客製化豪华住宅建筑市场－全球产业规模、份额、趋势、机会和预测（按价格层级、交付模式、客户类型、地区和竞争细分，2020-2030 年预测）

2024 年全球客製化豪华住宅建筑市场价值为 571.2 亿美元，预计到 2030 年将达到 1,097.4 亿美元，预测期内复合年增长率为 11.33%。

全球客製化豪宅市场正经历强劲增长，这得益于高净值人士数量的增长、城市化进程的加快以及人们对独特个性化居住空间日益增长的需求。与标准豪宅不同，客製化豪宅市场面向富裕买家，他们寻求根据个人生活方式、品味和身分认同而设计的住宅。这些住宅通常强调专属性，拥有独特的建筑特色、量身定制的内部装潢以及先进技术的融合。不断变化的消费者价值观也在塑造市场，买家不再只关注美观，更注重住宅的永续性、健康和韧性。客製化豪宅建筑不仅象征着财富，也像征着地位和传承，因为越来越多的家庭选择投资能够世代传承的房产。

关键市场驱动因素

高净值人士（HNWI）和超高净值人士数量激增

主要市场挑战

不断上涨的建筑成本和供应链波动

主要市场趋势

透过虚拟和扩增实境实现沉浸式设计

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球客製化豪华住宅建筑市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按价格层级划分（入门级豪华订製：100-200 万美元，高级豪华：200-500 万美元，高级豪华：500-1000 万美元，超豪华：1000 万美元以上）
  • 依交付模式（设计-建造、建筑师主导、施工管理、统包开发-建造）
  • 依顾客类型（超高净值主要居所、度假屋买家、外籍主管、其他）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024 年）
• 市场地图

第六章：北美客製化豪华住宅建筑市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲客製化豪华住宅建筑市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太订製豪华住宅建筑市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲客製化豪华住宅建筑市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲订製豪华住宅建筑市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• Toll Brothers
• Schumacher Homes
• Marmol Radziner
• Phil Kean Design Group
• Calvis Wyant Luxury Homes
• Kean Development
• Xhema
• Benecki Homes
• Longhouse Design+Build
• Bob Thompson Homes

第 14 章：策略建议

第15章调查会社について・免责事项

The Global Custom Luxury Home Building Market was valued at USD 57.12 Billion in 2024 and is expected to reach USD 109.74 Billion by 2030 with a CAGR of 11.33% during the forecast period.

The global custom luxury home building market is witnessing strong growth, driven by the rising number of high-net-worth individuals, increasing urbanization, and the growing desire for unique, personalized living spaces. Unlike standard luxury housing, the custom segment caters to affluent buyers who seek residences designed around their individual lifestyles, tastes, and identities. These homes often emphasize exclusivity, with one-of-a-kind architectural features, bespoke interiors, and integration of advanced technologies. The market is also being shaped by changing consumer values, as buyers look beyond aesthetics to prioritize sustainability, wellness, and resilience in their homes. Custom luxury construction has become a symbol not only of wealth, but of status and legacy, as families invest in properties intended to last across generations.

Key Market Drivers

Surge in High-Net-Worth Individuals (HNWIs) and Ultra-HNWIs

The growth in global high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) is a key driver of demand for custom luxury homes. As of recent counts, there are approximately 24 million HNWIs worldwide-individuals with net assets over USD 1 million. Of these, around 215,000 are UHNWIs, possessing assets of over USD 30 million. This segment has seen the UHNWIs rise by 12,000 in just the past year, while the total HNWI base expanded by 1.4 million. Notably, over 40% of new UHNWIs reside in the Asia-Pacific region, showing a higher growth rate than North America or Europe. In North America alone, metro areas like New York, Los Angeles, and San Francisco added about 3,200 UHNWIs combined. Meanwhile, India added approximately 500 new UHNWIs, and China added 1,200. The average net worth among UHNWIs remains high, averaging around USD 70 million. Moreover, one-fifth of global HNWIs are now age 50 or under-signifying a younger demographic that often seeks modern, tech-integrated custom builds. Coupled with the fact that nearly 60% of UHNWIs report purchasing or planning to purchase real estate for lifestyle and personalization, this surge in affluent individuals directly boosts demand for highly tailored luxury residences across global markets.

Key Market Challenges

Escalating Construction Costs and Supply Chain Volatility

Custom luxury home projects face persistent cost pressures and supply issues. High-end materials-exotic stones, bespoke millwork, advanced glazing-are often imported and cost 20-40% more than domestic alternatives. Logistic complexities can add 15-25% to procurement times, whilst surcharges on air or sea freight of 10-18% are common. Skilled artisans and specialty trades command premium rates, up to 50-70% higher than standard labor. Delays in material deliveries often stretch project timelines by 10-20%, feeding overall overruns of 12-15% above budget in many bespoke builds. Warranty and replacement cycles for unique elements, like hand-cut tiles or custom ironwork, average 9-12 months, further stretching cashflow and client expectations. Cumulatively, these cost and supply chain challenges can eat into gross margins by 5-8 percentage points, forcing builders to carefully hedge supplier relationships and pre-order critical components months in advance.

Key Market Trends

Immersive Design via Virtual & Augmented Reality

Virtual and augmented reality (VR/AR) are revolutionizing the client experience in custom luxury building. Use of VR walkthroughs now features in 35-45% of early design phases; AR-enhanced site overlays in 15-20%. Clients using VR review and adjust layouts 30-40% faster than traditional 2D rendering-based reviews. These tools cut design feedback cycles by 25-30% and reduce costly revisions by 12-15%. AR-enabled on-site visualizations-like overlaying proposed facade finishes-help clients make decisions with 20-25% more confidence, reducing indecision-related delays. Builders employing these are reporting client satisfaction increases of 8-10 points on a 100-point scale. As hardware costs drop and software improves, immersive design elevates personalization and mitigates miscommunication.

Key Market Players

• Toll Brothers
• Schumacher Homes
• Marmol Radziner
• Phil Kean Design Group
• Calvis Wyant Luxury Homes
• Kean Development
• Xhema
• Benecki Homes
• Longhouse Design+Build
• Bob Thompson Homes

Report Scope:

In this report, the Global Custom Luxury Home Building Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Custom Luxury Home Building Market, By Price Tier:

• Entry luxury custom: USD1-2M
• Upper luxury: USD2-5M
• High luxury: USD5-10M
• Ultra-luxury: USD10M+

Custom Luxury Home Building Market, By Delivery Model:

• Design-Build
• Architect-led
• Construction Management
• Turnkey developer-builder

Custom Luxury Home Building Market, By Client Type:

• UHNW primary residence
• Vacation home buyers
• Expat executives
• Others

Custom Luxury Home Building Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• South America
  • Brazil
  • Argentina
  • Colombia
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Custom Luxury Home Building Market.

Available Customizations:

Global Custom Luxury Home Building Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Custom Luxury Home Building Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Price Tier (Entry luxury custom: USD1-2M, Upper luxury: USD2-5M, High luxury: USD5-10M, Ultra-luxury: USD10M+)
  • 5.2.2. By Delivery Model (Design-Build, Architect-led, Construction Management, Turnkey developer-builder)
  • 5.2.3. By Client Type (UHNW primary residence, Vacation home buyers, Expat executives, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Custom Luxury Home Building Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Price Tier
  • 6.2.2. By Delivery Model
  • 6.2.3. By Client Type
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Custom Luxury Home Building Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Price Tier
      • 6.3.1.2.2. By Delivery Model
      • 6.3.1.2.3. By Client Type
  • 6.3.2. Canada Custom Luxury Home Building Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Price Tier
      • 6.3.2.2.2. By Delivery Model
      • 6.3.2.2.3. By Client Type
  • 6.3.3. Mexico Custom Luxury Home Building Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Price Tier
      • 6.3.3.2.2. By Delivery Model
      • 6.3.3.2.3. By Client Type

7. Europe Custom Luxury Home Building Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Price Tier
  • 7.2.2. By Delivery Model
  • 7.2.3. By Client Type
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Custom Luxury Home Building Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Price Tier
      • 7.3.1.2.2. By Delivery Model
      • 7.3.1.2.3. By Client Type
  • 7.3.2. France Custom Luxury Home Building Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Price Tier
      • 7.3.2.2.2. By Delivery Model
      • 7.3.2.2.3. By Client Type
  • 7.3.3. United Kingdom Custom Luxury Home Building Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Price Tier
      • 7.3.3.2.2. By Delivery Model
      • 7.3.3.2.3. By Client Type
  • 7.3.4. Italy Custom Luxury Home Building Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Price Tier
      • 7.3.4.2.2. By Delivery Model
      • 7.3.4.2.3. By Client Type
  • 7.3.5. Spain Custom Luxury Home Building Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Price Tier
      • 7.3.5.2.2. By Delivery Model
      • 7.3.5.2.3. By Client Type

8. Asia Pacific Custom Luxury Home Building Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Price Tier
  • 8.2.2. By Delivery Model
  • 8.2.3. By Client Type
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Custom Luxury Home Building Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Price Tier
      • 8.3.1.2.2. By Delivery Model
      • 8.3.1.2.3. By Client Type
  • 8.3.2. India Custom Luxury Home Building Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Price Tier
      • 8.3.2.2.2. By Delivery Model
      • 8.3.2.2.3. By Client Type
  • 8.3.3. Japan Custom Luxury Home Building Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Price Tier
      • 8.3.3.2.2. By Delivery Model
      • 8.3.3.2.3. By Client Type
  • 8.3.4. South Korea Custom Luxury Home Building Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Price Tier
      • 8.3.4.2.2. By Delivery Model
      • 8.3.4.2.3. By Client Type
  • 8.3.5. Australia Custom Luxury Home Building Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Price Tier
      • 8.3.5.2.2. By Delivery Model
      • 8.3.5.2.3. By Client Type

9. Middle East & Africa Custom Luxury Home Building Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Price Tier
  • 9.2.2. By Delivery Model
  • 9.2.3. By Client Type
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Custom Luxury Home Building Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Price Tier
      • 9.3.1.2.2. By Delivery Model
      • 9.3.1.2.3. By Client Type
  • 9.3.2. UAE Custom Luxury Home Building Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Price Tier
      • 9.3.2.2.2. By Delivery Model
      • 9.3.2.2.3. By Client Type
  • 9.3.3. South Africa Custom Luxury Home Building Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Price Tier
      • 9.3.3.2.2. By Delivery Model
      • 9.3.3.2.3. By Client Type

10. South America Custom Luxury Home Building Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Price Tier
  • 10.2.2. By Delivery Model
  • 10.2.3. By Client Type
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Custom Luxury Home Building Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Price Tier
      • 10.3.1.2.2. By Delivery Model
      • 10.3.1.2.3. By Client Type
  • 10.3.2. Colombia Custom Luxury Home Building Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Price Tier
      • 10.3.2.2.2. By Delivery Model
      • 10.3.2.2.3. By Client Type
  • 10.3.3. Argentina Custom Luxury Home Building Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Price Tier
      • 10.3.3.2.2. By Delivery Model
      • 10.3.3.2.3. By Client Type

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Toll Brothers
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Schumacher Homes
• 13.3. Marmol Radziner
• 13.4. Phil Kean Design Group
• 13.5. Calvis Wyant Luxury Homes
• 13.6. Kean Development
• 13.7. Xhema
• 13.8. Benecki Homes
• 13.9. Longhouse Design+Build
• 13.10. Bob Thompson Homes

14. Strategic Recommendations

15. About Us & Disclaimer