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市场调查报告书
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1970806

植物性卸妆油市场－全球产业规模、份额、趋势、机会及预测：依肤质、销售管道、地区及竞争格局划分，2021-2031年

Botanical Cleansing Oil Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Skin Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球植物性洁颜油市场预计将从 2025 年的 21.2 亿美元大幅成长至 2031 年的 38.8 亿美元，复合年增长率为 10.61%。

这些脂质配方利用植物来源的成分，例如荷荷巴油、葵花籽油和橄榄油，乳化亲油性杂质，例如彩妆和多余油脂，同时保护皮肤的保湿屏障。推动市场成长的关键因素包括消费者持续转向清洁美容产品，以及对不含化学物质、不致粉刺且能促进皮肤长期健康的产品的日益偏好。此外，双重清洁法的普及也从根本上提升了对高效油基预洗面乳产品的需求，为市场扩张奠定了坚实的基础，使其不再依赖于短暂的潮流。

市场概览
预测期 2027-2031
市场规模：2025年 21.2亿美元
市场规模：2031年 38.8亿美元
复合年增长率：2026-2031年 10.61%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，原材料供应链的波动导致优质有机油成本波动，阻碍了业务扩张。这些经济压力往往导致零售价格上涨，可能限制价格敏感型消费者的购买力。儘管存在这些障碍，但在消费者持续支出的支撑下，该行业仍保持强劲的成长动能。例如，NATRUE预测2024年全球天然美容市场将成长4.4%，凸显了植物来源化妆品配方的巨大市场潜力。

市场驱动因素

市场扩张的根本驱动力在于韩妆（K-Beauty）和日妆（J-Beauty）护肤流程日益增长的影响力，它们已在欧美地区确立了双重清洁法。这项两步骤清洁流程需要使用油基洗面乳，既能去除杂质又不会带走肌肤水分，从而使植物油从小众专业产品跃升为大众市场必备品。这种结构性变化在生产数据中得到了清晰的体现；根据韩国食品药品安全部2025年1月发布的报告，2024年面部清洁产品的出口同比增长30.7%，显着优于其他化妆品领域。这种快速成长迫使全球品牌使用植物来源的脂质重新配製产品，以跟上亚洲创新技术的步伐，从而扩大了整个品类的市场覆盖范围。

同时，消费者越来越倾向于选择成分透明的标籤而非合成成分，这推动了对清洁、植物来源产品的需求成长。这种转变加速了品牌以富含脂质的植物油（如葵花籽油和荷荷巴油）取代矿物油的趋势，既迎合了「无添加」的行销理念，也满足了皮肤屏障功能的健康需求。土壤协会发布的《2025年有机认证市场报告》（2025年2月）显示，主要零售通路的有机产品销售额成长了8%，这充分体现了这项转变的商业性成功。此外，韩国海关总署在2025年宣布，2024年韩国化妆品出口总额将达到创纪录的102亿美元，主要得益于全球对这些天然解决方案的需求。

市场挑战

原料供应链的不稳定性是全球植物性洁颜油市场成长的主要障碍。该行业严重依赖农产品，例如葵花籽油、橄榄油和霍霍巴油等植物来源油脂，因此极易受到地缘政治不稳定和恶劣天气导致的收成不稳定的影响。这种不稳定性会扰乱高品质产品所需的优质有机原料的供应，使製造商难以维持稳定的库存水准和持续的生产计划。

因此，供不应求推高了原物料成本，迫使製造商提高零售价格以保障利润率。价格上涨阻碍了注重成本的消费者购买产品，实际上将客户群限制在富裕阶层，阻碍了产品渗透到更广泛的大众市场。联合国粮食及农业组织（粮农组织）的最新数据显示，2024年全球植物油物价指数将年增9.4%，这项涨幅与全球供应短缺密切相关，也印证了问题的严重性。原材料成本的持续上涨给市场带来压力，儘管消费者需求强劲，但市场仍难以全面扩张。

市场趋势

随着循环经济原则的推广，减少环境影响的趋势日益增强，永续包装正在迅速改变市场格局。各大品牌正从一次性硬质塑胶容器转向耐用的铝製容器和轻量的填充用装，显着减少了运输高密度脂质产品所产生的排放。这项转变主要得益于零售商主导的逆向物流项目，这些项目旨在促进回收。例如，丝芙兰发布的《2024年全球影响力进展报告》（2024年10月）显示，已回收约100吨空的美容产品包装，这表明消费者对减少废弃物的强烈关注正促使品牌采用以补充装为中心的模式。

同时，稀有、地理植物萃取物的激增正在推动产品差异化，引领市场从标准载体油转向独特的、具有地理特色的脂质。配方师正利用非洲马鲁拉油和亚马逊古布阿苏果等稀有成分，打造引人入胜的生物多样性故事，从而带来感官上的创新和针对性的功效。正如欧舒丹国际公司（L'Occitane International SA）发布的《2024财年报告》（2024年6月）所证实的那样，以产地为导向的叙事方式已成为重要的收入来源。报告指出，巴西品牌Sol de Janeiro的净销售额成长了167%，凸显了异国植物成分的商业性潜力。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：植物性卸妆油的全球市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依肤质（干性肌肤、油性肌肤、其他）
    • 销售管道（超级市场/大卖场、线上通路、专卖店、其他通路）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美植物性卸妆油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲植物性洁颜油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区植物性洁颜油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲植物性洁颜油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲植物性洁颜油市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球植物性卸妆油市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • L'Oreal SA
  • Unilever PLC
  • Kao Corporation
  • FANCL Corporation
  • The Estee Lauder Companies Inc.
  • The Clorox Company
  • DHC Corporation
  • Activist Skincare LLC
  • Green Envee, LLC
  • Shiseido Company, Limited

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 24950

The Global Botanical Cleansing Oil Market is projected to expand significantly, rising from a valuation of USD 2.12 billion in 2025 to USD 3.88 billion by 2031, reflecting a compound annual growth rate of 10.61%. These lipid-based formulations utilize plant-derived ingredients like jojoba, sunflower, and olive oils to emulsify lipophilic impurities such as makeup and excess sebum while preserving the skin's moisture barrier. Growth is primarily fuelled by the enduring consumer transition toward clean beauty and a preference for chemical-free, non-comedogenic products that promote long-term skin health. Additionally, the mainstream adoption of the double-cleansing technique has structurally boosted the demand for effective oil-based preparatory cleansers, establishing a solid foundation for market expansion independent of fleeting trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.12 Billion
Market Size 2031USD 3.88 Billion
CAGR 2026-203110.61%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, scalability is hindered by the volatility of raw material supply chains, which causes cost fluctuations for premium, organically sourced oils. These economic pressures often necessitate higher retail prices, potentially restricting access for price-sensitive demographics. Despite these obstacles, the sector maintains a positive trajectory supported by dedicated consumer spending. For instance, NATRUE projected a 4.4 percent growth for the global natural beauty sector in 2024, confirming the robust market viability of plant-based cosmetic formulations.

Market Driver

The market is fundamentally expanding due to the rising influence of K-Beauty and J-Beauty regimens, which have institutionalized the double-cleansing method in Western regions. This two-step process, requiring an oil-based cleanser to remove impurities without stripping moisture, has elevated botanical oils from niche specialty items to mass-market essentials. Evidence of this structural shift is clear in manufacturing output; the Ministry of Food and Drug Safety reported in January 2025 that exports of cleansing products saw a robust 30.7 percent year-on-year increase in 2024, significantly outpacing other cosmetic segments. This surge compels global brands to reformulate with plant-derived lipids to match Asian innovations, thereby widening category accessibility.

Simultaneously, growth is driven by increasing consumer demand for clean, plant-based formulations, as buyers prioritize transparent ingredient lists over synthetic options. This shift is pushing brands to replace mineral oils with lipid-rich botanicals like sunflower and jojoba oils, aligning with "free-from" marketing and skin barrier health needs. The commercial success of this transition is highlighted by the Soil Association Certification's 'Organic Market Report 2025' (February 2025), which noted an 8 percent increase in organic product value sales within major retail channels. Furthermore, the Korea Customs Service reported in 2025 that total cosmetic exports hit a record $10.2 billion in 2024, driven largely by global demand for these nature-derived solutions.

Market Challenge

Supply chain volatility regarding raw materials serves as a major obstacle to the growth of the global botanical cleansing oil market. Since the sector depends heavily on agricultural outputs such as plant-derived lipids like sunflower, olive, and jojoba oils, it is inherently susceptible to harvest unpredictability resulting from geopolitical disruptions and adverse weather. This instability leads to inconsistent availability of the premium organic ingredients required for high-quality formulations, making it difficult for manufacturers to maintain stable inventory levels and consistent production schedules.

As a result, supply shortages drive up input costs, forcing manufacturers to raise retail prices to protect their margins. This price inflation diminishes product accessibility for cost-conscious shoppers, effectively limiting the customer base to affluent groups and stalling broader mass-market adoption. The severity of this issue is underscored by recent data from the Food and Agriculture Organization (FAO), which noted that the global Vegetable Oil Price Index averaged 9.4 percent higher in 2024 compared to the previous year, a rise specifically linked to tightening global supplies. This persistent inflation in raw material costs acts as a drag on the market, preventing full scalability despite strong consumer interest.

Market Trends

The move toward refillable and sustainable packaging is rapidly reshaping the landscape as manufacturers adopt circular economy principles to reduce environmental impact. Brands are increasingly swapping rigid, single-use plastics for durable aluminum containers and lightweight refill pouches, significantly cutting shipping emissions for dense lipid-based products. This shift is bolstered by retail-led reverse logistics programs that encourage recycling; for example, Sephora's '2024 Global Impact and Progress Report' (October 2024) noted the collection of nearly 100 tons of empty beauty products, illustrating the strong consumer commitment to waste reduction that is driving brands to adopt refill-centric models.

Concurrently, the proliferation of region-specific and exotic botanical extracts is fueling product differentiation, pushing the market beyond standard carrier oils toward unique, geography-defined lipids. Formulators are utilizing rare ingredients like African marula or Amazonian cupuacu to build compelling biodiversity narratives that offer sensory novelty and targeted efficacy. Utilizing provenance-based storytelling has become a powerful revenue driver, as evidenced by L'Occitane International S.A.'s 'FY2024 Annual Results' (June 2024), which reported a 167 percent net sales increase for the Brazilian-inspired brand Sol de Janeiro, highlighting the commercial potential of exotic botanical profiles.

Key Market Players

  • L'Oreal S.A.
  • Unilever PLC
  • Kao Corporation
  • FANCL Corporation
  • The Estee Lauder Companies Inc.
  • The Clorox Company
  • DHC Corporation
  • Activist Skincare LLC
  • Green Envee, LLC
  • Shiseido Company, Limited

Report Scope

In this report, the Global Botanical Cleansing Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Botanical Cleansing Oil Market, By Skin Type

  • Dry Skin
  • Oily Skin
  • Others

Botanical Cleansing Oil Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Online
  • Specialty Stores
  • Others

Botanical Cleansing Oil Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Botanical Cleansing Oil Market.

Available Customizations:

Global Botanical Cleansing Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Botanical Cleansing Oil Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Skin Type (Dry Skin, Oily Skin, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Online, Specialty Stores, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Botanical Cleansing Oil Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Skin Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Botanical Cleansing Oil Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Skin Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Botanical Cleansing Oil Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Skin Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Botanical Cleansing Oil Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Skin Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Botanical Cleansing Oil Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Skin Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Botanical Cleansing Oil Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Skin Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Botanical Cleansing Oil Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Skin Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Botanical Cleansing Oil Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Skin Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Botanical Cleansing Oil Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Skin Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Botanical Cleansing Oil Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Skin Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Botanical Cleansing Oil Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Skin Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Botanical Cleansing Oil Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Skin Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Botanical Cleansing Oil Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Skin Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Botanical Cleansing Oil Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Skin Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Botanical Cleansing Oil Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Skin Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Botanical Cleansing Oil Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Skin Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Botanical Cleansing Oil Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Skin Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Botanical Cleansing Oil Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Skin Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Botanical Cleansing Oil Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Skin Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Botanical Cleansing Oil Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Skin Type
        • 9.3.3.2.2. By Sales Channel

10. South America Botanical Cleansing Oil Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Skin Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Botanical Cleansing Oil Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Skin Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Botanical Cleansing Oil Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Skin Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Botanical Cleansing Oil Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Skin Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Botanical Cleansing Oil Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. L'Oreal S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Unilever PLC
  • 15.3. Kao Corporation
  • 15.4. FANCL Corporation
  • 15.5. The Estee Lauder Companies Inc.
  • 15.6. The Clorox Company
  • 15.7. DHC Corporation
  • 15.8. Activist Skincare LLC
  • 15.9. Green Envee, LLC
  • 15.10. Shiseido Company, Limited

16. Strategic Recommendations

17. About Us & Disclaimer