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封面
市场调查报告书
商品编码
1703433

化妆品市场－全球产业规模、份额、趋势、机会和预测（按产品、按应用领域、按销售管道、按地区和竞争情况，2020-2030 年）

Makeup Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product, By Application Area, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球化妆品市场价值为 429.7 亿美元，预计到 2030 年将达到 617.2 亿美元，预测期内年复合成长率(CAGR) 为 6.28%。

市场概览
预测期 2026-2030
2024年市场规模 429.7亿美元
2030年市场规模 617.2亿美元
2025-2030 年复合年增长率 6.28%
成长最快的领域 在线的
最大的市场 北美洲

市场成长受到日益增强的美容意识、社交媒体的影响以及可支配收入的增加的推动。消费者对创新、多功能和清洁的美容产品表现出强烈的偏好，对有机、纯素和无残忍配方的需求增加。个人化和人工智慧产品推荐的整合正在增强客户参与度，而电子商务和数位行销管道的扩展则继续加速销售。

高端化、名人品牌代言和影响力合作等趋势正在重塑消费者行为和品牌定位。

关键市场驱动因素

提升美容意识和社群媒体的作用

主要市场挑战

竞争加剧和市场饱和

为了保持竞争力，品牌必须专注于独特的价值主张、强大的品牌故事以及超越传统行销的个人化客户体验。

主要市场趋势

采用数位化和人工智慧美容技术

随着数位转型不断重塑美容领域，拥抱创新和数据驱动个人化的公司可能会获得竞争优势。

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：全球化妆品市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 副产品（粉末、凝胶、乳液等）
    • 按下应用区域（嘴唇、眼睛、脸部、指甲）
    • 依销售管道（大卖场/超市、专卖店、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第五章：北美化妆品市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按产品
    • 按应用领域
    • 按销售管道
    • 按国家/地区
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第六章：欧洲化妆品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第七章：亚太彩妆市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第八章：中东和非洲化妆品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第九章：南美彩妆市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第十章：市场动态

  • 驱动程式
  • 挑战

第 11 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 12 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 13 章：竞争格局

  • 公司简介
    • L'Oreal SA
    • Unilever plc
    • Avon Products, Inc.
    • Revlon Consumer Products LLC
    • Coty Inc.
    • The Procter & Gamble Company
    • Kao Corporation
    • Shiseido Co., Ltd.
    • Benefit Cosmetics LLC
    • The Estee Lauder Companies Inc.

第 14 章：策略建议

第15章调查会社について・免责事项

简介目录
Product Code: 28021

Global makeup market was valued at USD 42.97 billion in 2024 and is projected to reach USD 61.72 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.28% over the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 42.97 Billion
Market Size 2030USD 61.72 Billion
CAGR 2025-20306.28%
Fastest Growing SegmentOnline
Largest MarketNorth America

Market growth is being driven by rising beauty consciousness, the influence of social media, and increasing disposable incomes. Consumers are showing a strong preference for innovative, multifunctional, and clean beauty products, leading to greater demand for organic, vegan, and cruelty-free formulations. The integration of personalization and AI-powered product recommendations is enhancing customer engagement, while the expansion of e-commerce and digital marketing channels continues to accelerate sales.

Trends such as premiumization, celebrity brand endorsements, and influencer collaborations are reshaping consumer behavior and brand positioning.

Key Market Drivers

Increasing Beauty Awareness and the Role of Social Media

A major driver of market expansion is the growing emphasis on beauty and self-care across diverse consumer segments. Social media platforms such as Instagram, TikTok, and YouTube have transformed how beauty trends are introduced and disseminated globally. Influencers, content creators, and celebrity endorsements significantly shape consumer preferences, often spurring viral demand for trending products.

The widespread availability of beauty tutorials, product reviews, and user-generated content empowers consumers to explore and adopt new products and techniques with ease. According to recent data, 68% of consumers actively seek skincare and cosmetic products with clean, non-toxic ingredients, and 41% cite social media as a key influence in their purchase decisions.

Additionally, makeup is increasingly viewed not only as a cosmetic tool but also as a form of self-expression and a means to boost confidence and mental well-being. Gen Z and millennial consumers, in particular, are drawn to innovative, high-quality products that align with their personal values and aesthetic preferences. As a result, brands are frequently launching limited-edition collections, trend-based product lines, and influencer collaborations to stay relevant and drive customer engagement.

Key Market Challenges

Intensifying Competition and Market Saturation

The makeup industry is experiencing heightened competition, with a proliferation of both legacy brands and emerging players competing for market share. The growth of indie and direct-to-consumer (DTC) beauty brands has disrupted traditional business models, compelling established players to innovate and differentiate.

Digital platforms and e-commerce have lowered barriers to entry, enabling smaller brands to penetrate niche markets with targeted marketing and influencer partnerships. However, the abundance of options has led to reduced brand loyalty, with consumers frequently switching between brands based on new trends, social endorsements, and product innovations.

The fast-paced nature of beauty trends, largely driven by social media algorithms and short-form content platforms like TikTok, puts pressure on brands to continually introduce new offerings. This constant demand for innovation can stretch R&D budgets and challenge product development timelines.

To remain competitive, brands must focus on unique value propositions, robust brand storytelling, and personalized customer experiences that go beyond traditional marketing.

Key Market Trends

Adoption of Digital and AI-Powered Beauty Technologies

Technological innovation is playing a transformative role in reshaping the consumer makeup experience. The integration of artificial intelligence (AI), augmented reality (AR), and digital beauty tools is revolutionizing how customers discover, test, and purchase makeup products.

AR-enabled virtual try-on solutions allow users to experiment with different makeup looks via smartphones or online platforms, reducing hesitation and increasing purchase confidence. At the same time, AI-powered apps can analyze individual skin tones, textures, and preferences to recommend tailored product options, significantly improving customer satisfaction.

Leading beauty brands are increasingly investing in smart shade matching technologies, helping customers find ideal foundation or lipstick shades that align with their unique features. These advancements are not only enhancing convenience but also supporting inclusivity and personalization in the shopping journey.

As digital transformation continues to reshape the beauty landscape, companies that embrace innovation and data-driven personalization are likely to gain a competitive edge.

Key Market Players

  • L'Oreal S.A.
  • Unilever plc
  • Avon Products, Inc.
  • Revlon Consumer Products LLC
  • Coty Inc.
  • The Procter & Gamble Company
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Benefit Cosmetics LLC
  • The Estee Lauder Companies Inc.

Report Scope:

In this report, the Global Makeup Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Makeup Market, By Product:

  • Powders
  • Gels
  • Lotions
  • Others

Makeup Market, By Application Area:

  • Lips
  • Eyes
  • Face
  • Nails

Makeup Market, By Sales Channel:

  • Hypermarket/Supermarket
  • Specialty Store
  • Online
  • Others

Makeup Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Makeup Market.

Available Customizations:

Global Makeup Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Makeup Market Outlook

  • 4.1. Market Size & Forecast
    • 4.1.1. By Value
  • 4.2. Market Share & Forecast
    • 4.2.1. By Product (Powders, Gels, Lotions, Others)
    • 4.2.2. By Application Area (Lips, Eyes, Face, Nails)
    • 4.2.3. By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Others)
    • 4.2.4. By Region
    • 4.2.5. By Company (2024)
  • 4.3. Market Map

5. North America Makeup Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product
    • 5.2.2. By Application Area
    • 5.2.3. By Sales Channel
    • 5.2.4. By Country
  • 5.3. North America: Country Analysis
    • 5.3.1. United States Makeup Market Outlook
      • 5.3.1.1. Market Size & Forecast
        • 5.3.1.1.1. By Value
      • 5.3.1.2. Market Share & Forecast
        • 5.3.1.2.1. By Product
        • 5.3.1.2.2. By Application Area
        • 5.3.1.2.3. By Sales Channel
    • 5.3.2. Canada Makeup Market Outlook
      • 5.3.2.1. Market Size & Forecast
        • 5.3.2.1.1. By Value
      • 5.3.2.2. Market Share & Forecast
        • 5.3.2.2.1. By Product
        • 5.3.2.2.2. By Application Area
        • 5.3.2.2.3. By Sales Channel
    • 5.3.3. Mexico Makeup Market Outlook
      • 5.3.3.1. Market Size & Forecast
        • 5.3.3.1.1. By Value
      • 5.3.3.2. Market Share & Forecast
        • 5.3.3.2.1. By Product
        • 5.3.3.2.2. By Application Area
        • 5.3.3.2.3. By Sales Channel

6. Europe Makeup Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Application Area
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. Europe: Country Analysis
    • 6.3.1. France Makeup Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Application Area
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Germany Makeup Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Application Area
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Spain Makeup Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Application Area
        • 6.3.3.2.3. By Sales Channel
    • 6.3.4. Italy Makeup Market Outlook
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Product
        • 6.3.4.2.2. By Application Area
        • 6.3.4.2.3. By Sales Channel
    • 6.3.5. United Kingdom Makeup Market Outlook
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share & Forecast
        • 6.3.5.2.1. By Product
        • 6.3.5.2.2. By Application Area
        • 6.3.5.2.3. By Sales Channel

7. Asia-Pacific Makeup Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Application Area By Sales Channel
    • 7.2.3. By Country
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Makeup Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Application Area
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2.Japan Makeup Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Application Area
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. India Makeup Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Application Area
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. South Korea Makeup Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Application Area
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Indonesia Makeup Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Application Area
        • 7.3.5.2.3. By Sales Channel

8. Middle East & Africa Makeup Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Application Area
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. MEA: Country Analysis
    • 8.3.1. South Africa Makeup Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Application Area
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. Saudi Arabia Makeup Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Application Area
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. UAE Makeup Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Application Area
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. Turkey Makeup Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Application Area
        • 8.3.4.2.3. By Sales Channel

9. South America Makeup Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Application Area
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Makeup Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Application Area
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. Argentina Makeup Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Application Area
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. Colombia Makeup Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Application Area
        • 9.3.3.2.3. By Sales Channel

10. Market Dynamics

  • 10.1. Drivers
  • 10.2. Challenges

11. Market Trends & Developments

  • 11.1. Merger & Acquisition (If Any)
  • 11.2. Product Launches (If Any)
  • 11.3. Recent Developments

12. Porters Five Forces Analysis

  • 12.1. Competition in the Industry
  • 12.2. Potential of New Entrants
  • 12.3. Power of Suppliers
  • 12.4. Power of Customers
  • 12.5. Threat of Substitute Products

13. Competitive Landscape

  • 13.1. Company Profiles
    • 13.1.1. L'Oreal S.A.
      • 13.1.1.1. Business Overview
      • 13.1.1.2. Company Snapshot
      • 13.1.1.3. Products & Services
      • 13.1.1.4. Financials (As Per Availability)
      • 13.1.1.5. Key Market Focus & Geographical Presence
      • 13.1.1.6. Recent Developments
      • 13.1.1.7. Key Management Personnel
    • 13.1.2. Unilever plc
    • 13.1.3. Avon Products, Inc.
    • 13.1.4. Revlon Consumer Products LLC
    • 13.1.5. Coty Inc.
    • 13.1.6. The Procter & Gamble Company
    • 13.1.7. Kao Corporation
    • 13.1.8. Shiseido Co., Ltd.
    • 13.1.9. Benefit Cosmetics LLC
    • 13.1.10. The Estee Lauder Companies Inc.

14. Strategic Recommendations

15. About Us & Disclaimer