全球夜间面膜市场－产业规模、份额、趋势、机会及预测，依产品、销售通路（直销、线上、大型超市/超市、专卖店、其他）、地区及竞争格局划分，2021-2031年预测

全球睡眠面膜市场规模将从2025年的233.6亿美元成长到2031年的366.8亿美元，复合年增长率为7.81%。睡眠面膜是一种外用护肤产品，设计用于睡前使用，使活性成分能够深入渗透，支持皮肤的自然修復机制，而无需冲洗。

主要市场驱动因素

韩式美容标准的日益普及从根本上改变了消费者的护肤习惯，使睡眠面膜成为保湿护肤流程中不可或缺的一环。这种文化转变直接促进了产品的销售，因为消费者越来越意识到睡眠是肌肤屏障修復的关键时期，并开始关注最初由韩妆潮流带火的创新配方。

主要市场挑战

长时间接触产品可能导致皮肤刺激和不良反应，这是限制全球睡眠面膜市场扩张的一大挑战。与一般洁面产品或冲洗型护理产品不同，睡眠面膜需要敷在皮肤上数小时，以最大限度地吸收有效成分。

主要市场趋势

随着製造商开始关註一次性塑胶对环境的影响，永续和可重复填充包装的创新应用正在重塑全球睡眠面膜市场。各大品牌正越来越多地用循环系统取代传统的罐装包装，利用消费后回收材料和胶囊式补充机制，在保持高端质感的同时减少浪费。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球夜间面膜市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品分类（乳霜和凝胶、油、片状物、其他）
  • 依销售管道（直销、线上销售、大型超市/超市、专卖店、其他（便利商店等））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美夜间面膜市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲夜间面膜市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区夜间面膜市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲夜间面膜市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲夜间面膜市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球夜间面膜市集：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• L'Oreal SA
• Vinda International Holdings Limited.
• Svenska Cellulosa Aktiebolaget SCA
• Cascades inc.
• Hengan International Group Company Ltd.
• Kao Corporation
• Peter Thomas Roth Labs LLC.
• Avon Products Inc.
• The Estee Lauder Companies Inc.
• Lakme Cosmetics

第十六章：策略建议

第17章调查会社について・免责事项

The Global Overnight Face Mask Market will grow from USD 23.36 Billion in 2025 to USD 36.68 Billion by 2031 at a 7.81% CAGR. Overnight face masks are topical skincare treatments designed to be applied before sleep, allowing active ingredients to penetrate deeply and support natural skin repair mechanisms without requiring rinsing.

Key Market Drivers

The increasing adoption of Korean beauty standards has fundamentally altered consumer skincare behaviors, normalizing the use of overnight masks as a vital step in hydration-focused routines. This cultural shift creates a direct pipeline for product adoption, as consumers increasingly view sleep as a critical window for barrier repair and look to innovative formulations originally popularized by K-Beauty trends.

Key Market Challenges

The risk of skin irritation and adverse reactions stemming from prolonged product contact constitutes a significant challenge hampering the expansion of the Global Overnight Face Mask Market. Unlike standard cleansers or rinse-off treatments, overnight masks are designed to remain on the skin for several hours to maximize ingredient absorption. This extended exposure, while beneficial for efficacy, dramatically increases the potential for sensitization, particularly when formulations contain potent active ingredients such as exfoliating acids or retinoids. For consumers with compromised skin barriers, this prolonged occlusion can trigger inflammation, redness, or allergic responses, creating a substantial barrier to adoption.

Key Market Trends

The adoption of sustainable and refillable packaging innovations is reshaping the Global Overnight Face Mask Market as manufacturers address the environmental impact of single-use plastics. Brands are increasingly replacing traditional jars with circular systems, utilizing post-consumer recycled materials and pod-based refill mechanisms that maintain premium aesthetics while reducing waste. This structural overhaul is driven by heightened regulatory pressure and consumer demand for responsible disposal options that do not compromise product stability.

Key Market Players

• L'Oreal S.A
• Vinda International Holdings Limited.
• Svenska Cellulosa Aktiebolaget SCA
• Cascades inc.
• Hengan International Group Company Ltd.
• Kao Corporation
• Peter Thomas Roth Labs LLC.
• Avon Products Inc.
• The Estee Lauder Companies Inc.
• Lakme Cosmetics

Report Scope:

In this report, the Global Overnight Face Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Overnight Face Mask Market, By Product:

• Cream & Gels
• Oil
• Sheets
• Others

Overnight Face Mask Market, By Sales Channel:

• Direct Sales
• Online
• Hypermarkets/Supermarkets
• Specialty Stores
• Others (Convenience Stores, etc.)

Overnight Face Mask Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Overnight Face Mask Market.

Available Customizations:

Global Overnight Face Mask Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Overnight Face Mask Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Cream & Gels, Oil, Sheets, Others)
  • 5.2.2. By Sales Channel (Direct Sales, Online, Hypermarkets/Supermarkets, Specialty Stores, Others (Convenience Stores, etc.))
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Overnight Face Mask Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Overnight Face Mask Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Overnight Face Mask Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Overnight Face Mask Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Sales Channel

7. Europe Overnight Face Mask Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Overnight Face Mask Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. France Overnight Face Mask Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. United Kingdom Overnight Face Mask Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Overnight Face Mask Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Spain Overnight Face Mask Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Overnight Face Mask Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Overnight Face Mask Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. India Overnight Face Mask Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. Japan Overnight Face Mask Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Overnight Face Mask Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Australia Overnight Face Mask Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Overnight Face Mask Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Overnight Face Mask Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. UAE Overnight Face Mask Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. South Africa Overnight Face Mask Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Sales Channel

10. South America Overnight Face Mask Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Overnight Face Mask Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Colombia Overnight Face Mask Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Argentina Overnight Face Mask Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Overnight Face Mask Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. L'Oreal S.A
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Vinda International Holdings Limited.
• 15.3. Svenska Cellulosa Aktiebolaget SCA
• 15.4. Cascades inc.
• 15.5. Hengan International Group Company Ltd.
• 15.6. Kao Corporation
• 15.7. Peter Thomas Roth Labs LLC.
• 15.8. Avon Products Inc.
• 15.9. The Estee Lauder Companies Inc.
• 15.10. Lakme Cosmetics

16. Strategic Recommendations

17. About Us & Disclaimer