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市场调查报告书
商品编码
1559884

休閒旅游市场- 全球产业规模、份额、趋势、机会和预测，按旅游类型（单人、团体）、按旅行类型（国内、国际）、按预订管道（在线、线下）、按地区和竞争细分， 2019-2029F

Bleisure Travel Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Tour Type (Solo, Group), By Travel Type (Domestic, International), By Booking Channel (Online, Offline), By Region & Competition, 2019-2029F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

2023 年，全球商务休閒旅游市场估值为9,358 亿美元，预计在预测期内将强劲增长，到2029 年复合年增长率为11.9%。商务旅行，正在带来一场革命。这种趋势正在渗透到旅游业并重塑劳动力的动态。受目的地吸引力和可用的观光机会（包括历史古蹟）等因素的驱动，员工越来越多地选择透过週末、几週甚至更长的时间进行休閒活动来延长商务旅行。 COVID-19 大流行加速了远距工作的转变，进一步模糊了职业责任和个人时间之间的界线。

市场概况
预测期 2025-2029
2023 年市场规模 9358亿美元
2029 年市场规模 18,256 亿美元
2024-2029 年复合年增长率 11.9%
成长最快的细分市场 团体
最大的市场 北美洲

随着远距工作变得越来越普遍，员工就像数位游牧者一样，现在可以灵活地在不同地点工作。这种新发现的自由使得一些商务旅行者开始了工作和度假相结合的长途旅行。根据《富比士》2022 年趋势报告，为了应对这一趋势，预计55% 的商务旅客将在疫情结束后延长旅行时间。其全球足迹，以满足休閒旅游需求不断增长。随着企业优先考虑改善员工的工作与生活平衡，休閒旅游的需求预计在未来几年内激增。

主要市场驱动因素

技术进步与连结性：

改变工作文化与工作与生活的平衡：

千禧世代与 Z 世代偏好：

远距工作和弹性时间表的兴起：

目的地多样性与体验式旅行：

主要市场挑战

公司政策与接受

法律和合规问题

工作量和时间限制

文化敏感度和沟通

基础设施和连接问题

主要市场趋势

弹性的工作安排与远距工作革命

以体验为中心的旅行的兴起

科技融合，打造无缝移动

健康与保健焦点

个性化和客製化

环境永续性和道德旅游

细分市场洞察

旅游类型洞察

区域洞察

目录

第 1 章：简介

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：客户之声

第 5 章：全球商务休閒旅游市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依旅游类型（单人、团体）
    • 依旅行类型（国内、国际）
    • 透过预订管道（线上、线下）
    • 按地区划分
    • 按排名前 5 名的公司及其他 (2023 年)
  • 全球商务休閒旅游市场地图与机会评估
    • 按旅游类型
    • 按旅行类型
    • 透过预订管道
    • 按地区

第 6 章：北美商务休閒旅游市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按旅游类型
    • 按旅行类型
    • 透过预订管道
    • 按国家/地区
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第 7 章：欧洲商务休閒旅游市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按旅游类型
    • 按旅行类型
    • 透过预订管道
    • 按国家/地区
  • 欧洲：国家分析
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙

第 8 章：亚太地区商务休閒旅游市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按旅游类型
    • 按旅行类型
    • 透过预订管道
    • 按国家/地区
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第 9 章：南美洲商务休閒旅游市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按旅游类型
    • 按旅行类型
    • 透过预订管道
    • 按国家/地区
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 10 章：中东和非洲商务休閒旅游市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按旅游类型
    • 按旅行类型
    • 透过预订管道
    • 按国家/地区
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其
    • 埃及

第 11 章：市场动态

  • 司机
  • 挑战

第 12 章：市场趋势与发展

第 13 章：SWOT 分析

  • 力量
  • 弱点
  • 机会
  • 威胁

第14章：竞争格局

  • 公司简介
    • American Express Company
    • Expedia, Inc.
    • BCD Travel Services BV
    • Travel Leaders Group Holdings, LLC
    • JTB Corp.
    • CT Travel Group Ltd
    • Satguru Travel And Tourism Private Limited
    • AVIAREPS AG
    • CWT Global BV
    • World Travel Holding UK

第 15 章：策略建议

  • 重点关注领域
  • 目标旅游类型
  • 目标旅行类型

第16章调查会社について・免责事项

简介目录
Product Code: 21365

Global Bleisure Travel Market was valued at USD 935.8 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 11.9% through 2029. Bleisure travel, a burgeoning trend where employees seamlessly integrate leisure activities into business trips, is revolutionizing the landscape of work. This trend is permeating the travel industry and reshaping the dynamics of the workforce. Employees increasingly opt to extend business trips by incorporating weekends, weeks, or even longer periods for leisure activities, driven by factors such as the destination's appeal and available sightseeing opportunities, including historical sites. The shift towards remote work, accelerated by the COVID-19 pandemic, has further blurred the boundaries between professional responsibilities and personal time.

Market Overview
Forecast Period2025-2029
Market Size 2023USD 935.8 Billion
Market Size 2029USD 1,825.6 Billion
CAGR 2024-202911.9%
Fastest Growing SegmentGroup
Largest MarketNorth America

With remote work becoming more prevalent, employees, akin to digital nomads, now have the flexibility to work from various locations. This newfound freedom has led some business travelers to embark on longer trips that blend work and vacation. In response to this trend, 55% of business travelers are expected to extend their trips post-pandemic, as reported by a Forbes trend report in 2022. This evolving landscape presents opportunities for service providers to diversify their offerings and expand their global footprint to meet the growing demand for leisure travel. As businesses prioritize enhancing work-life balance for their employees, the demand for leisure travel is poised to surge in the coming years.

Key Market Drivers

Technology Advancements and Connectivity:

In the 21st century, technological advancements have transformed the way people work and travel. The seamless connectivity provided by smartphones, high-speed internet, and collaborative tools has empowered professionals to work remotely. As a result, business travelers find it easier to extend their trips for leisure purposes without compromising work commitments. The availability of virtual meetings, cloud-based document sharing, and other digital tools allows employees to stay connected with their workplace while enjoying a bleisure experience.

Moreover, the rise of the gig economy and flexible work arrangements has contributed to a workforce that values experiences and work-life integration. Technology acts as an enabler, breaking down the traditional boundaries between work and leisure, thereby fostering the growth of the bleisure travel market.

Changing Work Culture and Work-Life Balance:

The traditional 9-to-5 work culture is undergoing a paradigm shift, with companies recognizing the importance of employee well-being and work-life balance. As organizations prioritize a healthier work environment, employees feel more encouraged to blend business trips with leisure activities. The desire for a holistic lifestyle that includes both professional success and personal fulfillment is a driving force behind the bleisure travel trend.

Companies, too, are acknowledging the benefits of bleisure travel in terms of employee satisfaction, retention, and productivity. By allowing and even encouraging employees to extend their business trips for leisure, organizations contribute to a positive corporate culture that values the overall well-being of their workforce.

Millennial and Generation Z Preferences:

The demographics of the modern workforce are changing, with millennials and Generation Z comprising a significant portion. These younger generations prioritize experiences over material possessions, and travel is a key component of their lifestyle. Bleisure travel aligns perfectly with their preferences, offering an opportunity to explore new destinations and cultures while maintaining professional responsibilities.

The desire for authentic and meaningful experiences drives these generations to extend their business trips for leisure, transforming business travel into a more enriching and fulfilling endeavor. As these generations become a dominant force in the workforce, their influence on shaping the bleisure travel market is set to grow.

Rise of Remote Work and Flexible Schedules:

The adoption of remote work and flexible schedules has become a mainstream phenomenon, especially after the global shift prompted by the COVID-19 pandemic. With the realization that work can be accomplished from anywhere with an internet connection, professionals are increasingly opting for remote work arrangements. This newfound flexibility in work schedules allows individuals to capitalize on their business travels by seamlessly integrating leisure activities.

Remote work eliminates the need for a physical presence in the office, giving employees the freedom to extend their stay in a destination, explore its attractions, and immerse themselves in the local culture. As remote work continues to be a prevalent trend, the bleisure travel market is poised for sustained growth.

Destination Diversity and Experiential Travel:

Bleisure travelers are not just looking for standard tourist experiences; they seek unique and authentic encounters at their destinations. The availability of diverse and appealing destinations plays a crucial role in driving the bleisure travel market. Cities and regions that offer a blend of business amenities and leisure attractions, such as cultural sites, natural wonders, and recreational activities, are more likely to attract bleisure travelers.

The demand for experiential travel, where individuals can engage with the local community and culture, is a key driver. Destinations that understand and cater to the specific needs of bleisure travelers by providing a mix of work-friendly infrastructure and leisure opportunities will continue to thrive in this evolving market.

The bleisure travel market is propelled by a confluence of factors that reflect the changing dynamics of the modern workforce and the evolving expectations of travelers. Technology, changing work cultures, generational preferences, the rise of remote work, and destination diversity all contribute to the growth of bleisure travel. As businesses and destinations adapt to these trends, the bleisure travel market is likely to expand further, offering a win-win scenario for both professionals seeking a work-life balance and the destinations that cater to their diverse needs.

Key Market Challenges

Corporate Policies and Acceptance

One of the primary challenges hindering the widespread adoption of bleisure travel is the resistance or lack of clear policies from corporations. Many companies still adhere to traditional business travel norms, emphasizing a strict demarcation between business and leisure activities. Employees may be hesitant to propose or embrace bleisure travel due to concerns about how it aligns with corporate expectations and whether it could impact their professional image.

Corporations need to reassess and adapt their travel policies to accommodate the evolving preferences of the workforce. Establishing clear guidelines, communicating the benefits of bleisure travel, and fostering a culture that values work-life balance are essential steps for organizations to overcome this challenge.

Legal and Compliance Issues

The legal and compliance landscape can be intricate when it comes to bleisure travel. Navigating visa requirements, taxation implications, and other legal aspects can be challenging, especially when travelers extend their stays for leisure purposes. Understanding and addressing these complexities is crucial for both businesses and individuals to ensure they comply with local regulations and avoid legal complications.

To mitigate these challenges, companies need to provide comprehensive support and guidance to employees engaging in bleisure travel. This includes offering resources on legal considerations, collaborating with legal experts, and streamlining processes to ensure compliance with varying international and domestic regulations.

Workload and Time Constraints

Despite the increasing flexibility in work schedules, professionals often find themselves burdened with heavy workloads and tight deadlines. Balancing the demands of work with the desire to explore a destination can be challenging, leading many employees to prioritize business commitments over leisure activities. This time constraint poses a significant challenge to the growth of the bleisure travel market.

Addressing this challenge requires a collaborative effort between employers and employees. Companies can implement measures such as workload management, project prioritization, and the establishment of realistic deadlines to allow employees the flexibility to enjoy a bleisure experience without compromising their professional responsibilities.

Cultural Sensitivity and Communication

Bleisure travelers often find themselves immersed in diverse cultures, which can lead to challenges related to cultural sensitivity and effective communication. Professionals may not be well-versed in the local customs, business etiquette, or language of the destination, potentially causing misunderstandings or discomfort.

To overcome this challenge, companies can provide cultural training to employees embarking on bleisure trips. This includes education on local customs, business practices, and language essentials. Additionally, leveraging technology for translation services and cultural insights can enhance communication and help travelers navigate unfamiliar environments more seamlessly.

Infrastructure and Connectivity Issues

While technology is a major driver of bleisure travel, it also presents challenges related to infrastructure and connectivity. Some destinations may lack the necessary technological infrastructure to support remote work effectively. Issues such as unreliable internet connectivity, limited access to coworking spaces, and inadequate business facilities can hinder the productivity of bleisure travelers.

Destinations aiming to attract bleisure travelers must invest in robust infrastructure to cater to the needs of remote workers. This includes enhancing internet connectivity, establishing coworking spaces, and ensuring that hotels and other accommodations provide the necessary amenities for a seamless blend of work and leisure activities.

Key Market Trends

Flexible Work Arrangements and Remote Work Revolution

A pivotal trend driving the bleisure travel market is the widespread adoption of flexible work arrangements and the remote work revolution. The traditional concept of a fixed office location and rigid working hours has given way to a more flexible approach, allowing employees to work from anywhere with an internet connection. This paradigm shift empowers professionals to extend their business trips for leisure, transforming routine travel into immersive experiences.

The ability to work remotely not only encourages bleisure travel but also enables individuals to choose destinations based on personal preferences rather than proximity to the workplace. As remote work becomes a permanent fixture in the professional landscape, the bleisure travel market is poised for continued expansion.

Rise of Experience-Centric Travel

Modern travelers, particularly millennials and Generation Z, are increasingly prioritizing experiences over material possessions. This shift in consumer behavior has translated into a demand for experiential travel, where individuals seek authentic and memorable encounters. Bleisure travel aligns seamlessly with this trend, offering professionals the opportunity to explore new destinations, immerse themselves in local cultures, and create lasting memories.

Destinations that can provide a diverse range of experiences, from cultural immersion to outdoor adventures, stand out in the bleisure travel market. As travelers seek more than just standard tourist attractions, the trend towards experience-centric travel is influencing the choices of both individuals and businesses when planning bleisure trips.

Integration of Technology for Seamless Travel

Technology continues to play a crucial role in shaping the bleisure travel landscape. The integration of digital tools, communication platforms, and travel apps facilitates a seamless transition between work and leisure activities. From virtual meetings and collaborative software to travel planning apps and digital concierge services, technology enhances the overall bleisure experience by streamlining logistics and providing real-time information.

Additionally, advancements in augmented reality (AR) and virtual reality (VR) are opening new possibilities for virtual site visits, allowing professionals to explore potential bleisure destinations before committing to a trip. As technology continues to evolve, it will play an even more integral role in enhancing the efficiency and enjoyment of bleisure travel.

Health and Wellness Focus

The global emphasis on health and wellness has permeated the travel industry, influencing the choices of bleisure travelers. Professionals are increasingly seeking destinations that offer a balance between work and well-being, with access to fitness facilities, wellness programs, and outdoor activities. The trend towards healthier lifestyles is reflected in the rise of wellness retreats, spa services, and health-conscious dining options in bleisure destinations.

Moreover, the COVID-19 pandemic has heightened awareness around health and safety considerations. Bleisure travelers are now more inclined to choose destinations with robust healthcare infrastructure and stringent safety protocols, ensuring a secure and healthy environment for both work and leisure activities.

Personalization and Customization

The demand for personalized travel experiences extends to the bleisure travel market, where individuals seek tailored itineraries that align with their specific interests and preferences. Travel providers, including hotels, airlines, and destination management services, are adapting to this trend by offering customizable packages that cater to the unique needs of bleisure travelers.

From curated city guides to personalized leisure activities, the trend of customization adds a layer of exclusivity to the bleisure travel experience. This personal touch not only enhances customer satisfaction but also contributes to the overall appeal of bleisure travel as a customizable and flexible travel option.

Environmental Sustainability and Ethical Tourism

As environmental consciousness grows globally, bleisure travelers are increasingly considering the ecological impact of their trips. The trend towards sustainable and ethical tourism is influencing destination choices, with professionals opting for locations that prioritize eco-friendly practices, conservation efforts, and community engagement.

Bleisure travelers are seeking accommodations with green certifications, participating in responsible tourism initiatives, and choosing destinations with a commitment to environmental stewardship. This trend aligns with the broader shift towards sustainable travel practices and reflects the conscientious choices of individuals blending business and leisure travel.

The bleisure travel market is dynamic and responsive to the evolving preferences of the modern workforce. From the flexibility of remote work to the emphasis on experiential travel, the integration of technology, a focus on health and wellness, personalization, and a commitment to sustainability, these trends collectively shape the landscape of bleisure travel. As the market continues to evolve, businesses and destinations that adapt to these trends will be well-positioned to cater to the growing demand for a harmonious blend of work and leisure experiences.

Segmental Insights

Tour Type Insights

In 2023, solo leisure travel emerged as the dominant tour type, capturing the largest share of the market. Despite the conventional perception of travel as a social activity, traveling alone for leisure has gained prominence as an effective means to achieve a healthy work-life balance. Solo leisure travel offers professionals the opportunity to continue their career advancement while also prioritizing rest and rejuvenation. This mode of travel allows individuals to independently manage various tasks, including itinerary planning, schedule monitoring, and making necessary adjustments, thereby exerting full control over the pace and activities of their journey. By embracing solo leisure travel, professionals can exercise autonomy in their leisure pursuits, fostering personal growth and well-being alongside their professional endeavors.

Regional Insights

In 2023, North America emerged as the dominant region in the bleisure travel market, boasting the largest market share. The region offers a plethora of domestic bleisure travel opportunities owing to its diverse landscapes, cultures, and tourist attractions. Destinations like Miami, Los Angeles, New York City, and San Francisco stand out as favored locations among travelers. Advancements in technology have streamlined the ability of both business and leisure travelers to work remotely and stay connected, facilitating the seamless balancing of work and leisure commitments. According to a survey conducted by the Global Business Travel Association, 84% of North American business travelers reported that their travel experiences had an impact on their professional performance. Shorter bleisure trips, such as weekend getaways and one-day excursions, are gaining traction in North America, alongside the enduring popularity of longer journeys. This trend reflects a growing preference for maximizing leisure opportunities within the constraints of busy schedules. Overall, North America's dominance in the bleisure travel market underscores its appeal as a destination for blending business objectives with leisure pursuits, driven by technological advancements and evolving travel preferences.

Key Market Players

American Express Company

Expedia, Inc.

BCD Travel Services B.V.

Travel Leaders Group Holdings, LLC

JTB Corp.

CT Travel Group Ltd

Satguru Travel And Tourism Private Limited

AVIAREPS AG

CWT Global B.V.

World Travel Holding UK

Report Scope:

In this report, the Global Bleisure Travel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bleisure Travel Market, By Tour Type:

    Solo Group

Bleisure Travel Market, By Travel Type:

    Domestic International

Bleisure Travel Market, By Booking Channel:

    Online Offline

Bleisure Travel Market, By Region:

    North America
    • United States
    • Canada
    • Mexico
    Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
    Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    South America
    • Brazil
    • Argentina
    • Colombia
    Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bleisure Travel Market.

Available Customizations:

Global Bleisure Travel market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decisions
  • 4.3. Challenges Faced

5. Global Bleisure Travel Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Tour Type Market Share Analysis (Solo, Group)
    • 5.2.2. By Travel Type Market Share Analysis (Domestic, International)
    • 5.2.3. By Booking Channel Market Share Analysis (Online, Offline)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. South America Market Share Analysis
      • 5.2.4.3. Middle East & Africa Market Share Analysis
      • 5.2.4.4. Europe Market Share Analysis
      • 5.2.4.5. Asia-Pacific Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)
  • 5.3. Global Bleisure Travel Market Mapping & Opportunity Assessment
    • 5.3.1. By Tour Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Travel Type Market Mapping & Opportunity Assessment
    • 5.3.3. By Booking Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Region Market Mapping & Opportunity Assessment

6. North America Bleisure Travel Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Tour Type Market Share Analysis
    • 6.2.2. By Travel Type Market Share Analysis
    • 6.2.3. By Booking Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Bleisure Travel Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Tour Type Market Share Analysis
        • 6.3.1.2.2. By Travel Type Market Share Analysis
        • 6.3.1.2.3. By Booking Channel Market Share Analysis
    • 6.3.2. Canada Bleisure Travel Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Tour Type Market Share Analysis
        • 6.3.2.2.2. By Travel Type Market Share Analysis
        • 6.3.2.2.3. By Booking Channel Market Share Analysis
    • 6.3.3. Mexico Bleisure Travel Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Tour Type Market Share Analysis
        • 6.3.3.2.2. By Travel Type Market Share Analysis
        • 6.3.3.2.3. By Booking Channel Market Share Analysis

7. Europe Bleisure Travel Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Tour Type Market Share Analysis
    • 7.2.2. By Travel Type Market Share Analysis
    • 7.2.3. By Booking Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Bleisure Travel Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Tour Type Market Share Analysis
        • 7.3.1.2.2. By Travel Type Market Share Analysis
        • 7.3.1.2.3. By Booking Channel Market Share Analysis
    • 7.3.2. United Kingdom Bleisure Travel Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Tour Type Market Share Analysis
        • 7.3.2.2.2. By Travel Type Market Share Analysis
        • 7.3.2.2.3. By Booking Channel Market Share Analysis
    • 7.3.3. Italy Bleisure Travel Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Tour Type Market Share Analysis
        • 7.3.3.2.2. By Travel Type Market Share Analysis
        • 7.3.3.2.3. By Booking Channel Market Share Analysis
    • 7.3.4. France Bleisure Travel Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Tour Type Market Share Analysis
        • 7.3.4.2.2. By Travel Type Market Share Analysis
        • 7.3.4.2.3. By Booking Channel Market Share Analysis
    • 7.3.5. Spain Bleisure Travel Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Tour Type Market Share Analysis
        • 7.3.5.2.2. By Travel Type Market Share Analysis
        • 7.3.5.2.3. By Booking Channel Market Share Analysis

8. Asia-Pacific Bleisure Travel Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Tour Type Market Share Analysis
    • 8.2.2. By Travel Type Market Share Analysis
    • 8.2.3. By Booking Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Bleisure Travel Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Tour Type Market Share Analysis
        • 8.3.1.2.2. By Travel Type Market Share Analysis
        • 8.3.1.2.3. By Booking Channel Market Share Analysis
    • 8.3.2. India Bleisure Travel Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Tour Type Market Share Analysis
        • 8.3.2.2.2. By Travel Type Market Share Analysis
        • 8.3.2.2.3. By Booking Channel Market Share Analysis
    • 8.3.3. Japan Bleisure Travel Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Tour Type Market Share Analysis
        • 8.3.3.2.2. By Travel Type Market Share Analysis
        • 8.3.3.2.3. By Booking Channel Market Share Analysis
    • 8.3.4. South Korea Bleisure Travel Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Tour Type Market Share Analysis
        • 8.3.4.2.2. By Travel Type Market Share Analysis
        • 8.3.4.2.3. By Booking Channel Market Share Analysis
    • 8.3.5. Australia Bleisure Travel Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Tour Type Market Share Analysis
        • 8.3.5.2.2. By Travel Type Market Share Analysis
        • 8.3.5.2.3. By Booking Channel Market Share Analysis

9. South America Bleisure Travel Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Tour Type Market Share Analysis
    • 9.2.2. By Travel Type Market Share Analysis
    • 9.2.3. By Booking Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Bleisure Travel Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Tour Type Market Share Analysis
        • 9.3.1.2.2. By Travel Type Market Share Analysis
        • 9.3.1.2.3. By Booking Channel Market Share Analysis
    • 9.3.2. Argentina Bleisure Travel Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Tour Type Market Share Analysis
        • 9.3.2.2.2. By Travel Type Market Share Analysis
        • 9.3.2.2.3. By Booking Channel Market Share Analysis
    • 9.3.3. Colombia Bleisure Travel Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Tour Type Market Share Analysis
        • 9.3.3.2.2. By Travel Type Market Share Analysis
        • 9.3.3.2.3. By Booking Channel Market Share Analysis

10. Middle East and Africa Bleisure Travel Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Tour Type Market Share Analysis
    • 10.2.2. By Travel Type Market Share Analysis
    • 10.2.3. By Booking Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Bleisure Travel Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Tour Type Market Share Analysis
        • 10.3.1.2.2. By Travel Type Market Share Analysis
        • 10.3.1.2.3. By Booking Channel Market Share Analysis
    • 10.3.2. Saudi Arabia Bleisure Travel Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Tour Type Market Share Analysis
        • 10.3.2.2.2. By Travel Type Market Share Analysis
        • 10.3.2.2.3. By Booking Channel Market Share Analysis
    • 10.3.3. UAE Bleisure Travel Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Tour Type Market Share Analysis
        • 10.3.3.2.2. By Travel Type Market Share Analysis
        • 10.3.3.2.3. By Booking Channel Market Share Analysis
    • 10.3.4. Turkey Bleisure Travel Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Tour Type Market Share Analysis
        • 10.3.4.2.2. By Travel Type Market Share Analysis
        • 10.3.4.2.3. By Booking Channel Market Share Analysis
    • 10.3.5. Egypt Bleisure Travel Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Tour Type Market Share Analysis
        • 10.3.5.2.2. By Travel Type Market Share Analysis
        • 10.3.5.2.3. By Booking Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

13. SWOT Analysis

  • 13.1. Strength
  • 13.2. Weakness
  • 13.3. Opportunity
  • 13.4. Threat

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. American Express Company
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products & Services
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Expedia, Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products & Services
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. BCD Travel Services B.V.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products & Services
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Travel Leaders Group Holdings, LLC
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products & Services
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. JTB Corp.
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products & Services
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. CT Travel Group Ltd
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products & Services
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Satguru Travel And Tourism Private Limited
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products & Services
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. AVIAREPS AG
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products & Services
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. CWT Global B.V.
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products & Services
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. World Travel Holding UK
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products & Services
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations

  • 15.1. Key Focus Areas
  • 15.2. Target Tour Type
  • 15.3. Target Travel Type

16. About Us & Disclaimer