麦芽食品饮料市场－全球产业规模、份额、趋势、机会和预测，按产品类型、配销通路、地区和竞争细分，2020-2030 年

2024 年全球麦芽食品饮料市场价值为 68.9 亿美元，预计到 2030 年将达到 93.8 亿美元，预测期内复合年增长率为 5.33%。麦芽食品饮料是由小麦粉、麦芽大麦和淡奶混合製成的粉状稀粥。这些饮料蛋白质含量低，可作为有效的膳食补充剂。它们含有大约 30 种必需矿物质和元素，包括重要的维生素 D、A 和 E。此外，麦芽食品饮料是叶酸的良好来源，叶酸是儿童发育和孕妇健康的重要营养素。

预计未来几年麦芽食品饮料市场将快速成长，这主要得益于大麦麦芽饮料的需求不断增长以及其营养成分（包括生物素、维生素 B 和叶酸）的增强。由于其健康益处，麦芽食品饮料作为低蛋白质食品和补充剂越来越受欢迎，支持了整体市场的成长。此外，可可麦芽饮料等饮料因其诱人的口味和钾、钙、锌、铜、磷、钠和镁等营养成分而越来越受欢迎。这些饮料通常被用作增味剂，以鼓励孩子多喝牛奶。白麦芽粉和棕麦芽粉是两种主要的麦芽保健饮料。

以麦芽为基础的即饮 (RTD) 饮料，例如开曼杰克玛格丽塔酒和 Clubtails，与烈茶、苏打水和气泡水一样，正受到广泛关注。与价格高昂且销售地点受到严格监管的烈酒类 RTD 饮料相比，麦芽鸡尾酒成本更低、监管限制更少，因此受到顾客的青睐。频繁的产品发布推动了该类别的发展。

市场驱动因素

健康意识和营养益处

主要市场挑战

激烈的竞争和价格敏感性

主要市场趋势

口味和产品变体的创新

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球麦芽食品饮料市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（含可可、不含可可）
  • 按配销通路（药局/药局、超市/大卖场、百货公司/杂货店、网路、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美麦芽食品饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 加拿大
  • 墨西哥

第七章：欧洲麦芽食品饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太麦芽食品饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东和非洲麦芽食品饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其
  • 科威特
  • 埃及

第十章：南美洲麦芽食品饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Nestle SA
  • Abbott Laboratories
  • Associated British Foods Plc
  • GlaxoSmithKline plc
  • Mondelez International, Inc.
  • Danone SA
  • Zydus Wellness Limited
  • Cytosport Inc.
  • Continental Milkose (India) Ltd.
  • CTL Foods, Inc.

第 15 章：策略建议

第16章调查会社について・免责事项

The global Malted Food Drinks Market was valued at USD 6.89 Billion in 2024 and is expected to reach USD 9.38 Billion by 2030 with a CAGR of 5.33% during the forecast period. Malted food drinks are powdered gruels made from a combination of wheat flour, malted barley, and evaporated whole milk. These beverages are low in protein and serve as effective dietary supplements. They contain around 30 essential minerals and elements, including important vitamins such as D, A, and E. Additionally, malted food beverages are a good source of folic acid, a vital nutrient for the development of children and the well-being of pregnant women.

The market for malted food drinks is expected to grow rapidly in the coming years, driven by the increasing demand for barley malt-based beverages and their enhanced nutritional content, including biotin, vitamin B, and folic acid. Due to their health benefits, malted food beverages are gaining popularity as low-protein foods and supplements, supporting overall market growth. Additionally, drinks like cocoa-based malted beverages have seen a rise in popularity because of their appealing taste and nutrients such as potassium, calcium, zinc, copper, phosphorus, sodium, and magnesium. These drinks are often used as flavor enhancers to encourage children to drink more milk. White Malt Powder and Brown Malt Powder are the two primary types of malt health drinks.

Malt-based ready-to-drink (RTD) beverages, such as Cayman Jack Margaritas and Clubtails, are gaining significant attention alongside hard teas, sodas, and seltzers. Customers continue to favor malt-based cocktails due to their lower cost and fewer regulatory restrictions compared to spirit-based RTD drinks, which face high prices and strict regulations on where they can be sold. The category has been driven forward by frequent product launches.

Market Drivers

Health Consciousness and Nutritional Benefits

As global awareness of health and wellness continues to rise, consumers are increasingly seeking beverages that not only satisfy their taste but also provide nutritional benefits. Malted food drinks, especially those enriched with vitamins, minerals, and other health-boosting ingredients, cater to this growing demand. The increasing focus on functional drinks, such as those fortified with essential nutrients like calcium, zinc, and vitamins, is a key driver in the market. Consumers are becoming more conscious of their dietary choices, and there is a growing preference for drinks that contribute positively to physical health, digestion, and overall well-being. Malted drinks are often marketed as energy-boosting, easy-to-digest options, which appeal to both children and adults. Additionally, fortified malt drinks are seen as suitable alternatives for individuals with dietary restrictions or those looking for a healthier substitute for sugary, carbonated drinks. In particular, the non-alcoholic malt drinks offer the benefits of malt, which is rich in essential nutrients that support immunity, bone health, and metabolic functions. This trend toward health-conscious consumption is driving innovation in the malted drinks segment, with manufacturers introducing low-sugar, high-protein, and plant-based options. As people become more focused on balanced diets and functional foods, malted food drinks are increasingly being seen as an appealing, nutritious choice.

Key Market Challenges

Intense Competition and Price Sensitivity

One of the major challenges in the global malted food drinks market is the intense competition among brands, particularly from both established and emerging players. The market is flooded with numerous brands offering a variety of malted drinks, often with similar ingredients and benefits. This high level of competition can lead to price wars, which affect profitability for many companies. Consumers are becoming increasingly price-sensitive, especially in developing regions where disposable income is lower. As a result, companies may have to lower their prices or offer promotions to stay competitive, which could hurt their margins. Additionally, the presence of strong competitors in both the malted drinks category and other beverage categories, such as soft drinks, energy drinks, and juices, puts further pressure on companies to differentiate their products. Despite the nutritional benefits, malted drinks are not immune to the growing trend of low-sugar, low-calorie beverages, which consumers increasingly prefer. In response, brands need to invest heavily in marketing, brand positioning, and product innovation to stand out in a saturated market.

Key Market Trends

Innovation in Flavors and Product Variants

Innovation in flavors and product variants is another significant trend driving growth in the global malted food drinks market. Consumers are increasingly looking for new and exciting flavors to enhance their drinking experience, leading brands to diversify their offerings. While traditional malted drinks have been popular for years, there has been a noticeable shift toward introducing more exotic and innovative flavors to meet evolving consumer preferences. Brands are experimenting with flavors such as chocolate, vanilla, caramel, fruit blends, and even spices like cinnamon and cardamom to cater to a broader audience. These innovations not only appeal to diverse taste preferences but also allow companies to target niche markets, including younger consumers, who are looking for more adventurous beverage options. Additionally, malted drinks with seasonal or limited-edition flavors, such as pumpkin spice in autumn or tropical fruit blends in the summer, are becoming increasingly popular as brands create excitement around new launches. Alongside flavor innovation, product variants are also on the rise. These include malted food drinks with different formulations, such as high-protein versions for fitness enthusiasts, low-sugar or sugar-free variants for health-conscious consumers, and drinks enriched with probiotics or other functional ingredients. By offering a variety of options, companies are not only catering to different taste preferences but also addressing specific dietary needs, such as gluten-free, vegan, or low-calorie options.

Key Market Players

• Nestle S.A.
• Abbott Laboratories
• Associated British Foods Plc
• GlaxoSmithKline plc
• Mondelez International, Inc.
• Danone S.A.
• Zydus Wellness Limited
• Cytosport Inc.
• Continental Milkose (India) Ltd.
• CTL Foods, Inc.

Report Scope:

In this report, the global Malted Food Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Malted Food Drinks Market, By Product Type:

• With Cocoa
• Without Cocoa

Malted Food Drinks Market, By Distribution Channel:

• Pharmacies/Drug Stores
• Supermarket/Hypermarkets
• Departmental/Grocery Stores
• Online
• Others

Malted Food Drinks Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Malted Food Drinks Market.

Available Customizations:

Global Malted Food Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Malted Food Drinks Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (With Cocoa, Without Cocoa)
  • 5.2.2. By Distribution Channel (Pharmacies/Drug Stores, Supermarket/Hypermarkets, Departmental/Grocery Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Malted Food Drinks Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Malted Food Drinks Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Malted Food Drinks Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Malted Food Drinks Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Malted Food Drinks Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Malted Food Drinks Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Malted Food Drinks Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Malted Food Drinks Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Malted Food Drinks Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Malted Food Drinks Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Malted Food Drinks Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Malted Food Drinks Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Japan Malted Food Drinks Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Malted Food Drinks Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Malted Food Drinks Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Malted Food Drinks Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Malted Food Drinks Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Malted Food Drinks Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Malted Food Drinks Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Malted Food Drinks Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Malted Food Drinks Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel
  • 9.3.5. Kuwait Malted Food Drinks Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Product Type
      • 9.3.5.2.2. By Distribution Channel
  • 9.3.6. Egypt Malted Food Drinks Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Product Type
      • 9.3.6.2.2. By Distribution Channel

10. South America Malted Food Drinks Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Malted Food Drinks Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Malted Food Drinks Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Malted Food Drinks Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Nestle S.A.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Abbott Laboratories
  • 14.1.3. Associated British Foods Plc
  • 14.1.4. GlaxoSmithKline plc
  • 14.1.5. Mondelez International, Inc.
  • 14.1.6. Danone S.A.
  • 14.1.7. Zydus Wellness Limited
  • 14.1.8. Cytosport Inc.
  • 14.1.9. Continental Milkose (India) Ltd.
  • 14.1.10. CTL Foods, Inc.

15. Strategic Recommendations

16. About Us & Disclaimer