礼品新奇和纪念品市场－全球产业规模、份额、趋势、机会和预测，按产品类型、按材料、按场合、按配销通路、按地区和竞争，2020-2030F

2024 年全球礼品、新奇物品和纪念品市场价值为 1,345.6 亿美元，预计到 2030 年将达到 1,983.3 亿美元，预测期内年复合成长率(CAGR) 为 5.22%。市场扩张受到多种关键因素的推动，包括全球旅游业的兴起、电子商务的普及率不断提高以及消费者对个人化和体验式礼品的需求不断增长。

随着国际旅行和文化交流的增加，消费者正在寻求独特的纪念品和当地手工製作的产品来纪念他们的旅程。企业礼品和促销商品的使用范围不断扩大也促进了市场的成长，企业投资客製化新奇物品来吸引客户并提高员工的认可。

此外，数位市场的普及使得消费者可以更轻鬆地获得各种各样的礼品选择，从而推动了网路销售。购物者对可持续、道德规范生产和手工製作的物品表现出明显的偏好，反映了有意识的消费主义的更广泛趋势。这些不断变化的偏好正在重塑市场，促进产品线的创新和多样化。

关键市场驱动因素

个人化礼品需求不断成长

主要市场挑战

来自数位和无现金礼品替代品的竞争

主要市场趋势

永续环保纪念品日益流行

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球礼品新奇与纪念品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（礼品、新奇物品、纪念品）
  • 依材质（木材、金属、陶瓷、塑胶、其他）
  • 依场合（生日、假日、週年纪念、公司礼品、其他）
  • 按配销通路（线上零售商、特色礼品店、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美礼品新奇与纪念品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲礼品新奇与纪念品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太地区礼品新奇与纪念品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：中东和非洲礼品新奇和纪念品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲礼品新奇与纪念品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Mud Pie
  • American Greetings Corporation
  • Enesco LLC
  • Disney DTC LLC
  • Mattel, Inc.
  • The Bradford Exchange
  • Ganz
  • Warner Bros. Discovery, Inc.
  • NBCUniversal
  • Hallmark

第 15 章：策略建议

第16章调查会社について・免责事项

The global gifts, novelty, and souvenir market was valued at USD 134.56 billion in 2024 and is projected to reach USD 198.33 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.22% during the forecast period. Market expansion is being driven by several key factors, including the rise of the global tourism industry, increasing penetration of e-commerce, and growing consumer demand for personalized and experience-oriented gifts.

As international travel and cultural exchange increase, consumers are seeking distinctive souvenirs and locally crafted products to commemorate their journeys. The expanding use of corporate gifting and promotional merchandise is also contributing to market growth, with businesses investing in customized novelty items for client engagement and employee recognition.

Additionally, the proliferation of digital marketplaces has made a wide array of gift options more accessible to consumers, fueling online sales. Shoppers are showing a marked preference for sustainable, ethically produced, and handmade items, reflecting broader trends in conscious consumerism. These shifting preferences are reshaping the market, fostering innovation and diversification across product lines.

Key Market Drivers

Growing Demand for Personalized Gifts

Personalized gifting continues to be a significant growth driver in the global gifts, novelty, and souvenir market. Consumers are increasingly gravitating toward unique, customized items that reflect personal connections and emotional value. Popular offerings include engraved jewelry, custom-printed merchandise, monogrammed accessories, and artisanal handcrafted goods.

Technological advancements-such as AI-powered recommendations, 3D printing, and laser engraving-have made customization more accessible, efficient, and cost-effective. Online retailers and e-commerce platforms now offer streamlined personalization services, enabling customers to design tailored gifts with ease.

Moreover, personalized corporate gifts are becoming a strategic tool for businesses seeking to enhance brand loyalty and employee engagement. Millennials and Gen Z, who prioritize individuality and meaningful experiences, are particularly drawn to bespoke gifting. With rising interest in sustainable and experience-based products, the personalized gifts segment is set to maintain strong growth, transforming global gifting behaviors.

Key Market Challenges

Competition from Digital and Cashless Gifting Alternatives

The increasing adoption of digital and cashless gifting is presenting a considerable challenge to the traditional gifts and souvenirs market. Consumers are turning to e-gift cards, mobile wallet credits, and subscription-based gifting experiences as convenient, instant alternatives to physical gifts.

These digital formats are particularly popular for corporate gifting, last-minute occasions, and tech-savvy demographics. Additionally, AI-driven gifting platforms now allow recipients to select their own gifts digitally, reducing the relevance of pre-selected tangible items.

This trend is especially pronounced among Millennials and Gen Z, who favor experience-based gifting over material possessions. The emergence of blockchain-enabled and cryptocurrency-based gift solutions is further diversifying digital offerings. To remain relevant, traditional gift and souvenir providers must innovate by integrating tech-driven personalization, offering hybrid physical-digital products, and emphasizing sustainability to meet the evolving expectations of modern consumers.

Key Market Trends

Rising Popularity of Sustainable and Eco-Friendly Souvenirs

Sustainability is becoming a core focus in the global gifts, novelty, and souvenir market, as environmentally conscious consumers seek alternatives to mass-produced, non-biodegradable items. There is growing demand for souvenirs made from sustainable materials such as bamboo, recycled glass, reclaimed wood, and organic fabrics.

In response, many manufacturers are shifting toward eco-friendly production methods and adopting sustainable packaging, replacing traditional plastics with compostable, recyclable, or reusable options. Regulatory bodies around the world are also enforcing stricter environmental standards, pushing brands to implement greener practices.

Furthermore, the popularity of handmade, locally produced, and artisanal souvenirs is on the rise. These products not only reduce environmental impact but also support small businesses and promote fair trade. As ethical and sustainable gifting becomes increasingly important to consumers, companies operating in this market must adapt by incorporating eco-conscious strategies and products to maintain competitiveness and brand relevance in a changing global landscape.

Key Market Players

• Mud Pie
• American Greetings Corporation
• Enesco LLC
• Disney DTC LLC
• Mattel, Inc.
• The Bradford Exchange
• Ganz
• Warner Bros. Discovery, Inc.
• NBCUniversal
• Hallmark

Report Scope:

In this report, the Global Gifts Novelty and Souvenir Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Gifts Novelty and Souvenir Market, By Product Type:

• Gift
• Novelty Items
• Souvenir

Gifts Novelty and Souvenir Market, By Material:

• Wood
• Metal
• Ceramic
• Plastic
• Others

Gifts Novelty and Souvenir Market, By Occasion:

• Birthdays
• Holidays
• Anniversaries
• Corporate Gifting
• Others

Gifts Novelty and Souvenir Market, By Distribution Channel:

• Online Retailer
• Specialty Gift Shops
• Others

Gifts Novelty and Souvenir Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Gifts Novelty and Souvenir Market.

Available Customizations:

Global Gifts Novelty and Souvenir Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Gifts Novelty and Souvenir Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Gift, Novelty Items, Souvenir)
  • 5.2.2. By Material (Wood, Metal, Ceramic, Plastic, Others)
  • 5.2.3. By Occasion (Birthdays, Holidays, Anniversaries, Corporate Gifting, Others)
  • 5.2.4. By Distribution Channel (Online Retailers, Specialty Gift Shops, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Gifts Novelty and Souvenir Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Material
  • 6.2.3. By Occasion
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Gifts Novelty and Souvenir Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Material
      • 6.3.1.2.3. By Occasion
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Gifts Novelty and Souvenir Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Material
      • 6.3.2.2.3. By Occasion
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Gifts Novelty and Souvenir Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Material
      • 6.3.3.2.3. By Occasion
      • 6.3.3.2.4. By Distribution Channel

7. Europe Gifts Novelty and Souvenir Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Material
  • 7.2.3. By Occasion
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Gifts Novelty and Souvenir Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Material
      • 7.3.1.2.3. By Occasion
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. Germany Gifts Novelty and Souvenir Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Material
      • 7.3.2.2.3. By Occasion
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. Spain Gifts Novelty and Souvenir Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Material
      • 7.3.3.2.3. By Occasion
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Gifts Novelty and Souvenir Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Material
      • 7.3.4.2.3. By Occasion
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. United Kingdom Gifts Novelty and Souvenir Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Material
      • 7.3.5.2.3. By Occasion
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Gifts Novelty and Souvenir Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Material
  • 8.2.3. By Occasion
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Gifts Novelty and Souvenir Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Material
      • 8.3.1.2.3. By Occasion
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Gifts Novelty and Souvenir Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Material
      • 8.3.2.2.3. By Occasion
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Gifts Novelty and Souvenir Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Material
      • 8.3.3.2.3. By Occasion
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Gifts Novelty and Souvenir Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Material
      • 8.3.4.2.3. By Occasion
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Gifts Novelty and Souvenir Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Material
      • 8.3.5.2.3. By Occasion
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Gifts Novelty and Souvenir Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Material
  • 9.2.3. By Occasion
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Gifts Novelty and Souvenir Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Material
      • 9.3.1.2.3. By Occasion
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Saudi Arabia Gifts Novelty and Souvenir Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Material
      • 9.3.2.2.3. By Occasion
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. UAE Gifts Novelty and Souvenir Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Material
      • 9.3.3.2.3. By Occasion
      • 9.3.3.2.4. By Distribution Channel
  • 9.3.4. Turkey Gifts Novelty and Souvenir Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Material
      • 9.3.4.2.3. By Occasion
      • 9.3.4.2.4. By Distribution Channel

10. South America Gifts Novelty and Souvenir Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Material
  • 10.2.3. By Occasion
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Gifts Novelty and Souvenir Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Material
      • 10.3.1.2.3. By Occasion
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Argentina Gifts Novelty and Souvenir Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Material
      • 10.3.2.2.3. By Occasion
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Colombia Gifts Novelty and Souvenir Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Material
      • 10.3.3.2.3. By Occasion
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Mud Pie
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. American Greetings Corporation
  • 14.1.3. Enesco LLC
  • 14.1.4. Disney DTC LLC
  • 14.1.5. Mattel, Inc.
  • 14.1.6. The Bradford Exchange
  • 14.1.7. Ganz
  • 14.1.8. Warner Bros. Discovery, Inc.
  • 14.1.9. NBCUniversal
  • 14.1.10. Hallmark

15. Strategic Recommendations

16. About Us & Disclaimer