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市场调查报告书
商品编码
1748830

厕所护理产品市场－全球产业规模、份额、趋势、机会和预测（按产品类型、配销通路、地区和竞争情况，2020-2030 年）

Toilet Care Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球厕所护理产品市场价值为 101.2 亿美元，预计到 2030 年将达到 127.6 亿美元，复合年增长率为 3.94%。由于全球卫生意识的提高、城市人口的成长以及可支配收入的增加，市场正在持续成长。消费者正在寻求有效且方便的清洁解决方案，这推动了对液体清洁剂、边缘块、水箱内设备和厕所护理湿巾的需求。生态意识正在塑造产品创新，对永续和可生物降解替代品的需求激增，尤其是在已开发经济体中。产品在香味、功能和包装方面的改进正在提高消费者的参与度。亚太和拉丁美洲等新兴地区的快速市场扩张为製造商创造了新的机会，而透过绿色认证和创新清洁技术实现品牌差异化正变得越来越重要。

市场概览
预测期 2026-2030
2024年市场规模 101.2亿美元
2030年市场规模 127.6亿美元
2025-2030 年复合年增长率 3.94%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

卫生意识和健康意识不断提高

主要市场挑战

环境问题和永续性问题

主要市场趋势

转向环保和天然配方

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球厕所护理产品市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（液体马桶清洁剂、马桶垫块、其他）
    • 按配销通路（超市/大卖场、便利商店、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美卫生间护理产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲卫生间护理产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太地区卫浴护理产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 越南
    • 韩国

第九章：中东和非洲卫生间护理产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲卫浴护理产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Henkel AG & Co. KGaA
    • SC Johnson & Son Inc.
    • Unilever PLC
    • Kao Cooperation
    • The Clorox Company
    • The Procter & Gamble Co.
    • Reckitt Benckiser Group PLC
    • Church & Dwight Inc.
    • Better Life
    • Ecover

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 29518

The Global Toilet Care Products Market was valued at USD 10.12 Billion in 2024 and is projected to reach USD 12.76 Billion by 2030, growing at a CAGR of 3.94%. The market is witnessing consistent growth due to rising hygiene awareness, growing urban populations, and increasing disposable incomes globally. Consumers are seeking effective and convenient cleaning solutions, driving demand for liquid cleaners, rim blocks, in-cistern devices, and toilet care wipes. Eco-consciousness is shaping product innovation, with a surge in demand for sustainable and biodegradable alternatives, especially in developed economies. Product enhancements in terms of fragrance, functionality, and packaging are improving consumer engagement. Rapid market expansion in emerging regions like Asia-Pacific and Latin America is creating new opportunities for manufacturers, while brand differentiation through green certification and innovative cleaning technologies is becoming increasingly important.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 10.12 Billion
Market Size 2030USD 12.76 Billion
CAGR 2025-20303.94%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Hygiene Awareness and Health Consciousness

Growing awareness of hygiene and sanitation is a major force behind the demand for toilet care products. Educational campaigns, government sanitation initiatives, and public health messaging have heightened the importance of maintaining clean restrooms to prevent illnesses. For instance, WHO data indicates that over 60% of disease in India stems from poor sanitation. The COVID-19 pandemic further underscored the importance of rigorous hygiene practices, making products like toilet disinfectants, blocks, and antibacterial wipes essential household items. Consumers now associate toilet cleanliness with overall health, increasing household expenditure on sanitation. Public and commercial spaces-including hospitals, schools, and office buildings-are also increasing cleaning frequency, further boosting demand across both residential and commercial segments. The emphasis on hygiene is translating into consistent demand for advanced and premium toilet care solutions.

Key Market Challenges

Environmental Concerns and Sustainability Issues

The toilet care products market faces growing scrutiny over its environmental footprint. Many conventional products contain harsh chemicals and are packaged in non-biodegradable plastics, raising concerns about water pollution and waste accumulation. With environmental regulations tightening globally, manufacturers are under pressure to replace ingredients like hydrochloric acid and sodium hypochlorite with eco-safe alternatives and adopt recyclable or biodegradable packaging. However, sustainable options often involve higher production costs and may struggle to match the efficacy of conventional products, presenting a value-performance dilemma. Regulatory compliance and evolving consumer expectations require ongoing innovation and transparency, which can be resource-intensive. Brands that fail to adapt may risk declining market share and reputational harm amid rising demand for green alternatives.

Key Market Trends

Shift Toward Eco-Friendly and Natural Formulations

A key trend shaping the market is the growing preference for natural and environmentally safe toilet care solutions. Consumers are seeking products with plant-based ingredients, non-toxic disinfectants, and biodegradable packaging, driven by both health and environmental considerations. In 2024, regulatory actions like the U.S. EPA's ban on PFAS in cleaning products for federal buildings have reinforced the need for eco-labeled and chemical-free formulations. Certifications such as Green Seal, USDA Organic, and EcoLabel have become important purchase influencers, particularly in North America and Europe. This trend is extending into developing markets where younger, urban consumers are showing increasing interest in sustainable choices. Companies are responding with reformulated products that use essential oils, vinegar, or citric acid while marketing their ESG credentials to build brand trust. As eco-consciousness becomes mainstream, sustainable product lines are expected to occupy a greater share of the market.

Key Market Players

  • Henkel AG & Co. KGaA
  • S. C. Johnson & Son Inc.
  • Unilever PLC
  • Kao Cooperation
  • The Clorox Company
  • The Procter & Gamble Co.
  • Reckitt Benckiser Group PLC
  • Church & Dwight Inc.
  • Better Life
  • Ecover

Report Scope:

In this report, the Global Toilet Care Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toilet Care Products Market, By Product Type:

  • Liquid Toilet Cleaners
  • Toilet Rim Blocks
  • Others

Toilet Care Products Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Toilet Care Products Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Toilet Care Products Market.

Available Customizations:

Global Toilet Care Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Toilet Care Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Liquid Toilet Cleaners, Toilet Rim Blocks, Others)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Toilet Care Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Toilet Care Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Toilet Care Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Toilet Care Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Toilet Care Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Toilet Care Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Toilet Care Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Toilet Care Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Toilet Care Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Toilet Care Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Toilet Care Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1.China Toilet Care Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Toilet Care Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Toilet Care Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam Toilet Care Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea Toilet Care Products Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Toilet Care Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Toilet Care Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Toilet Care Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Toilet Care Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Toilet Care Products Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Toilet Care Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Toilet Care Products Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Toilet Care Products Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Toilet Care Products Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Henkel AG & Co. KGaA
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. S. C. Johnson & Son Inc.
    • 15.1.3. Unilever PLC
    • 15.1.4. Kao Cooperation
    • 15.1.5. The Clorox Company
    • 15.1.6. The Procter & Gamble Co.
    • 15.1.7. Reckitt Benckiser Group PLC
    • 15.1.8. Church & Dwight Inc.
    • 15.1.9. Better Life
    • 15.1.10. Ecover

16. Strategic Recommendations

17. About Us & Disclaimer