植物补充剂市场－全球产业规模、份额、趋势、机会和预测，按来源、形式、应用、配销通路、地区和竞争细分，2020-2030 年

2024年，全球植物补充剂市场规模达288亿美元，预计2030年将达到482亿美元，预测期内复合年增长率为8.92%。这一增长主要源于消费者偏好转向天然植物保健产品，以取代合成补充剂。随着人们对整体健康实践的认识不断提高，植物补充剂在註重健康的人群中，尤其是在城市地区，越来越受到青睐。需求激增的动力源自于消费者日益重视清洁标籤配方，这些配方能够增强免疫力、缓解压力并提升认知功能。

全球人口老化也对健康产生了重大影响，老年人寻求自然疗法来治疗与年龄相关的疾病，例如关节疾病和心血管疾病。同时，年轻消费者正将姜黄、紫锥菊和人参等传统植物成分纳入日常生活。软糖、饮用补充剂和粉剂等产品形式的创新正在扩大消费者吸引力，而线上平台则持续推动市场准入。儘管面临监管和标准化方面的挑战，但不断增长的研究、透明的标籤和品质认证正在帮助增强信任，并促进市场长期可持续成长。

关键市场驱动因素

消费者意识不断增强

主要市场挑战

品质控制和标准化

主要市场趋势

研究与开发

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球植物补充剂市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依来源（草本植物、叶子、花、根、其他）
  • 按形式（粉末、液体、片剂、胶囊、软糖、其他）
  • 依应用（能量与体重管理、一般健康、骨骼与关节健康、胃肠道健康、免疫力、心臟健康、糖尿病、抗癌、其他）
  • 按配销通路（线下、线上）
  • 按地区
  • 按公司分类（2024）
• 产品市场图
  • 按来源
  • 按形式
  • 按应用
  • 按配销通路
  • 按地区

第六章：北美植物补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲植物补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙

第八章：亚太植物补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：南美洲植物补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：中东和非洲植物补充品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 科威特

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 近期发展
• 併购
• 产品发布

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• Dabur India Ltd.
• Nature's Bounty Co/The
• Ricola AG
• Mondelez International, Inc.
• Procter & Gamble Co/The
• Nutraceutical International Corp
• BASF SE
• Himalaya Wellness Company
• Glanbia Nutritionals Inc
• Blackmores Ltd

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Botanical Supplement Market was valued at USD 28.80 billion in 2024 and is anticipated to reach USD 48.20 billion by 2030, growing at a CAGR of 8.92% during the forecast period. This growth is primarily driven by a shift in consumer preference toward natural, plant-based wellness products as alternatives to synthetic supplements. With increasing awareness of holistic health practices, botanical supplements are gaining traction among health-conscious populations, particularly in urban areas. The surge in demand is fueled by a growing emphasis on clean-label formulations that support immunity, stress relief, and cognitive function.

An aging global demographic is also contributing significantly, as older adults seek natural remedies for age-associated conditions such as joint health and cardiovascular issues. At the same time, younger consumers are incorporating traditional botanicals like turmeric, echinacea, and ginseng into their daily routines. Innovations in product formats-such as gummies, drinkable supplements, and powders-are expanding consumer appeal, while online platforms continue to drive market accessibility. Despite regulatory and standardization challenges, growing research, transparent labeling, and quality certifications are helping to enhance trust and foster sustainable long-term market growth.

Key Market Drivers

Growing Consumer Awareness

Consumer awareness has emerged as a pivotal factor driving growth in the global botanical supplement market. A growing number of individuals are gravitating toward herbal and plant-based products due to concerns about the long-term effects of synthetic ingredients. A 2024 global survey revealed that approximately 68% of consumers prefer natural supplements for preventive health purposes. Increased awareness is further supported by access to online information, health blogs, and influencers advocating for clean and sustainable living.

Preventive healthcare is gaining prominence, with more consumers integrating botanicals into their wellness regimens to avoid illness rather than manage symptoms. Ingredients like ginseng for vitality, turmeric for inflammation, and echinacea for immune support are now widely adopted. Additionally, consumers are becoming more informed about sourcing, environmental impact, and product transparency, prompting manufacturers to align their offerings with evolving consumer expectations rooted in trust and efficacy.

Key Market Challenges

Quality Control and Standardization

A major challenge confronting the botanical supplement market is the lack of standardized quality assurance across different regions and manufacturers. The composition of botanical ingredients can vary significantly due to environmental and processing factors, which affects the consistency and reliability of product outcomes. Inadequate quality control may result in discrepancies in potency, safety, and overall performance of supplements.

Furthermore, fragmented regulatory frameworks across countries hinder global scalability and create confusion among consumers. Inconsistent labeling, safety testing, and permitted claims make it difficult for brands to achieve compliance in multiple jurisdictions. Additionally, issues such as adulteration, contamination, and mislabeling have raised concerns about product integrity. Without consistent certification or third-party verification, maintaining consumer confidence remains a significant hurdle. Addressing these issues will require greater international collaboration, transparent supply chains, and the widespread adoption of validated sourcing and testing practices.

Key Market Trends

Research & Development

Ongoing investment in research and development is a defining trend in the global botanical supplement market. Scientific validation through clinical trials and laboratory testing has become essential to support health claims and ensure safety. Companies are expanding their R&D efforts to explore new plant-based compounds with health-promoting properties, leading to diversified formulations tailored to specific wellness needs such as immunity enhancement, cognitive support, and digestive health.

R&D is also enabling innovation in delivery systems, including controlled-release capsules, bioavailability-optimized formulations, and novel formats such as gummies and liquid drops. These advances improve efficacy, enhance user experience, and meet varying consumer preferences. Furthermore, R&D plays a critical role in refining extraction methods, establishing quality benchmarks, and complying with regulatory standards across different markets. As scientific backing becomes a key purchasing criterion, brands with strong R&D pipelines are better positioned to gain competitive advantage and consumer loyalty.

Key Market Players

• Dabur India Ltd.
• Nature's Bounty Co/The
• Ricola AG
• Mondelez International, Inc.
• Procter & Gamble Co/The
• Nutraceutical International Corp
• BASF SE
• Himalaya Wellness Company
• Glanbia Nutritionals Inc
• Blackmores Ltd

Report Scope:

In this report, the Global Botanical Supplement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Botanical Supplement Market, By Source:

• Herbs
• Leaves
• Flowers
• Roots
• Others

Botanical Supplement Market, By Form:

• Powder
• Liquid
• Tablets
• Capsules
• Gummies
• Others

Botanical Supplement Market, By Application:

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Others

Botanical Supplement Market, By Distribution Channel:

• Offline
• Online

Botanical Supplement Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Botanical Supplement Market.

Available Customizations:

Global Botanical Supplement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
• 1.3. Markets Covered
• 1.4. Years Considered for Study
• 1.5. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Botanical Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 5.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 5.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 5.2.4. By Distribution Channel (Offline, Online)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Product Market Map
  • 5.3.1. By Source
  • 5.3.2. By Form
  • 5.3.3. By Application
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. North America Botanical Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 6.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 6.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 6.2.4. By Distribution Channel (Offline, Online)
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Botanical Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Source
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Botanical Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Source
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Botanical Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Source
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Distribution Channel

7. Europe Botanical Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 7.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 7.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 7.2.4. By Distribution Channel (Offline, Online)
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Botanical Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Source
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. United Kingdom Botanical Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Source
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. France Botanical Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Source
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Botanical Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Source
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Botanical Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Source
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Botanical Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 8.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 8.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 8.2.4. By Distribution Channel (Offline, Online)
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Botanical Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Source
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Botanical Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Source
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Botanical Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Source
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Botanical Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Source
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Botanical Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Source
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Distribution Channel

9. South America Botanical Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 9.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 9.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 9.2.4. By Distribution Channel (Offline, Online)
  • 9.2.5. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Botanical Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Source
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Argentina Botanical Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Source
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. Colombia Botanical Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Source
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Distribution Channel

10. Middle East and Africa Botanical Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 10.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 10.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 10.2.4. By Distribution Channel (Offline, Online)
  • 10.2.5. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Botanical Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Source
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Saudi Arabia Botanical Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Source
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. UAE Botanical Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Source
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Distribution Channel
  • 10.3.4. Kuwait Botanical Supplements Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Source
      • 10.3.4.2.2. By Form
      • 10.3.4.2.3. By Application
      • 10.3.4.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Dabur India Ltd.
  • 14.1.1. Business Overview
  • 14.1.2. Product Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Financials (As Reported)
  • 14.1.5. Key Personnel
  • 14.1.6. SWOT Analysis
• 14.2. Nature's Bounty Co/The
• 14.3. Ricola AG
• 14.4. Mondelez International, Inc.
• 14.5. Procter & Gamble Co/The
• 14.6. Nutraceutical International Corp
• 14.7. BASF SE
• 14.8. Himalaya Wellness Company
• 14.9. Glanbia Nutritionals Inc
• 14.10. Blackmores Ltd

15. Strategic Recommendations

16. About Us & Disclaimer