复合维生素软糖市场－全球产业规模、份额、趋势、机会和预测，按来源、按最终用户、按应用、按销售管道、按配销通路、按地区和竞争进行细分，2020-2030 年

2024 年全球复合维生素软糖市场价值为 57.4 亿美元，预计到 2030 年将达到 107.1 亿美元，预测期内复合年增长率为 10.95%。随着消费者对健康和保健的关注度不断提高，复合维生素软糖已成为一种首选的膳食补充剂。这些产品将健康益处与诱人的口味结合在一起，因此广受欢迎。人们对预防性医疗保健和营养缺乏症的认识不断提高，鼓励消费者采用复合维生素软糖作为方便的补充剂，以支持免疫力、一般健康和与生活方式相关的营养需求。新冠疫情进一步激发了人们对增强免疫力补充剂的兴趣，加速了市场需求。口味创新和产品多样化在吸引不同年龄层的广大消费者方面也发挥着重要作用。据负责任营养委员会 (CRN) 称，70% 接受调查的消费者表示在过去一年内服用过复合维生素，这凸显了这些补充剂的渗透率正在不断提高。同时，由于不良的饮食习惯、久坐的生活方式以及影响营养吸收的健康状况而导致的维生素缺乏症病例不断增加，进一步强调了对软糖等方便有效的补充剂形式的需求。

关键市场驱动因素

增强健康意识

主要市场挑战

监管审查

主要市场趋势

个性化和有针对性的配方

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球复合维生素软糖市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依来源（明胶、植物性明胶替代）
  • 按最终使用者（成人、老年人、孕妇、儿童）
  • 依应用（一般健康、骨骼与关节健康、免疫力、心臟健康、糖尿病、皮肤/头髮/指甲、产前健康、其他）
  • 依销售管道（OTC、处方药）
  • 按配销通路（线下、线上）
  • 按地区
  • 按公司分类（2024）
• 产品市场图
  • 按来源
  • 按最终用户
  • 按应用
  • 按销售管道
  • 按配销通路
  • 按地区

第六章：北美复合维生素软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲复合维生素软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙

第八章：亚太复合维生素软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：南美复合维生素软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：中东与非洲复合维他命软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 近期发展
• 併购
• 产品发布

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• Smarty Pants Inc
• Pharmavite LLC
• Gardenlife Inc
• Olly Public Benefit Corp
• Church & Dwight Co., Inc.
• Nature's Way Brands, LLC
• MRO MaryRuth, LLC
• Bayer AG
• GNC Holdings LLC
• Haleon plc

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Multivitamin Gummies Market was valued at USD 5.74 billion in 2024 and is projected to reach USD 10.71 billion by 2030, growing at a CAGR of 10.95% during the forecast period. Driven by the increasing consumer inclination toward health and wellness, multivitamin gummies have emerged as a preferred format for dietary supplements. These products combine health benefits with appealing taste profiles, contributing to their widespread popularity. The growing awareness of preventive healthcare and nutritional deficiencies is encouraging consumers to adopt multivitamin gummies as a convenient supplement to support immunity, general health, and lifestyle-related nutritional needs. The COVID-19 pandemic further intensified interest in immunity-boosting supplements, accelerating market demand. Flavor innovation and product diversification are also playing a significant role in attracting a broad consumer base across different age groups. According to the Council for Responsible Nutrition (CRN), 70% of surveyed consumers reported taking multivitamins within the last year, underscoring the increasing penetration of these supplements. In parallel, rising cases of vitamin deficiencies due to poor dietary habits, sedentary lifestyles, and health conditions affecting nutrient absorption are further reinforcing the need for accessible and effective supplementation formats like gummies.

Key Market Drivers

Increasing Health Consciousness

The global rise in health consciousness is a key driver behind the expansion of the multivitamin gummies market. As consumers prioritize preventive healthcare and overall wellness, the demand for easy-to-consume, nutrient-rich supplements continues to grow. Multivitamin gummies provide a practical and palatable alternative to traditional pills, making it easier for individuals to maintain consistent nutritional intake. With more people becoming aware of nutritional gaps resulting from modern diets and lifestyles, multivitamin gummies serve as a reliable solution to bridge those deficiencies. These products support a variety of wellness goals including energy, immunity, bone health, and skin care, making them a valuable component of personal health routines. The shift towards holistic well-being and the desire to avoid future health issues are fueling demand for user-friendly supplement options like gummies across adult, pediatric, and geriatric populations.

Key Market Challenges

Regulatory Scrutiny

The multivitamin gummies market faces significant challenges in the form of regulatory compliance. Dietary supplements, including gummy formats, must meet stringent safety and quality standards imposed by health authorities across different regions. Variations in regulations regarding ingredients, labeling, and claims pose a challenge for manufacturers operating in multiple markets. This complexity can result in delays in product approval and increased operational costs, especially when entering new geographic regions. Moreover, failure to comply with evolving guidelines can impact brand credibility and product availability, making regulatory navigation a crucial aspect of market participation.

Key Market Trends

Personalization and Targeted Formulations

A prominent trend reshaping the multivitamin gummies market is the shift toward personalization and targeted health formulations. Consumers are increasingly seeking supplements that cater to their specific health concerns, lifestyles, and age groups. In response, manufacturers are offering specialized gummies addressing immunity, bone and joint support, skin and hair health, prenatal care, and energy levels. Innovations in personalized nutrition are further enabling the development of customized vitamin profiles, often based on consumer health assessments or genetic data. This trend is driving product diversification and enhancing consumer engagement, as buyers look for tailored solutions that deliver measurable health benefits.

Key Market Players

• Smarty Pants Inc
• Pharmavite LLC
• Gardenlife Inc
• Olly Public Benefit Corp
• Church & Dwight Co., Inc.
• Nature's Way Brands, LLC
• MRO MaryRuth, LLC
• Bayer AG
• GNC Holdings LLC
• Haleon plc

Report Scope:

In this report, the Global Multivitamin Gummies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Multivitamin Gummies Market, By Source:

• Gelatin
• Plant Based Gelatin Substitute

Multivitamin Gummies Market, By End-user:

• Adults
• Geriatric
• Pregnant Women
• Children

Multivitamin Gummies Market, By Application:

• General Health
• Bone & Joint Health
• Immunity
• Cardiac Health
• Diabetes
• Skin/Hair/Nails
• Prenatal Health
• Others

Multivitamin Gummies Market, By Sales Channel:

• OTC
• Prescribed

Multivitamin Gummies Market, By Distribution Channel:

• Offline
• Online

Multivitamin Gummies Market, By Region:

• North America
  • United States
  • Mexico
  • Canada
• Europe
  • France
  • Germany
  • United Kingdom
  • Italy
  • Spain
• Asia-Pacific
  • China
  • India
  • South Korea
  • Japan
  • Australia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Multivitamin Gummies Market.

Available Customizations:

Global Multivitamin Gummies market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Multivitamin Gummies Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 5.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 5.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 5.2.4. By Sales Channel (OTC, Prescribed)
  • 5.2.5. By Distribution Channel (Offline, Online)
  • 5.2.6. By Region
  • 5.2.7. By Company (2024)
• 5.3. Product Market Map
  • 5.3.1. By Source
  • 5.3.2. By End-user
  • 5.3.3. By Application
  • 5.3.4. By Sales Channel
  • 5.3.5. By Distribution Channel
  • 5.3.6. By Region

6. North America Multivitamin Gummies Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 6.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 6.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 6.2.4. By Sales Channel (OTC, Prescribed)
  • 6.2.5. By Distribution Channel (Offline, Online)
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Multivitamin Gummies Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Source
      • 6.3.1.2.2. By End-user
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Sales Channel
      • 6.3.1.2.5. By Distribution Channel
  • 6.3.2. Canada Multivitamin Gummies Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Source
      • 6.3.2.2.2. By End-user
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Sales Channel
      • 6.3.2.2.5. By Distribution Channel
  • 6.3.3. Mexico Multivitamin Gummies Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Source
      • 6.3.3.2.2. By End-user
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Sales Channel
      • 6.3.3.2.5. By Distribution Channel

7. Europe Multivitamin Gummies Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 7.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 7.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 7.2.4. By Sales Channel (OTC, Prescribed)
  • 7.2.5. By Distribution Channel (Offline, Online)
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Multivitamin Gummies Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Source
      • 7.3.1.2.2. By End-user
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Sales Channel
      • 7.3.1.2.5. By Distribution Channel
  • 7.3.2. United Kingdom Multivitamin Gummies Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Source
      • 7.3.2.2.2. By End-user
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Sales Channel
      • 7.3.2.2.5. By Distribution Channel
  • 7.3.3. France Multivitamin Gummies Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Source
      • 7.3.3.2.2. By End-user
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Sales Channel
      • 7.3.3.2.5. By Distribution Channel
  • 7.3.4. Italy Multivitamin Gummies Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Source
      • 7.3.4.2.2. By End-user
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Sales Channel
      • 7.3.4.2.5. By Distribution Channel
  • 7.3.5. Spain Multivitamin Gummies Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Source
      • 7.3.5.2.2. By End-user
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Sales Channel
      • 7.3.5.2.5. By Distribution Channel

8. Asia-Pacific Multivitamin Gummies Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 8.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 8.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 8.2.4. By Sales Channel (OTC, Prescribed)
  • 8.2.5. By Distribution Channel (Offline, Online)
  • 8.2.6. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Multivitamin Gummies Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Source
      • 8.3.1.2.2. By End-user
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Sales Channel
      • 8.3.1.2.5. By Distribution Channel
  • 8.3.2. Japan Multivitamin Gummies Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Source
      • 8.3.2.2.2. By End-user
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Sales Channel
      • 8.3.2.2.5. By Distribution Channel
  • 8.3.3. India Multivitamin Gummies Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Source
      • 8.3.3.2.2. By End-user
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Sales Channel
      • 8.3.3.2.5. By Distribution Channel
  • 8.3.4. Australia Multivitamin Gummies Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Source
      • 8.3.4.2.2. By End-user
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Sales Channel
      • 8.3.4.2.5. By Distribution Channel
  • 8.3.5. South Korea Multivitamin Gummies Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Source
      • 8.3.5.2.2. By End-user
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Sales Channel
      • 8.3.5.2.5. By Distribution Channel

9. South America Multivitamin Gummies Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 9.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 9.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 9.2.4. By Sales Channel (OTC, Prescribed)
  • 9.2.5. By Distribution Channel (Offline, Online)
  • 9.2.6. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Multivitamin Gummies Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Source
      • 9.3.1.2.2. By End-user
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Sales Channel
      • 9.3.1.2.5. By Distribution Channel
  • 9.3.2. Argentina Multivitamin Gummies Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Source
      • 9.3.2.2.2. By End-user
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Sales Channel
      • 9.3.2.2.5. By Distribution Channel
  • 9.3.3. Colombia Multivitamin Gummies Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Source
      • 9.3.3.2.2. By End-user
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Sales Channel
      • 9.3.3.2.5. By Distribution Channel

10. Middle East and Africa Multivitamin Gummies Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 10.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 10.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 10.2.4. By Sales Channel (OTC, Prescribed)
  • 10.2.5. By Distribution Channel (Offline, Online)
  • 10.2.6. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Multivitamin Gummies Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Source
      • 10.3.1.2.2. By End-user
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Sales Channel
      • 10.3.1.2.5. By Distribution Channel
  • 10.3.2. Saudi Arabia Multivitamin Gummies Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Source
      • 10.3.2.2.2. By End-user
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Sales Channel
      • 10.3.2.2.5. By Distribution Channel
  • 10.3.3. UAE Multivitamin Gummies Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Source
      • 10.3.3.2.2. By End-user
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Sales Channel
      • 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Smarty Pants Inc
  • 14.1.1. Business Overview
  • 14.1.2. Company Snapshot
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As Reported)
  • 14.1.5. Recent Developments
  • 14.1.6. Key Personnel Details
  • 14.1.7. SWOT Analysis
• 14.2. Pharmavite LLC
• 14.3. Gardenlife Inc
• 14.4. Olly Public Benefit Corp
• 14.5. Church & Dwight Co., Inc.
• 14.6. Nature's Way Brands, LLC
• 14.7. MRO MaryRuth, LLC
• 14.8. Bayer AG
• 14.9. GNC Holdings LLC
• 14.10. Haleon plc

15. Strategic Recommendations

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