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市场调查报告书
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1964002

智慧家居设备市场－全球产业规模、份额、趋势、机会和预测：按产品类型、最终用户、销售管道、地区和竞争格局划分，2021-2031年

Smart Appliances Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By End-User, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球智慧家庭设备市场预计将从 2025 年的 413 亿美元成长到 2031 年的 835.9 亿美元，复合年增长率达到 12.47%。

智慧家电是指配备无线通讯和感测器的连网家居设备，能够实现远端监控、自动化控制以及与外部系统的资料交换。推动这一市场成长的关键因素包括全球对节能以降低公用事业成本的日益关注，以及消费者对远端住宅管理便利性的不断增长的需求。这促使製造商将互联功能整合到标准产品中，加速了智慧家电在住宅市场的普及。

市场概览
预测期 2027-2031
市场规模：2025年 413亿美元
市场规模：2031年 835.9亿美元
复合年增长率：2026-2031年 12.47%
成长最快的细分市场 在线的
最大的市场 北美洲

根据美国消费性电子製造商协会（COMA）2025年发布的数据，2024年美国主要消费性电子产品的国内出货量将达到7,620万台，较去年同期成长2.6%。儘管成长势头强劲，但由于品牌间缺乏互通性，市场仍面临许多挑战。这种分散化可能导致消费者不满，阻碍智慧家庭生态系统全面整合的构建，限制市场渗透率，并抑制市场进一步成长。

市场驱动因素

物联网 (IoT) 技术的日益整合正在从根本上改变全球智慧家电市场，标准设备正逐渐转变为智慧系统，提供更便利的使用体验和远端系统管理功能。这种融合使製造商能够推出增值订阅服务并提升生态系统互通性，而这些正成为市场的主要驱动力。例如，LG 电子在其于 2025 年 1 月发布的《2024 年第四季及全年财务业绩报告》中指出，其家电订阅营收年增超过 75%。同样，海尔智慧家居在《2024 年第四季及全年财务业绩报告》中也指出，其家电订阅收入年增超过 75%。此外，海尔智慧家居在 2025 年 4 月发布的《2024 年年度报告》中表示，其智慧家庭策略使其 2024 年全球销售额达到 2,859.8 亿元人民币（年成长 4.3%）。

同时，对兼具节能性和永续性的解决方案的需求日益增长，正成为推动市场发展的关键催化剂。这主要得益于政府严格的监管以及消费者对环境影响和能源成本日益增强的意识。製造商正透过设计既能降低资源消耗又能维持效能的家用电器来应对这项挑战，并积极推动与全球永续性目标一致的各项措施。惠而浦公司于2025年3月发布的《2024年永续发展报告》便是这项转变的有力佐证。报告详细指出，在2005年至2024年间，惠而浦的产品使用排放减少了65%以上，这反映了整个产业向环保技术转型，以满足具有环保意识的消费者的需求。

市场挑战

全球智慧家庭市场成长的一大障碍是不同品牌设备之间缺乏无缝互通性。这种碎片化导致用户体验割裂，迫使消费者使用多个专用应用程式来控製家电，从而有效地削弱了智慧技术所承诺的便利性。使用者无法享受到一体化的生态系统，反而常常面临限制性的环境：不同厂商的设备无法相容，管理不相容设备的繁琐操作也增加了复杂性，阻碍了智慧家庭技术在大众市场的广泛应用。

根据美国消费科技协会2024年的调查，59%的美国家庭至少拥有一台智慧家庭设备。然而，这一数字主要指单独购买的设备，并不代表完全整合的系统。连接这些不同设备的难度削弱了智慧家庭的整体提案，也让潜在买家对扩展系统犹豫不决。因此，市场难以弥合早期用户和普通消费者之间的鸿沟，直接阻碍了智慧家庭设备的全面扩张。

市场趋势

生成式人工智慧的融合正在深刻地改变市场格局，它将设备从被动的工具转变为主动的、情境察觉的助手，从而提供高度个人化的使用者体验。与传统自动化不同，此趋势利用设备端学习和先进的感测技术来识别特定的使用者行为（例如个人烹饪或洗衣习惯），并自动调整设定以优化结果，无需人工干预。这项创新正促使消费者优先选择能够降低认知负荷的家电，加速了更换週期。 KED Global 于 2024 年 8 月发表的一篇报导《三星人工智慧家电销量突破 150 万台》也印证了这一转变，该文章报道称，三星在 2024 年 1 月至 7 月期间售出了超过 150 万件人工智慧产品。

同时，Matter连接标准的采用正在积极消除造成智慧家庭生态系统碎片化的专有障碍。该标准引入了通用的开放原始码通讯协定，使来自不同製造商的设备能够在单一网路中协同工作，有效缓解了消费者对厂商锁定的担忧。这种行业范围内的统一将允许用户混合使用不同品牌的设备而不会影响其功能，从而显着扩大目标市场。根据连接标准化联盟于2024年3月发布的《2023年度报告》，该组织已完成2156项Matter认证，这表明整个产业正在为大规模市场部署的连接标准化做出重大努力。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球智慧家居设备市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（智慧家庭电器、智慧厨房电器）
    • 按最终用户（住宅、商业）划分
    • 销售管道（超级市场/大卖场、专卖店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美智慧家庭设备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲智慧家庭设备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区智慧家居设备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲智慧家居设备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美智慧家居设备市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球智慧家庭设备市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Electrolux Group
  • Whirlpool Corporation
  • General Electric Company
  • Samsung Electronics Co. Ltd
  • LG Electronics Inc.
  • Koninklijke Philips NV
  • BSH Hausgerate GmbH
  • Panasonic Corporation
  • Haier Inc.
  • Breville Pty Ltd

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 20934

The Global Smart Appliances Market is projected to expand from USD 41.30 Billion in 2025 to USD 83.59 Billion by 2031, achieving a CAGR of 12.47%. Smart appliances are defined as interconnected household devices featuring wireless communication and sensors that facilitate remote monitoring, automation, and data exchange with external systems. The primary factors driving this market's growth include a global focus on energy efficiency to lower utility costs and a rising consumer desire for the convenience offered by remote home management, prompting manufacturers to embed connectivity into standard products for widespread residential adoption.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 41.30 Billion
Market Size 2031USD 83.59 Billion
CAGR 2026-203112.47%
Fastest Growing SegmentOnline
Largest MarketNorth America

Data from the 'Association of Home Appliance Manufacturers' released in '2025' indicates that 'domestic shipments of major home appliances in the United States totaled 76.2 million units in 2024', marking a '2.6% increase from the previous year'. despite this positive growth trajectory, the market faces a significant challenge due to the lack of seamless interoperability between brands. This fragmentation creates consumer frustration and hinders the development of a fully integrated smart home ecosystem, which potentially limits broader market penetration and stalls further expansion.

Market Driver

The increasing integration of Internet of Things (IoT) technology is fundamentally transforming the global smart appliances market by converting standard devices into intelligent systems capable of enhanced convenience and remote management. This convergence allows manufacturers to introduce value-added subscription services and improve ecosystem interoperability, factors that are becoming key purchasing drivers. For example, LG Electronics reported in their 'Fourth-Quarter and Full-Year 2024 Financial Results' from January 2025 that revenue from home appliance subscriptions grew by over 75% year-over-year, while Haier Smart Home's '2024 Annual Report' from April 2025 noted a global revenue of RMB 285.98 billion in 2024, a 4.3% increase attributed to their smart home strategies.

Concurrently, the rising demand for energy-efficient and sustainable solutions serves as a crucial market catalyst, driven by strict government regulations and growing consumer awareness of environmental impacts and utility costs. Manufacturers are addressing this by designing appliances that reduce resource consumption while maintaining performance, aligning with global sustainability goals. Evidence of this shift is found in Whirlpool Corporation's '2024 Sustainability Report' from March 2025, which detailed a reduction of over 65% in emissions from products in use between 2005 and 2024, reflecting a broad industry move toward eco-friendly technologies that attract environmentally conscious buyers.

Market Challenge

A major impediment to the growth of the "Global Smart Appliances Market" is the lack of seamless interoperability among devices from different brands. This fragmentation leads to a disjointed user experience, compelling consumers to juggle multiple proprietary applications to control their household products, which effectively undermines the convenience promised by smart technology. Rather than enjoying a cohesive ecosystem, users often face a restrictive environment where appliances from one manufacturer fail to communicate with systems from another, creating a complexity that deters mass-market adoption due to the cumbersome nature of managing incompatible devices.

According to the 'Consumer Technology Association' in '2024', '59% of U.S. households have adopted at least one smart home device', yet this figure primarily represents standalone purchases rather than fully integrated systems. The difficulty in connecting these disparate devices diminishes the overall value proposition of a smart home, causing prospective buyers to hesitate before expanding their setup. As a result, the market struggles to bridge the gap between early adopters and the broader consumer base, directly impeding the comprehensive expansion of the smart appliances sector.

Market Trends

The integration of Generative AI is significantly upgrading the market by transforming devices from passive tools into proactive, context-aware assistants that offer hyper-personalized user experiences. Unlike traditional automation, this trend utilizes on-device learning and advanced sensing to identify specific user behaviors-such as distinct cooking or laundry routines-and autonomously adjusts settings to optimize outcomes without manual intervention. This innovation is driving faster replacement cycles as consumers prioritize appliances that lower cognitive load, a shift supported by KED Global's August 2024 article 'Samsung's AI home appliances hit 1.5 mn units sold', which reported that Samsung sold over 1.5 million AI-integrated units between January and July 2024.

Simultaneously, the adoption of the Matter connectivity standard is actively dismantling the proprietary barriers that have historically fragmented the smart home ecosystem. By implementing a universal, open-source communication protocol, this standard allows devices from competing manufacturers to function cohesively within a single network, effectively resolving consumer concerns regarding vendor lock-in. This industry-wide unification significantly broadens the addressable market by enabling users to mix brands without losing functionality; according to the Connectivity Standards Alliance's 'Alliance Annual Report 2023' released in March 2024, the organization finalized 2,156 Matter certifications, underscoring the massive industrial effort to standardize connectivity for mass-market scalability.

Key Market Players

  • Electrolux Group
  • Whirlpool Corporation
  • General Electric Company
  • Samsung Electronics Co. Ltd
  • LG Electronics Inc.
  • Koninklijke Philips N.V.
  • BSH Hausgerate GmbH
  • Panasonic Corporation
  • Haier Inc.
  • Breville Pty Ltd

Report Scope

In this report, the Global Smart Appliances Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Appliances Market, By Product Type

  • Smart Home Appliances
  • Smart Kitchen Appliances

Smart Appliances Market, By End-User

  • Residential
  • Commercial

Smart Appliances Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Online
  • Others

Smart Appliances Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Appliances Market.

Available Customizations:

Global Smart Appliances Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Smart Appliances Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Smart Home Appliances, Smart Kitchen Appliances)
    • 5.2.2. By End-User (Residential, Commercial)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Smart Appliances Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By End-User
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Smart Appliances Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By End-User
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Smart Appliances Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By End-User
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Smart Appliances Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By End-User
        • 6.3.3.2.3. By Sales Channel

7. Europe Smart Appliances Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By End-User
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Smart Appliances Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By End-User
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Smart Appliances Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By End-User
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Smart Appliances Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By End-User
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Smart Appliances Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By End-User
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Smart Appliances Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By End-User
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Smart Appliances Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By End-User
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Smart Appliances Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By End-User
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Smart Appliances Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By End-User
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Smart Appliances Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By End-User
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Smart Appliances Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By End-User
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Smart Appliances Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By End-User
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Smart Appliances Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By End-User
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Smart Appliances Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By End-User
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Smart Appliances Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By End-User
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Smart Appliances Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By End-User
        • 9.3.3.2.3. By Sales Channel

10. South America Smart Appliances Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By End-User
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Smart Appliances Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By End-User
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Smart Appliances Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By End-User
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Smart Appliances Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By End-User
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Smart Appliances Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Electrolux Group
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Whirlpool Corporation
  • 15.3. General Electric Company
  • 15.4. Samsung Electronics Co. Ltd
  • 15.5. LG Electronics Inc.
  • 15.6. Koninklijke Philips N.V.
  • 15.7. BSH Hausgerate GmbH
  • 15.8. Panasonic Corporation
  • 15.9. Haier Inc.
  • 15.10. Breville Pty Ltd

16. Strategic Recommendations

17. About Us & Disclaimer