市场调查报告书
商品编码
1559881
大麦茶市场 - 全球产业规模、份额、趋势、机会和预测,按产品类型(原味、调味)、形式(即溶、即饮)、配销通路(线上、线下)、地区细分& 竞赛, 2019 -2029FBarley Tea Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Original, Flavored), By Form (Instant, Ready-to-Drink), By Distribution Channel (Online, Offline), By Region & Competition, 2019-2029F |
2023年全球大麦茶市值为12.0412亿美元,预计到2029年将达到16.3429亿美元,预测期内复合年增长率为5.22%。这一增长主要归因于消费者对大麦茶的健康益处及其独特风味的认识提高。大麦茶在日本被称为“mugicha”,在韩国被称为“boricha”,是一种由烤大麦粒製成的不含咖啡因的饮料。它以帮助消化、促进放鬆和潜在调节血糖水平而闻名。精酿啤酒和手工饮料等特色饮料的崛起趋势进一步提升了花草茶混合物作为优质、以健康为中心的饮料选择的地位。
市场概况 | |
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预测期 | 2025-2029 |
2023 年市场规模 | 1 美元, 20412 万 |
2029 年市场规模 | 1 6.3429 亿美元 |
2024-2029 年复合年增长率 | 5.22% |
成长最快的细分市场 | 立即的 |
最大的市场 | 北美洲 |
儘管大麦茶主要在亚洲流行,但它的全球足迹正在稳步扩大。健康意识的增强、文化转型和产品配方创新等因素正在推动这一扩张。由于对亚洲文化和美食的欣赏,西方市场越来越被排毒饮料和坚果味饮料所吸引。此外,永续和环保包装的不断增长势头与注重环保的消费者产生了良好的共鸣。製造商正顺应这些趋势,提供方便的包装解决方案,如即饮 (RTD) 瓶、茶袋和即溶粉末形式的大麦茶。
大麦被认为是一种高营养谷物,主要用于动物营养和麦芽工业。根据国际谷物理事会(IGC)的数据,2022/23年度全球大麦产量为1.536亿吨,其中700万吨用于食品工业,1.048亿吨用于饲料生产,2790万亿吨用于工业应用,以及1290万吨用于其他用途。这意味着世界大麦产量的约 68% 用于动物饲料或饲料原料。在无法种植玉米的地区,大麦作为饲料谷物的使用尤其增加。
在全球大麦产量中,欧盟 (EU) 2022/23 年度产量为 5,160 万吨。然而,2023/24 产季产量预计将下降至 4,750 万吨。俄罗斯排名第二,2022/23年度产量为2,150万吨。 2023/24年度俄罗斯大麦产量预计将下降至2,050万吨,比先前的预期减少100万吨。澳洲2022/23年度大麦产量为1,410万吨,位居第三。澳洲与加拿大争夺此位置,预计2023/24年度产量将减少330万吨至1,080万吨。
全球对健康和保健产品的需求必将提升大麦茶市场。透过利用产品配方的进步、精心策划策略行销活动和拓宽分销管道,製造商可以抓住巨大的成长机会。随着向不含咖啡因和富含抗氧化剂的饮料的转变变得更加明显,大麦茶有望在全球健康和保健饮料领域占据重要地位。
健康意识的增强和健康趋势
文化影响力和对亚洲美食日益增长的兴趣
供应链和生产挑战
监管和标准化问题
口味和产品的创新
可持续且环保的包装
产品类型见解
形成洞察
区域洞察
The global Barley Tea Market was valued at USD 1,204.12 Million in 2023 and is expected to reach USD 1,634.29 Million by 2029 with a CAGR of 5.22% during the forecast period. This growth is chiefly attributed to heightened consumer awareness about the health benefits of barley tea and its distinct flavor. Known as 'mugicha' in Japan and 'boricha' in Korea, barley tea is a caffeine-free drink made from roasted barley grains. It is renowned for aiding digestion, promoting relaxation, and potentially regulating blood sugar levels. The rising trend of specialty beverages such as craft beers and artisanal drinks has further elevated the status of herbal tea blends as premium, health-centric beverage options.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 1, 204.12 Million |
Market Size 2029 | USD 1, 634.29 Million |
CAGR 2024-2029 | 5.22% |
Fastest Growing Segment | Instant |
Largest Market | North America |
Although predominantly popular in Asia, the barley tea market is steadily expanding its footprint globally. Factors such as growing health consciousness, cultural transitions, and innovations in product formulations are fueling this expansion. Western markets are increasingly captivated by detox drinks and beverages with nutty flavors, propelled by an appreciation for Asian culture and cuisines. Furthermore, the rising momentum towards sustainable and eco-friendly packaging resonates well with environmentally mindful consumers. Manufacturers are aligning with these trends by offering barley tea in convenient packaging solutions like ready-to-drink (RTD) bottles, tea bags, and instant powder forms.
Barley is recognized as a highly nutritious grain primarily utilized in animal nutrition and the malting industry. According to the International Grains Council (IGC), out of the 153.6 million tons of global barley production in the 2022/23 season, 7 million tons were used in the food industry, 104.8 million tons in feed production, 27.9 million tons in industrial applications, and 12.9 million tons in other uses. This means that approximately 68 percent of the world's barley production is allocated to animal feed or feed ingredients. The use of barley as a feed grain is particularly increasing in regions where corn cultivation is not feasible.
In global barley production, the European Union (EU) leads with 51.6 million tons for the 2022/23 season. However, production is projected to decline to 47.5 million tons in the 2023/24 season. Russia ranks second, producing 21.5 million tons in the 2022/23 season. For the 2023/24 season, Russia's barley production is expected to drop to 20.5 million tons, reflecting a decrease of 1 million tons compared to previous expectations. Australia holds the third spot in barley production with 14.1 million tons in the 2022/23 season. Competing closely with Canada for this position, Australia's production is forecast to fall by 3.3 million tons to 10.8 million tons in the 2023/24 season.
Global demand for health and wellness products is set to elevate the barley tea market. By capitalizing on advancements in product formulations, orchestrating strategic marketing campaigns, and broadening distribution channels, manufacturers can seize substantial growth opportunities. As the shift towards caffeine-free and antioxidant-rich beverages becomes more pronounced, barley tea is poised to gain a prominent position in the global health and wellness beverage sector.
Key Market Drivers
Rising Health Consciousness and Wellness Trends
A primary driver for the global barley tea market is the burgeoning health consciousness among consumers. Barley tea, being caffeine-free and abundant in antioxidants, strikes a chord with health-oriented individuals seeking healthier drink choices. Its benefits in aiding digestion, promoting relaxation, and potentially managing blood sugar levels are well recognized, contributing to its increased demand. This wellness trend extends across the food and beverage industry, inciting consumers to look for functional beverages offering more than just basic hydration. In this context, barley tea marketed as a functional beverage fits seamlessly, leading to an upsurge in its popularity.
The Barley Tea is crafted to harness the full benefits of pure, natural Japanese barley, functioning as a natural antacid to support digestive health. It accelerates weight loss, is low in sugar, and provides a flavorful alternative to plain water. Additionally, it boosts the immune system with its high vitamin C content, which can help protect against diseases and reduce the duration of common colds and flu. Moreover, consumers are increasingly inclined toward beverages that contribute positively to their health and wellness. The promotional narratives surrounding barley tea underscore its functional benefits, such as its detoxifying properties and rich antioxidant content. Consequently, as the push for healthier lifestyles gains momentum, the market for barley tea is expected to grow exponentially.
Cultural Influence and Growing Interest in Asian Cuisine
The burgeoning interest in Asian culture and cuisine plays a significant role in the expansion of the barley tea market. Barley tea holds cultural relevance in Asian countries, especially Japan and Korea, where it forms a staple part of traditional diets. The wave of globalization and cultural exchanges has transplanted these beverages into Western markets, where consumers are venturing out of their habitual choices to explore traditional Asian drinks.
The unique nutty flavor of barley tea and its purported detoxifying attributes make it a preferred choice for those keen on trying new, healthy beverages. The cultural influence not only broadens consumer choices but also bolsters the global representation and growth of barley tea. This expanding curiosity and acceptance of Asian foods and beverages have undeniably fueled the proliferation of barley tea in international markets.
Key Market Challenges
Supply Chain and Production Challenges
A notable challenge facing the global barley tea market is the intricacy of its supply chain and production processes. Producing barley tea involves multiple stages, starting from barley grain cultivation to their roasting and eventual packaging. Any disruption in this chain, such as climate adversities affecting barley crops or inefficiencies during roasting and packaging, can hamper the availability and quality of the final product.
Additionally, as global demand for barley tea soars, scaling the supply chain to keep pace with this demand, while maintaining quality, becomes crucial. Manufacturers need to ensure a steady supply of high-grade barley grains and uphold efficient production practices to sustain market growth. Overcoming these supply chain and production challenges is imperative for maintaining product quality and meeting growing consumer demands.
Regulatory and Standardization Issues
Navigating the labyrinth of regulatory and standardization issues poses another challenge for the barley tea market. Different countries have unique regulations for food and beverage products, encompassing aspects like health claims, packaging, and labeling requirements. Manufacturers aiming to penetrate new markets must adeptly navigate these regulatory landscapes, which can be both time-consuming and complex.
Compliance with varying regulations is essential to avoid legal pitfalls and build consumer trust. Furthermore, the absence of standardized quality benchmarks for barley tea can result in inconsistencies that affect consumer perception and market growth. Addressing these regulatory and standardization issues is crucial for the seamless expansion of the barley tea market internationally.
Key Market Trends
Innovation in Flavors and Product Offerings
The global barley tea market is experiencing considerable innovation in flavors and product offerings. Modern consumers, who seek variety in their beverage options, have spurred the introduction of a wide range of flavored barley teas - from fruity to herbal infusions. These flavored variants enhance the inherent taste of barley tea, making it appealing to a broader audience, including those who might find the original flavor too mild or plain.
The surge in demand for naturally flavored and organic beverages propels this trend forward. Flavored barley tea that incorporates natural and organic ingredients captures the interest of a diverse demographic, including younger consumers and those new to barley tea. This focus on innovation and variety not only increases market appeal but also drives sustained market growth.
Sustainable and Eco-Friendly Packaging
Sustainable and eco-friendly packaging is an emerging trend within the barley tea industry, driven by increasing environmental consciousness among consumers. Barley tea companies are responding to this demand by introducing biocompatible packaging solutions, such as biodegradable tea bags, recyclable canisters, and eco-friendly boxes.
These initiatives not only reduce environmental footprints but also enhance brand appeal to eco-conscious consumers. The emphasis on sustainable packaging serves as a key market differentiator, with brands highlighting their commitment to environmental responsibility. As sustainability remains a high priority, this trend is likely to gain further traction, influencing both consumer choices and manufacturing practices.
Segmental Insights
Product Type Insights
In 2023, the flavored barley tea segment commanded the market with a substantial revenue share. This segment caters to modern consumers' demand for variety in their beverage options, offering a plethora of flavors ranging from fruity to herbal infusions. These variants enhance the natural taste of barley tea, making it more attractive to those who may find the original flavor less appealing. The rise in demand for naturally flavored and organic beverages contributes significantly to the flavored segment's growth. By using natural flavors and organic ingredients, flavored barley tea attracts a wider audience, including younger consumers and those new to barley tea. The original barley tea segment, deeply rooted in Asian culinary traditions, is expected to grow at the fastest CAGR. Health-conscious consumers often prefer the simplicity and authenticity of the original, unflavored version, which aligns with the growing trend towards natural and unprocessed foods.
Form Insights
The ready-to-drink (RTD) segment led the market in 2023, capturing a significant revenue share. RTD barley tea offers unparalleled convenience, being pre-brewed and ready for immediate consumption, which appeals to consumers with busy lifestyles. Available in various forms such as bottles, cans, and tetra packs, RTD barley tea is versatile and suitable for on-the-go consumption. The instant barley tea segment is projected to grow at the highest CAGR from 2024 to 2029. Instant tea's portability allows consumers to enjoy barley tea anywhere, along with the convenience of single-serve packets that ensure freshness. This segment capitalizes on the trend towards clean eating with products emphasizing natural and minimal ingredients. Innovations in flavors and formulations are making instant barley tea increasingly attractive to a broader consumer base.
Regional Insights
In 2023, North America held a dominant revenue share in the barley tea market. This regional market benefits from the rising popularity of barley tea influenced by Asian cultures, particularly in cosmopolitan areas where there is a keen interest in Asian cuisine and wellness practices. Brands are focusing on sustainable sourcing and eco-friendly packaging to attract environmentally conscious consumers. Health professionals and wellness influencers in North America are advocating for barley tea as a healthier alternative to sugary or caffeinated beverages, further fueling its popularity. The growing consumer awareness about the health benefits of barley tea is driving its adoption across the region. The U.S. market for barley tea is forecasted to grow at a robust CAGR from 2024 to 2029. This growth is largely driven by increasing consumer recognition of barley tea's health benefits, the rise of wellness trends, and a burgeoning preference for natural and healthy beverages. The clean-label movement, which emphasizes transparency and minimal additives, aligns perfectly with the inherent qualities of barley tea.
ITO EN, LTD.
Suntory Beverage & Food Limited
Kirin Holdings Company, Limited
Kansai Chagyo Co.,Ltd. (Chikiriya Tea House)
Ippodo Tea Co., Ltd.
Dongsuh Foods Corporation
SEMPIO FOODS COMPANY
Lotte Chilsung Beverage Co., Ltd.
Macmaup Enterprises Ltd. (Tea Desire)
The Canadian Barley Tea Company
In this report, the global Barley Tea Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Barley Tea Market.
Global Barley Tea Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).