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封面
市场调查报告书
商品编码
1771073

塔式风扇市场 - 全球产业规模、份额、趋势、机会和预测，按产品类型、技术类型、最终用户、配销通路、地区、竞争进行细分，2020-2030 年预测

Tower Fan Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Product Type, By Technology Type, By End-User, By Distribution Channel, By Region, By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年，塔扇市场规模达10.2亿美元，预计到2030年将达15亿美元，复合年增长率达6.51%。塔扇是一种垂直、节省空间的空气循环设备，广泛应用于住宅和商业场所。其时尚的直立式设计使其能够在紧凑的空间内高效运行，同时透过垂直摆动提供恆定的气流。这些风扇通常配备数位控制、远端操作、变速模式、定时器和空气净化系统等功能。城市化进程加快、节能电器意识增强以及对节省空间、美观的冷却解决方案的需求不断增长，推动了市场的成长。

市场概览
预测期 2026-2030
2024年市场规模 10.2亿美元
2030年市场规模 15亿美元
2025-2030 年复合年增长率 6.51%
成长最快的领域 摇头风扇
最大的市场 北美洲

关键市场驱动因素

对节能且经济高效的冷却解决方案的需求不断增加

主要市场挑战

市场竞争激烈，产品同质化

主要市场趋势

对节能环保冷却解决方案的需求不断增长

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球塔扇市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（柱式风扇、摆动风扇）
    • 依技术类型（传统塔式风扇、BLDC 塔式风扇）
    • 按最终用户（住宅、商业）
    • 按配销通路（线上零售、线下零售）
    • 按地区
  • 按公司分类（2024）
  • 市场地图

第六章：北美塔扇市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲塔扇市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙

第八章：亚太塔扇市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：南美洲塔扇市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第十章：中东与非洲塔扇市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 中东和非洲：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 科威特
    • 土耳其

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：公司简介

  • Lasko Products, LLC
  • Dyson Ltd.
  • Honeywell International Inc.
  • Vornado Air LLC
  • Rowenta (Groupe SEB)
  • Bajaj Electricals Ltd.
  • Orient Electric Limited
  • Usha International Ltd.
  • Midea Group
  • Holmes Products (Newell Brands)

第 14 章：策略建议

第15章调查会社について・免责事项

简介目录
Product Code: 30068

The Tower Fan Market was valued at USD 1.02 Billion in 2024 and is anticipated to reach USD 1.50 Billion by 2030, growing at a CAGR of 6.51%. Tower fans are vertical, space-efficient air circulation appliances widely used in residential and commercial settings. Their sleek, upright design allows them to operate efficiently in compact areas while providing consistent airflow through vertical oscillation. These fans are often equipped with features such as digital controls, remote operation, variable speed modes, timers, and air purification systems. Market growth is supported by increasing urbanization, growing awareness of energy-efficient appliances, and the rising demand for space-saving, aesthetically appealing cooling solutions.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 1.02 Billion
Market Size 2030USD 1.50 Billion
CAGR 2025-20306.51%
Fastest Growing SegmentOscillating Fans
Largest MarketNorth America

Key Market Drivers

Increasing Demand for Energy-Efficient and Cost-Effective Cooling Solutions

The growing global focus on energy conservation and affordability is a key factor propelling demand for tower fans. In regions experiencing rising temperatures and expanding middle-class populations, consumers are increasingly choosing tower fans as a low-power alternative to conventional air conditioning. These fans provide efficient personal cooling while consuming less electricity, making them cost-effective for daily use. Their aerodynamic design enhances airflow with minimal energy loss, making them an ideal solution for energy-conscious households and commercial spaces. As electricity costs rise and sustainability awareness spreads, the preference for such efficient cooling appliances is expected to accelerate.

Key Market Challenges

Intense Market Competition and Product Homogenization

The tower fan market faces strong competitive pressures due to product saturation and limited differentiation. Numerous manufacturers, particularly from low-cost production regions, offer similar models at highly competitive prices. This has led to a commoditization of tower fans, with limited scope for innovation beyond minor design adjustments. The resulting price competition often compromises product quality and reduces profit margins for established players. Additionally, consumers may struggle to distinguish between brands, leading to purchasing decisions driven mainly by price rather than performance or longevity, which further challenges brand loyalty and premium positioning.

Key Market Trends

Rising Demand for Energy-Efficient and Eco-Friendly Cooling Solutions

An increasing number of consumers are prioritizing eco-friendly and low-energy appliances, driving the adoption of tower fans as a sustainable alternative to energy-intensive cooling systems. With their low electricity consumption, quiet operation, and minimal maintenance requirements, tower fans are gaining popularity among environmentally conscious buyers. This shift aligns with broader trends in green technology and is further supported by regulatory efforts promoting energy-efficient appliances. As governments introduce incentives and labeling standards, manufacturers are focusing on incorporating brushless DC (BLDC) motors and smart features to meet evolving efficiency benchmarks and consumer expectations.

Key Market Players

  • Lasko Products, LLC
  • Dyson Ltd.
  • Honeywell International Inc.
  • Vornado Air LLC
  • Rowenta (Groupe SEB)
  • Bajaj Electricals Ltd.
  • Orient Electric Limited
  • Usha International Ltd.
  • Midea Group
  • Holmes Products (Newell Brands)

Report Scope:

In this report, the Global Tower Fan Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tower Fan Market, By Product Type:

  • Column Fans
  • Oscillating Fans

Tower Fan Market, By Technology Type:

  • Conventional Tower Fans
  • BLDC Tower Fans

Tower Fan Market, By End-User:

  • Residential
  • Commercial

Tower Fan Market, By Distribution Channel:

  • Online Retail
  • Offline Retail

Tower Fan Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Kuwait
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Tower Fan Market.

Available Customizations:

Global Tower Fan Market report with the given Market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional Market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
  • 1.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Formulation of the Scope
  • 2.4. Assumptions and Limitations
  • 2.5. Sources of Research
    • 2.5.1. Secondary Research
    • 2.5.2. Primary Research
  • 2.6. Approach for the Market Study
    • 2.6.1. The Bottom-Up Approach
    • 2.6.2. The Top-Down Approach
  • 2.7. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.8. Forecasting Methodology
    • 2.8.1. Data Triangulation & Validation

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Tower Fan Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Column Fans, Oscillating Fans)
    • 5.2.2. By Technology Type (Conventional Tower Fans, BLDC Tower Fans)
    • 5.2.3. By End-User (Residential, Commercial)
    • 5.2.4. By Distribution Channel (Online Retail, Offline Retail)
    • 5.2.5. By Region
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Tower Fan Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Technology Type
    • 6.2.3. By End-User
    • 6.2.4. By Distribution Channel
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Tower Fan Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Technology Type
        • 6.3.1.2.3. By End-User
        • 6.3.1.2.4. By Distribution Channel
    • 6.3.2. Canada Tower Fan Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Technology Type
        • 6.3.2.2.3. By End-User
        • 6.3.2.2.4. By Distribution Channel
    • 6.3.3. Mexico Tower Fan Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Technology Type
        • 6.3.3.2.3. By End-User
        • 6.3.3.2.4. By Distribution Channel

7. Europe Tower Fan Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Technology Type
    • 7.2.3. By End-User
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Tower Fan Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Technology Type
        • 7.3.1.2.3. By End-User
        • 7.3.1.2.4. By Distribution Channel
    • 7.3.2. United Kingdom Tower Fan Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Technology Type
        • 7.3.2.2.3. By End-User
        • 7.3.2.2.4. By Distribution Channel
    • 7.3.3. Italy Tower Fan Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Technology Type
        • 7.3.3.2.3. By End-User
        • 7.3.3.2.4. By Distribution Channel
    • 7.3.4. France Tower Fan Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Technology Type
        • 7.3.4.2.3. By End-User
        • 7.3.4.2.4. By Distribution Channel
    • 7.3.5. Spain Tower Fan Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Technology Type
        • 7.3.5.2.3. By End-User
        • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Tower Fan Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Technology Type
    • 8.2.3. By End-User
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Tower Fan Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Technology Type
        • 8.3.1.2.3. By End-User
        • 8.3.1.2.4. By Distribution Channel
    • 8.3.2. India Tower Fan Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Technology Type
        • 8.3.2.2.3. By End-User
        • 8.3.2.2.4. By Distribution Channel
    • 8.3.3. Japan Tower Fan Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Technology Type
        • 8.3.3.2.3. By End-User
        • 8.3.3.2.4. By Distribution Channel
    • 8.3.4. South Korea Tower Fan Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Technology Type
        • 8.3.4.2.3. By End-User
        • 8.3.4.2.4. By Distribution Channel
    • 8.3.5. Australia Tower Fan Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Technology Type
        • 8.3.5.2.3. By End-User
        • 8.3.5.2.4. By Distribution Channel

9. South America Tower Fan Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Technology Type
    • 9.2.3. By End-User
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Tower Fan Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Technology Type
        • 9.3.1.2.3. By End-User
        • 9.3.1.2.4. By Distribution Channel
    • 9.3.2. Argentina Tower Fan Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Technology Type
        • 9.3.2.2.3. By End-User
        • 9.3.2.2.4. By Distribution Channel
    • 9.3.3. Colombia Tower Fan Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Technology Type
        • 9.3.3.2.3. By End-User
        • 9.3.3.2.4. By Distribution Channel

10. Middle East and Africa Tower Fan Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Technology Type
    • 10.2.3. By End-User
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country
  • 10.3. Middle East and Africa: Country Analysis
    • 10.3.1. South Africa Tower Fan Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Technology Type
        • 10.3.1.2.3. By End-User
        • 10.3.1.2.4. By Distribution Channel
    • 10.3.2. Saudi Arabia Tower Fan Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Technology Type
        • 10.3.2.2.3. By End-User
        • 10.3.2.2.4. By Distribution Channel
    • 10.3.3. UAE Tower Fan Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Technology Type
        • 10.3.3.2.3. By End-User
        • 10.3.3.2.4. By Distribution Channel
    • 10.3.4. Kuwait Tower Fan Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Product Type
        • 10.3.4.2.2. By Technology Type
        • 10.3.4.2.3. By End-User
        • 10.3.4.2.4. By Distribution Channel
    • 10.3.5. Turkey Tower Fan Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Product Type
        • 10.3.5.2.2. By Technology Type
        • 10.3.5.2.3. By End-User
        • 10.3.5.2.4. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Lasko Products, LLC
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel/Key Contact Person
    • 13.1.5. Key Product/Services Offered
  • 13.2. Dyson Ltd.
  • 13.3. Honeywell International Inc.
  • 13.4. Vornado Air LLC
  • 13.5. Rowenta (Groupe SEB)
  • 13.6. Bajaj Electricals Ltd.
  • 13.7. Orient Electric Limited
  • 13.8. Usha International Ltd.
  • 13.9. Midea Group
  • 13.10. Holmes Products (Newell Brands)

14. Strategic Recommendations

15. About Us & Disclaimer