市场调查报告书
商品编码
1597453
蔓越莓市场 - 全球产业规模、份额、趋势、机会和预测,按产品类型、销售通路、地区和竞争细分,2019-2029FCranberries Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2019-2029F |
2023年全球蔓越莓市场价值为23.2亿美元,预计2029年将达到30.5亿美元,预测期内复合年增长率为4.67%。这种市场扩张主要受到消费者对蔓越莓健康优势的教育不断增加、持续的产品多样性和更广泛的全球市场覆盖的影响。蔓越莓越来越受欢迎,可归因于它们被归类为“超级食物”,富含维生素、抗氧化剂和膳食纤维等必需营养素。值得注意的是,蔓越莓中发现的抗氧化剂原花青素可以降低泌尿道感染 (UTI) 的风险,增强心血管健康,并提供抗发炎作用。随着消费者健康意识的提高,对包括蔓越莓在内的功能性食品的需求激增。
市场概况 | |
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预测期 | 2025-2029 |
2023 年市场规模 | 23.2亿美元 |
2029 年市场规模 | 30.5亿美元 |
2024-2029 年复合年增长率 | 4.67% |
成长最快的细分市场 | 冷冻蔓越莓 |
最大的市场 | 北美洲 |
产品的创新和多样化极大地促进了蔓越莓市场的成长。以蔓越莓为基础的产品系列已发展到包括果汁、蔓越莓干、酱汁、膳食补充剂和零食,从而满足不同消费者的口味。企业不断创新新口味、包装和配方,以满足不同的消费群体,进而增加需求。此外,健康零食的趋势以及对植物性和天然成分日益增长的兴趣与将蔓越莓纳入各种产品中完美契合,从而扩大了市场范围。
美国蔓越莓已经在印度市场确立了其多功能性,并受到挑剔的消费者的欢迎。为了向印度贸易专业人士(包括进口商、分销商、零售商和食品加工商)重点介绍美国蔓越莓干和蔓越莓汁,蔓越莓行销委员会在艾美酒店举办了一场贸易研讨会。印度是美国蔓越莓不断成长的市场,对蔓越莓干和蔓越莓汁的需求量很大。随着越来越多的印度消费者发现这种非凡浆果的好处,这种需求预计将会上升。蔓越莓干越来越多地用作西餐和印度菜餚中的零食和配料。美国蔓越莓透过零售干果卖家和电子商务平台广泛销售。
此外,蔓越莓的国际足迹也持续扩大。虽然北美传统上一直是关键市场,但在健康意识增强和可支配收入增加的推动下,亚洲和欧洲等地区的需求正在上升。物流和出口机会的增强使生产商(尤其是美国生产商)能够进入这些新兴市场,从而提高了蔓越莓的全球影响力。此外,蔓越莓与感恩节和圣诞节等节日的传统联繫推动了季节性需求,显着影响了年度销售额。推广蔓越莓作为适合全年食用的多功能水果也有助于稳定全年需求。此外,市场向永续农业和道德采购实践的转变提高了蔓越莓对具有生态意识的消费者的吸引力。随着种植者采用可持续方法并提高可追溯性,在这些不断变化的因素的推动下,蔓越莓市场将进一步扩大。
提高对健康益处的认识
产品多元化与创新
市场进入障碍与竞争
季节性变化和供应链问题
在全球市场日益受欢迎
永续性和道德采购
产品类型见解
区域洞察
The global Cranberries Market was valued at USD 2.32 Billion in 2023 and is expected to reach USD 3.05 Billion by 2029 with a CAGR of 4.67% during the forecast period. This market expansion is predominantly influenced by rising consumer education regarding the health advantages of cranberries, ongoing product variety, and a broader global market reach. The increasing appeal of cranberries can be attributed to their classification as a "superfood," rich in essential nutrients like vitamins, antioxidants, and dietary fiber. Notably, the antioxidants called proanthocyanidins found in cranberries are known for lowering the risk of urinary tract infections (UTIs), enhancing cardiovascular health, and providing anti-inflammatory effects. As health awareness rises among consumers, the desire for functional foods, including cranberries, has surged.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 2.32 Billion |
Market Size 2029 | USD 3.05 Billion |
CAGR 2024-2029 | 4.67% |
Fastest Growing Segment | Frozen Cranberries |
Largest Market | North America |
Innovation and diversification in products have significantly contributed to the cranberry market's growth. The array of cranberry-based goods has grown to encompass juices, dried cranberries, sauces, dietary supplements, and snacks, thereby meeting varied consumer tastes. Firms are continuously innovating with new flavors, packaging, and formulations to target different consumer segments, thereby increasing demand. Additionally, the trend toward healthier snacking and the increased interest in plant-based and natural ingredients dovetail nicely with the incorporation of cranberries into various products, thus extending market reach.
US cranberries have already established their versatility in the Indian market and are gaining popularity among discerning consumers. To highlight dried US cranberries and cranberry juice to Indian trade professionals, including importers, distributors, retailers, and food processors, the Cranberry Marketing Committee hosted a trade seminar at Le Meridien. India represents a growing market for US cranberries, with significant demand for both dried cranberries and cranberry juice. This demand is expected to rise as more Indian consumers discover the benefits of this remarkable berry. Dried cranberries are increasingly used as snacks and ingredients in both Western and Indian dishes. US cranberries are widely available through retail dry fruit sellers and e-commerce platforms.
Furthermore, the international footprint of cranberries continues to expand. While North America has traditionally been a key market, demand is rising in regions such as Asia and Europe, driven by heightened health consciousness and increasing disposable incomes. Enhanced logistics and export opportunities have enabled producers, particularly in the United States, to access these emerging markets, boosting the global presence of cranberries. Additionally, the traditional association of cranberries with holiday seasons like Thanksgiving and Christmas drives seasonal demand, significantly impacting annual sales. Promoting cranberries as a versatile fruit suitable for year-round consumption has also helped stabilize demand throughout the year. Additionally, the market's move towards sustainable farming and ethical sourcing practices has heightened the attractiveness of cranberries to eco-conscious consumers. As growers adopt sustainable methods and improve traceability, the cranberry market is set to expand further, driven by these evolving factors.
Key Market Drivers
Increasing Awareness of Health Benefits
The burgeoning demand and increasing consumption of cranberries stem primarily from heightened awareness of their medical advantages. Packed with vitamins, antioxidants, and fiber, cranberries are often hailed as a "superfood." The antioxidants present, specifically proanthocyanidins, are credited with lowering the risk of UTIs, promoting heart health, and providing anti-inflammatory effects. As more consumers veer towards a health-conscious lifestyle, the market for foods with functional benefits, such as cranberries, has witnessed a substantial surge. This rising awareness has not only spurred fresh cranberry sales but also diversified the cranberry-based product range in the market, including juices, dried cranberries, sauces, supplements, and snacks.
Product Diversification and Innovation
The diversification and innovation of cranberry products are pivotal in driving the market forward. Companies in this sector have expanded their product lines to meet a variety of consumer preferences and occasions. New flavors, innovative packaging, and novel formulations have been designed to appeal to different consumer demographics, fostering increased demand. This trend aligns well with the growing preference for healthier snacking options and the inclusion of plant-based, natural ingredients. By innovating and diversifying their product offerings, companies have successfully broadened the market reach of cranberries, making them an essential ingredient in various food and beverage products. The ongoing introduction of innovative products has sustained consumer interest, further catalyzing market growth.
Key Market Challenges
Market Entry Barriers and Competition
Despite its growth, the Global Cranberries Market encounters significant challenges, particularly regarding barriers to entry and stiff competition. Firms looking to enter the market or diversify their product lines often face stringent regulatory requirements, substantial initial investment costs, and complex supply chain demands. The market landscape is dominated by well-established players, making it challenging for new entrants to secure a foothold. Additionally, the competitive environment is intense, with numerous companies vying for market share through continuous innovation and rigorous marketing efforts. The necessity for substantial capital investment in research and development to create new and innovative products adds another layer to the challenges faced by newcomers in the cranberry market.
Seasonal Variability and Supply Chain Issues
The Global Cranberries Market is also plagued by seasonal variability and supply chain disruptions. Cranberries are traditionally linked with festive and holiday seasons, resulting in fluctuating demand throughout the year. Such seasonality affects the stability of supply and demand, posing challenges for producers in maintaining consistent market availability. Moreover, supply chain inefficiencies, including transportation and storage challenges, can exacerbate these issues. Producers must effectively address these seasonal and logistic challenges to ensure a steady and reliable supply of cranberries to meet the growing global demand.
Key Market Trends
Growing Popularity in Global Markets
The demand for cranberries is increasingly extending beyond North America, particularly in regions like Asia and Europe. This rise is driven by growing health awareness and increasing disposable incomes. Enhanced supply chain logistics and export opportunities have facilitated producers, mainly from the United States, to penetrate these new markets, significantly contributing to the overall growth of the cranberry market. The burgeoning demand in these regions has opened new avenues for market expansion and revenue generation.
Sustainability and Ethical Sourcing
A notable trend shaping the cranberry market is the heightened focus on sustainable farming and ethical sourcing practices. Environmentally conscious consumers are increasingly seeking products that resonate with their values of sustainability and ethical production. Cranberry growers are progressively adopting sustainable practices and improving traceability to meet this increasing demand. These efforts enhance the appeal of cranberries to consumers who prioritize environmentally friendly and ethically sourced products. This trend is expected to propel further growth in the cranberry market as sustainability becomes a critical consideration for consumers worldwide.
Segmental Insights
Product Type Insights
The dried cranberries segment captured the largest revenue share in 2023. Dried cranberries are packed with antioxidants, vitamins, and fiber, making them a favored choice among health-conscious individuals. They are considered a healthy snack that aids digestive health and offers other benefits such as promoting urinary tract health. The increasing awareness of these health advantages has fueled the demand for dried cranberries. Their convenience and extended shelf life further boost their popularity, making them a preferred option for quick snacks and their inclusion in various culinary uses. The convenience, extended shelf life, and versatility of dried cranberries, making them a popular choice for snacks, baking, and as salad toppings. Their portability and ease of storage appeal to busy consumers, further driving their sales. Additionally, the growing trend towards healthy snacking and the inclusion of dried cranberries in various food products have bolstered their market position. The segment's strong performance reflects consumer preference for functional, on-the-go food options that do not compromise on nutritional benefits.
Regional Insights
The North American cranberries market is expected to grow at a CAGR of 4.5% from 2024 to 2030. Cranberries hold a significant place in North American cuisine, especially during the fall and winter seasons. They are crucial ingredients in traditional holiday dishes such as cranberry sauce, relishes, and desserts. Beyond seasonal use, cranberries have gained popularity in everyday cooking and baking due to their unique flavor profile, which complements both sweet and savory dishes. This versatility has driven year-round demand in the food and beverage sector. The rising awareness of the health benefits of cranberries has further fueled their demand in North America. The U.S. market for cranberries faces intense competition driven by innovation in cranberry products. There is a growing trend in the U.S. towards natural, organic, and minimally processed foods. Cranberries, especially organic varieties, fit well with this trend. Consumers seeking clean-label products with fewer additives and preservatives are more likely to choose cranberries for their natural qualities and perceived health benefits. This has increased the demand for cranberries in both retail and foodservice channels. The U.S. market is also experiencing a trend towards innovative product formulations and packaging designed to attract different consumer segments.
In this report, the global Cranberries Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Cranberries Market.
Global Cranberries Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: