线上苗圃市场－全球产业规模、份额、趋势、机会和预测，按类型、最终用户、地区和竞争格局划分，2020-2030年预测

2024年全球线上苗圃市场规模为1.8932亿美元，预计到2030年将以7.36%的复合年增长率增长至2.899亿美元。全球线上苗圃市场涵盖透过电子商务平台向消费者和企业销售活体植物、种子、园艺工具及相关用品的数位零售。推动市场成长的关键因素包括：消费者对家庭园艺和室内植物种植的兴趣日益浓厚，这主要受生活方式改变和环保意识提升的驱动；此外，在线购物平台提供的便捷性和丰富的产品种类也是推动市场增长的重要因素。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球线上苗圃市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（开花植物、灌木、蔬菜种子、室内植物、空气净化植物、其他）
  • 按最终用户（B2B、B2C）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美线上苗圃市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲线上苗圃市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区线上苗圃市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲线上苗圃市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲线上苗圃市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球线上苗圃市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Great Garden Plants
• Monrovia Nursery Company
• Prairie Nursery
• Greenwood Nursery
• Desert Horizon Nursery
• The Davey Tree Expert Company
• Pike Nurseries
• Gardens Alive!, Inc.
• Moon Valley Nurseries
• Bay Laurel Nursery

第十六章：策略建议

第17章调查会社について・免责事项

The Global Online Nursery Market, valued at USD 189.32 Million in 2024, is projected to experience a CAGR of 7.36% to reach USD 289.9 Million by 2030. The Global Online Nursery Market encompasses the digital retail of live plants, seeds, gardening tools, and related supplies to consumers and businesses via e-commerce platforms. Key drivers supporting market growth include the escalating consumer interest in home gardening and indoor plant cultivation, driven by lifestyle changes and environmental awareness, alongside the inherent convenience and extensive product variety offered by online shopping platforms.

Key Market Drivers

The convenience and accessibility of online shopping stand as a significant driving force within the Global Online Nursery Market. Online platforms enable consumers to browse and purchase plants and gardening supplies around the clock, transcending the geographical and time limitations of physical retail establishments. This 24/7 access, coupled with direct home delivery services, simplifies the acquisition process for busy individuals and those without easy access to traditional nurseries, thereby broadening the market's reach and enhancing customer satisfaction.

Key Market Challenges

The perishable nature of live plants represents a substantial challenging factor for the Global Online Nursery Market. Successfully delivering live plants to consumers and businesses necessitates highly specialized packaging and sophisticated logistical solutions to mitigate transit damage. This inherent requirement significantly elevates operational expenditures. For instance, according to the Horticultural Trades Association, the cost of shipping containers was 82% more in February 2024 compared to an equivalent container in February 2023, reflecting a broader increase in logistics expenses that disproportionately affects the delicate nature of live plant transportation.

Key Market Trends

The emergence of subscription-based plant delivery models represents a significant evolution in the Global Online Nursery Market, shifting consumer engagement from one-time purchases to ongoing relationships. These models provide customers with regular, curated plant selections, often including care instructions and replenishment reminders, thereby simplifying plant ownership and fostering a sense of community. This approach helps online nurseries secure predictable revenue streams and enhance customer loyalty, as individuals appreciate the convenience of scheduled deliveries and the discovery of new plant varieties.

Key Market Players

• Great Garden Plants
• Monrovia Nursery Company
• Prairie Nursery
• Greenwood Nursery
• Desert Horizon Nursery
• The Davey Tree Expert Company
• Pike Nurseries
• Gardens Alive!, Inc.
• Moon Valley Nurseries
• Bay Laurel Nursery

Report Scope:

In this report, the Global Online Nursery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Nursery Market, By Type:

• Flowering Plants
• Shrubs
• Vegetable Seeds
• Indoor Plants
• Air Purifying Plants
• Others

Online Nursery Market, By End User:

• B2B
• B2C

Online Nursery Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Nursery Market.

Available Customizations:

Global Online Nursery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Online Nursery Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Flowering Plants, Shrubs, Vegetable Seeds, Indoor Plants, Air Purifying Plants, Others)
  • 5.2.2. By End User (B2B, B2C)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Online Nursery Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By End User
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Online Nursery Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By End User
  • 6.3.2. Canada Online Nursery Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By End User
  • 6.3.3. Mexico Online Nursery Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By End User

7. Europe Online Nursery Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By End User
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Online Nursery Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By End User
  • 7.3.2. France Online Nursery Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By End User
  • 7.3.3. United Kingdom Online Nursery Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By End User
  • 7.3.4. Italy Online Nursery Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By End User
  • 7.3.5. Spain Online Nursery Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By End User

8. Asia Pacific Online Nursery Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By End User
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Online Nursery Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By End User
  • 8.3.2. India Online Nursery Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By End User
  • 8.3.3. Japan Online Nursery Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By End User
  • 8.3.4. South Korea Online Nursery Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By End User
  • 8.3.5. Australia Online Nursery Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By End User

9. Middle East & Africa Online Nursery Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By End User
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Online Nursery Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By End User
  • 9.3.2. UAE Online Nursery Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By End User
  • 9.3.3. South Africa Online Nursery Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By End User

10. South America Online Nursery Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By End User
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Online Nursery Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By End User
  • 10.3.2. Colombia Online Nursery Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By End User
  • 10.3.3. Argentina Online Nursery Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Online Nursery Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Great Garden Plants
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Monrovia Nursery Company
• 15.3. Prairie Nursery
• 15.4. Greenwood Nursery
• 15.5. Desert Horizon Nursery
• 15.6. The Davey Tree Expert Company
• 15.7. Pike Nurseries
• 15.8. Gardens Alive!, Inc.
• 15.9. Moon Valley Nurseries
• 15.10. Bay Laurel Nursery

16. Strategic Recommendations

17. About Us & Disclaimer