进阶分析市场－全球产业规模、份额、趋势、机会和预测（按类型、部署方式、最终用户、地区和竞争格局划分，2020-2030 年预测）

2024年全球高阶分析市场规模为411亿美元，预计2030年将以18.67%的复合年增长率成长至1147.9亿美元。高阶分析是指应用复杂的技术和工具（通常利用人工智慧和机器学习）来分析超越传统商业智慧的资料，从而实现预测建模、指导性洞察和自动化决策。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球高阶分析市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（大数据分析、商业分析、客户分析、其他）
  • 依部署方式（本机部署、云端部署）
  • 按最终用户分类（银行、金融服务和保险、政府、IT和电信、医疗保健、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美高阶分析市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲高阶分析市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区高阶分析市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲高阶分析市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲高阶分析市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球高阶分析市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Altair Engineering, Inc.
• Fair Isaac Corporation (FICO)
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• Knime AG
• Trianz Group

第十六章：策略建议

第17章调查会社について・免责事项

The Global Advanced Analytics Market, valued at USD 41.10 Billion in 2024, is projected to experience a CAGR of 18.67% to reach USD 114.79 Billion by 2030. Advanced analytics refers to the application of sophisticated techniques and tools, often leveraging artificial intelligence and machine learning, to examine data beyond traditional business intelligence, thereby enabling predictive modeling, prescriptive insights, and automated decision-making.

Key Market Drivers

The proliferation of big data represents a foundational driver for the global advanced analytics market. Organizations are facing an escalating volume, velocity, and variety of data originating from numerous sources, including transactional systems, IoT devices, and digital platforms. This immense data inflow overwhelms traditional analytical methods, creating a clear imperative for more capable processing and insight extraction. According to Rivery, in May 2025, "Big data statistics: How much data is there in the world? ", the global volume of data created, captured, copied, and consumed reached 149 zettabytes in 2024, highlighting the vastness of data available for sophisticated analysis. This continuous expansion directly underpins the increasing demand for advanced analytics solutions that can transform raw data into strategic assets.

Key Market Challenges

The persistent concern surrounding data governance, privacy, and security represents a significant challenge to the growth of the Global Advanced Analytics Market. Organizations must meticulously manage expansive and intricate datasets, while simultaneously navigating strict regulatory mandates and upholding ethical data practices. This necessity for robust compliance frameworks often introduces considerable operational complexities and demands substantial resource allocation, thereby reallocating investments that could otherwise propel innovation and expansion within advanced analytics.

Key Market Trends

The increased adoption of Explainable AI (XAI) is a pivotal trend in the global advanced analytics market, underscoring transparency and trustworthiness in AI-driven decisions. As AI models grow complex, understanding their conclusions is crucial for compliance, risk mitigation, and user acceptance. This enables organizations to debug systems and build stakeholder confidence. According to Mastercard's 2025 Consumer Cybersecurity Survey, 64% of respondents stated that explainable AI features increase trust. Microsoft's Responsible AI Transparency Report outlined how automated dashboards monitoring AI model lifecycles contributed to a 4% reduction in incident detection and investigation time, facilitating greater adoption of AI-powered analytics by addressing algorithmic opacity.

Key Market Players

• Altair Engineering, Inc.
• Fair Isaac Corporation (FICO)
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• Knime AG
• Trianz Group

Report Scope:

In this report, the Global Advanced Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Advanced Analytics Market, By Type:

• Big Data Analytics
• Business Analytics
• Customer Analytics
• Others

Advanced Analytics Market, By Deployment:

• On-premise
• Cloud

Advanced Analytics Market, By End-User:

• BFSI
• Government
• IT & Telecom
• Healthcare
• Others

Advanced Analytics Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Advanced Analytics Market.

Available Customizations:

Global Advanced Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Advanced Analytics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Big Data Analytics, Business Analytics, Customer Analytics, Others)
  • 5.2.2. By Deployment (On-premise, Cloud)
  • 5.2.3. By End-User (BFSI, Government, IT & Telecom, Healthcare, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Advanced Analytics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Deployment
  • 6.2.3. By End-User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Advanced Analytics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By End-User
  • 6.3.2. Canada Advanced Analytics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By End-User
  • 6.3.3. Mexico Advanced Analytics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By End-User

7. Europe Advanced Analytics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Deployment
  • 7.2.3. By End-User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Advanced Analytics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By End-User
  • 7.3.2. France Advanced Analytics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By End-User
  • 7.3.3. United Kingdom Advanced Analytics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By End-User
  • 7.3.4. Italy Advanced Analytics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By End-User
  • 7.3.5. Spain Advanced Analytics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By End-User

8. Asia Pacific Advanced Analytics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Deployment
  • 8.2.3. By End-User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Advanced Analytics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By End-User
  • 8.3.2. India Advanced Analytics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By End-User
  • 8.3.3. Japan Advanced Analytics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By End-User
  • 8.3.4. South Korea Advanced Analytics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By End-User
  • 8.3.5. Australia Advanced Analytics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By End-User

9. Middle East & Africa Advanced Analytics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Deployment
  • 9.2.3. By End-User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Advanced Analytics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By End-User
  • 9.3.2. UAE Advanced Analytics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By End-User
  • 9.3.3. South Africa Advanced Analytics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By End-User

10. South America Advanced Analytics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Deployment
  • 10.2.3. By End-User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Advanced Analytics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By End-User
  • 10.3.2. Colombia Advanced Analytics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By End-User
  • 10.3.3. Argentina Advanced Analytics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Advanced Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Altair Engineering, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Fair Isaac Corporation (FICO)
• 15.3. IBM Corporation
• 15.4. Microsoft Corporation
• 15.5. Oracle Corporation
• 15.6. SAP SE
• 15.7. SAS Institute Inc.
• 15.8. Knime AG
• 15.9. Trianz Group

16. Strategic Recommendations

17. About Us & Disclaimer