润肤露市场 - 全球产业规模、份额、趋势、机会和预测（按产品类型、配销通路、地区和竞争情况，2020-2030 年）

2024年，全球润肤露市场规模达626.5亿美元，预计2030年将达817.8亿美元，预测期内复合年增长率为4.54%。市场扩张的动力源于消费者对护肤习惯的日益关注、可支配收入的增加以及对天然和有机配方的需求增长。新兴经济体的个人护理产业发展迅速，成长尤为强劲。成分和配方的创新，加上数位行销和美妆达人的影响力，提升了消费者的兴趣。北美和亚太地区是主要的区域贡献者，而线上零售在产品可及性和销售成长方面继续发挥关键作用。

关键市场驱动因素

消费者对皮肤健康和自我照顾的意识不断增强

主要市场挑战

市场竞争激烈，品牌饱和

主要市场趋势

功能性和专业润肤露需求不断成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：全球润肤露市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（瓶装、管装、泵装、其他）
  • 按配销通路（超市/大卖场、百货公司、网路、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第五章：北美润肤露市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型
  • 按配销通路
  • 按国家/地区
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第六章：欧洲润肤露市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第七章：亚太润肤露市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第八章：中东与非洲润肤露市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第九章：南美洲润肤露市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：市场动态

• 驱动程式
• 挑战

第 11 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 12 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 13 章：竞争格局

• 公司简介
  • Loreal SA
  • Procter & Gamble
  • Unilever Plc
  • Johnson & Johnson
  • Beiersdorf AG
  • Estee Lauder
  • Shiseido Company
  • Galderma
  • Henkel AG
  • Kao Corporation

第 14 章：策略建议

第15章调查会社について・免责事项

The Global Body Lotion Market was valued at USD 62.65 Billion in 2024 and is anticipated to reach USD 81.78 Billion by 2030, growing at a CAGR of 4.54% during the forecast period. Market expansion is fueled by rising awareness of skincare routines, increasing disposable income, and heightened demand for natural and organic formulations. Growth is particularly strong in emerging economies where personal care industries are expanding rapidly. Innovation in ingredients and formulations, combined with the influence of digital marketing and beauty influencers, has heightened consumer interest. North America and Asia-Pacific are leading regional contributors, while online retailing continues to play a pivotal role in product accessibility and sales growth.

Key Market Drivers

Growing Consumer Awareness Toward Skin Health and Self-Care

A major factor propelling the global body lotion market is the heightened consumer focus on skin wellness and preventative care. With environmental stressors such as pollution and UV exposure becoming more prominent, consumers are increasingly recognizing the necessity of routine moisturization. This awareness, supported by expert advice from dermatologists and social media advocates, has transformed body lotions from luxury items into essential daily care products. The growing appeal spans various demographics, including men and older age groups, who are now incorporating skincare into their routines. Consumers are also more informed about specific skin concerns such as eczema, dryness, and sensitivity, prompting demand for lotions offering targeted benefits like anti-aging, sun protection, and deep hydration. The broader trend of preventive skincare further fuels this demand, as consumers aim to avert long-term skin issues through regular use of quality body care products.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global body lotion market is characterized by high competition due to the presence of numerous players across various scales. Multinational corporations such as Unilever, L'Oreal, and Johnson & Johnson hold considerable market share, backed by established distribution systems and brand loyalty. Simultaneously, a growing number of niche and emerging brands are entering the space with specialized offerings like vegan, fragrance-free, or natural lotions. This saturation results in a fragmented market where product differentiation becomes increasingly difficult, and price competition intensifies. Continuous innovation and aggressive marketing are essential just to maintain consumer engagement. Smaller companies, in particular, face obstacles related to R&D capabilities and advertising budgets, making it challenging to compete effectively. As a result, staying profitable while standing out in a saturated landscape presents an ongoing challenge.

Key Market Trends

Rising Demand for Functional and Specialized Body Lotions

The demand for multifunctional body lotions is rising as consumers seek products that provide more than basic hydration. There is a growing preference for body care solutions that incorporate ingredients commonly found in facial skincare, such as hyaluronic acid, retinol, and ceramides. These products cater to needs like anti-aging, firming, brightening, and sun protection. The shift is also influenced by the minimalism trend in skincare, where consumers favor fewer but more effective products. This has led to the expansion of high-performance body lotions across both premium and mass-market segments. Brands are responding with advanced, dermatologically tested formulations that appeal to health-conscious and results-oriented consumers, highlighting the evolution of body lotion from a basic moisturizer to a comprehensive skincare solution.

Key Market Players

• Loreal SA
• Procter & Gamble
• Unilever Plc
• Johnson & Johnson
• Beiersdorf AG
• Estee Lauder
• Shiseido Company
• Galderma
• Henkel AG
• Kao Corporation

Report Scope:

In this report, the Global Body Lotion Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Lotion Market, By Product Type:

• Bottle
• Tube
• Pumps
• Others

Body Lotion Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Body Lotion Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Lotion Market.

Available Customizations:

Global Body Lotion Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Body Lotion Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Bottle, Tube, Pumps, Others)
  • 4.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Body Lotion Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Distribution Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Body Lotion Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Distribution Channel
  • 5.3.2. Canada Body Lotion Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Distribution Channel
  • 5.3.3. Mexico Body Lotion Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Distribution Channel

6. Europe Body Lotion Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Body Lotion Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Germany Body Lotion Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Spain Body Lotion Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel
  • 6.3.4. Italy Body Lotion Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Distribution Channel
  • 6.3.5. United Kingdom Body Lotion Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Body Lotion Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1.China Body Lotion Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2.Japan Body Lotion Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. India Body Lotion Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Vietnam Body Lotion Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. South Korea Body Lotion Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Body Lotion Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Body Lotion Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Saudi Arabia Body Lotion Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. UAE Body Lotion Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Turkey Body Lotion Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel

9. South America Body Lotion Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Body Lotion Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Argentina Body Lotion Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. Colombia Body Lotion Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Loreal SA
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Procter & Gamble
  • 13.1.3. Unilever Plc
  • 13.1.4. Johnson & Johnson
  • 13.1.5. Beiersdorf AG
  • 13.1.6. Estee Lauder
  • 13.1.7. Shiseido Company
  • 13.1.8. Galderma
  • 13.1.9. Henkel AG
  • 13.1.10. Kao Corporation

14. Strategic Recommendations

15. About Us & Disclaimer