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市场调查报告书
商品编码
1812347
手拿包市场-全球产业规模、份额、趋势、机会和预测,按材料(皮革、织物、其他)、按配销通路(线上、线下)、按地区和竞争,2020-2030FClutch Handbags Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Material (Leather, Fabric, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F |
2024 年全球手拿包市场价值为 135.9 亿美元,预计到 2030 年将成长至 198.1 亿美元,复合年增长率为 6.48%。
市场概况 | |
---|---|
预测期 | 2026-2030 |
2024年市场规模 | 135.9亿美元 |
2030年市场规模 | 198.1亿美元 |
2025-2030年复合年增长率 | 6.48% |
成长最快的领域 | 在线的 |
最大的市场 | 北美洲 |
全球手拿包市场正稳步成长,这得益于不断变化的时尚潮流、不断增长的可支配收入以及女性对小巧时尚配件日益增长的需求。这些手拿包以其优雅的设计和适合晚间活动和正式场合的实用性而闻名,在城市和半城市人群中越来越受欢迎。高端和奢侈品牌正在透过创新材料和客製化服务扩展其产品组合,进一步吸引追求时尚的消费者。线上零售领域也正在提升市场准入,尤其是在新兴经济体。此外,设计师与名人之间的合作也提升了品牌知名度。消费者对永续和纯素材料的日益青睐促使製造商采用环保的生产方式,从而促进了市场不断发展,并扩大了其全球影响力。
时尚意识的提升与社群媒体的影响力
市场竞争激烈,品牌饱和
个性化和客製化势头强劲
Global Clutch Handbags Market was valued at USD 13.59 Billion in 2024 and is expected to grow to USD 19.81 Billion by 2030 with a CAGR of 6.48%.
Market Overview | |
---|---|
Forecast Period | 2026-2030 |
Market Size 2024 | USD 13.59 Billion |
Market Size 2030 | USD 19.81 Billion |
CAGR 2025-2030 | 6.48% |
Fastest Growing Segment | Online |
Largest Market | North America |
The global clutch handbags market is experiencing steady growth driven by evolving fashion trends, rising disposable incomes, and increasing demand for compact and stylish accessories among women. These handbags, known for their elegant designs and practicality for evening events and formal occasions, are gaining popularity across urban and semi-urban populations. Premium and luxury brands are expanding their product portfolios with innovative materials and customizations, further attracting fashion-conscious consumers. The online retail segment is also boosting market accessibility, particularly in emerging economies. Moreover, collaborations between designers and celebrities are enhancing brand visibility. Growing consumer preference for sustainable and vegan materials is prompting manufacturers to adapt eco-friendly production methods, contributing to the market's evolving dynamics and expanding its global footprint.
Key Market Drivers
Rising Fashion Consciousness and Social Media Influence
One of the most prominent drivers of the global clutch handbags market is the growing fashion consciousness among consumers, especially among millennials and Gen Z. In India, a significant 94% of social media users have made apparel purchases through platforms like Instagram, Facebook, and TikTok, highlighting the growing influence of social commerce on consumer behavior. In the current digital era, fashion is no longer limited to magazines or runway events-it has become highly accessible through social media platforms like Instagram, Pinterest, and TikTok. Influencers and celebrities often showcase clutch handbags in their daily style statements or red carpet appearances, thereby setting trends and stimulating demand. These platforms have become powerful marketing tools that drive the aspirational value of owning fashionable accessories. Clutch handbags, being compact yet visually striking, serve as a symbol of status and sophistication. Their design versatility-ranging from minimalist leather styles to ornate beaded or embellished versions-caters to a wide audience with varying preferences. As individuals increasingly seek to present a curated and stylish image in both real life and digital profiles, clutch handbags have become a staple accessory, especially for events like weddings, dinners, and cocktail parties. Moreover, consumers are now more inclined to follow fast-changing fashion trends, which encourages repeat purchases and boosts the frequency of handbag acquisitions.
Key Market Challenges
Intense Market Competition and Brand Saturation
One of the primary challenges faced by the global clutch handbags market is the intense level of competition and saturation, especially in the mid-range and premium segments. Numerous brands-ranging from global luxury giants like Louis Vuitton, Gucci, and Chanel to fast-fashion labels and local designers-are competing for consumer attention. This saturation has made it increasingly difficult for new or smaller brands to differentiate themselves or capture market share. Consumers are flooded with choices, often leading to decision fatigue, decreased brand loyalty, and high expectations in terms of product quality, design innovation, and pricing. Additionally, fast-fashion companies are introducing new handbag styles at breakneck speed, pressuring traditional brands to constantly innovate and keep up with fleeting trends. This high turnover rate increases production costs and supply chain complexity. Moreover, the prevalence of counterfeit products and cheap knockoffs-especially through unauthorized e-commerce channels-undermines brand value and erodes consumer trust. For brands, maintaining a strong and distinct identity amid this cluttered market is a persistent struggle that requires significant investment in marketing, influencer partnerships, and design differentiation.
Key Market Trends
Personalization and Customization Gaining Momentum
A significant trend emerging in the global clutch handbags market is the increasing demand for personalized and customized products. Today's consumers are no longer satisfied with mass-produced designs; instead, they seek individuality and self-expression in the products they purchase. Clutch handbags, being both fashion statements and functional accessories, have become prime candidates for customization. Brands are responding by offering options such as monogramming, custom colors, interchangeable straps, and embellishments. High-end luxury labels, in particular, have embraced this trend to build customer loyalty and provide an exclusive experience. Even mid-tier and online-first brands are incorporating AI-driven tools on their websites to allow shoppers to visualize and design their own clutch bags. This trend is driven by the consumer's desire for uniqueness, emotional connection to products, and the status symbol that comes with owning something tailor-made. It also allows brands to justify premium pricing while reducing the risk of returns, as customized items are less likely to be impulsive purchases. As technology continues to integrate into fashion, this trend of personalization is expected to evolve further, with 3D printing and AR experiences adding new dimensions to bespoke handbag design.
In this report, the Global Clutch Handbags Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Clutch Handbags Market.
Global Clutch Handbags Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: