个人旅行市场－全球产业规模、份额、趋势、机会和预测，按类型、性别、预订模式（直接预订、线上旅行社和旅行社、市场预订）、地区和竞争情况细分，2020-2030 年预测

2024 年全球独自旅行市场价值为 4,823.4 亿美元，预计到 2030 年将达到 10,768.1 亿美元，预测期内复合年增长率为 14.38%。独自旅行的兴起是由于人们对个人自由、自主安排行程和个人化体验的偏好日益增长。后疫情时代，旅行者更加重视自我关怀、自省和独立探索的能力。这种转变在千禧世代和 Z 世代中尤其明显，他们重视灵活性并寻求符合自己兴趣的有意义的旅行。旅游服务的创新——例如灵活的住宿、精心策划的体验和适合单人的套餐——让人们更容易、更自信地独自旅行。据美国运通旅行社称，69% 的旅客计划在 2024 年独自旅行，而《Solo Traveler World》则指出，75% 的旅客优先考虑个人健康和自我发现。随着越来越多的旅客寻求沉浸式、可自订的体验，全球单人旅行市场正在经历快速且持续的成长。

关键市场驱动因素

对个人化和自由的渴望日益增强

主要市场挑战

安全问题

主要市场趋势

更加重视健康和自我护理

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球独自旅行市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（探险与极限旅游、生态旅游、休閒与度假旅游、商务旅游、其他）
  • 按性别（男、女）
  • 按预订方式（直接预订、线上旅行社和旅行社 (OTA)、市场预订）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美独自旅行市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲独自旅行市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太地区独自旅行市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东和非洲独自旅行市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其
  • 科威特
  • 埃及

第十章：南美洲独自旅行市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Intrepid Travel Pty Ltd.
  • WeRoad Srl
  • G Adventures Inc.
  • Contiki Holidays Limited
  • Trafalgar.
  • Flash Pack Ltd.
  • EF Education First Ltd. (EF Go Ahead Tours)
  • Solos Holidays Ltd
  • Austin Adventures
  • Exodus Travels Limited

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Solo Travel Market was valued at USD 482.34 billion in 2024 and is projected to reach USD 1076.81 billion by 2030, growing at a CAGR of 14.38% during the forecast period. The rise in solo travel is driven by an increasing preference for personal freedom, self-paced itineraries, and individualized experiences. In the post-pandemic era, travelers are placing greater emphasis on self-care, introspection, and the ability to explore independently. This shift is particularly noticeable among Millennials and Gen Z, who value flexibility and seek meaningful travel aligned with their interests. Innovations in travel services-such as flexible accommodations, curated experiences, and solo-friendly packages-are making it easier for individuals to travel alone with confidence. According to American Express Travel, 69% of travelers plan to take solo trips in 2024, while Solo Traveler World notes that 75% prioritize personal wellness and self-discovery. With an increasing number of travelers seeking immersive, customizable experiences, the solo travel market is experiencing rapid and sustained growth globally.

Key Market Drivers

Increased Desire for Personalization and Freedom

A major factor propelling the solo travel market is the growing demand for personalized and flexible travel experiences. Travelers are moving away from conventional group packages and opting for journeys that reflect their unique interests, schedules, and preferences. Solo travel allows individuals to explore destinations on their own terms-whether for adventure, culture, wellness, or relaxation-without compromising with a group. Younger generations, particularly Millennials and Gen Z, are leading this trend, motivated by self-exploration, cultural immersion, and independent experiences. Tools such as online travel platforms and mobile apps make it easier than ever to customize travel plans, from booking accommodations to organizing guided tours. According to the American Express Global Travel Trends Report, 76% of Gen Z and Millennials are planning solo trips in 2024, with a preference for short weekend getaways or urban exploration. The desire for autonomy and self-curated experiences continues to shape the dynamics of the solo travel landscape.

Key Market Challenges

Safety and Security Concerns

Safety concerns remain one of the main challenges in the solo travel market. Traveling alone, especially in unfamiliar destinations, can expose travelers to heightened risks such as theft, scams, or accidents. Women travelers, in particular, may face additional concerns around personal security, cultural sensitivities, and access to support services. In certain regions, the lack of adequate infrastructure or emergency assistance can further exacerbate the risks. While many solo travelers adopt precautionary measures-such as using secure accommodations, leveraging GPS apps, or staying informed-safety remains a deterrent for some potential travelers. The perceived vulnerability of being alone in unpredictable environments can limit interest, making safety assurance a critical focus area for travel providers and platforms catering to this segment.

Key Market Trends

Increased Focus on Wellness and Self-Care

The solo travel market is witnessing a strong trend toward wellness and self-care-focused journeys. As awareness of mental and physical well-being grows, more travelers are seeking experiences that promote health, relaxation, and emotional balance. Solo travel provides the ideal framework for individuals to disconnect, reflect, and recharge through activities like yoga retreats, spa holidays, meditation programs, and nature escapes. These wellness-focused trips are often set in tranquil, scenic locations such as coastal resorts, mountain lodges, or rural retreats, providing an immersive environment for rejuvenation. This trend is especially prominent among younger demographics who prioritize self-care and view travel as an avenue for personal transformation. Travel providers are responding by offering specialized wellness packages tailored for solo travelers, integrating holistic practices, nutritional programs, and mindfulness experiences. As mental health and sustainability become more integral to lifestyle choices, wellness-oriented solo travel continues to gain popularity.

Key Market Players

• Intrepid Travel Pty Ltd.
• WeRoad S.r.l.
• G Adventures Inc.
• Contiki Holidays Limited
• Trafalgar
• Flash Pack Ltd.
• EF Education First Ltd. (EF Go Ahead Tours)
• Solos Holidays Ltd
• Austin Adventures
• Exodus Travels Limited

Report Scope:

In this report, the global Solo Travel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Solo Travel Market, By Type:

• Adventure & Extreme Travel
• Eco Travel
• Leisure & Vacation Travel
• Business Travel
• Others

Solo Travel Market, By Gender:

• Male
• Female

Solo Travel Market, By Booking Mode:

• Direct Booking
• Online Travel Agents and Agencies (OTAs)
• Marketplace Booking

Solo Travel Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Solo Travel Market.

Available Customizations

Global Solo Travel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Solo Travel Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Adventure & Extreme Travel, Eco Travel, Leisure & Vacation Travel, Business Travel, Others)
  • 5.2.2. By Gender (Male, Female)
  • 5.2.3. By Booking Mode (Direct Booking, Online Travel Agents and Agencies (OTAs), Marketplace Booking)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Solo Travel Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Gender
  • 6.2.3. By Booking Mode
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Solo Travel Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Gender
      • 6.3.1.2.3. By Booking Mode
  • 6.3.2. Canada Solo Travel Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Gender
      • 6.3.2.2.3. By Booking Mode
  • 6.3.3. Mexico Solo Travel Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Gender
      • 6.3.3.2.3. By Booking Mode

7. Europe Solo Travel Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Gender
  • 7.2.3. By Booking Mode
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Solo Travel Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Gender
      • 7.3.1.2.3. By Booking Mode
  • 7.3.2. Germany Solo Travel Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Gender
      • 7.3.2.2.3. By Booking Mode
  • 7.3.3. Spain Solo Travel Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Gender
      • 7.3.3.2.3. By Booking Mode
  • 7.3.4. Italy Solo Travel Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Gender
      • 7.3.4.2.3. By Booking Mode
  • 7.3.5. United Kingdom Solo Travel Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Gender
      • 7.3.5.2.3. By Booking Mode

8. Asia-Pacific Solo Travel Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Gender
  • 8.2.3. By Booking Mode
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Solo Travel Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Gender
      • 8.3.1.2.3. By Booking Mode
  • 8.3.2. Japan Solo Travel Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Gender
      • 8.3.2.2.3. By Booking Mode
  • 8.3.3. India Solo Travel Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Gender
      • 8.3.3.2.3. By Booking Mode
  • 8.3.4. Vietnam Solo Travel Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Gender
      • 8.3.4.2.3. By Booking Mode
  • 8.3.5. South Korea Solo Travel Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Gender
      • 8.3.5.2.3. By Booking Mode

9. Middle East & Africa Solo Travel Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Gender
  • 9.2.3. By Booking Mode
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Solo Travel Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Gender
      • 9.3.1.2.3. By Booking Mode
  • 9.3.2. Saudi Arabia Solo Travel Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Gender
      • 9.3.2.2.3. By Booking Mode
  • 9.3.3. UAE Solo Travel Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Gender
      • 9.3.3.2.3. By Booking Mode
  • 9.3.4. Turkey Solo Travel Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Gender
      • 9.3.4.2.3. By Booking Mode
  • 9.3.5. Kuwait Solo Travel Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By Gender
      • 9.3.5.2.3. By Booking Mode
  • 9.3.6. Egypt Solo Travel Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By Gender
      • 9.3.6.2.3. By Booking Mode

10. South America Solo Travel Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Gender
  • 10.2.3. By Booking Mode
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Solo Travel Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Gender
      • 10.3.1.2.3. By Booking Mode
  • 10.3.2. Argentina Solo Travel Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Gender
      • 10.3.2.2.3. By Booking Mode
  • 10.3.3. Colombia Solo Travel Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Gender
      • 10.3.3.2.3. By Booking Mode

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Intrepid Travel Pty Ltd.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. WeRoad S.r.l.
  • 14.1.3. G Adventures Inc.
  • 14.1.4. Contiki Holidays Limited
  • 14.1.5. Trafalgar.
  • 14.1.6. Flash Pack Ltd.
  • 14.1.7. EF Education First Ltd. (EF Go Ahead Tours)
  • 14.1.8. Solos Holidays Ltd
  • 14.1.9. Austin Adventures
  • 14.1.10. Exodus Travels Limited

15. Strategic Recommendations

16. About Us & Disclaimer