智慧葡萄园管理市场－全球产业规模、份额、趋势、机会和预测（按产品、技术、应用、地区和竞争细分，2020-2030 年）

2024年全球智慧葡萄园管理市场规模为18.2亿美元，预计在预测期内将达到33.9亿美元，到2030年的复合年增长率为10.86%。智慧葡萄园管理市场的成长得益于精准农业实践的日益普及，该实践旨在提高葡萄园的生产力和永续性。葡萄园越来越多地利用基于物联网的感测器、GPS导航机械、无人机和人工智慧分析技术来监测环境条件、优化灌溉、及早发现疾病并提高葡萄品质。数据驱动的葡萄园管理不仅可以降低营运成本，还可以确保更准确的产量预测，并有效利用水、肥料和劳动力等资源。

关键市场驱动因素

优质和永续葡萄酒的需求不断增长

主要市场挑战

初始投资成本高

主要市场趋势

人工智慧与机器学习的融合

目录

第一章：服务概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：COVID-19 对全球智慧葡萄园管理市场的影响

第五章：顾客之声

第六章：全球智慧葡萄园管理市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按产品（硬体、软体、服务）
  • 依技术分类（导引、感测、可变速率技术、其他）
  • 依应用（产量监测、作物侦察、收割、灌溉管理、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图
  • 按产品
  • 依技术
  • 按应用
  • 按地区

第七章：欧洲智慧葡萄园管理市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 英国
  • 义大利
  • 德国
  • 西班牙

第八章：北美智慧葡萄园管理市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 墨西哥
  • 加拿大

第九章：亚太智慧葡萄园管理市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第十章：南美智慧葡萄园管理市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：中东和非洲智慧葡萄园管理市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 阿联酋
  • 沙乌地阿拉伯
  • 土耳其
  • 埃及

第 12 章：市场动态

• 驱动程式
• 挑战

第十三章：市场趋势与发展

• 产品发布
• 併购
• 技术进步

第 14 章：全球智慧葡萄园管理市场：SWOT 分析

第 15 章：竞争格局

• PrecisionHawk, Inc.
• SureHarvest Services LLC
• TracMap Limited
• YANMAR HOLDINGS CO., LTD.
• Trimble Inc.
• AGRIVI Ltd.
• AHA Viticulture
• VineView
• TeeJet Technologies
• Elmibit doo

第 16 章：策略建议

第17章调查会社について・免责事项

Global Smart Vineyard Management Market was valued at USD 1.82 billion in 2024 and is expected to reach USD 3.39 billion in the forecast period with a CAGR of 10.86% through 2030. The growth of the Smart Vineyard Management Market is being fueled by the increasing adoption of precision agriculture practices aimed at enhancing vineyard productivity and sustainability. Vineyards are increasingly utilizing IoT-based sensors, GPS-guided machinery, drones, and AI-powered analytics to monitor environmental conditions, optimize irrigation, detect diseases early, and improve grape quality. Management toward data-driven vineyard management not only reduces operational costs but also ensures better yield forecasting and efficient use of resources like water, fertilizer, and labor.

Key Market Drivers

Rising Demand for Premium & Sustainable Wine

The rising demand for premium and sustainable wine is transforming consumer behavior globally. As wine drinkers increasingly prioritize both taste and ethics, vineyards that can guarantee premium quality alongside environmental responsibility stand to benefit. Notably, 78% of global wine consumers report they'd pay a premium for sustainably produced bottles, signaling a widespread shift toward conscious consumption.

This trend is especially strong among younger demographics. Around 70% of Millennials and Gen Z say sustainability heavily influences their wine purchases, meaning future market growth will be driven by values as much as by flavor. Transparency, organic certifications, reduced chemical usage, and carbon-friendly packaging have therefore become key selling points.

To meet this taste for ethical wine, vineyards are adopting a range of sustainable practices not as marketing tokenism, but as core strategy. Initiatives such as regenerative soil care, water recycling systems, solar-powered facilities, and eco-labels are now mainstream. These investments are paying off: consumers are not just trying green wines they're returning for more and are often willing to pay higher prices for trustworthy credentials.

Ultimately, the premium wine landscape is evolving. Quality still matters but values are now equally vital. Vineyards that can deliver both exceptional grapes and a clear environmental commitment are winning over sophisticated, socially minded consumers, setting a new benchmark for success in the industry.

Key Market Challenges

High Initial Investment Costs

One of the primary challenges in the smart vineyard management market is the substantial upfront capital required for adopting advanced technologies. Implementing systems such as IoT sensors, AI-enabled vineyard management software, autonomous tractors, robotic harvesters, drones, and precision irrigation networks can be financially prohibitive for small and mid-sized vineyards. These growers often operate with limited budgets and find it difficult to justify large capital expenditures, even if the long-term benefits promise higher yields and reduced labor costs. Additionally, the need for supporting infrastructure-such as wireless connectivity, cloud storage, and energy supply-further increases the total cost of implementation. Many vineyards also require customization based on terrain and climate, which adds to the expense. Without financial aid or clear short-term returns, growers are hesitant to invest in these systems, slowing overall market adoption, especially in price-sensitive and developing regions.

Beyond the purchase costs, the ongoing maintenance and upgrade expenses associated with smart vineyard systems add to the financial burden. These solutions typically require periodic servicing, software updates, calibration of sensors, and occasional hardware replacements, all of which increase operational expenditure over time. Furthermore, to maximize the return on investment, vineyard owners may need to invest in training staff or hiring skilled professionals to operate and interpret data from these systems. This human resource cost is often overlooked during planning and can affect profitability in the early years. In some regions, limited access to affordable financing options or government subsidies for smart agriculture further restricts adoption. As a result, many growers either delay investment or adopt technology in isolated stages, which diminishes the overall efficiency and integration benefits that smart vineyard management is designed to deliver.

Key Market Trends

Integration of AI & Machine Learning

The integration of Artificial Intelligence (AI) and Machine Learning (ML) in smart vineyard management is revolutionizing how vineyards operate, optimize, and predict outcomes. AI-driven platforms are enabling real-time decision-making by analyzing vast datasets collected from sensors, drones, weather stations, and satellite images. These intelligent systems can detect patterns related to vine health, disease onset, and irrigation needs far earlier than traditional methods. For instance, computer vision models now help identify leaf discoloration and pest attacks before they become visually apparent to human workers. This proactive capability allows vineyard managers to take corrective action quickly, reducing crop loss and chemical usage. Furthermore, AI-based decision support tools offer personalized recommendations for irrigation schedules, nutrient management, and harvesting timelines, improving both efficiency and grape quality. The result is a highly precise, responsive system that aligns with the industry's growing emphasis on sustainability and resource optimization.

Key Market Players

• PrecisionHawk, Inc.
• SureHarvest Services, LLC
• TracMap Limited
• YANMAR HOLDINGS CO., LTD.
• Trimble Inc.
• AGRIVI Ltd.
• AHA Viticulture
• VineView
• TeeJet Technologies
• Elmibit d.o.o.

Report Scope:

In this report, global smart vineyard management market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Smart Vineyard Management Market, By Product:

• Hardware
• Robots & Drones
• Sensors
• Others
• Software
• On-Cloud Software
• On Premises Software
• Services
• Professional
• Managed

Smart Vineyard Management Market, By Technology:

• Guidance
• Sensing
• Variable Rate Technology
• Others

Smart Vineyard Management Market, By Application:

• Yield Monitoring
• Crop Scouting
• Harvesting
• Irrigation Management
• Others

Smart Vineyard Management Market, By Region:

• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Australia
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global smart vineyard management market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Service Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Research Data
  • 2.3.1. Secondary Data
  • 2.3.2. Primary Data
• 2.4. Market Size Estimation
  • 2.4.1. Bottom-Up Approach
  • 2.4.2. Top-Down Approach
• 2.5. Market Breakdown & Triangulation
• 2.6. Research Assumptions

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Impact of COVID-19 on Global Smart Vineyard Management Market

5. Voice of Customer

6. Global Smart Vineyard Management Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product (Hardware, Software, Services)
    • 6.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 6.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 6.2.1.3. By Services (Professional v/s Managed)
  • 6.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 6.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 6.2.4. By Region
  • 6.2.5. By Company (2024)
• 6.3. Market Map
  • 6.3.1. By Product
  • 6.3.2. By Technology
  • 6.3.3. By Application
  • 6.3.4. By Region

7. Europe Smart Vineyard Management Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product (Hardware, Software, Services)
    • 7.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 7.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 7.2.1.3. By Services (Professional v/s Managed)
  • 7.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 7.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Smart Vineyard Management Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Technology
      • 7.3.1.2.3. By Application
  • 7.3.2. United Kingdom Smart Vineyard Management Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Technology
      • 7.3.2.2.3. By Application
  • 7.3.3. Italy Smart Vineyard Management Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Technology
      • 7.3.3.2.3. By Application
  • 7.3.4. Germany Smart Vineyard Management Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Technology
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Smart Vineyard Management Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Technology
      • 7.3.5.2.3. By Application

8. North America Smart Vineyard Management Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product (Hardware, Software, Services)
    • 8.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 8.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 8.2.1.3. By Services (Professional v/s Managed)
  • 8.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 8.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 8.2.4. By Country
• 8.3. North America: Country Analysis
  • 8.3.1. United States Smart Vineyard Management Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Technology
      • 8.3.1.2.3. By Application
  • 8.3.2. Mexico Smart Vineyard Management Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Technology
      • 8.3.2.2.3. By Application
  • 8.3.3. Canada Smart Vineyard Management Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Technology
      • 8.3.3.2.3. By Application

9. Asia-Pacific Smart Vineyard Management Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product (Hardware, Software, Services)
    • 9.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 9.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 9.2.1.3. By Services (Professional v/s Managed)
  • 9.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 9.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 9.2.4. By Country
• 9.3. Asia-Pacific: Country Analysis
  • 9.3.1. China Smart Vineyard Management Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Technology
      • 9.3.1.2.3. By Application
  • 9.3.2. India Smart Vineyard Management Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Technology
      • 9.3.2.2.3. By Application
  • 9.3.3. Japan Smart Vineyard Management Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Technology
      • 9.3.3.2.3. By Application
  • 9.3.4. South Korea Smart Vineyard Management Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product
      • 9.3.4.2.2. By Technology
      • 9.3.4.2.3. By Application
  • 9.3.5. Australia Smart Vineyard Management Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Product
      • 9.3.5.2.2. By Technology
      • 9.3.5.2.3. By Application

10. South America Smart Vineyard Management Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product (Hardware, Software, Services)
    • 10.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 10.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 10.2.1.3. By Services (Professional v/s Managed)
  • 10.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 10.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Smart Vineyard Management Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Technology
      • 10.3.1.2.3. By Application
  • 10.3.2. Argentina Smart Vineyard Management Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Technology
      • 10.3.2.2.3. By Application
  • 10.3.3. Colombia Smart Vineyard Management Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Technology
      • 10.3.3.2.3. By Application

11. Middle East and Africa Smart Vineyard Management Market Outlook

• 11.1. Market Size & Forecast
  • 11.1.1. By Value
• 11.2. Market Share & Forecast
  • 11.2.1. By Product (Hardware, Software, Services)
    • 11.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 11.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 11.2.1.3. By Services (Professional v/s Managed)
  • 11.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 11.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 11.2.4. By Country
• 11.3. MEA: Country Analysis
  • 11.3.1. South Africa Smart Vineyard Management Market Outlook
    • 11.3.1.1. Market Size & Forecast
      • 11.3.1.1.1. By Value
    • 11.3.1.2. Market Share & Forecast
      • 11.3.1.2.1. By Product
      • 11.3.1.2.2. By Technology
      • 11.3.1.2.3. By Application
  • 11.3.2. UAE Smart Vineyard Management Market Outlook
    • 11.3.2.1. Market Size & Forecast
      • 11.3.2.1.1. By Value
    • 11.3.2.2. Market Share & Forecast
      • 11.3.2.2.1. By Product
      • 11.3.2.2.2. By Technology
      • 11.3.2.2.3. By Application
  • 11.3.3. Saudi Arabia Smart Vineyard Management Market Outlook
    • 11.3.3.1. Market Size & Forecast
      • 11.3.3.1.1. By Value
    • 11.3.3.2. Market Share & Forecast
      • 11.3.3.2.1. By Product
      • 11.3.3.2.2. By Technology
      • 11.3.3.2.3. By Application
  • 11.3.4. Turkey Smart Vineyard Management Market Outlook
    • 11.3.4.1. Market Size & Forecast
      • 11.3.4.1.1. By Value
    • 11.3.4.2. Market Share & Forecast
      • 11.3.4.2.1. By Product
      • 11.3.4.2.2. By Technology
      • 11.3.4.2.3. By Application
  • 11.3.5. Egypt Smart Vineyard Management Market Outlook
    • 11.3.5.1. Market Size & Forecast
      • 11.3.5.1.1. By Value
    • 11.3.5.2. Market Share & Forecast
      • 11.3.5.2.1. By Product
      • 11.3.5.2.2. By Technology
      • 11.3.5.2.3. By Application

12. Market Dynamics

• 12.1. Drivers
• 12.2. Challenges

13. Market Trends & Developments

• 13.1. Product Launches
• 13.2. Mergers & Acquisitions
• 13.3. Technological Advancements

14. Global Smart Vineyard Management Market: SWOT Analysis

15. Competitive Landscape

• 151.1. PrecisionHawk, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (As Reported)
  • 15.1.5. Recent Developments
  • 15.1.6. Key Personnel Details
  • 15.1.7. SWOT Analysis
• 15.2. SureHarvest Services LLC
• 15.3. TracMap Limited
• 15.4. YANMAR HOLDINGS CO., LTD.
• 15.5. Trimble Inc.
• 15.6. AGRIVI Ltd.
• 15.7. AHA Viticulture
• 15.8. VineView
• 15.9. TeeJet Technologies
• 15.10. Elmibit d.o.o.

16. Strategic Recommendations

17. About Us & Disclaimer