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市场调查报告书
商品编码
1714479

电子商务化妆品和香水市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按用户类型、按配销通路、按地区和竞争情况，2020-2030 年）

E-Commerce Cosmetics & Fragrance Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By User Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球电子商务化妆品和香水市场价值为 692.3 亿美元，预计到 2030 年将达到 1,236.7 亿美元，预测期内复合年增长率为 6.98%。由于消费者行为日益转向线上购物和数位化参与度不断提高，市场正在迅速扩张。透过人工智慧个人化、虚拟试穿和使用者生成内容的增强，电子商务体验变得更加互动和可靠。消费者越来越受到社交媒体、美容影响者和同行评论的影响，这些因素正在影响购买决策并促进线上销售。直接面向消费者 (DTC) 模式、订阅式美容盒和数位独家促销的兴起也加强了品牌与消费者之间的连结。对环保、清洁标章和客製化化妆品和香水产品的需求不断增长，推动着产品创新。主要参与者对物流、当日送达和沈浸式数位体验的投资进一步加速了这个充满活力的市场的成长。

市场概览
预测期 2026-2030
2024年市场规模 692.3亿美元
2030年市场规模 1236.7亿美元
2025-2030 年复合年增长率 6.98%
成长最快的领域 保养品
最大的市场 北美洲

关键市场驱动因素

网路普及率不断上升

主要市场挑战

物流与配送挑战

主要市场趋势

跨境电子商务成长崛起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球电子商务化妆品与香水市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（护肤品、护髮品、化妆品、香水）
    • 依使用者类型（男性、女性、儿童）
    • 按配销通路（直接线上零售商、品牌网站）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美电子商务化妆品与香水市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲电商化妆品与香水市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太电子商务化妆品和香水市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国

第九章：中东和非洲电子商务化妆品和香水市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美电商化妆品与香水市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • Kemana
    • Perry Ellis International, Inc.
    • Unilever Plc
    • Amway Corporation
    • Estee Lauder Inc
    • Loreal SA
    • Coty Inc
    • LVMH Moet Hennessy
    • Revlon Consumer Products LLC
    • Nykaa E-Retail Limited

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 28144

The Global E-Commerce Cosmetics & Fragrance Market was valued at USD 69.23 billion in 2024 and is projected to reach USD 123.67 billion by 2030, growing at a CAGR of 6.98% during the forecast period. The market is expanding rapidly due to the increasing shift in consumer behavior toward online shopping and greater digital engagement. Enhanced by AI-powered personalization, virtual try-ons, and user-generated content, the e-commerce experience has become more interactive and reliable. Consumers are increasingly influenced by social media, beauty influencers, and peer reviews, which are shaping purchasing decisions and boosting online sales. The rise of direct-to-consumer (DTC) models, subscription-based beauty boxes, and digital-exclusive promotions has also strengthened brand-consumer connections. A growing demand for eco-friendly, clean-label, and customized cosmetic and fragrance offerings is fueling product innovation. Investments in logistics, same-day delivery, and immersive digital experiences by key players are further accelerating the growth of this dynamic market.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 69.23 Billion
Market Size 2030USD 123.67 Billion
CAGR 2025-20306.98%
Fastest Growing SegmentSkincare
Largest MarketNorth America

Key Market Drivers

Rising Internet Penetration

The increasing internet penetration globally is a fundamental driver of the e-commerce cosmetics & fragrance market, enabling broader access to online shopping platforms. As of 2024, there are over 331.1 million internet users in the U.S. alone, with similar upward trends seen across developing regions. With improved internet connectivity and widespread smartphone use, more consumers are transitioning from in-store purchases to online platforms for their beauty needs. This shift is reinforced by tools such as AI-driven recommendations, virtual product testing, and live-stream shopping, enhancing the customer journey. Social media and e-commerce platforms now serve as discovery engines for beauty brands, allowing consumers to engage, review, and shop seamlessly. Secure payment gateways, intuitive mobile apps, and expedited delivery services are also enhancing consumer trust. As digital infrastructure continues to grow, so does the potential for e-commerce expansion in the cosmetics and fragrance space.

Key Market Challenges

Logistics & Delivery Challenges

Logistics and delivery complexities pose ongoing challenges to the global e-commerce cosmetics & fragrance market. International shipments are particularly affected by customs delays, regulatory barriers, and inconsistent supply chains, leading to extended delivery times. Consumer expectations for fast, reliable shipping are not always met, which can result in negative customer experiences and reduced brand loyalty. Fragile items like perfume bottles or glass containers are at higher risk for damage during transit, contributing to return rates and increasing operational costs. Moreover, last-mile delivery inefficiencies and elevated shipping costs present affordability concerns, especially in remote or underserved markets. Balancing timely deliveries with cost-effectiveness remains a critical issue. To mitigate these challenges, companies are focusing on improved packaging solutions, robust logistics partnerships, and the adoption of smart supply chain technologies to enhance speed, safety, and customer satisfaction.

Key Market Trends

Rise of Cross-Border E-Commerce Growth

Cross-border e-commerce is emerging as a prominent trend in the cosmetics & fragrance industry, driven by consumer interest in global beauty products and wider online access. By 2025, approximately 32% of all online retail transactions are expected to be cross-border. Consumers are seeking niche, premium, and region-specific brands-such as K-beauty, J-beauty, and luxury European skincare-that may not be available in local markets. To meet this demand, beauty brands are enhancing their cross-border capabilities through regional fulfillment centers, localized websites, and partnerships with global marketplaces such as Tmall, Amazon, and Sephora. AI-powered language and currency localization, along with tailored recommendations, are helping brands provide a personalized shopping experience for international customers. Improved logistics, simplified customs processes, and expanding global payment options are further smoothing cross-border purchases. This trend is unlocking new opportunities for brands and transforming how beauty products are discovered and delivered across borders.

Key Market Players

  • Kemana
  • Perry Ellis International, Inc.
  • Unilever Plc
  • Amway Corporation
  • Estee Lauder Inc
  • Loreal SA
  • Coty Inc
  • LVMH Moet Hennessy
  • Revlon Consumer Products LLC
  • Nykaa E-Retail Limited

Report Scope:

In this report, the Global E-Commerce Cosmetics & Fragrance Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Commerce Cosmetics & Fragrance Market, By Product Type:

  • Skincare
  • Hair Care
  • Cosmetics
  • Fragrance

E-Commerce Cosmetics & Fragrance Market, By User Type:

  • Men
  • Women
  • Kids

E-Commerce Cosmetics & Fragrance Market, By Distribution Channel:

  • Direct Online Retailer
  • Brand Websites

E-Commerce Cosmetics & Fragrance Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-Commerce Cosmetics & Fragrance Market.

Available Customizations:

Global E-Commerce Cosmetics & Fragrance Market report with the given market data, TechSci Research offers customizations according to a company's specific needs.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global E-Commerce Cosmetics & Fragrance Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Skincare, Hair Care, Cosmetics, Fragrance)
    • 5.2.2. By User Type (Men, Women, Kids)
    • 5.2.3. By Distribution Channel (Direct Online Retailer, Brand Websites)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America E-Commerce Cosmetics & Fragrance Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By User Type
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States E-Commerce Cosmetics & Fragrance Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By User Type
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada E-Commerce Cosmetics & Fragrance Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By User Type
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico E-Commerce Cosmetics & Fragrance Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By User Type
        • 6.3.3.2.3. By Distribution Channel

7. Europe E-Commerce Cosmetics & Fragrance Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By User Type
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By User Type
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By User Type
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By User Type
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By User Type
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By User Type
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific E-Commerce Cosmetics & Fragrance Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By User Type
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By User Type
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Japan E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By User Type
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By User Type
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Australia E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By User Type
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By User Type
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa E-Commerce Cosmetics & Fragrance Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By User Type
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa E-Commerce Cosmetics & Fragrance Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By User Type
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia E-Commerce Cosmetics & Fragrance Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By User Type
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE E-Commerce Cosmetics & Fragrance Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By User Type
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey E-Commerce Cosmetics & Fragrance Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By User Type
        • 9.3.4.2.3. By Distribution Channel

10. South America E-Commerce Cosmetics & Fragrance Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By User Type
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil E-Commerce Cosmetics & Fragrance Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By User Type
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina E-Commerce Cosmetics & Fragrance Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By User Type
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia E-Commerce Cosmetics & Fragrance Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By User Type
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Kemana
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Perry Ellis International, Inc.
    • 14.1.3. Unilever Plc
    • 14.1.4. Amway Corporation
    • 14.1.5. Estee Lauder Inc
    • 14.1.6. Loreal SA
    • 14.1.7. Coty Inc
    • 14.1.8. LVMH Moet Hennessy
    • 14.1.9. Revlon Consumer Products LLC
    • 14.1.10. Nykaa E-Retail Limited

15. Strategic Recommendations

16. About Us & Disclaimer