洗衣胶囊市场－全球产业规模、份额、趋势、机会和预测，按类型、功能、销售通路、地区和竞争格局划分，2020-2030年预测

2024年全球洗衣凝珠市场规模为57.1亿美元，预计2030年将以10.93%的复合年增长率成长至106.4亿美元。洗衣凝珠是预先计量、水溶性的包装，内含浓缩洗涤剂，通常还添加了衣物柔软精和去污剂。市场扩张的主要驱动力是消费者对便利性的需求（无需手动计量）、对高效清洁性能的偏好，以及对浓缩型、永续产品的需求。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球洗衣胶囊市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依类型（单腔胶囊、多腔胶囊、液体填充胶囊、粉末填充胶囊）
  • 依功能分类（去污、增亮、漂白、柔顺衣物、除臭、多效合一）
  • 依销售管道（超市/大型超市、便利商店、线上、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美洗衣胶囊市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲洗衣胶囊市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区洗衣胶囊市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲洗衣胶囊市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲洗衣胶囊市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球洗衣胶囊市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• The Procter & Gamble Company
• Henkel AG & Co. KGaA
• Unilever PLC
• Reckitt Benckiser Group PLC
• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Kao Corporation
• Lion Corporation
• The Clorox Company
• McBride Plc

第十六章：策略建议

第17章调查会社について・免责事项

The Global Laundry Capsules Market, valued at USD 5.71 Billion in 2024, is projected to experience a CAGR of 10.93% to reach USD 10.64 Billion by 2030. Laundry capsules are pre-measured, water-soluble packets containing concentrated detergent formulations, often integrating fabric softeners and stain removers. The market's expansion is primarily driven by consumer demand for convenience, eliminating the need for manual measuring, alongside a preference for effective cleaning performance and increasingly, concentrated, sustainable product options.

Key Market Drivers

A primary driver for the Global Laundry Capsules Market is the widespread consumer preference for convenience and efficiency in household routines. Modern consumers increasingly seek simplified solutions that minimize effort and save time, characteristics inherently offered by laundry capsules through their pre-measured, mess-free format. This appeal is evident in key market performances; according to Procter & Gamble's Q4 2024 earnings report, issued in July 2024, its Fabric and Home Care businesses achieved a 2% volume growth. This consistent demand for products that streamline laundry tasks underscores the significance of convenience as a pivotal factor influencing purchasing decisions and fostering market expansion. The ease of storage and precise dosing further contribute to their attractiveness, making them a preferred choice for consumers with busy lifestyles.

Key Market Challenges

A significant impediment to the expansion of the global laundry capsules market is the comparatively higher unit cost of these products. This elevated price point creates a notable barrier for consumers who prioritize affordability, particularly when considering conventional liquid or powder detergents as alternatives. Such cost disparity directly limits the market penetration of laundry capsules, restraining their adoption across broader consumer segments where budget considerations are paramount.

Key Market Trends

The expansion of multi-chamber and multifunctional pod formulations represents a significant trend in the Global Laundry Capsules Market, driven by consumer demand for superior cleaning efficacy and consolidated benefits. These advanced capsules integrate multiple active ingredients, such as stain removers, fabric softeners, and odor neutralizers, into a single unit, delivering a comprehensive cleaning solution that simplifies the laundry process. This innovation aligns with a broader industry shift towards enhanced product performance, where over 6% of new launches within the laundry care category in 2023 featured some form of health claim, as reported by A. I. S. E. , the European detergents and cleaning products association.

Key Market Players

• The Procter & Gamble Company
• Henkel AG & Co. KGaA
• Unilever PLC
• Reckitt Benckiser Group PLC
• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Kao Corporation
• Lion Corporation
• The Clorox Company
• McBride Plc

Report Scope:

In this report, the Global Laundry Capsules Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Laundry Capsules Market, By Type:

• Single-chamber capsules
• Multi-chamber capsules
• Liquid-filled capsules
• Powder-filled capsules

Laundry Capsules Market, By Functionality:

• Stain removal
• Brightening
• Whitening
• Fabric softening
• Odor elimination
• All-in-one

Laundry Capsules Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Laundry Capsules Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Laundry Capsules Market.

Available Customizations:

Global Laundry Capsules Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Laundry Capsules Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Single-chamber capsules, Multi-chamber capsules, Liquid-filled capsules, Powder-filled capsules)
  • 5.2.2. By Functionality (Stain removal, Brightening, Whitening, Fabric softening, Odor elimination, All-in-one)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Laundry Capsules Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Functionality
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Laundry Capsules Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Functionality
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Laundry Capsules Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Functionality
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Laundry Capsules Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Functionality
      • 6.3.3.2.3. By Sales Channel

7. Europe Laundry Capsules Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Functionality
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Laundry Capsules Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Functionality
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Laundry Capsules Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Functionality
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Laundry Capsules Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Functionality
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Laundry Capsules Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Functionality
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Laundry Capsules Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Functionality
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Laundry Capsules Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Functionality
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Laundry Capsules Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Functionality
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Laundry Capsules Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Functionality
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Laundry Capsules Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Functionality
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Laundry Capsules Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Functionality
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Laundry Capsules Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Functionality
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Laundry Capsules Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Functionality
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Laundry Capsules Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Functionality
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Laundry Capsules Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Functionality
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Laundry Capsules Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Functionality
      • 9.3.3.2.3. By Sales Channel

10. South America Laundry Capsules Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Functionality
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Laundry Capsules Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Functionality
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Laundry Capsules Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Functionality
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Laundry Capsules Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Functionality
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Laundry Capsules Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Procter & Gamble Company
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Henkel AG & Co. KGaA
• 15.3. Unilever PLC
• 15.4. Reckitt Benckiser Group PLC
• 15.5. Church & Dwight Co., Inc.
• 15.6. Colgate-Palmolive Company
• 15.7. Kao Corporation
• 15.8. Lion Corporation
• 15.9. The Clorox Company
• 15.10. McBride Plc

16. Strategic Recommendations

17. About Us & Disclaimer