麵包市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按成分、按销售管道、按地区和竞争情况，2020-2030 年）

2024 年全球麵包市场价值为 2,344.3 亿美元，预计到 2030 年将成长到 2,908 亿美元，预测期内的复合年增长率为 3.71%。受消费者偏好变化、城市化以及对方便即食食品需求增加的推动，全球麵包市场持续稳定成长。麵包在许多文化中仍然是主食，人们对更健康的替代品（如杂粮、无麸质和低碳水化合物）的兴趣日益浓厚。製造商正专注于产品创新，包括强化麵包和功能性麵包，以满足注重健康的消费者的需求。零售连锁店、电子商务平台和烘焙咖啡馆的扩张进一步提高了麵包的可及性和可用性。此外，已开发地区对手工麵包和优质麵包的需求不断增长，加上新兴经济体消费量的增加，正在塑造市场动态的成长轨迹。根据美国人口普查局的数据，2025年第一季美国零售总额较2024年第四季成长0.4%。电子商务销售额年增6.1%，超过同期4.5%的零售总额增幅。 2025年第一季度，电子商务占零售总额的16.2%，凸显了消费者持续转向线上购物的势头。

关键市场驱动因素

健康意识不断增强，对营养产品的需求不断增加

主要市场挑战

保存期限短，分销困难

主要市场趋势

转向更健康、更实用的麵包选择

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球麵包市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品种类（三明治片、小圆麵包、麵包捲、麵包棒、恰巴塔麵包、其他）
  • 按成分（无机、有机）
  • 依销售管道（超市/大卖场、百货公司、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美麵包市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲麵包市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太麵包市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东和非洲麵包市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲麵包市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • Grupo Bimbo
  • Flowers Foods, Inc.
  • Campbell Soup Company
  • Britannia Industries Limited
  • Aspire Bakeries LLC,
  • Pan-O-Gold Baking Company
  • Finsbury Food Group Limited
  • H&S Bakery Inc.
  • New York Bakery Co
  • Lewis Bakeries Inc.

第 16 章：策略建议

第17章调查会社について・免责事项

Global Bread Market was valued at USD 234.43 billion in 2024 and is expected to grow to USD 290.80 billion by 2030 with a CAGR of 3.71% during the forecast period. The global bread market continues to grow steadily, driven by evolving consumer preferences, urbanization, and increased demand for convenient, ready-to-eat food products. Bread remains a staple in many cultures, with rising interest in healthier alternatives such as multigrain, gluten-free, and low-carb options. Manufacturers are focusing on product innovation, including fortified and functional bread, to cater to health-conscious consumers. The expansion of retail chains, e-commerce platforms, and bakery cafes has further fueled accessibility and availability. Additionally, growing demand for artisanal and premium-quality bread in developed regions, coupled with increasing consumption in emerging economies, is shaping the market's dynamic growth trajectory. According to the U.S. Census Bureau, total retail sales for Q1 2025 rose by 0.4% from Q4 2024. E-commerce sales grew by 6.1% year-over-year, outpacing the 4.5% growth in total retail sales during the same period. E-commerce accounted for 16.2% of total retail sales in Q1 2025, highlighting the continued shift toward online shopping.

Key Market Drivers

Rising Health Consciousness and Demand for Nutritional Products

One of the most influential drivers in the global bread market is the increasing emphasis on health and wellness. As consumers become more informed about the impact of diet on overall health, there is a notable shift toward bread products that align with nutritional needs. This includes a growing demand for whole grain, multigrain, high-fiber, low-sugar, and gluten-free varieties. Consumers are actively seeking options that support digestive health, heart health, and weight management. According to the International Food Information Council (IFIC), over 70% of U.S. consumers actively seek foods with health benefits, influencing their bread purchases.

The rise in gluten intolerance and celiac disease cases has also contributed to the proliferation of gluten-free bread alternatives, expanding market opportunities. Additionally, functional breads fortified with proteins, vitamins, minerals, and probiotics are gaining traction among health-conscious buyers. Manufacturers are increasingly incorporating ingredients like chia seeds, flaxseeds, quinoa, and oats to add value and enhance the health profile of bread. As wellness trends continue to evolve, health-driven innovations are expected to play a pivotal role in shaping product development and brand differentiation.

Key Market Challenges

Short Shelf Life and Distribution Difficulties

Another persistent challenge in the bread industry is the product's relatively short shelf life, especially for fresh, preservative-free, or artisanal breads. Bread is a perishable good that is vulnerable to spoilage from mold, staleness, and contamination, which makes efficient supply chain management and rapid distribution essential. In regions with limited infrastructure or cold chain logistics, ensuring timely delivery while maintaining quality can be particularly challenging.

Retailers often face issues with overstocking or understocking due to bread's short usable window, leading to increased food waste or lost sales. While advances in packaging technologies and freezing methods have extended shelf life in some cases, these solutions can be expensive and may not be suitable for all types of bread. Furthermore, consumer preferences for fresh and minimally processed products make it difficult to rely too heavily on preservatives or long-term storage solutions.

Key Market Trends

Shift Toward Healthier and Functional Bread Options

A significant global trend in the bread market is the increasing consumer demand for healthier, functional, and nutrient-dense bread varieties. Consumers across regions are prioritizing wellness and nutrition, leading to a surge in demand for whole grain, multigrain, high-fiber, and low-sugar bread. Breads enriched with functional ingredients-such as seeds, nuts, omega-3 fatty acids, plant proteins, and probiotics are gaining traction for their added health benefits.

This trend is especially strong in developed markets such as North America and Europe, where aging populations and rising health consciousness are encouraging consumers to choose bread that supports cardiovascular health, digestion, and immune function. Gluten-free bread, once a niche segment catering to individuals with celiac disease, has now become mainstream, supported by general wellness trends. Moreover, breads made with ancient grains like quinoa, millet, and teff are becoming more popular, as they offer nutritional advantages and appeal to consumers seeking natural and traditional food options.

Key Market Players

• Grupo Bimbo
• Flowers Foods, Inc.
• Campbell Soup Company
• Britannia Industries Limited
• Aspire Bakeries LLC,
• Pan-O-Gold Baking Company
• Finsbury Food Group Limited
• H&S Bakery Inc.
• New York Bakery Co
• Lewis Bakeries Inc.

Report Scope:

In this report, the Global Bread Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bread Market, By Product Type:

• Sandwich Slices
• Bun
• Rolls
• Breadsticks
• Ciabatta
• Others

Bread Market, By Ingredients:

• Inorganic
• Organic

Bread Market, By Sales Channel:

• Supermarket/Hypermarket
• Departmental Stores
• Online
• Others

Bread Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Bread Market.

Available Customizations:

Global Bread Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Bread Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Sandwich Slices, Bun, Rolls, Breadsticks, Ciabatta, Others)
  • 5.2.2. By Ingredients (Inorganic, Organic)
  • 5.2.3. By Sales Channel (Supermarket/Hypermarket, Departmental Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Bread Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Ingredients
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Bread Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Ingredients
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Bread Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Ingredients
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Bread Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Ingredients
      • 6.3.3.2.3. By Sales Channel

7. Europe Bread Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Ingredients
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Bread Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Ingredients
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. Germany Bread Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Ingredients
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. Spain Bread Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Ingredients
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Bread Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Ingredients
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. United Kingdom Bread Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Ingredients
      • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Bread Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Ingredients
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Bread Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Ingredients
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2.Japan Bread Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Ingredients
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. India Bread Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Ingredients
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Bread Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Ingredients
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Indonesia Bread Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Ingredients
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Bread Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Ingredients
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Bread Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Ingredients
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Saudi Arabia Bread Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Ingredients
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. UAE Bread Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Ingredients
      • 9.3.3.2.3. By Sales Channel
  • 9.3.4. Turkey Bread Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Ingredients
      • 9.3.4.2.3. By Sales Channel

10. South America Bread Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Ingredients
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Bread Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Ingredients
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Argentina Bread Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Ingredients
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Colombia Bread Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Ingredients
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Grupo Bimbo
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Flowers Foods, Inc.
  • 15.1.3. Campbell Soup Company
  • 15.1.4. Britannia Industries Limited
  • 15.1.5. Aspire Bakeries LLC,
  • 15.1.6. Pan-O-Gold Baking Company
  • 15.1.7. Finsbury Food Group Limited
  • 15.1.8. H&S Bakery Inc.
  • 15.1.9. New York Bakery Co
  • 15.1.10. Lewis Bakeries Inc.

16. Strategic Recommendations

17. About Us & Disclaimer