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封面
市场调查报告书
商品编码
1703389

头髮和头皮护理市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按销售管道、按地区和竞争情况，2020-2030 年）

Hair and Scalp Care Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球头髮和头皮护理市场价值为 1,014.5 亿美元，预计到 2030 年将达到 1,462.1 亿美元，预测期内年复合成长率(CAGR) 为 6.34%。市场扩张的动力源于消费者对头皮健康的意识不断增强、对天然和有机成分的偏好日益增加以及个性化护髮解决方案的出现。

市场概览
预测期 2026-2030
2024年市场规模 1014.5亿美元
2030年市场规模 1462.1亿美元
2025-2030 年复合年增长率 6.34%
成长最快的领域 在线的
最大的市场 北美洲

高端专业护髮产品正在获得越来越大的发展势头，这得益于解决头皮屑、脱髮和头皮敏感等关键问题的配方创新。电子商务产业透过提供可近性、产品多样性和便利性，继续在市场发展中发挥关键作用。 2024年，美国电子商务渗透率将达到创纪录的22.7%，凸显数位零售日益增长的重要性。自 2020 年以来，线上销售一直占美国零售总额的至少 20%，凸显了电子商务在消费者购买行为中的作用日益增强。

市场驱动因素

提高对头皮和头髮健康的认识

市场挑战

竞争加剧和产品差异化

市场趋势

多功能和混合型护髮产品的成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：全球头髮与头皮护理市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（去屑、掉髮、头皮干燥发痒、白髮、灰髮、其他）
    • 依销售管道（大卖场/超市、百货公司、药局、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第五章：北美头髮与头皮护理市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型
    • 按销售管道
    • 按国家/地区
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第六章：欧洲头髮与头皮护理市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第七章：亚太地区头髮与头皮护理市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第八章：中东和非洲头髮和头皮护理市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第九章：南美洲头髮和头皮护理市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第十章：市场动态

  • 驱动程式
  • 挑战

第 11 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 12 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 13 章：竞争格局

  • 公司简介
    • L'Oreal SA
    • Unilever plc
    • Johnson & Johnson Services, Inc.
    • Kao Corporation
    • Shiseido Co., Ltd.
    • The Estee Lauder Companies Inc.
    • Beiersdorf AG
    • Revlon Inc.
    • Amorepacific US, Inc.
    • Himalaya Global Holdings Ltd.

第 14 章：策略建议

第15章调查会社について・免责事项

简介目录
Product Code: 28102

Global Hair And Scalp Care Market was valued at USD 101.45 billion in 2024 and is projected to reach USD 146.21 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.34% during the forecast period. Market expansion is being driven by heightened consumer awareness around scalp health, increasing preference for natural and organic ingredients, and the emergence of personalized hair care solutions.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 101.45 Billion
Market Size 2030USD 146.21 Billion
CAGR 2025-20306.34%
Fastest Growing SegmentOnline
Largest MarketNorth America

Premium and professional hair care products are gaining momentum, supported by innovations in formulations that address key concerns such as dandruff, hair loss, and scalp sensitivity. The e-commerce sector continues to play a pivotal role in market development by providing accessibility, product variety, and convenience. In 2024, U.S. e-commerce penetration reached a record 22.7%, underscoring the growing importance of digital retail. Since 2020, online sales have consistently accounted for at least 20% of total U.S. retail activity, emphasizing the expanding role of e-commerce in consumer purchasing behavior.

Market Drivers

Heightened Awareness of Scalp Health and Hair Wellness

A major driver of market growth is the increasing awareness among consumers of the role scalp health plays in maintaining strong, vibrant hair. Concerns over issues such as hair thinning, dandruff, and scalp irritation-often linked to pollution, stress, and changing lifestyles-are leading more individuals to seek targeted care. Dermatologists and trichologists are advocating for the scalp to be treated with the same care as facial skin, prompting rising demand for specialized products like scalp serums, exfoliants, and treatment solutions.

The influence of social media and digital content has further fueled this trend. Influencers, hair care professionals, and brands are actively educating consumers about proper scalp care routines, encouraging adoption of products tailored to individual needs. The demand for sulfate-free, paraben-free, and dermatologist-tested formulations continues to rise, contributing to the growth of the premium segment in the scalp care category.

Market Challenges

Intensified Competition and Product Differentiation

The global hair and scalp care market is characterized by intense competition and a high degree of saturation. Major industry players such as L'Oreal, Unilever, and Procter & Gamble dominate the space, while numerous emerging and niche brands continue to enter the market, particularly through direct-to-consumer (DTC) channels.

In this crowded landscape, product differentiation has become increasingly challenging. Companies are under pressure to invest in advanced research and development (R&D) to offer distinctive products, including personalized hair care solutions, scalp microbiome-friendly formulations, and high-efficacy hair growth treatments. However, the high costs associated with continuous innovation can be a significant barrier, especially for smaller and independent brands.

Market Trends

Growth of Multi-Functional and Hybrid Hair Care Products

The demand for multi-functional and hybrid hair care products is rising rapidly, as consumers seek streamlined routines that deliver multiple benefits in a single product. This trend reflects a growing desire for efficiency, convenience, and value in personal care.

Examples of such innovations include 2-in-1 shampoo-conditioners, leave-in treatments with built-in heat protection, and scalp serums combining anti-dandruff action with hair growth support. Brands are developing advanced all-in-one solutions that address hydration, scalp health, and color protection simultaneously. Additionally, the integration of skincare-inspired ingredients-such as hyaluronic acid, peptides, and niacinamide-into hair formulations is becoming increasingly prevalent.

Minimalist beauty routines, sustainable packaging, and travel-ready formats are further reinforcing consumer interest in hybrid and multi-functional offerings, making this a key trend shaping the future of the hair and scalp care industry.

Key Market Players

  • L'Oreal S.A.
  • Unilever plc
  • Johnson & Johnson Services, Inc.
  • Kao Corporation
  • Shiseido Co., Ltd.
  • The Estee Lauder Companies Inc.
  • Beiersdorf AG
  • Revlon Inc.
  • Amorepacific US, Inc.
  • Himalaya Global Holdings Ltd.

Report Scope:

In this report, the Global Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair and Scalp Care Market, By Product Type:

  • Anti-dandruff
  • Hair Loss
  • Dry & Itchy Scalp
  • White & Grey Hair
  • Others

Hair and Scalp Care Market, By Sales Channel:

  • Hypermarket/Supermarket
  • Departmental stores
  • Pharmacy
  • Online
  • Others

Hair and Scalp Care Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair and Scalp Care Market.

Available Customizations:

Global Hair and Scalp Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Hair and Scalp Care Market Outlook

  • 4.1. Market Size & Forecast
    • 4.1.1. By Value
  • 4.2. Market Share & Forecast
    • 4.2.1. By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others)
    • 4.2.2. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others)
    • 4.2.3. By Region
    • 4.2.4. By Company (2024)
  • 4.3. Market Map

5. North America Hair and Scalp Care Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type
    • 5.2.2. By Sales Channel
    • 5.2.3. By Country
  • 5.3. North America: Country Analysis
    • 5.3.1. United States Hair and Scalp Care Market Outlook
      • 5.3.1.1. Market Size & Forecast
        • 5.3.1.1.1. By Value
      • 5.3.1.2. Market Share & Forecast
        • 5.3.1.2.1. By Product Type
        • 5.3.1.2.2. By Sales Channel
    • 5.3.2. Canada Hair and Scalp Care Market Outlook
      • 5.3.2.1. Market Size & Forecast
        • 5.3.2.1.1. By Value
      • 5.3.2.2. Market Share & Forecast
        • 5.3.2.2.1. By Product Type
        • 5.3.2.2.2. By Sales Channel
    • 5.3.3. Mexico Hair and Scalp Care Market Outlook
      • 5.3.3.1. Market Size & Forecast
        • 5.3.3.1.1. By Value
      • 5.3.3.2. Market Share & Forecast
        • 5.3.3.2.1. By Product Type
        • 5.3.3.2.2. By Sales Channel

6. Europe Hair and Scalp Care Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. Europe: Country Analysis
    • 6.3.1. France Hair and Scalp Care Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Germany Hair and Scalp Care Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Spain Hair and Scalp Care Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel
    • 6.3.4. Italy Hair and Scalp Care Market Outlook
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Product Type
        • 6.3.4.2.2. By Sales Channel
    • 6.3.5. United Kingdom Hair and Scalp Care Market Outlook
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share & Forecast
        • 6.3.5.2.1. By Product Type
        • 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Hair and Scalp Care Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Hair and Scalp Care Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2.Japan Hair and Scalp Care Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. India Hair and Scalp Care Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. South Korea Hair and Scalp Care Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Indonesia Hair and Scalp Care Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Hair and Scalp Care Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. MEA: Country Analysis
    • 8.3.1. South Africa Hair and Scalp Care Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. Saudi Arabia Hair and Scalp Care Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. UAE Hair and Scalp Care Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. Turkey Hair and Scalp Care Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel

9. South America Hair and Scalp Care Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Hair and Scalp Care Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Argentina Hair and Scalp Care Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. Colombia Hair and Scalp Care Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. Market Dynamics

  • 10.1. Drivers
  • 10.2. Challenges

11. Market Trends & Developments

  • 11.1. Merger & Acquisition (If Any)
  • 11.2. Product Launches (If Any)
  • 11.3. Recent Developments

12. Porters Five Forces Analysis

  • 12.1. Competition in the Industry
  • 12.2. Potential of New Entrants
  • 12.3. Power of Suppliers
  • 12.4. Power of Customers
  • 12.5. Threat of Substitute Products

13. Competitive Landscape

  • 13.1. Company Profiles
    • 13.1.1. L'Oreal S.A.
      • 13.1.1.1. Business Overview
      • 13.1.1.2. Company Snapshot
      • 13.1.1.3. Products & Services
      • 13.1.1.4. Financials (As Per Availability)
      • 13.1.1.5. Key Market Focus & Geographical Presence
      • 13.1.1.6. Recent Developments
      • 13.1.1.7. Key Management Personnel
    • 13.1.2. Unilever plc
    • 13.1.3. Johnson & Johnson Services, Inc.
    • 13.1.4. Kao Corporation
    • 13.1.5. Shiseido Co., Ltd.
    • 13.1.6. The Estee Lauder Companies Inc.
    • 13.1.7. Beiersdorf AG
    • 13.1.8. Revlon Inc.
    • 13.1.9. Amorepacific US, Inc.
    • 13.1.10. Himalaya Global Holdings Ltd.

14. Strategic Recommendations

15. About Us & Disclaimer