汽车空气清新剂市场－全球产业规模、份额、趋势、机会和预测，按类型、产品形式、销售通路、地区和竞争格局划分，2020-2030年预测

2024年全球汽车空气清新剂市场规模为23.5亿美元，预计2030年将以3.86%的复合年增长率成长至29.5亿美元。汽车空气清新剂是一种专门配製的消费品，旨在减轻或消除车内异味，并营造宜人的车内氛围。全球汽车保有量的持续成长以及消费者对营造舒适卫生的车内环境日益增长的需求，是推动汽车空气清新剂市场发展的主要因素。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球汽车空气清新剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依类型（夹式、喷雾/气雾式、悬挂式、其他）
  • 依产品形态（凝胶、液体、结晶、其他）
  • 依销售管道（大型超市/超市、百货公司、线上、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美汽车空气清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲汽车空气清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区汽车空气清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲汽车空气清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美汽车空气清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球汽车空气清新剂市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• The Procter & Gamble Company
• Car-Freshener Corporation
• Energizer Holdings, Inc. (California Scents)
• Church & Dwight Co. Inc.
• Godrej & Boyce Manufacturing Company Limited
• Reckitt Benckiser Corporate Services Limited
• Amway Corp
• Pura Scents, Inc.
• Guangzhou Liby Group Co., Ltd.
• Henkel AG & Co. KGaA

第十六章：策略建议

第17章调查会社について・免责事项

The Global Car Air Freshener Market, valued at USD 2.35 Billion in 2024, is projected to experience a CAGR of 3.86% to reach USD 2.95 Billion by 2030. Car air fresheners are consumer products specifically formulated to mitigate or neutralize undesirable odors and introduce agreeable fragrances within vehicle cabins. The market for these products is primarily propelled by the continuous expansion of the global vehicle parc and a heightened consumer focus on cultivating a comfortable and sanitary in-car atmosphere.

Key Market Drivers

The global car air freshener market experiences substantial expansion driven by the ongoing increase in global vehicle sales and ownership. A larger global vehicle parc directly translates to a broader consumer base for automotive accessories, including air fresheners, as each new vehicle represents a potential point of sale for these products. This fundamental driver provides a consistent uplift to market volume. According to Fastener World, in 2024, global car sales increased by 2.7% to more than 95.3 million units, establishing a continually expanding installed base for aftermarket products.

Key Market Challenges

A significant challenging factor impacting the Global Car Air Freshener Market is the increasing apprehension regarding the potential health implications of certain synthetic fragrances and volatile organic compounds (VOCs) emitted by some air freshener formulations. This growing concern directly intensifies regulatory oversight and substantially shifts consumer preference. As consumers become more health-conscious, demand for products perceived as safer and more environmentally friendly increases, thereby constraining the market for conventional synthetic offerings. Manufacturers face higher costs associated with reformulating products to meet evolving safety standards and investing in research and development for alternative ingredients.

Key Market Trends

The market is experiencing a notable shift towards natural and organic fragrance formulations, influenced by growing consumer awareness regarding health and environmental impacts. This drives manufacturers to develop products utilizing essential oils and plant-derived extracts, appealing to consumers seeking alternatives to synthetic chemicals. This trend expands product diversity and allows for premium positioning. According to the Natural Products Association (NPA), sales of certified natural personal care products, including fragrances, grew by 7.2% in 2023, reflecting broader consumer preference for natural options. The Fragrance Foundation noted in June 2024, demand for naturally derived ingredients in new fragrance launches across categories increased by 15% year-over-year, indicating an industry pivot.

Key Market Players

• The Procter & Gamble Company
• Car-Freshener Corporation
• Energizer Holdings, Inc. (California Scents)
• Church & Dwight Co. Inc.
• Godrej & Boyce Manufacturing Company Limited
• Reckitt Benckiser Corporate Services Limited
• Amway Corp
• Pura Scents, Inc.
• Guangzhou Liby Group Co., Ltd.
• Henkel AG & Co. KGaA

Report Scope:

In this report, the Global Car Air Freshener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Car Air Freshener Market, By Type:

• Clip-On
• Spray/Aerosol
• Hanging
• Others

Car Air Freshener Market, By Product Form:

• Gel
• Liquid
• Crystal
• Others

Car Air Freshener Market, By Sales Channel:

• Hypermarkets/Supermarkets
• Departmental Stores
• Online
• Others

Car Air Freshener Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Car Air Freshener Market.

Available Customizations:

Global Car Air Freshener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Car Air Freshener Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Clip-On, Spray/Aerosol, Hanging, Others)
  • 5.2.2. By Product Form (Gel, Liquid, Crystal, Others)
  • 5.2.3. By Sales Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Car Air Freshener Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Product Form
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Car Air Freshener Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Product Form
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Car Air Freshener Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Product Form
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Car Air Freshener Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Product Form
      • 6.3.3.2.3. By Sales Channel

7. Europe Car Air Freshener Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Product Form
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Car Air Freshener Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Product Form
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Car Air Freshener Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Product Form
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Car Air Freshener Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Product Form
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Car Air Freshener Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Product Form
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Car Air Freshener Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Product Form
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Car Air Freshener Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Product Form
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Car Air Freshener Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Product Form
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Car Air Freshener Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Product Form
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Car Air Freshener Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Product Form
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Car Air Freshener Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Product Form
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Car Air Freshener Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Product Form
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Car Air Freshener Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Product Form
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Car Air Freshener Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Product Form
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Car Air Freshener Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Product Form
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Car Air Freshener Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Product Form
      • 9.3.3.2.3. By Sales Channel

10. South America Car Air Freshener Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Product Form
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Car Air Freshener Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Product Form
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Car Air Freshener Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Product Form
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Car Air Freshener Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Product Form
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Car Air Freshener Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Procter & Gamble Company
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Car-Freshener Corporation
• 15.3. Energizer Holdings, Inc. (California Scents)
• 15.4. Church & Dwight Co. Inc.
• 15.5. Godrej & Boyce Manufacturing Company Limited
• 15.6. Reckitt Benckiser Corporate Services Limited
• 15.7. Amway Corp
• 15.8. Pura Scents, Inc.
• 15.9. Guangzhou Liby Group Co., Ltd.
• 15.10. Henkel AG & Co. KGaA

16. Strategic Recommendations

17. About Us & Disclaimer