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市场调查报告书
商品编码
1764145

白标化妆品市场－全球产业规模、份额、趋势、机会及预测（依产品类型、配销通路、地区及竞争状况，2020-2030 年）

White Label Cosmetics Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球白标化妆品市场价值为 10.2 亿美元，预计到 2030 年将达到 16.6 亿美元，复合年增长率为 8.46%。这一增长得益于对个人化美容产品、快速市场进入和经济高效解决方案日益增长的需求，尤其是在新兴品牌和中小企业中。白标製造提供了一种策略途径，可以避免高昂的研发和生产成本，同时提供符合潮流的高品质化妆品。由于消费者偏好符合道德和透明的产品，清洁、纯素和无残忍配方越来越受欢迎。电子商务和社群媒体的普及加速了品牌发展，尤其是在 Z 世代和千禧世代群体中。此外，配方和包装创新的进步正在帮助品牌在竞争激烈的环境中创造出差异化的产品，使白标化妆品成为全球新创公司和成熟零售商的一个有吸引力的选择。

市场概览
预测期 2026-2030
2024年市场规模 10.2亿美元
2030年市场规模 16.6亿美元
2025-2030 年复合年增长率 8.46%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

对经济高效且可扩展的美容解决方案的需求不断增长

主要市场挑战

市场竞争激烈，品牌差异化难度高

主要市场趋势

个性化和利基产品细分

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球白标化妆品市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（保养品、护髮品、彩妆品、香水）
    • 依配销通路（超市/大卖场、专卖店、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美白标化妆品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲白标化妆品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太白标化妆品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 越南
    • 韩国

第九章：中东和非洲白标化妆品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美白标化妆品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Audrey Morris Cosmetics International.
    • NF Skin.
    • HSA Cosmetics
    • CarasaLab
    • Lady Burd
    • COSMEWAX SA
    • Kdc/one
    • Intercos SPA
    • Onoxa LLC
    • Modern Basic Cosmetics

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 29643

The Global White Label Cosmetics Market was valued at USD 1.02 billion in 2024 and is projected to reach USD 1.66 billion by 2030, growing at a CAGR of 8.46%. This growth is driven by increasing demand for personalized beauty products, quick market entry, and cost-effective solutions, particularly among emerging brands and SMEs. White label manufacturing offers a strategic pathway to sidestep high R&D and production costs while delivering trend-aligned, high-quality cosmetics. Clean, vegan, and cruelty-free formulations are gaining traction, supported by consumer preference for ethical and transparent products. The proliferation of e-commerce and social media has accelerated brand development, especially among Gen Z and millennial audiences. Furthermore, advancements in formulation and packaging innovation are helping brands create differentiated offerings in a competitive landscape, positioning white label cosmetics as a compelling option for both startups and established retailers globally.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 1.02 Billion
Market Size 2030USD 1.66 Billion
CAGR 2025-20308.46%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Demand for Cost-Effective and Scalable Beauty Solutions

A key growth driver for the global white label cosmetics market is the increasing preference for cost-effective and scalable product solutions among new and emerging beauty brands. Traditional cosmetic production involves heavy investment in R&D, compliance, and infrastructure, posing challenges for small players. In contrast, white label manufacturing offers a low-cost, efficient alternative by providing high-quality, pre-formulated products that are ready to brand. This approach accelerates product launches and minimizes capital investment. It also enables rapid responses to evolving beauty trends and customer expectations. With scalability built into the model, brands can test the market with smaller quantities and scale based on demand, reducing financial risk. According to the U.S. Bureau of Labor Statistics, a projected 10% growth in skincare specialist employment from 2023 to 2033 further reflects the increasing consumer focus on professional skincare services. Additionally, bulk production by manufacturers reduces per-unit costs, making white label solutions appealing across global markets.

Key Market Challenges

Intense Market Competition and Brand Differentiation Difficulties

The white label cosmetics market faces a major challenge in the form of intensified competition, which makes brand differentiation increasingly difficult. With reduced entry barriers, numerous new brands are entering the market with similar offerings based on common manufacturer-supplied formulations. This leads to product uniformity and a lack of unique value propositions, particularly in saturated segments like skincare serums and lip balms. Without proprietary innovation, many brands compete primarily on packaging, pricing, or marketing tactics, which may not be sufficient to foster long-term consumer loyalty. Additionally, consumers are becoming more informed and selective, seeking distinctive, transparent, and innovative products. As a result, many white label brands struggle to maintain consumer engagement and repeat purchases. This competitive saturation increases marketing costs and limits brand visibility, making it challenging for companies to sustain growth in an increasingly crowded beauty market.

Key Market Trends

Personalization and Niche Product Segmentation

A key trend shaping the white label cosmetics industry is the rise of personalization and niche segmentation. While traditionally seen as generic, white label offerings are now evolving to include more tailored and consumer-specific solutions. Leveraging AI and data analytics, brands can customize products based on skin types, environmental factors, or personal preferences. This trend extends to niche markets including men's grooming, halal-certified products, senior-focused skincare, and solutions for sensitive or allergy-prone skin. Manufacturers are responding with micro-batch production, flexible ingredient options, and customizable packaging to cater to these segments. This marks a shift from generic to personalized beauty, where brand success is tied to how effectively a product reflects the individuality and values of its consumer base. Personalized white label offerings enable smaller brands to establish stronger emotional connections, fostering customer loyalty and driving repeat business in a competitive marketplace.

Key Market Players

  • Audrey Morris Cosmetics International.
  • NF Skin.
  • HSA Cosmetics
  • CarasaLab
  • Lady Burd
  • COSMEWAX S.A.
  • Kdc/one
  • Intercos S.P.A
  • Onoxa LLC
  • Modern Basic Cosmetics

Report Scope:

In this report, the Global White Label Cosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

White Label Cosmetics Market, By Product Type:

  • Skincare
  • Haircare
  • Color Cosmetics
  • Fragrance

White Label Cosmetics Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

White Label Cosmetics Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global White Label Cosmetics Market.

Available Customizations:

Global White Label Cosmetics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global White Label Cosmetics Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Skincare, Haircare, Color Cosmetics, Fragrance)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America White Label Cosmetics Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States White Label Cosmetics Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada White Label Cosmetics Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico White Label Cosmetics Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe White Label Cosmetics Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France White Label Cosmetics Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany White Label Cosmetics Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain White Label Cosmetics Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy White Label Cosmetics Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom White Label Cosmetics Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific White Label Cosmetics Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1.China White Label Cosmetics Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan White Label Cosmetics Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India White Label Cosmetics Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam White Label Cosmetics Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea White Label Cosmetics Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa White Label Cosmetics Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa White Label Cosmetics Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia White Label Cosmetics Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE White Label Cosmetics Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey White Label Cosmetics Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Distribution Channel

10. South America White Label Cosmetics Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil White Label Cosmetics Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina White Label Cosmetics Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia White Label Cosmetics Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Audrey Morris Cosmetics International.
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. NF Skin.
    • 15.1.3. HSA Cosmetics
    • 15.1.4. CarasaLab
    • 15.1.5. Lady Burd
    • 15.1.6. COSMEWAX S.A.
    • 15.1.7. Kdc/one
    • 15.1.8. Intercos S.P.A
    • 15.1.9. Onoxa LLC
    • 15.1.10. Modern Basic Cosmetics

16. Strategic Recommendations

17. About Us & Disclaimer