤。如果不这样做可能会阻碍市场的成长和接受度。

成本高

成本对个人化营养和补充剂市场来说是一个巨大的挑战，可能会限制其对更广泛人群的可及性。个人化营养通常涉及基因测试、专门的饮食计划和量身定制的补充剂建议，所有这些都可能很昂贵。基因测试是个人化营养的基本组成部分，其成本可能很高，这种初始费用可能会阻止许多人考虑个人化方法。此外，解释遗传资料和製定个人化饮食计划需要专门的专业知识和技术，这可能会进一步推高成本。此外，持续监测和调整个人化营养计画可能会产生持续的费用。对于消费者来说，个人化营养的经济负担可能是一个重大的阻碍，特别是与一般饮食建议或非处方补充剂相比。这种成本障碍对低收入个人和社区产生了不成比例的影响，限制了他们获得个人化营养的潜在健康益处。

此外，缺乏个人化营养和基因检测的保险范围加剧了成本问题。在许多情况下，健康保险计划不承保这些服务，使消费者承担全部经济负担。解决个人化营养的成本挑战对于广泛采用和市场成长至关重要。降低基因检测成本的创新，例如家庭检测套件或增加服务提供者之间的竞争，可以使个人化营养更容易获得。此外，倡导对这些服务进行保险覆盖和补贴可以帮助缩小负担能力差距，确保个人化营养不仅是富人的特权，而且是所有人都可以获得的医疗保健选择。

主要市场趋势

基因检测整合

基因检测整合已成为个人化营养和补充品市场的重要趋势。这一趋势是由基因分析的进步以及对个体基因组成如何影响其营养需求的日益了解所推动的。

基因测试可以识别与新陈代谢、营养吸收和饮食敏感性相关的特定遗传标记。透过将这些遗传讯息整合到个人化营养计划中，提供者可以提供高度客製化的饮食建议。例如，个人可以根据其遗传倾向接受有关最佳常量营养素比例、微量营养素补充和个人化饮食计划的指导。这一趋势不仅提高了个人化营养的精确度，而且使个人能够做出符合其独特遗传特征的明智饮食选择。随着基因检测技术的不断进步，我们可以预期这一趋势将进一步塑造个人化营养和补充剂的格局，使其成为优化健康和福祉的更精确和有效的方法。

个人化补充品

个人化补充剂已成为个人化营养和补充剂市场的一个突出趋势，因为它们能够满足个人化的健康需求和偏好。生物技术、资料分析和消费者意识的进步推动了这一趋势。首先，技术创新使得能够收集广泛的健康资料，包括遗传资讯和生物标记。这些丰富的资料允许客製化补充剂，确保它们解决每个人独特的特定缺陷或健康目标。其次，消费者越来越多地寻求为其福祉量身定制的解决方案。他们更注重健康，更重视为满足其特定需求而设计的产品，而不是选择一刀切的解决方案。这种个人化需求导致了个人化补充剂市场的快速成长。

此外，线上平台和行动应用程式的日益普及使消费者更容易获得个人化的营养建议和购买定製配方的补充剂。这种便利因素进一步推动了这一趋势。总而言之，个人化补充剂透过利用技术、满足消费者的客製化需求以及提供便利的客製化健康解决方案，在个人化营养和补充剂市场中获得了发展动力。随着个人优先考虑其独特的健康和保健需求，这一趋势预计将继续蓬勃发展。

细分市场洞察

成分见解

2022年，维生素板块在业界处于领先地位，占据了相当大的份额。这种重要性归因于维生素补充剂在弥补个人饮食中的营养缺口方面所提供的便利性。 2022 年 6 月发表在《JAMA Network Open》上的一项研究发现，大约 31% 的受访者将多种矿物质补充剂纳入他们的健康习惯中。此外，2022 年 1 月，Heather Moday 博士在她的 CNBC 文章中强调了三种对人类健康至关重要的维生素。

此外，透过持续的产品开发工作，预计该领域的成长将进一步推动。值得注意的是，2022 年 2 月，Nourished 推出了一种创新的纯素食维生素 D3 成分，利用 3D 列印技术提供的剂量是先前版本的六倍。研究表明，维生素 D3 补充剂可以显着增加 T 细胞数量。此外，在行业内，益生菌领域预计将在预测期内经历最快的成长。优格等天然来源传统上与益生菌联繫在一起，益生菌作为膳食补充剂越来越受欢迎。美国国立卫生研究院预计，到 2023 年，益生菌补充剂的销售额将超过 640 亿美元。这凸显了消费者对促进肠道健康和整体福祉的产品越来越感兴趣。

剂型见解

2022年，该产业主要由平板电脑细分市场主导，在总收入中占据相当大的份额。片剂成为最受欢迎的膳食补充剂形式，对该行业的整体收入做出了重大贡献。它们的受欢迎源于几个因素，包括安全性、生产成本效益和营养输送效率。片剂有各种形状和尺寸，通常是将粉末成分压製成固体形式而製成的，很容易在消化道内崩解。此外，许多片剂都含有添加剂以改善质地、外观或风味。有些甚至被涂上涂层，以防止在到达吸收重要营养物质的小肠之前过早分解。

另一方面，胶囊代表了另一种补充形式。这些胶囊将营养成分包裹在外壳内，旨在在消化系统中分解，从而吸收到血液中进行新陈代谢和分配。液体补充剂和维生素具有独特的优势，因为它们可以透过混合不同剂量的不同营养素来更轻鬆地进行定制，从而促进个人化配方的开发。值得注意的是，在儿童和老年人采用率增加的推动下，液体形式细分市场预计将在预测期内实现最快成长。这种形式的补充剂特别适合老年人，因为它易于食用且能更快地被人体吸收。

区域洞察

由于几个令人信服的原因，北美已成为个人化营养和补充剂市场的主导力量。首先，该地区拥有完善的医疗基础设施，包括尖端研究机构、先进的生物技术公司和健全的监管框架。这使得个人化营养和补充剂产品的开发和行销具有坚实的科学基础。其次，北美拥有健康意识强、消息灵通的消费者群。在重视个人健康的文化中，对客製化健康解决方案的需求很大。该地区慢性病发病率不断上升以及人们对预防性医疗保健重要性的认识不断增强，进一步推动了这一需求。

第三，北美市场格局充满活力、竞争激烈。该地区的许多公司处于个人化营养和补充剂领域创新的前沿，推动产品开发和市场扩张。此外，北美人口多样化，饮食偏好和健康需求各异，为个人化营养和补充方法创造了肥沃的土壤。这种多样性使公司能够提供广泛的客製化产品，以满足不同的人口统计和生活方式。总体而言，北美先进的基础设施、注重健康的消费者、市场竞争和多样化的人口相结合，使其成为蓬勃发展的个人化营养和补充剂市场的主导力量。

目录

第 1 章：产品概述

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：客户之声

第 5 章：全球个人化营养与补充品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依成分（蛋白质和胺基酸、维生素、矿物质、益生菌、草药/植物）
  • 按剂型（片剂/胶囊、液体、粉末、其他剂型）
  • 按配销通路（超市/大卖场、专卖店、零售药局、网路药局及电子商务网站）
  • 按公司划分 (2022)
  • 按地区
• 市场地图

第 6 章：北美个人化营养与补充品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按成分
  • 依剂型分类
  • 按配销通路
  • 按国家/地区
• 北美：国家分析
  • 美国
  • 墨西哥
  • 加拿大

第 7 章：欧洲个人化营养与补充品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按成分
  • 依剂型分类
  • 按配销通路
  • 按国家/地区
• 欧洲：国家分析
  • 法国
  • 德国
  • 英国
  • 义大利
  • 西班牙

第 8 章：亚太地区个人化营养与补充品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按成分
  • 依剂型分类
  • 按配销通路
  • 按国家/地区
• 亚太地区：国家分析
  • 中国
  • 印度
  • 韩国
  • 日本
  • 澳洲

第 9 章：南美洲个人化营养与补充品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按成分
  • 依剂型分类
  • 按配销通路
  • 按国家/地区
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 10 章：中东和非洲个人化营养和补充品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按成分
  • 依剂型分类
  • 按配销通路
  • 按国家/地区
• MEA：国家分析
  • 南非个人化营养和补充剂
  • 沙乌地阿拉伯个人化营养和补充剂
  • 阿联酋个性化营养和补充剂

第 11 章：市场动态

• 司机
• 挑战

第 12 章：市场趋势与发展

• 最近的发展
• 产品发布
• 併购

第 13 章：大环境分析

第 14 章：波特的五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 客户的力量
• 替代产品的威胁

第15章：竞争格局

• 商业概览
• 公司概况
• 产品与服务
• 财务（上市公司）
• 最近的发展
• SWOT分析
  • Amway Corporation
  • Superior Supplements Inc
  • Metagenics, Inc.
  • Nutralliance, Inc.
  • Archer Daniels Midland Company (ADM)
  • Viome Life Sciences, Inc.
  • DNAFit Life Sciences Ltd
  • Abbott Laboratories Inc
  • Herbalife International of America, Inc.
  • GX Sciences, LLC

第 16 章：策略建议

In 2022, the Global Personalized Nutrition and Supplements Market reached a valuation of USD 42.01 billion, and it is projected to reach a Compound Annual Growth Rate (CAGR) of 13.19% through 2028. The Personalized Nutrition and Supplements Market is currently experiencing substantial growth, driven by the increasing demand for tailored dietary solutions among consumers. This market addresses the unique nutritional requirements of individuals by harnessing advancements in genetic testing and personalized health assessments.

The growth of this market is propelled by several factors, including heightened health consciousness among consumers, growing awareness of the significant impact of diet on well-being, and a preference for proactive healthcare approaches. Personalized nutrition and supplements offer customized dietary plans and products, empowering consumers to optimize their health according to their specific needs. Notably, this market is characterized by collaborations between nutritionists, geneticists, and food producers, which result in personalized dietary recommendations and supplement offerings.

As consumers increasingly prioritize wellness and take a more personalized approach to nutrition, this market is poised for further expansion in the forthcoming years.

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 42.01 Billion
Market Size 2028	USD 88.39 Billion
CAGR 2023-2028	13.19%
Fastest Growing Segment	Online Pharmacies & E-Commerce Sites
Largest Market	North America

Key Market Drivers

Increasing Consumer Health Awareness Coupled With Growing Demand For Retail Nutrition Products

The Personalized Nutrition and Supplements Market is experiencing a significant surge, primarily driven by the increasing health awareness among consumers and the growing demand for retail nutrition products. Several factors contribute to this trend: Consumers today are more health-conscious than ever before. They are proactively seeking ways to improve their overall well-being and prevent health issues. This heightened awareness of the importance of nutrition in maintaining good health has spurred interest in personalized nutrition. Generic, one-size-fits-all dietary recommendations no longer suffice for many consumers. They recognize that their nutritional needs are unique, influenced by factors such as age, gender, genetics, and lifestyle. Personalized nutrition offers tailored solutions that align with these individual requirements, enhancing its appeal.

The digital age has made health information more accessible than ever. Consumers can easily access nutritional knowledge, research findings, and health-related data online. This has empowered them to make informed choices about their diets and supplements, contributing to the demand for personalized nutrition. The availability of retail nutrition products, including personalized supplements, has expanded significantly. Consumers can now conveniently purchase these products both online and in physical stores. This accessibility has made it easier for individuals to incorporate personalized nutrition into their daily routines. Technological advancements, particularly in genetic testing and health tracking, have enabled a deeper understanding of individual health needs. Consumers can now undergo genetic assessments and health evaluations to receive personalized dietary recommendations.

Personalized nutrition doesn't just stop at dietary recommendations. It extends to personalized supplement formulations tailored to specific deficiencies or health goals. This customization appeals to consumers looking for targeted solutions.

The overarching wellness trend has influenced consumer choices. Many individuals are now viewing nutrition as a fundamental component of their wellness journey, and they are willing to invest in personalized nutrition and supplements to achieve their health objectives. Consumers are increasingly adopting a holistic approach to health, recognizing the interplay between nutrition, physical activity, mental well-being, and genetics. Personalized nutrition aligns with this holistic perspective, offering a comprehensive approach to health optimization. In conclusion, the convergence of increasing consumer health awareness, the desire for individualized dietary solutions, the widespread availability of retail nutrition products, and technological advancements in health assessment are all driving the rapid growth of the Personalized Nutrition and Supplements Market. As consumers continue to prioritize their health and well-being, this market is expected to flourish in the coming years, providing tailored nutritional solutions to meet the unique needs of individuals.

Wide Range Of Program Options With Respect To Type And Price

The Personalized Nutrition and Supplements Market is experiencing a surge in growth due to the wide range of program options available with respect to type and price. This diversity in offerings has become a significant driver for the market's expansion, catering to a broad spectrum of consumer preferences and needs. Personalized nutrition and supplement programs are now available at various price points, making them accessible to a wide range of consumers. This affordability factor ensures that personalized nutrition is not limited to a niche demographic but can be embraced by individuals with varying budgets. The market offers an extensive array of program options that can be tailored to suit different dietary requirements, health goals, and preferences. Whether someone is seeking weight management, athletic performance enhancement, dietary guidance for specific medical conditions, or general wellness, there's a personalized nutrition program designed to address their unique needs. Consumers have diverse dietary preferences, such as vegan, vegetarian, gluten-free, or paleo diets. Personalized nutrition programs accommodate these preferences and provide recommendations that align with an individual's chosen dietary lifestyle. People pursue personalized nutrition for various health objectives, including weight loss, muscle gain, improved digestion, and enhanced energy levels. The availability of specialized programs allows individuals to select a program tailored to their specific health goals.

In addition to dietary guidance, personalized nutrition programs often include recommendations for nutritional supplements. These supplements come in a variety of types and formulations, accommodating individual preferences and dietary restrictions. Consumers can access personalized nutrition and supplement programs through both online platforms and in-store options. This flexibility ensures that individuals can choose the mode of interaction that suits their convenience and comfort level. Personalized nutrition programs may offer varying levels of professional guidance, from basic online assessments to consultations with registered dietitians or nutritionists. This range of support options allows consumers to choose the level of guidance that meets their needs.

Some personalized nutrition programs are offered as subscription services, providing ongoing support and adjustments to dietary plans as individuals progress towards their health goals. This subscription-based approach caters to long-term commitment and adherence. In essence, the Personalized Nutrition and Supplements Market's wide range of program options, encompassing various types, price points, and customization levels, ensures that consumers can find a solution that precisely fits their unique requirements and preferences. This diversity not only drives market growth but also democratizes access to personalized nutrition, making it an inclusive and adaptable approach to improved health and well-being.

Increasing Prevalence Of Diet-Related Diseases

The Personalized Nutrition and Supplements Market is being driven by the increasing prevalence of diet-related diseases, which has become a pressing global health concern. Several factors contribute to this driver: There has been a notable uptick in diet-related health issues, including obesity, diabetes, cardiovascular diseases, and gastrointestinal disorders. These conditions often stem from poor dietary choices, sedentary lifestyles, and genetic predispositions. With growing health consciousness, individuals are recognizing the profound impact of diet on their overall well-being. They are actively seeking ways to address and prevent diet-related diseases, creating a demand for personalized nutrition solutions. Conventional dietary recommendations do not always effectively address the specific needs and challenges faced by individuals with diet-related diseases. Personalized nutrition offers tailored interventions that consider an individual's unique health profile, genetic makeup, and lifestyle.

The concept of precision medicine, which tailors healthcare to individual characteristics, has gained prominence. Personalized nutrition aligns with this approach by providing precise dietary recommendations and supplement regimens based on genetic markers and health assessments. The global obesity epidemic is a major contributor to diet-related diseases. Personalized nutrition can play a pivotal role in weight management by offering personalized meal plans, calorie recommendations, and exercise guidance to combat obesity and its associated health risks. Genetic factors significantly influence an individual's susceptibility to diet-related diseases. Personalized nutrition leverages genetic testing to identify genetic predispositions and recommend dietary modifications that mitigate disease risk. Personalized nutrition is increasingly recognized as a proactive approach to chronic disease prevention. Individuals are turning to personalized nutrition to reduce the risk of developing conditions like diabetes, heart disease, and certain cancers. People are adopting a holistic perspective on health, recognizing that nutrition is a cornerstone of well-being. Personalized nutrition fits seamlessly into this holistic health paradigm by addressing diet-related disease risk factors comprehensively.

In conclusion, the rising prevalence of diet-related diseases has intensified the need for tailored dietary solutions, making personalized nutrition and supplements a critical driver in the quest for better health outcomes. As individuals become more proactive in managing their health and preventing diet-related diseases, the Personalized Nutrition and Supplements Market is expected to continue its growth trajectory, offering targeted and effective interventions to address this global health challenge.

Advancements in Nutrigenomics

Advancements in Nutrigenomics have emerged as a powerful driver for the Personalized Nutrition and Supplements Market. Nutrigenomics is the study of how an individual's genetic makeup influences their response to diet and nutrients. As our understanding of this field deepens, it opens up a new frontier in tailoring nutrition and supplements to meet specific health needs. This advancement allows for a level of personalization never before achievable. Genetic testing and analysis can uncover an individual's unique genetic predispositions, nutritional requirements, and potential dietary sensitivities. Armed with this information, personalized nutrition plans can be crafted, optimizing dietary choices to align with one's genetic profile. For consumers, this represents a highly appealing prospect. It moves nutrition and supplementation away from the one-size-fits-all approach and towards a more precise and effective regimen. This not only addresses specific health concerns but also enhances overall wellness and preventive healthcare.

Moreover, the integration of technology plays a pivotal role. Advanced algorithms and data analytics can process vast amounts of genetic data rapidly, translating it into practical dietary recommendations. Mobile apps and online platforms then deliver these tailored plans directly to consumers, making personalized nutrition accessible and convenient. The growth of the Nutrigenomics field not only benefits individuals but also fosters innovation in the nutrition and supplement industry. Companies are increasingly investing in research and development to create products that cater to the specific genetic needs of their customers. In summary, Advancements in Nutrigenomics are revolutionizing the Personalized Nutrition and Supplements Market by offering a scientific and individualized approach to nutrition. This breakthrough technology aligns with the modern consumer's desire for proactive health management, convenience, and customized solutions, driving significant growth and transformation in the industry.

Key Market Challenges

Privacy Concerns

Privacy concerns represent a significant challenge for the Personalized Nutrition and Supplements Market, primarily due to the sensitive nature of the data involved. Personalized nutrition relies on the collection and analysis of intimate information, including genetic data, health history, and dietary habits. As consumers share this information with companies and service providers to receive tailored recommendations, several critical issues emerge. Firstly, data security is paramount. Storing and transmitting sensitive health and genetic information carries a high risk of data breaches or unauthorized access. In an era where data breaches are increasingly common, consumers worry about the safety of their personal health data. Any breach could result in the exposure of not only health details but also potentially identifiable genetic information, leading to privacy violations and identity theft concerns. Secondly, the ethical handling of data is crucial. Companies must obtain informed consent from consumers before collecting and using their personal information. Moreover, clear policies on how the data will be stored, shared, and utilized must be communicated transparently to customers. Ensuring that consumers have control over their data and can easily opt out of data-sharing practices is vital to maintaining trust.

Furthermore, there's a concern about how this data may be used beyond personalized recommendations. Will it be sold to third parties, such as pharmaceutical companies or insurers, potentially leading to discrimination or misuse of the data? These concerns can deter individuals from embracing personalized nutrition and supplements, undermining the growth of the market. In summary, addressing privacy concerns is essential for the Personalized Nutrition and Supplements Market to gain and retain consumer trust. Ensuring data security, transparent data handling practices, and ethical use of personal information are critical steps in mitigating these challenges. Failure to do so could hinder the market's growth and acceptance.

High Cost

The cost represents a substantial challenge for the Personalized Nutrition and Supplements Market, potentially limiting its accessibility to a broader demographic. Personalized nutrition often involves genetic testing, specialized dietary plans, and tailored supplement recommendations, all of which can be expensive. Genetic testing, a fundamental component of personalized nutrition, can be costly, and this initial expense can deter many individuals from even considering personalized approaches. Additionally, interpreting genetic data and creating personalized dietary plans require specialized expertise and technology, which can further drive up costs. Moreover, continuous monitoring and adjustments to personalized nutrition plans can incur ongoing expenses. For consumers, the financial burden of personalized nutrition can be a significant deterrent, particularly when compared to generic dietary advice or over-the-counter supplements. This cost barrier disproportionately affects lower-income individuals and communities, limiting their access to the potential health benefits of personalized nutrition.

Furthermore, the lack of insurance coverage for personalized nutrition and genetic testing exacerbates the cost issue. In many cases, health insurance plans do not cover these services, leaving consumers to bear the full financial burden. Addressing the cost challenge in personalized nutrition is crucial for widespread adoption and market growth. Innovations that reduce the cost of genetic testing, such as at-home testing kits or increased competition among service providers, can make personalized nutrition more accessible. Additionally, advocating for insurance coverage and subsidies for these services can help bridge the affordability gap, ensuring that personalized nutrition is not only a privilege of the affluent but a healthcare option available to all.

Key Market Trends

Genetic Testing Integration

Genetic Testing Integration has emerged as a significant trend in the Personalized Nutrition and Supplements Market. This trend is driven by advancements in genetic analysis and the growing understanding of how an individual's genetic makeup influences their nutritional requirements.

Genetic testing allows for the identification of specific genetic markers related to metabolism, nutrient absorption, and dietary sensitivities. By integrating this genetic information into personalized nutrition programs, providers can offer highly tailored dietary recommendations. For example, individuals may receive guidance on optimal macronutrient ratios, micronutrient supplementation, and personalized dietary plans based on their genetic predispositions. This trend not only enhances the precision of personalized nutrition but also empowers individuals to make informed dietary choices that align with their unique genetic profiles. As genetic testing technologies continue to advance, we can expect this trend to further shape the landscape of personalized nutrition and supplements, making it a more precise and effective approach to optimizing health and well-being.

Personalized Supplements

Personalized supplements have emerged as a prominent trend in the Personalized Nutrition and Supplements Market due to their ability to cater to individualized health needs and preferences. This trend has been fueled by advancements in biotechnology, data analytics, and consumer awareness. Firstly, technological innovations have enabled the collection of extensive health data, including genetic information and biomarkers. This wealth of data allows for the customization of supplements, ensuring they address specific deficiencies or health goals unique to each individual. Secondly, consumers are increasingly seeking tailored solutions for their well-being. They are more health-conscious and value products designed to suit their specific requirements, rather than opting for one-size-fits-all solutions. This demand for personalization has led to the rapid growth of the personalized supplements market.

Moreover, the growing availability of online platforms and mobile apps has made it easier for consumers to access personalized nutrition advice and purchase custom-formulated supplements. This convenience factor has further propelled the trend. In conclusion, personalized supplements have gained momentum in the Personalized Nutrition and Supplements Market by harnessing technology, meeting consumer demands for customization, and offering convenient access to tailored health solutions. This trend is expected to continue to thrive as individuals prioritize their unique health and wellness needs.

Segmental Insights

Ingredient Insights

In 2022, the vitamins segment took the lead in the industry, commanding a significant share. This prominence is attributed to the convenience offered by vitamin supplements in bridging nutritional gaps in individuals' diets. A June 2022 study published in JAMA Network Open found that approximately 31% of surveyed respondents incorporated multi-mineral supplements into their health routines. Additionally, in January 2022, Dr. Heather Moday highlighted three essential vitamins for human health in her CNBC article.

Moreover, the segment's growth is expected to receive a further boost through ongoing product development efforts. Notably, in February 2022, Nourished introduced an innovative vegan-based vitamin D3 ingredient, utilizing 3D printing technology to deliver a dosage six times more potent than previous versions. Research has indicated that vitamin D3 supplements can significantly enhance T cell counts. Furthermore, within the industry, the probiotics segment is anticipated to experience the most rapid growth during the forecast period. Natural sources like yogurt have traditionally been associated with probiotics, which are gaining popularity as dietary supplements. The National Institutes of Health project that sales of probiotics supplements will exceed USD 64 billion by 2023. This underscores the increasing consumer interest in products promoting gut health and overall well-being.

Dosage Form Insights

In 2022, the industry was primarily dominated by the tablets segment, commanding a substantial share in the total revenue. Tablets emerged as the most prevalent form of dietary supplements, contributing significantly to the industry's overall earnings. Their popularity stems from several factors, including safety, cost-effectiveness in production, and efficiency in nutrient delivery. Tablets come in various shapes and sizes, typically created by compacting powdered ingredients into solid form, which can readily disintegrate within the digestive tract. Additionally, many tablets incorporate additives to improve texture, appearance, or taste. Some are even coated to prevent premature breakdown before reaching the small intestine, where vital nutrients are absorbed.

Capsules, on the other hand, represent another supplement format. These capsules encase the nutritional content within an outer shell, designed to break down in the digestive system, allowing for absorption into the bloodstream for metabolism and distribution. Liquid-form supplements and vitamins offer a unique advantage as they allow for easier customization by blending varying dosages of diverse nutrients, facilitating the development of personalized formulations. Notably, the liquid form segment is poised for the fastest growth during the forecast period, driven by increased adoption among children and older adults. This form of supplementation is particularly suitable for the aging population due to its ease of consumption and faster absorption into the body.

Regional Insights

North America has emerged as a dominant force in the Personalized Nutrition and Supplements Market for several compelling reasons. Firstly, the region boasts a well-established healthcare infrastructure, which includes cutting-edge research institutions, advanced biotechnology firms, and a robust regulatory framework. This enables the development and marketing of personalized nutrition and supplement products with a strong scientific foundation. Secondly, North America has a highly health-conscious and well-informed consumer base. With a culture that places a premium on individual wellness, there is a substantial demand for tailored health solutions. This demand is further fueled by the region's rising rates of chronic diseases and a growing awareness of the importance of preventive healthcare.

Thirdly, North America has a dynamic and competitive market landscape. Numerous companies in the region are at the forefront of innovation in the personalized nutrition and supplements sector, driving product development and market expansion. Additionally, North America's diverse population, with varying dietary preferences and health needs, creates a fertile ground for personalized approaches to nutrition and supplementation. This diversity allows companies to offer a wide range of customized products to cater to different demographics and lifestyles. Overall, North America's combination of advanced infrastructure, health-conscious consumers, market competition, and a diverse population has positioned it as a dominant force in the burgeoning Personalized Nutrition and Supplements Market.

Key Market Players

• Amway Corporation

• Superior Supplements Inc

• Metagenics, Inc.

• Nutralliance, Inc.

• Archer Daniels Midland Company (ADM)

• Viome Life Sciences, Inc.

• DNAFit Life Sciences Ltd

• Abbott Laboratories Inc

• Herbalife International of America, Inc.

• GX Sciences, LLC

Report Scope:

In this report, the Global Personalized Nutrition And Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Personalized Nutrition And Supplements Market, By Ingredient:

• Proteins & Amino Acid
• Vitamins
• Minerals
• Probiotics
• Herbal/Botanic

Personalized Nutrition And Supplements Market, By Dosage Form:

• Tablets/Capsules
• Liquids
• Powders
• Other Forms

Personalized Nutrition And Supplements Market, By End Use:

• Supermarkets/Hypermarkets
• Specialty Stores
• Retail Pharmacies
• Online Pharmacies & E-Commerce Sites

Personalized Nutrition And Supplements Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Kuwait
• Turkey
• Egypt

Competitive Landscape

• Company Profiles: Detailed analysis of the major companies present in the Global Personalized Nutrition And Supplements Market.

Available Customizations:

• Global Personalized Nutrition And Supplements market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customers

5. Global Personalized Nutrition And Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Ingredient (Proteins & Amino Acid, Vitamins, Minerals, Probiotics, Herbal/Botanic)
  • 5.2.2. By Dosage Form (Tablets/Capsules, Liquids, Powders, Other Forms)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, Online Pharmacies & E-Commerce Sites)
  • 5.2.4. By Company (2022)
  • 5.2.5. By Region
• 5.3. Market Map

6. North America Personalized Nutrition And Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Ingredient
  • 6.2.2. By Dosage Form
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Personalized Nutrition And Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Ingredient
      • 6.3.1.2.2. By Dosage Form
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Mexico Personalized Nutrition And Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Ingredient
      • 6.3.2.2.2. By Dosage Form
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Canada Personalized Nutrition And Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Ingredient
      • 6.3.3.2.2. By Dosage Form
      • 6.3.3.2.3. By Distribution Channel

7. Europe Personalized Nutrition And Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Ingredient
  • 7.2.2. By Dosage Form
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Personalized Nutrition And Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Ingredient
      • 7.3.1.2.2. By Dosage Form
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Personalized Nutrition And Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Ingredient
      • 7.3.2.2.2. By Dosage Form
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Personalized Nutrition And Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Ingredient
      • 7.3.3.2.2. By Dosage Form
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Personalized Nutrition And Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Ingredient
      • 7.3.4.2.2. By Dosage Form
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Personalized Nutrition And Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Ingredient
      • 7.3.5.2.2. By Dosage Form
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Personalized Nutrition And Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Ingredient
  • 8.2.2. By Dosage Form
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Personalized Nutrition And Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Ingredient
      • 8.3.1.2.2. By Dosage Form
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Personalized Nutrition And Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Ingredient
      • 8.3.2.2.2. By Dosage Form
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. South Korea Personalized Nutrition And Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Ingredient
      • 8.3.3.2.2. By Dosage Form
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Japan Personalized Nutrition And Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Ingredient
      • 8.3.4.2.2. By Dosage Form
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Personalized Nutrition And Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Ingredient
      • 8.3.5.2.2. By Dosage Form
      • 8.3.5.2.3. By Distribution Channel

9. South America Personalized Nutrition And Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Ingredient
  • 9.2.2. By Dosage Form
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Personalized Nutrition And Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Ingredient
      • 9.3.1.2.2. By Dosage Form
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Argentina Personalized Nutrition And Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Ingredient
      • 9.3.2.2.2. By Dosage Form
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. Colombia Personalized Nutrition And Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Ingredient
      • 9.3.3.2.2. By Dosage Form
      • 9.3.3.2.3. By Distribution Channel

10. Middle East and Africa Personalized Nutrition And Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Ingredient
  • 10.2.2. By Dosage Form
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Personalized Nutrition And Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Ingredient
      • 10.3.1.2.2. By Dosage Form
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Saudi Arabia Personalized Nutrition And Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Ingredient
      • 10.3.2.2.2. By Dosage Form
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. UAE Personalized Nutrition And Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Ingredient
      • 10.3.3.2.2. By Dosage Form
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Developments
• 12.2. Product Launches
• 12.3. Mergers & Acquisitions

13. PESTLE Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Product

15. Competitive Landscape

• 15.1. Business Overview
• 15.2. Company Snapshot
• 15.3. Product & Services
• 15.4. Financials (In case of listed companies)
• 15.5. Recent Developments
• 15.6. SWOT Analysis
  • 15.6.1. Amway Corporation
  • 15.6.2. Superior Supplements Inc
  • 15.6.3. Metagenics, Inc.
  • 15.6.4. Nutralliance, Inc.
  • 15.6.5. Archer Daniels Midland Company (ADM)
  • 15.6.6. Viome Life Sciences, Inc.
  • 15.6.7. DNAFit Life Sciences Ltd
  • 15.6.8. Abbott Laboratories Inc
  • 15.6.9. Herbalife International of America, Inc.
  • 15.6.10. GX Sciences, LLC

16. Strategic Recommendations