日本美妆产品市场－全球产业规模、份额、趋势、机会及预测（依产品类型、产品类别、销售通路、地区及竞争格局划分，2021-2031年预测）

全球日系美妆产品市场规模预计将从2025年的373.7亿美元成长至2031年的482.5亿美元，年复合成长率（CAGR）为4.35%。全球日系美妆产品市场指的是源自日本的化妆品和护肤品市场，其特点是将传统天然成分与科学创新相结合，以促进肌肤长期健康和简约理念为核心。市场的主要驱动力是全球对高效抗衰老配方的需求不断增长，以及消费者越来越倾向于安全、预防性的护肤方式，强调肌肤屏障的保护而非暂时性的遮瑕。此外，日本製造业在品质控制和成分安全方面享有的良好声誉也进一步推动了这一成长，这引起了注重健康的国际消费者的强烈共鸣。

主要市场驱动因素

消费者对预防性和整体性皮肤健康的关注是推动市场发展的主要因素，从根本上影响产品开发和消费模式。日本护肤理念强调屏障保护、保湿和长期维护皮肤健康，而非暂时遮盖瑕疵，这与全球日益增长的「以肌肤为先」的美容理念完美契合。

主要市场挑战

激烈的区域竞争，尤其是来自韩国品牌的竞争，对全球日本美妆产品市场的成长构成了巨大的阻碍。儘管日本製造商秉持「物造」的理念，强调精湛的工艺、科学的功效和长期的产品研发，但这种方式往往导致产品价格较高，上市速度较慢。

主要市场趋势

可重复填充和可生物降解包装的广泛应用正在重塑市场营运标准，製造商正积极向循环经济模式转型。这一趋势的驱动力在于整个行业对减少塑胶垃圾的日益重视，促使品牌商用生物质塑胶和高品质的填充装置等永续替代品取代一次性塑胶容器。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球日本美妆产品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品类型（保养品、护髮品、彩妆）
  • 按类型（传统、有机）
  • 依销售管道（超市/大型超市、多品牌商店、线上及其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美日系美妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲日系美妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区日本美妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲日本美妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美日系美妆产品市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球日本美妆产品市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Shiseido Co., Ltd.
• L'Oreal Groupe
• Procter & Gamble Company
• Unilever Plc
• Kao Corporation
• POLA ORBIS HOLDINGS INC.
• Lion Corporation
• Fancl Corporation
• CANMAKE
• Kose Corporation

第十六章：策略建议

第17章调查会社について・免责事项

The Global J-Beauty Products Market will grow from USD 37.37 Billion in 2025 to USD 48.25 Billion by 2031 at a 4.35% CAGR. The Global J-Beauty Products Market refers to the sector of cosmetics and skincare originating from Japan, distinguished by the fusion of traditional natural ingredients with scientific innovation to promote long-term skin health and minimalism. The market is primarily driven by the rising global demand for high-efficacy anti-aging formulations and a growing consumer preference for safe, preventative skincare routines that prioritize barrier protection over temporary concealment. This expansion is further supported by the enduring reputation of Japanese manufacturing for meticulous quality control and ingredient safety, which resonates strongly with health-conscious international buyers.

Key Market Drivers

Consumer Focus on Preventative and Holistic Skin Health acts as a primary catalyst for the market, fundamentally shaping product development and consumption patterns. Japanese skincare philosophy emphasizes barrier protection, hydration, and long-term skin integrity over temporary concealment, aligning perfectly with the growing global preference for "skin-first" beauty. This demand dictates the industry's manufacturing output, where functional skincare takes precedence over color cosmetics.

Key Market Challenges

Intense regional competition, particularly from South Korean brands, stands as a formidable barrier to the growth of the Global J-Beauty Products Market. While Japanese manufacturers adhere to a philosophy of "monozukuri," emphasizing meticulous craftsmanship, scientific efficacy, and long-term product development, this approach often results in higher price points and slower speed-to-market. In contrast, competitors from South Korea leverage a "fast beauty" model that rapidly adapts to viral trends and offers products at more accessible prices.

Key Market Trends

The Widespread Adoption of Refillable and Biodegradable Packaging is reshaping the market's operational standards as manufacturers aggressively transition toward circular economy models. This trend is driven by a heightened industry-wide commitment to reducing plastic waste, prompting brands to replace single-use plastic containers with sustainable alternatives like biomass plastics and high-quality refill mechanisms. This structural shift is not merely cosmetic but involves significant supply chain re-engineering to accommodate values of waste reduction.

Key Market Players

• Shiseido Co., Ltd.
• L'Oreal Groupe
• Procter & Gamble Company
• Unilever Plc
• Kao Corporation
• POLA ORBIS HOLDINGS INC.
• Lion Corporation
• Fancl Corporation
• CANMAKE
• Kose Corporation

Report Scope:

In this report, the Global J-Beauty Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

J-Beauty Products Market, By Product Type:

• Skincare
• Haircare
• Color Cosmetics

J-Beauty Products Market, By Type:

• Conventional
• Organic

J-Beauty Products Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Multi-Branded Stores
• Online
• and Others

J-Beauty Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global J-Beauty Products Market.

Available Customizations:

Global J-Beauty Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global J-Beauty Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Skincare, Haircare, Color Cosmetics)
  • 5.2.2. By Type (Conventional, Organic)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, and Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America J-Beauty Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States J-Beauty Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada J-Beauty Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico J-Beauty Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Type
      • 6.3.3.2.3. By Sales Channel

7. Europe J-Beauty Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany J-Beauty Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France J-Beauty Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom J-Beauty Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy J-Beauty Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain J-Beauty Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific J-Beauty Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China J-Beauty Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India J-Beauty Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan J-Beauty Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea J-Beauty Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia J-Beauty Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa J-Beauty Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia J-Beauty Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE J-Beauty Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa J-Beauty Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Type
      • 9.3.3.2.3. By Sales Channel

10. South America J-Beauty Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil J-Beauty Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia J-Beauty Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina J-Beauty Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global J-Beauty Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Shiseido Co., Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. L'Oreal Groupe
• 15.3. Procter & Gamble Company
• 15.4. Unilever Plc
• 15.5. Kao Corporation
• 15.6. POLA ORBIS HOLDINGS INC.
• 15.7. Lion Corporation
• 15.8. Fancl Corporation
• 15.9. CANMAKE
• 15.10. Kose Corporation

16. Strategic Recommendations

17. About Us & Disclaimer