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市场调查报告书
商品编码
1719200

音乐旅游市场－全球产业规模、份额、趋势、机会和预测（按活动、按年龄、按预订模式、按​​地区和竞争细分，2020-2030 年预测）

Music Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Event, By Age Group, By Booking Mode, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球音乐旅游市场价值为 69.1 亿美元，预计到 2030 年将达到 123 亿美元，预测期内复合年增长率为 10.14%。近年来，受泰勒丝时代巡迴演唱会和科切拉音乐节等全球知名音乐节的推动，音乐旅游业取得了长足的发展。 2023 年，欧洲各地的音乐会旅游预订量激增，2024 年东南亚地区的音乐会旅游预订量也出现增长，尤其是泰国、新加坡和阿布达比，凸显了全球向音乐会旅游转变的趋势。一个引人注目的例子是防弹少年团 (BTS)，其影响力为韩国的 GDP 贡献了约 0.3%，凸显了将音乐活动融入更广泛的旅游策略的巨大经济潜力。

市场概览
预测期 2026-2030
2024年市场规模 69.1亿美元
2030年市场规模 123亿美元
2025-2030 年复合年增长率 10.14%
成长最快的领域 直接预订
最大的市场 北美洲

体验式旅游正在成为音乐旅游的重要推动力，2024 年 66% 的音乐会套餐咨询来自 24 至 35 岁的个人。光是泰勒丝的「时代之旅」预计就能在北美带来 22 亿美元的门票销售额。同时，韩国流行音乐的全球影响力每年持续吸引数百万粉丝前往韩国。里约摇滚音乐节等节日以及万豪等品牌的酒店业倡议进一步强调了现场音乐体验在塑造现代旅游行为方面发挥着越来越重要的作用。

市场驱动因素

音乐节和音乐会日益流行

主要市场挑战

活动永续性和环境影响

主要市场趋势

目的地音乐节的成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球音乐旅游市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按活动（音乐会、节庆、其他）
    • 依年龄层（18 岁及以下、18 - 34 岁、34 - 54 岁、55 岁以上）
    • 按预订方式（直接预订、旅行社、线上旅行社）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美音乐旅游市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲音乐旅游市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太音乐旅游市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 越南
    • 韩国

第九章：中东与非洲音乐旅游市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其
    • 科威特
    • 埃及

第十章：南美洲音乐旅游市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • Coachella Valley Music and Arts Festival
    • Glastonbury Festival
    • Tomorrowland
    • Lollapalooza
    • AEG Presents
    • Ticketmaster
    • Live Nation Entertainment
    • Royal Albert Hall
    • Madison Square Garden
    • Fuji Rock Festival

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 28556

The global Music Tourism Market was valued at USD 6.91 billion in 2024 and is projected to reach USD 12.30 billion by 2030, growing at a CAGR of 10.14% during the forecast period. The music tourism sector has witnessed substantial growth in recent years, fueled by iconic events such as Taylor Swift's Eras Tour and globally renowned festivals like Coachella. In 2023, concert tourism bookings surged across Europe, and 2024 has seen heightened activity across Southeast Asia, notably in Thailand, Singapore, and Abu Dhabi, highlighting a global shift towards concert-driven tourism. A compelling example is BTS, whose influence alone contributed approximately 0.3% to South Korea's GDP, underscoring the significant economic potential of integrating music events into broader tourism strategies.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 6.91 Billion
Market Size 2030USD 12.30 Billion
CAGR 2025-203010.14%
Fastest Growing SegmentDirect Booking
Largest MarketNorth America

Experiential travel is emerging as a critical driver of music tourism, with 66% of concert package inquiries in 2024 coming from individuals aged 24 to 35. Taylor Swift's Eras Tour alone is projected to generate USD 2.2 billion in ticket sales from North America. Meanwhile, K-pop's global influence continues to draw millions of fans annually to South Korea. Festivals like Rock in Rio and hospitality initiatives by brands such as Marriott further emphasize the growing role of live music experiences in shaping modern travel behavior.

Market Drivers

Rising Popularity of Music Festivals and Concerts

Music festivals and major concerts have evolved into global cultural phenomena, attracting millions of attendees annually. These events offer more than performances; they provide immersive experiences that blend entertainment, culture, and community engagement. Iconic festivals such as Coachella (U.S.), Glastonbury (U.K.), and Tomorrowland (Belgium) have cultivated international followings, encouraging domestic and international travel. Fans often plan comprehensive trips around these events, contributing significantly to local economies through accommodation, dining, and exploration of nearby attractions. Many festivals are strategically situated in scenic or culturally significant locations, making the destination a core part of the overall experience.

Tourism boards increasingly support or sponsor music festivals to boost visitor numbers and generate economic impact. The exclusivity and time-bound nature of these events create a sense of urgency and foster repeat attendance. With travelers seeking memorable, emotionally resonant experiences, music tourism is poised for continued expansion.

Key Market Challenges

Event Sustainability and Environmental Impact

Music tourism, especially involving large-scale festivals and concerts, poses significant environmental and logistical challenges. These events often generate considerable waste, increase energy demands, and contribute to pollution. Popular destinations can suffer from overtourism, leading to environmental degradation and straining local infrastructure. Remote festival sites frequently require extensive transportation logistics, further elevating carbon emissions. Additionally, litter, damage to natural landscapes, and pressure on urban resources are recurring concerns.

As travelers become more environmentally conscious, there is mounting pressure on event organizers to adopt sustainable practices such as waste minimization, renewable energy use, carbon offsetting, and responsible sourcing. However, implementing green initiatives can be financially and logistically challenging, particularly for smaller or independent events. Balancing the commercial growth of music tourism with environmentally responsible practices is critical to maintaining long-term viability and preserving destination appeal.

Key Market Trends

Growth of Destination Music Festivals

A major trend reshaping music tourism is the rise of destination music festivals-events strategically hosted in picturesque or culturally rich locations to attract global audiences. Festivals such as Ultra Music Festival (Miami), Sonar (Barcelona), and BaliSpirit Festival (Indonesia) integrate music with travel, lifestyle, and leisure, creating fully immersive experiences. Travelers often extend their stays to explore local culture, cuisine, and natural beauty beyond the festival itself.

Organizers increasingly differentiate their festivals by emphasizing unique settings and authentic local experiences, often incorporating regional artists, food vendors, and traditions. This trend is further supported by tourism boards and local governments eager to boost international exposure and economic activity. To cater to the growing premium segment, many festivals now offer all-inclusive travel packages, VIP experiences, and curated itineraries. As a result, destination music festivals are driving cross-border tourism and fostering a new niche that combines music, adventure, and cultural immersion-transforming how travelers engage with live music globally.

Key Market Players

  • Coachella Valley Music and Arts Festival
  • Glastonbury Festival
  • Tomorrowland
  • Lollapalooza
  • AEG Presents
  • Ticketmaster
  • Live Nation Entertainment
  • Royal Albert Hall
  • Madison Square Garden
  • Fuji Rock Festival

Report Scope:

In this report, the global Music Tourism Market has been segmented into the following categories, along with detailed analysis of key industry trends:

Music Tourism Market, By Event:

  • Concert
  • Festival
  • Others

Music Tourism Market, By Age Group:

  • 18 and Less
  • 18-34 Years
  • 34-54 Years
  • 55+ Years

Music Tourism Market, By Booking Mode:

  • Direct Booking
  • Travel Agents
  • Online Travel Agencies

Music Tourism Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
  • Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
  • South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of major companies operating in the global Music Tourism Market.

Available Customizations:

With the provided market data, TechSci Research offers customization options based on specific company requirements, including:

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Music Tourism Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Event (Concert, Festival, Others)
    • 5.2.2. By Age Group (18 And Less, 18 - 34 Years, 34 - 54 Years, 55+ Years)
    • 5.2.3. By Booking Mode (Direct Booking, Travel Agents, Online Travel Agencies)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Music Tourism Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Event
    • 6.2.2. By Age Group
    • 6.2.3. By Booking Mode
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Music Tourism Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Event
        • 6.3.1.2.2. By Age Group
        • 6.3.1.2.3. By Booking Mode
    • 6.3.2. Canada Music Tourism Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Event
        • 6.3.2.2.2. By Age Group
        • 6.3.2.2.3. By Booking Mode
    • 6.3.3. Mexico Music Tourism Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Event
        • 6.3.3.2.2. By Age Group
        • 6.3.3.2.3. By Booking Mode

7. Europe Music Tourism Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Event
    • 7.2.2. By Age Group
    • 7.2.3. By Booking Mode
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Music Tourism Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Event
        • 7.3.1.2.2. By Age Group
        • 7.3.1.2.3. By Booking Mode
    • 7.3.2. Germany Music Tourism Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Event
        • 7.3.2.2.2. By Age Group
        • 7.3.2.2.3. By Booking Mode
    • 7.3.3. Spain Music Tourism Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Event
        • 7.3.3.2.2. By Age Group
        • 7.3.3.2.3. By Booking Mode
    • 7.3.4. Italy Music Tourism Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Event
        • 7.3.4.2.2. By Age Group
        • 7.3.4.2.3. By Booking Mode
    • 7.3.5. United Kingdom Music Tourism Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Event
        • 7.3.5.2.2. By Age Group
        • 7.3.5.2.3. By Booking Mode

8. Asia-Pacific Music Tourism Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Event
    • 8.2.2. By Age Group
    • 8.2.3. By Booking Mode
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Music Tourism Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Event
        • 8.3.1.2.2. By Age Group
        • 8.3.1.2.3. By Booking Mode
    • 8.3.2. Japan Music Tourism Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Event
        • 8.3.2.2.2. By Age Group
        • 8.3.2.2.3. By Booking Mode
    • 8.3.3. India Music Tourism Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Event
        • 8.3.3.2.2. By Age Group
        • 8.3.3.2.3. By Booking Mode
    • 8.3.4. Vietnam Music Tourism Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Event
        • 8.3.4.2.2. By Age Group
        • 8.3.4.2.3. By Booking Mode
    • 8.3.5. South Korea Music Tourism Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Event
        • 8.3.5.2.2. By Age Group
        • 8.3.5.2.3. By Booking Mode

9. Middle East & Africa Music Tourism Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Event
    • 9.2.2. By Age Group
    • 9.2.3. By Booking Mode
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Music Tourism Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Event
        • 9.3.1.2.2. By Age Group
        • 9.3.1.2.3. By Booking Mode
    • 9.3.2. Saudi Arabia Music Tourism Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Event
        • 9.3.2.2.2. By Age Group
        • 9.3.2.2.3. By Booking Mode
    • 9.3.3. UAE Music Tourism Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Event
        • 9.3.3.2.2. By Age Group
        • 9.3.3.2.3. By Booking Mode
    • 9.3.4. Turkey Music Tourism Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Event
        • 9.3.4.2.2. By Age Group
        • 9.3.4.2.3. By Booking Mode
    • 9.3.5. Kuwait Music Tourism Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Event
        • 9.3.5.2.2. By Age Group
        • 9.3.5.2.3. By Booking Mode
    • 9.3.6. Egypt Music Tourism Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Event
        • 9.3.6.2.2. By Age Group
        • 9.3.6.2.3. By Booking Mode

10. South America Music Tourism Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Event
    • 10.2.2. By Age Group
    • 10.2.3. By Booking Mode
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Music Tourism Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Event
        • 10.3.1.2.2. By Age Group
        • 10.3.1.2.3. By Booking Mode
    • 10.3.2. Argentina Music Tourism Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Event
        • 10.3.2.2.2. By Age Group
        • 10.3.2.2.3. By Booking Mode
    • 10.3.3. Colombia Music Tourism Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Event
        • 10.3.3.2.2. By Age Group
        • 10.3.3.2.3. By Booking Mode

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Coachella Valley Music and Arts Festival
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Glastonbury Festival
    • 14.1.3. Tomorrowland
    • 14.1.4. Lollapalooza
    • 14.1.5. AEG Presents
    • 14.1.6. Ticketmaster
    • 14.1.7. Live Nation Entertainment
    • 14.1.8. Royal Albert Hall
    • 14.1.9. Madison Square Garden
    • 14.1.10. Fuji Rock Festival

15. Strategic Recommendations

16. About Us & Disclaimer