计程车内数位看板市场－全球产业规模、份额、趋势、机会和预测，按车型（豪华/高级计程车、经济/廉价计程车）、按显示器（LCD、LED）、按地区和竞争情况细分，2020-2030 年

2024 年全球计程车数位看板市场规模为 7.0176 亿美元，预计到 2030 年将达到 8.4775 亿美元，预测期内复合年增长率为 3.20%。市场成长的动力源自于技术的快速进步以及对互动式和个人化车内体验日益增长的需求。计程车中整合的数位萤幕可实现即时定向广告，为叫车服务和车队营运商带来新的收入机会。乘客可从新闻、促销和娱乐等增值内容中受益，进而提升旅程体验。随着智慧交通系统日益普及，数位看板在打造引人入胜、互联互通的乘车环境方面发挥着至关重要的作用，能够吸引消费者和广告商。

关键市场驱动因素

数位广告的成长

主要市场挑战

初始投资高

主要市场趋势

互动内容的需求不断增长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：全球出租车内数位看板市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 搭车（豪华/高级计程车、经济/廉价计程车）
  • 按下显示幕（LCD、LED）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第五章：北美出租车内数位看板市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 搭车
  • 按显示
  • 按国家/地区
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第六章：欧洲出租车内数位看板市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第七章：亚太地区计程车数位看板市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第八章：中东和非洲出租车内数位看板市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第九章：南美洲出租车内数位看板市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：市场动态

• 驱动程式
• 挑战

第 11 章：关键市场扰乱

• 衝突
• 大流行
• 贸易壁垒

第 12 章：市场趋势与发展

第 13 章：竞争格局

• 公司简介
  • Clear Vision Advertisement
  • London Taxi Advertising
  • Curb Mobility LLC
  • Blue Line Media
  • BillboardsIn
  • Bona Phandle Media
  • Enroute View Media Inc.
  • Cabby Tabby Technologies
  • 42Gears Mobility Systems Pvt. Ltd
  • Swipe Technologies

第 14 章：策略建议

第15章调查会社について・免责事项

The Global In-taxi Digital Signage Market was valued at USD 701.76 million in 2024 and is projected to reach USD 847.75 million by 2030, growing at a CAGR of 3.20% during the forecast period. Market growth is being driven by rapid technological advancements and a rising demand for interactive and personalized in-cab experiences. The integration of digital screens in taxis enables real-time, targeted advertising, opening new revenue opportunities for ride-hailing services and fleet operators. Passengers benefit from value-added content such as news, promotions, and entertainment, enhancing their journey experience. With smart transportation systems becoming more prevalent, digital signage is playing an essential role in creating engaging, connected ride environments that appeal to both consumers and advertisers.

Key Market Drivers

Growth of Digital Advertising

The growing prominence of digital advertising is a major factor propelling the in-taxi digital signage market. Advertisers are increasingly moving away from traditional channels in favor of dynamic, targeted platforms like digital taxi screens, which offer tailored content based on location, time of day, and passenger profile. This medium allows for maximum viewer engagement during transit and offers high exposure in urban areas with dense traffic. As a result, taxi fleets are becoming valuable digital real estate, creating revenue-generation opportunities for operators. Advanced systems now enable real-time updates and interactive advertising, further enhancing campaign effectiveness and appeal.

Key Market Challenges

High Initial Investment

A significant barrier to the adoption of in-taxi digital signage is the high initial setup cost. Taxi operators must invest in hardware, installation, software customization, and ongoing maintenance, which can be financially prohibitive-especially for smaller operators or those in cost-sensitive markets. Although these systems can generate advertising revenue, the upfront expense often outweighs short-term returns, limiting adoption. In older or financially constrained fleets, this issue is further compounded by the additional burden of modernization and integration with existing infrastructure.

Key Market Trends

Growing Demand for Interactive Content

Interactive content is becoming a central trend in the in-taxi digital signage market. Passengers now expect more than passive advertisements-they seek engagement and personalization. Digital signage systems are evolving to offer touch-based interfaces, ride integration, loyalty program tie-ins, and customizable entertainment options. These interactive features enhance user experience and open up new marketing opportunities for brands looking to connect directly with consumers. This trend aligns with broader shifts toward immersive digital experiences in transportation and is expected to shape the next wave of innovation in the industry.

Key Market Players

• Clear Vision Advertisement
• London Taxi Advertising
• Curb Mobility LLC
• Blue Line Media
• BillboardsIn
• Bona Phandle Media
• Enroute View Media Inc.
• Cabby Tabby Technologies
• 42Gears Mobility Systems Pvt. Ltd
• Swipe Technologies

Report Scope:

In this report, the Global In-taxi Digital Signage Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

In-taxi Digital Signage Market, By Vehicle:

• Luxury/Premium Taxi
• Economy/Budget Taxi

In-taxi Digital Signage Market, By Display:

• LCD
• LED

In-taxi Digital Signage Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe & CIS
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Columbia

Competitive Landscape

Company Profiles: Detailed analysis of the major Global In-taxi Digital Signage Market companies.

Available Customizations:

Global In-taxi Digital Signage Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global In-taxi Digital Signage Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Vehicle (Luxury/Premium Taxi, Economy/Budget Taxi)
  • 4.2.2. By Display (LCD, LED)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America In-taxi Digital Signage Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Vehicle
  • 5.2.2. By Display
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States In-taxi Digital Signage Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Vehicle
      • 5.3.1.2.2. By Display
  • 5.3.2. Canada In-taxi Digital Signage Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Vehicle
      • 5.3.2.2.2. By Display
  • 5.3.3. Mexico In-taxi Digital Signage Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Vehicle
      • 5.3.3.2.2. By Display

6. Europe In-taxi Digital Signage Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Vehicle
  • 6.2.2. By Display
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France In-taxi Digital Signage Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Vehicle
      • 6.3.1.2.2. By Display
  • 6.3.2. Germany In-taxi Digital Signage Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Vehicle
      • 6.3.2.2.2. By Display
  • 6.3.3. Spain In-taxi Digital Signage Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Vehicle
      • 6.3.3.2.2. By Display
  • 6.3.4. Italy In-taxi Digital Signage Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Vehicle
      • 6.3.4.2.2. By Display
  • 6.3.5. United Kingdom In-taxi Digital Signage Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Vehicle
      • 6.3.5.2.2. By Display

7. Asia-Pacific In-taxi Digital Signage Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Vehicle
  • 7.2.2. By Display
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China In-taxi Digital Signage Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Vehicle
      • 7.3.1.2.2. By Display
  • 7.3.2. Japan In-taxi Digital Signage Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Vehicle
      • 7.3.2.2.2. By Display
  • 7.3.3. India In-taxi Digital Signage Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Vehicle
      • 7.3.3.2.2. By Display
  • 7.3.4. Vietnam In-taxi Digital Signage Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Vehicle
      • 7.3.4.2.2. By Display
  • 7.3.5. South Korea In-taxi Digital Signage Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Vehicle
      • 7.3.5.2.2. By Display

8. Middle East & Africa In-taxi Digital Signage Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Vehicle
  • 8.2.2. By Display
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa In-taxi Digital Signage Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Vehicle
      • 8.3.1.2.2. By Display
  • 8.3.2. Saudi Arabia In-taxi Digital Signage Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Vehicle
      • 8.3.2.2.2. By Display
  • 8.3.3. UAE In-taxi Digital Signage Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Vehicle
      • 8.3.3.2.2. By Display
  • 8.3.4. Turkey In-taxi Digital Signage Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Vehicle
      • 8.3.4.2.2. By Display

9. South America In-taxi Digital Signage Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Vehicle
  • 9.2.2. By Display
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil In-taxi Digital Signage Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Vehicle
      • 9.3.1.2.2. By Display
  • 9.3.2. Argentina In-taxi Digital Signage Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Vehicle
      • 9.3.2.2.2. By Display
  • 9.3.3. Colombia In-taxi Digital Signage Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Vehicle
      • 9.3.3.2.2. By Display

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Key Market Disruptions

• 11.1. Conflicts
• 11.2. Pandemic
• 11.3. Trade Barriers

12. Market Trends & Developments

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Clear Vision Advertisement
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. London Taxi Advertising
  • 13.1.3. Curb Mobility LLC
  • 13.1.4. Blue Line Media
  • 13.1.5. BillboardsIn
  • 13.1.6. Bona Phandle Media
  • 13.1.7. Enroute View Media Inc.
  • 13.1.8. Cabby Tabby Technologies
  • 13.1.9. 42Gears Mobility Systems Pvt. Ltd
  • 13.1.10. Swipe Technologies

14. Strategic Recommendations

15. About US & Disclaimer