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封面
市场调查报告书
商品编码
1881824

线上家居装饰市场－全球产业规模、份额、趋势、机会和预测，按类型（家具、纺织品、地板及其他）、价格类别（大众和高端）、地区和竞争格局划分，2020-2030年预测

Online Home Decor Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Furniture, Textiles, Flooring, and Others), By Price Category (Mass and Premium), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年全球线上家居装饰市场规模为1,820.5亿美元，预计到2030年将以10.35%的复合年增长率增长至3,287.2亿美元。全球线上家居装饰市场涵盖透过网路平台购买用于生活空间的美观实用物品，包括家具、灯具、纺织品和装饰配件。该市场的成长主要得益于全球网路普及率的提高和智慧型手机的广泛应用，这大大提升了消费者的购物便利性。此外，消费者对个人化室内设计的日益青睐、线上丰富的商品选择以及扩增实境等技术进步带来的产品视觉化效果提升，也进一步推动了市场的发展。

市场概览
预测期 2026-2030
2024年市场规模 1820.5亿美元
2030年市场规模 3287.2亿美元
2025-2030年复合年增长率 10.35%
成长最快的细分市场 优质的
最大的市场 北美洲

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球线上家居装饰市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型（家具、纺织品、地板、其他）
    • 依价格类别（大众市场、高阶市场）
    • 按地区
    • 按公司（2024 年）
  • 市场地图

第六章：北美线上家居装饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲线上家居装饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区线上家居装饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲线上家居装饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美洲线上家居装饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购（如有）
  • 产品发布（如有）
  • 最新进展

第十三章：全球线上家居装饰市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • Amazon.com, Inc.
  • Ashley Furniture Industries, LLC
  • Beyond, Inc.
  • Costco Wholesale Corporation
  • Herman Miller, Inc.
  • SR Brands LLC
  • Inter IKEA Systems BV
  • ODIKA Furniture
  • Target Brands, Inc.
  • Wayfair LLC

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 21279

The Global Online Home Decor Market, valued at USD 182.05 Billion in 2024, is projected to experience a CAGR of 10.35% to reach USD 328.72 Billion by 2030. The Global Online Home Decor Market encompasses the acquisition of aesthetic and functional items for living spaces via internet-based platforms, including furniture, lighting, textiles, and decorative accessories. This market's expansion is fundamentally driven by increasing global internet penetration and widespread smartphone adoption, which enhance accessibility and convenience for consumers. Further impetus stems from the growing preference for personalized interiors and the extensive product selection available online, alongside technological advancements such as augmented reality tools that improve product visualization.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 182.05 Billion
Market Size 2030USD 328.72 Billion
CAGR 2025-203010.35%
Fastest Growing SegmentPremium
Largest MarketNorth America

Key Market Drivers

The Global Online Home Decor Market is significantly propelled by two primary factors: increasing digital connectivity and smartphone adoption, alongside the evolving e-commerce infrastructure and consumer preferences. Enhanced global internet access, facilitated by widespread smartphone usage, has fundamentally broadened the consumer base for online retail, making digital platforms the primary touchpoint for product discovery and purchase. According to the International Telecommunication Union's Facts and Figures 2024, an estimated 5.5 billion people were online in 2024, reflecting a substantial increase of 227 million individuals based on revised estimates for 2023, underscoring the growing digital reach that enables market expansion.

Key Market Challenges

A significant impediment to the continued expansion of the Global Online Home Decor Market is the complex logistical infrastructure required for shipping and delivering large, bulky, or fragile items. This inherent difficulty directly results in elevated operational expenditures and a heightened potential for product damage during transit, which subsequently contributes to increased customer dissatisfaction and return rates. The specialized handling and protective packaging necessary for home decor items such as furniture and lighting fixtures escalate transportation costs for online retailers, making profit margins more challenging to maintain.

Key Market Trends

Immersive Visualization Technologies, particularly Augmented Reality (AR) and Virtual Reality (VR), are transforming how consumers engage with home decor products online by providing realistic visualization experiences. These technologies allow customers to virtually place furniture and decorative items within their own living spaces, significantly enhancing purchase confidence and reducing the likelihood of returns. The National Retail Federation highlighted AR/VR as a key retail trend for 2024, noting its potential to revolutionize customer experience, especially in interior design. This capability directly addresses a core challenge of online home decor shopping by bridging the gap between digital representation and physical reality. A 3D Cloud Furniture Shopping Trends Study in April 2024 found that two-thirds of consumers prefer retailers who offer 3D experiences, indicating a strong preference for these advanced visualization tools.

Key Market Players

  • Amazon.com, Inc.
  • Ashley Furniture Industries, LLC
  • Beyond, Inc.
  • Costco Wholesale Corporation
  • Herman Miller, Inc.
  • SR Brands LLC
  • Inter IKEA Systems B.V.
  • ODIKA Furniture
  • Target Brands, Inc.
  • Wayfair LLC

Report Scope:

In this report, the Global Online Home Decor Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Home Decor Market, By Type:

  • Furniture
  • Textiles
  • Flooring
  • Others

Online Home Decor Market, By Price Category:

  • Mass
  • Premium

Online Home Decor Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Home Decor Market.

Available Customizations:

Global Online Home Decor Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Online Home Decor Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Furniture, Textiles, Flooring, Others)
    • 5.2.2. By Price Category (Mass, Premium)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Online Home Decor Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Price Category
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Online Home Decor Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Price Category
    • 6.3.2. Canada Online Home Decor Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Price Category
    • 6.3.3. Mexico Online Home Decor Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Price Category

7. Europe Online Home Decor Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Price Category
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Online Home Decor Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Price Category
    • 7.3.2. France Online Home Decor Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Price Category
    • 7.3.3. United Kingdom Online Home Decor Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Price Category
    • 7.3.4. Italy Online Home Decor Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Price Category
    • 7.3.5. Spain Online Home Decor Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Price Category

8. Asia Pacific Online Home Decor Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Price Category
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Online Home Decor Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Price Category
    • 8.3.2. India Online Home Decor Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Price Category
    • 8.3.3. Japan Online Home Decor Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Price Category
    • 8.3.4. South Korea Online Home Decor Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Price Category
    • 8.3.5. Australia Online Home Decor Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Price Category

9. Middle East & Africa Online Home Decor Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Price Category
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Online Home Decor Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Price Category
    • 9.3.2. UAE Online Home Decor Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Price Category
    • 9.3.3. South Africa Online Home Decor Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Price Category

10. South America Online Home Decor Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Price Category
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Online Home Decor Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Price Category
    • 10.3.2. Colombia Online Home Decor Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Price Category
    • 10.3.3. Argentina Online Home Decor Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Price Category

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Online Home Decor Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Amazon.com, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Ashley Furniture Industries, LLC
  • 15.3. Beyond, Inc.
  • 15.4. Costco Wholesale Corporation
  • 15.5. Herman Miller, Inc.
  • 15.6. SR Brands LLC
  • 15.7. Inter IKEA Systems B.V.
  • 15.8. ODIKA Furniture
  • 15.9. Target Brands, Inc.
  • 15.10. Wayfair LLC

16. Strategic Recommendations

17. About Us & Disclaimer