苏格兰威士忌市场 - 全球产业规模、份额、趋势、机会和预测，按产品类型、配销通路、地区和竞争细分，2020-2030 年

2024 年全球苏格兰威士忌市场价值为 347 亿美元，预计到 2030 年将达到 515.3 亿美元，预测期内复合年增长率为 6.87%。苏格兰威士忌以其独特的风味和传统而享誉全球，它在苏格兰使用谷物、水和酵母酿造，并在橡木桶中强制陈酿至少三年。虽然蒸馏和陈酿必须在苏格兰进行，但装瓶可以在其他地方进行。市场主要包括五大类：单一谷物威士忌、混合谷物威士忌、混合麦芽威士忌、单一麦芽威士忌和混合苏格兰威士忌。全球对优质酒精饮料的需求不断增长，特别是追求奢华和真实性的消费者，推动了这一成长。儘管出口额较 2023 年略有下降 3.7%，但苏格兰威士忌协会报告称，2024 年出口总额为 68 亿美元，全球出货量为 14 亿瓶，相当于每秒 44 瓶，显示持续强劲的需求。

关键市场驱动因素

全球需求和新兴市场不断成长

主要市场挑战

高进口关税和监管壁垒

主要市场趋势

无年份威士忌（NAS）的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球苏格兰威士忌市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按产品类型（单一麦芽苏格兰威士忌、混合苏格兰威士忌、其他）
  • 依配销通路（超市/大卖场、专卖店、网路、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美苏格兰威士忌市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲苏格兰威士忌市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太苏格兰威士忌市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东与非洲苏格兰威士忌市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲苏格兰威士忌市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Bacardi Limited
  • Johnnie Walker & Sons Ltd.
  • Chivas Brothers Limited
  • William Grant & Sons Ltd.
  • The Macallan Distillers Limited
  • Suntory Global Spirits Inc.
  • Speciality Drinks Ltd
  • The Crown Royal Company
  • Pernod Ricard SA
  • Allied Blenders and Distillers Limited

第 15 章：策略建议

第16章调查会社について・免责事项

The global Scotch Whisky Market was valued at USD 34.70 billion in 2024 and is anticipated to reach USD 51.53 billion by 2030, growing at a CAGR of 6.87% during the forecast period. Recognized worldwide for its distinctive flavor and heritage, Scotch whisky is crafted in Scotland using cereals, water, and yeast, with a mandatory aging period of at least three years in oak casks. While distillation and aging must occur in Scotland, bottling may take place elsewhere. The market comprises five main categories: single grain, blended grain, blended malt, single malt, and blended Scotch. Growth is being fueled by rising global demand for premium alcoholic beverages, particularly among consumers seeking luxury and authenticity. Although exports slightly declined in value by 3.7% from 2023, the Scotch Whisky Association reported total exports of USD 6.8 billion in 2024, with 1.4 billion bottles shipped globally-equivalent to 44 bottles every second-indicating robust ongoing demand.

Key Market Drivers

Rising Global Demand and Emerging Markets

The Scotch whisky market is expanding rapidly due to surging global demand, particularly in emerging economies like China, India, and Brazil. Rising disposable incomes and evolving consumer preferences for high-end alcoholic beverages are positioning Scotch whisky as a premium and aspirational product. In China, younger consumers are increasingly gravitating towards international spirits, while India's growing urban population and Western cultural influence have boosted Scotch's popularity. Due to high import duties in India, many brands have established local bottling units to address demand more effectively. Meanwhile, global connectivity, digital marketing, and online sales platforms have amplified product visibility, allowing consumers to explore a wide range of Scotch whisky options. Social media, influencer marketing, and international tasting events are also enhancing consumer engagement and accelerating market penetration.

Key Market Challenges

High Import Duties and Regulatory Barriers

A major constraint in the Scotch whisky market is the presence of high import tariffs and complex regulations across global markets. These barriers significantly raise product costs, limiting accessibility and competitiveness in price-sensitive regions. For instance, India imposes import duties of up to 150% on Scotch whisky, making it a luxury good affordable only to a niche consumer segment. Although diplomatic negotiations and trade reforms have helped ease some restrictions, these taxes remain a persistent challenge for international market expansion. Additionally, inconsistencies in labeling standards, advertising rules, and licensing procedures vary widely across countries, creating further complications for brands trying to scale operations and reach broader audiences under differing compliance frameworks.

Key Market Trends

The Rise of No-Age-Statement (NAS) Whiskies

An emerging trend in the Scotch whisky market is the increasing consumer acceptance of No-Age-Statement (NAS) whiskies. With global demand outpacing the availability of aged stocks, distilleries are turning to NAS expressions to maintain product continuity without compromising quality. NAS whiskies offer producers the flexibility to blend different ages and experiment with innovative cask finishes, resulting in unique flavor profiles. These whiskies are gaining popularity among both casual drinkers and enthusiasts, especially when paired with compelling brand narratives and premium packaging. As marketing focus shifts from age to craftsmanship and flavor, NAS offerings-particularly those matured in specialty barrels like sherry, port, or wine casks-are reinforcing their position in the premium spirits segment.

Key Market Players

• Bacardi Limited
• Johnnie Walker & Sons Ltd.
• Chivas Brothers Limited
• William Grant & Sons Ltd.
• The Macallan Distillers Limited
• Suntory Global Spirits Inc.
• Speciality Drinks Ltd
• The Crown Royal Company
• Pernod Ricard S.A.
• Allied Blenders and Distillers Limited

Report Scope:

In this report, the global Scotch Whisky Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Scotch Whisky Market, By Product Type:

• Single Malt Scotch Whisky
• Blended Scotch Whisky
• Others

Scotch Whisky Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Scotch Whisky Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Scotch Whisky Market.

Available Customizations:

Global Scotch Whisky Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Scotch Whisky Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Single Malt Scotch Whisky, Blended Scotch Whisky, Others)
  • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Scotch Whisky Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Scotch Whisky Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Scotch Whisky Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Scotch Whisky Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Scotch Whisky Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Scotch Whisky Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Scotch Whisky Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Scotch Whisky Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Scotch Whisky Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Scotch Whisky Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Scotch Whisky Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Scotch Whisky Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Japan Scotch Whisky Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Scotch Whisky Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Scotch Whisky Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Scotch Whisky Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Scotch Whisky Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Scotch Whisky Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Scotch Whisky Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Scotch Whisky Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Scotch Whisky Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Scotch Whisky Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Scotch Whisky Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Scotch Whisky Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Scotch Whisky Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Bacardi Limited
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Johnnie Walker & Sons Ltd.
  • 14.1.3. Chivas Brothers Limited
  • 14.1.4. William Grant & Sons Ltd.
  • 14.1.5. The Macallan Distillers Limited
  • 14.1.6. Suntory Global Spirits Inc.
  • 14.1.7. Speciality Drinks Ltd
  • 14.1.8. The Crown Royal Company
  • 14.1.9. Pernod Ricard S.A.
  • 14.1.10. Allied Blenders and Distillers Limited

15. Strategic Recommendations

16. About Us & Disclaimer