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封面
市场调查报告书
商品编码
1771076

替代医学市场－全球产业规模、份额、趋势、机会及预测（按干预措施、分销方式、地区和竞争细分，2020-2030 年）

Alternative Medicine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Intervention, By Distribution Method, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 186 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球替代医学市场价值为 1,622.1 亿美元，预计到 2030 年将达到 2,486 亿美元，复合年增长率为 7.35%。随着消费者越来越倾向于整体和预防性医疗保健方法，该市场正在经历强劲增长。补充和替代医学 (CAM) 疗法，例如针灸、自然疗法、草药、瑜伽和冥想，由于其个性化、自然的吸引力而越来越受欢迎。慢性病和生活方式相关疾病的病例不断增加，促使人们探索以健康为中心的替代疗法，以支持长期健康改善和自我照护。随着 CAM 疗法的科学验证和从业人员的认可不断增加，它在不同人群中的接受度越来越高。此外，综合医疗模式正变得越来越普遍，医院将 CAM 与传统治疗结合。受包装、线上分销和提供虚拟指导和个人化治疗计划的行动健康平台的创新推动，对草药补充剂、芳香疗法产品以及阿育吠陀和传统中医等传统系统的需求正在增长。

市场概览
预测期 2026-2030
2024年市场规模 1622.1亿美元
2030年市场规模 2486亿美元
2025-2030 年复合年增长率 7.35%
成长最快的领域 心灵疗癒
最大的市场 北美洲

关键市场驱动因素

慢性病和压力相关健康状况增加

主要市场挑战

缺乏标准化的规章制度和品质控制

主要市场趋势

将CAM整合到传统医疗保健系统中

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球替代医学市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 透过介入（传统替代医学/植物药、心灵治疗、身体治疗、外在能量、芳香疗法）
    • 依分销方式（直销、电子销售、远端通讯）
    • 按公司分类（2024）
    • 按地区
  • 市场地图

第六章：北美替代医学市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 墨西哥
    • 加拿大

第七章：欧洲替代医学市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太取代医学市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 韩国
    • 日本
    • 澳洲

第九章：南美洲替代药物市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第十章：中东与非洲替代医学市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • Columbia Nutritional, LLC
  • Nordic Nutraceuticals A/S
  • Ramamani Iyengar Memorial Yoga Institute
  • The Healing Company Ltd.
  • John Schumacher Unity Woods Yoga Centre
  • Sheng Chang Pharmaceutical Company
  • Pure Encapsulations, LLC
  • Herb Pharm, LLC
  • AYUSH Ayurvedic Pte Ltd.
  • Gaia Herbs, Inc.

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 29989

The Global Alternative Medicine Market was valued at USD 162.21 Billion in 2024 and is projected to reach USD 248.60 Billion by 2030, growing at a CAGR of 7.35%. This market is witnessing strong growth as consumers increasingly gravitate toward holistic and preventive healthcare approaches. Complementary and Alternative Medicine (CAM) therapies-such as acupuncture, naturopathy, herbal remedies, yoga, and meditation-are gaining traction due to their personalized, natural appeal. Rising cases of chronic and lifestyle-related diseases are prompting individuals to explore wellness-focused alternatives that support long-term health improvement and self-care. As scientific validation and practitioner endorsement of CAM therapies grow, broader acceptance is being observed across various demographics. Additionally, integrative healthcare models are becoming more common, with hospitals incorporating CAM alongside conventional treatments. Demand for herbal supplements, aromatherapy products, and traditional systems like Ayurveda and Traditional Chinese Medicine is growing, supported by innovations in packaging, online distribution, and mobile wellness platforms offering virtual guidance and personalized treatment plans.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 162.21 Billion
Market Size 2030USD 248.60 Billion
CAGR 2025-20307.35%
Fastest Growing SegmentMind Healing
Largest MarketNorth America

Key Market Drivers

Increase in Chronic and Stress-Related Health Conditions

The growing incidence of chronic and stress-induced health issues is a major factor fueling the Global Alternative Medicine Market. Chronic illnesses-such as cardiovascular disease, diabetes, arthritis, and respiratory disorders-are on the rise globally, particularly in the U.S. where six in ten adults are affected by at least one chronic condition, and four in ten have multiple. These persistent health challenges often require continuous care, leading many to pursue alternative therapies that offer holistic management with fewer side effects.

Simultaneously, stress-related conditions are escalating due to modern lifestyle pressures. The American Psychological Association reported that 77% of Americans experience physical symptoms linked to stress, while 73% report psychological effects like anxiety or depression. As a result, there is growing interest in mind-body interventions such as guided meditation, herbal remedies, acupuncture, and mindfulness practices. These therapies provide non-pharmacological options that are both accessible and aligned with wellness goals, particularly among younger, health-conscious individuals seeking preventive and integrative solutions.

Key Market Challenges

Lack of Standardized Regulations and Quality Control

A major hurdle in the Global Alternative Medicine Market is the absence of uniform regulations and quality standards across international markets. Regulatory disparities create confusion among consumers, healthcare providers, and manufacturers, limiting confidence and adoption. Unlike pharmaceutical drugs, many CAM products-especially herbal and botanical supplements-are not subject to consistent safety, efficacy, or labeling requirements. This inconsistency complicates product approval and market entry, especially in regions with stringent health and safety laws. The lack of harmonized guidelines also restricts large-scale commercialization and global expansion, posing significant barriers to both innovation and consumer protection in the sector.

Key Market Trends

Integration of CAM into Conventional Healthcare Systems

The integration of Complementary and Alternative Medicine (CAM) into mainstream healthcare is a growing trend aimed at providing comprehensive, patient-centered care. In the U.S., the Department of Veterans Affairs has broadened its use of Complementary and Integrative Health (CIH) approaches to support mental health, pain relief, and wellness among veterans. This reflects a broader shift toward blending CAM with standard medical practices.

Policy and research efforts are also backing this trend. In 2023, the U.S. Department of Health and Human Services collaborated with federal agencies to roll out a national strategy addressing chronic diseases and food insecurity. The plan emphasizes "Food Is Medicine" concepts, aligning closely with CAM principles to enhance health outcomes. Such developments underscore growing institutional support for CAM as part of a holistic approach to healthcare.

Key Market Players

  • Columbia Nutritional, LLC
  • Nordic Nutraceuticals A/S
  • Ramamani Iyengar Memorial Yoga Institute
  • The Healing Company Ltd.
  • John Schumacher Unity Woods Yoga Centre
  • Sheng Chang Pharmaceutical Company
  • Pure Encapsulations, LLC
  • Herb Pharm, LLC
  • AYUSH Ayurvedic Pte Ltd.
  • Gaia Herbs, Inc.

Report Scope:

In this report, the Global Alternative Medicine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alternative Medicine Market, By Intervention:

  • Traditional Alternative Medicine/Botanicals
  • Mind Healing
  • Body Healing
  • External Energy
  • Aromatherapy

Alternative Medicine Market, By Distribution Method:

  • Direct Sales
  • E-sales
  • Distance Correspondence

Alternative Medicine Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Alternative Medicine Market.

Available Customizations:

Global Alternative Medicine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Alternative Medicine Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy, Aromatherapy)
    • 5.2.2. By Distribution Method (Direct Sales, E-sales, Distance Correspondence)
    • 5.2.3. By Company (2024)
    • 5.2.4. By Region
  • 5.3. Market Map

6. North America Alternative Medicine Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Intervention
    • 6.2.2. By Distribution Method
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Alternative Medicine Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Intervention
        • 6.3.1.2.2. By Distribution Method
    • 6.3.2. Mexico Alternative Medicine Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Intervention
        • 6.3.2.2.2. By Distribution Method
    • 6.3.3. Canada Alternative Medicine Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Intervention
        • 6.3.3.2.2. By Distribution Method

7. Europe Alternative Medicine Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Intervention
    • 7.2.2. By Distribution Method
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Alternative Medicine Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Intervention
        • 7.3.1.2.2. By Distribution Method
    • 7.3.2. Germany Alternative Medicine Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Intervention
        • 7.3.2.2.2. By Distribution Method
    • 7.3.3. United Kingdom Alternative Medicine Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Intervention
        • 7.3.3.2.2. By Distribution Method
    • 7.3.4. Italy Alternative Medicine Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Intervention
        • 7.3.4.2.2. By Distribution Method
    • 7.3.5. Spain Alternative Medicine Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Intervention
        • 7.3.5.2.2. By Distribution Method

8. Asia-Pacific Alternative Medicine Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Intervention
    • 8.2.2. By Distribution Method
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Alternative Medicine Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Intervention
        • 8.3.1.2.2. By Distribution Method
    • 8.3.2. India Alternative Medicine Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Intervention
        • 8.3.2.2.2. By Distribution Method
    • 8.3.3. South Korea Alternative Medicine Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Intervention
        • 8.3.3.2.2. By Distribution Method
    • 8.3.4. Japan Alternative Medicine Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Intervention
        • 8.3.4.2.2. By Distribution Method
    • 8.3.5. Australia Alternative Medicine Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Intervention
        • 8.3.5.2.2. By Distribution Method

9. South America Alternative Medicine Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Intervention
    • 9.2.2. By Distribution Method
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Alternative Medicine Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Intervention
        • 9.3.1.2.2. By Distribution Method
    • 9.3.2. Argentina Alternative Medicine Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Intervention
        • 9.3.2.2.2. By Distribution Method
    • 9.3.3. Colombia Alternative Medicine Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Intervention
        • 9.3.3.2.2. By Distribution Method

10. Middle East and Africa Alternative Medicine Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Intervention
    • 10.2.2. By Distribution Method
    • 10.2.3. By Country
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Alternative Medicine Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Intervention
        • 10.3.1.2.2. By Distribution Method
    • 10.3.2. Saudi Arabia Alternative Medicine Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Intervention
        • 10.3.2.2.2. By Distribution Method
    • 10.3.3. UAE Alternative Medicine Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Intervention
        • 10.3.3.2.2. By Distribution Method

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Columbia Nutritional, LLC
    • 15.1.1. Business Overview
    • 15.1.2. Company Snapshot
    • 15.1.3. Products & Services
    • 15.1.4. Financials (As Reported)
    • 15.1.5. Recent Developments
    • 15.1.6. Key Personnel Details
    • 15.1.7. SWOT Analysis
  • 15.2. Nordic Nutraceuticals A/S
  • 15.3. Ramamani Iyengar Memorial Yoga Institute
  • 15.4. The Healing Company Ltd.
  • 15.5. John Schumacher Unity Woods Yoga Centre
  • 15.6. Sheng Chang Pharmaceutical Company
  • 15.7. Pure Encapsulations, LLC
  • 15.8. Herb Pharm, LLC
  • 15.9. AYUSH Ayurvedic Pte Ltd.
  • 15.10. Gaia Herbs, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer