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封面
市场调查报告书
商品编码
1901707

电子商务平台市场－全球产业规模、份额、趋势、机会和预测，按类型、部署模式、最终用户产业、地区和竞争格局划分，2021-2031年预测

Ecommerce Platforms Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Deployment Model, By End User Industry, By Region, Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球电子商务平台市场规模将从2025年的100.8亿美元成长到2031年的207.2亿美元，复合年增长率达12.76%。电子商务平台是一种综合软体应用，使企业能够集中管理其线上商业运营，包括产品管理、交易处理和订单履行。

市场概览
预测期 2027-2031
市场规模：2025年 100.8亿美元
市场规模：2031年 207.2亿美元
复合年增长率：2026-2031年 12.76%
成长最快的细分市场 零售
最大的市场 北美洲

主要市场驱动因素

行动商务的蓬勃发展和智慧型手机普及率的不断攀升正在从根本上重塑全球电子商务平台市场，迫使服务供应商优先考虑行动优先架构。随着消费者越来越依赖行动装置进行购物，平台正在整合渐进式 Web 应用和响应式设计框架，以确保在各种萤幕尺寸上都能提供流畅的使用者体验。

主要市场挑战

资料安全和隐私合规的严格要求对全球电子商务平台市场的扩张构成了重大障碍。随着线上商业营运面临日益复杂的网路威胁，建立安全基础设施所需的资金迫使企业将资金从产品开发和市场扩张等关键成长活动中转移出去。

主要市场趋势

采用无头且可组合的电商架构，从根本上重构了平台的功能，将前端展示层与后端交易引擎解耦。这种 API 优先的方法使商家能够摆脱僵化的单体系统，从而针对搜寻、支付或内容管理等特定功能选择最佳解决方案，而不会破坏整个生态系统。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球电子商务平台市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依部署模式（云端电子商务平台、本地部署电子商务平台）
    • 依最终用户产业划分（零售、时尚服饰、电子家电、食品饮料、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美电子商务平台市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲电子商务平台市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区电子商务平台市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲电子商务平台市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美电子商务平台市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章：全球电子商务平台市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • Automattic Inc.
  • Shopify Inc
  • Adobe Inc
  • BigCommerce Pty. Ltd
  • OpenCart Limited
  • Wix.com Ltd
  • PrestaShop SA.
  • Squarespace Inc
  • Square, Inc.
  • Contentful GmbH

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 16009

The Global Ecommerce Platforms Market will grow from USD 10.08 Billion in 2025 to USD 20.72 Billion by 2031 at a 12.76% CAGR. An ecommerce platform is a comprehensive software application that enables businesses to centralize their online commercial operations, including product management, transaction processing, and order fulfillment.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 10.08 Billion
Market Size 2031USD 20.72 Billion
CAGR 2026-203112.76%
Fastest Growing SegmentRetail
Largest MarketNorth America

Key Market Drivers

The surge in mobile commerce and smartphone penetration is fundamentally reshaping the Global Ecommerce Platforms Market, compelling providers to prioritize mobile-first architectures. As consumers increasingly rely on handheld devices for shopping, platforms are integrating progressive web apps and responsive design frameworks to ensure seamless user experiences across varying screen sizes. This shift is not merely a preference but a dominant transactional behavior that dictates platform viability.

Key Market Challenges

The rigorous demands of data security and privacy compliance present a substantial barrier to the expansion of the Global Ecommerce Platforms Market. As online commercial operations face increasingly complex cyber threats, the capital required to establish secure infrastructure forces companies to divert funds from essential growth activities like product development and market expansion. This financial strain is particularly acute for smaller businesses that struggle to absorb the rising operational costs associated with fraud prevention.

Key Market Trends

The adoption of headless and composable commerce architectures is fundamentally restructuring platform utility by decoupling front-end presentation layers from back-end transaction engines. This API-first approach allows merchants to break away from rigid monolithic systems, enabling them to select best-of-breed solutions for specific functions like search, payments, or content management without disrupting the entire ecosystem.

Key Market Players

  • Automattic Inc.
  • Shopify Inc
  • Adobe Inc
  • BigCommerce Pty. Ltd
  • OpenCart Limited
  • Wix.com Ltd
  • PrestaShop SA.
  • Squarespace Inc
  • Square, Inc.
  • Contentful GmbH

Report Scope:

In this report, the Global Ecommerce Platforms Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Ecommerce Platforms Market, By Deployment Model:

  • Cloud-based Ecommerce Platforms
  • On-Premises Ecommerce Platforms

Ecommerce Platforms Market, By End User Industry:

  • Retail
  • Fashion and Apparel
  • Electronics and Appliances
  • Food and Beverage
  • Others

Ecommerce Platforms Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Ecommerce Platforms Market.

Available Customizations:

Global Ecommerce Platforms Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Ecommerce Platforms Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment Model (Cloud-based Ecommerce Platforms, On-Premises Ecommerce Platforms)
    • 5.2.2. By End User Industry (Retail, Fashion and Apparel, Electronics and Appliances, Food and Beverage, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Ecommerce Platforms Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Model
    • 6.2.2. By End User Industry
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Ecommerce Platforms Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment Model
        • 6.3.1.2.2. By End User Industry
    • 6.3.2. Canada Ecommerce Platforms Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment Model
        • 6.3.2.2.2. By End User Industry
    • 6.3.3. Mexico Ecommerce Platforms Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment Model
        • 6.3.3.2.2. By End User Industry

7. Europe Ecommerce Platforms Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Model
    • 7.2.2. By End User Industry
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Ecommerce Platforms Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Model
        • 7.3.1.2.2. By End User Industry
    • 7.3.2. France Ecommerce Platforms Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Model
        • 7.3.2.2.2. By End User Industry
    • 7.3.3. United Kingdom Ecommerce Platforms Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Model
        • 7.3.3.2.2. By End User Industry
    • 7.3.4. Italy Ecommerce Platforms Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment Model
        • 7.3.4.2.2. By End User Industry
    • 7.3.5. Spain Ecommerce Platforms Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment Model
        • 7.3.5.2.2. By End User Industry

8. Asia Pacific Ecommerce Platforms Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Model
    • 8.2.2. By End User Industry
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Ecommerce Platforms Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Model
        • 8.3.1.2.2. By End User Industry
    • 8.3.2. India Ecommerce Platforms Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Model
        • 8.3.2.2.2. By End User Industry
    • 8.3.3. Japan Ecommerce Platforms Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment Model
        • 8.3.3.2.2. By End User Industry
    • 8.3.4. South Korea Ecommerce Platforms Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Model
        • 8.3.4.2.2. By End User Industry
    • 8.3.5. Australia Ecommerce Platforms Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Model
        • 8.3.5.2.2. By End User Industry

9. Middle East & Africa Ecommerce Platforms Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Model
    • 9.2.2. By End User Industry
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Ecommerce Platforms Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Model
        • 9.3.1.2.2. By End User Industry
    • 9.3.2. UAE Ecommerce Platforms Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Model
        • 9.3.2.2.2. By End User Industry
    • 9.3.3. South Africa Ecommerce Platforms Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment Model
        • 9.3.3.2.2. By End User Industry

10. South America Ecommerce Platforms Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Model
    • 10.2.2. By End User Industry
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Ecommerce Platforms Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Model
        • 10.3.1.2.2. By End User Industry
    • 10.3.2. Colombia Ecommerce Platforms Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Model
        • 10.3.2.2.2. By End User Industry
    • 10.3.3. Argentina Ecommerce Platforms Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Model
        • 10.3.3.2.2. By End User Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Ecommerce Platforms Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Automattic Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Shopify Inc
  • 15.3. Adobe Inc
  • 15.4. BigCommerce Pty. Ltd
  • 15.5. OpenCart Limited
  • 15.6. Wix.com Ltd
  • 15.7. PrestaShop SA.
  • 15.8. Squarespace Inc
  • 15.9. Square, Inc.
  • 15.10. Contentful GmbH

16. Strategic Recommendations

17. About Us & Disclaimer