电子邮件行销软体市场 - 全球产业规模、份额、趋势、机会及预测（按通路、公司规模、应用、垂直产业、地区和竞争格局划分，2021-2031年）

全球电子邮件行销软体市场预计将从2025年的28.5亿美元成长到2031年的58.2亿美元，复合年增长率（CAGR）为12.64%。该软体类别涵盖了帮助企业创建、自动化和监控大规模电子邮件宣传活动的数位工具，用于潜在客户培养和客户维繫。成长要素是电子邮件行销相比其他管道更高的投资报酬率（ROI），以及对能够提升用户参与度的数据驱动型个人化策略的强劲需求。企业正在利用这些平台对受众进行细分，并提供针对特定消费行为定制的内容。数据与行销协会（DMA）2025年的调查结果也支持了这项策略，该调查显示平均电子邮件开启率达到35.9%，显示消费者对邮件的回应度很高。

然而，日益复杂的资料隐私法规和垃圾邮件过滤通讯协定直接影响讯息送达率，这为市场成长带来了重大障碍。随着各国政府实施更严格的使用者同意标准，供应商在确保讯息送达目标收件匣方面面临巨大的技术挑战。这种法规环境要求企业不断调整以避免声誉受损和法律责任，而对于在多个司法管辖区营运的公司而言，部署和管理这些解决方案也变得更加复杂。

市场驱动因素

人工智慧在高度个人化领域的应用正在改变全球电子邮件行销软体市场，使供应商能够提供超越简单细分的高级功能。现代平台利用生成式人工智慧自动产生邮件主题、确定最佳发送时间，并为每位收件者客製化邮件内容，从而显着提高互动率。这项技术进步满足了对可扩展效率和相关性的需求，使行销人员能够在不增加人工负担的情况下执行高度个人化的宣传活动。 Intuit Mailchimp 2024 年 12 月的更新报告凸显了这一趋势，报告显示，在 2023 年至 2024 年期间，使用生成式人工智慧开展「黑色星期五/网路星期一」宣传活动的客户数量增长了 345%，这表明效能增强工具正在被迅速采用。

同时，随着企业努力将各种客户讯号整合到统一的行销策略中，市场越来越关注数据驱动的行为定向和分析。电子邮件软体因其能够整合来自多个触点的数据而日益受到重视，但与数据整合相关的技术挑战仍然是一个重要的发展方向。 Salesforce 销售团队年的数据显示，只有31%的行销人员对整合客户资料来源的能力完全满意，这凸显了能够无缝整合和利用消费者洞察的平台的迫切需求。不断变化的消费者需求进一步推动了这种对精准度的追求。 Litmus 2024年11月的报告显示，57%的Z世代消费者认为电子邮件沟通中的个人化至关重要，这迫使服务提供者优先考虑实施进阶分析和定向功能。

市场挑战

日益复杂的资料隐私法规和垃圾邮件过滤通讯协定为全球电子邮件行销软体市场的扩张带来了巨大障碍。随着各国合规要求的日益严格，供应商和使用者在满足各种法律要求的同时，都面临着维护讯息送达率的重大技术和营运挑战。这种压力迫使企业投入大量资源用于持续的合规管理和风险缓解，从而挤占了平台成长和功能利用的资金。不断适应变化的通讯协定也阻碍了软体的普及，迫使企业优先考虑法律安全而非积极的市场扩张，导致新宣传活动的推出延迟。

这项营运挑战的规模之大，从企业管治团队日益沉重的负担可见一斑。 2024年，国际隐私专业人员协会（IAPP）报告称，80%的隐私团队被迫承担超出其主要职责范围的额外工作，以应对不断扩大的监管要求。工作量的增加凸显了组织资源的严重紧张，减缓了复杂电子邮件行销策略的实施，并阻碍了整体市场发展势头，因为企业难以维护既合规又有效的复杂沟通管道。

市场趋势

采用 BIMI 标准已成为加强品牌认证和打击电子邮件欺骗的关键趋势。该通讯协定允许组织机构直接在收件匣中显示经过认证的徽标，从而验证寄件者身份，同时在拥挤的使用者介面中提升品牌可见度和使用者参与度。随着邮箱服务供应商实施更严格的认证规则，BIMI 的采用正在加速，这实际上迫使企业建立强大的安全措施，而这些措施本身也成为了一种行销资产。根据 URIports 发布的 2025 年 1 月报告，从 2024 年 5 月到 2025 年 1 月，拥有活跃 BIMI DNS 记录的网域数量增加了 28%，这表明维护经过认证的品牌形象的重要性日益凸显。

同时，市场正经历着向全通路能力的明显转变，电子邮件软体和简讯管道的整合正在加速，旨在提供统一的客户体验。这种演变使行销人员能够协调同步宣传活动，在消费者偏好的设备上与其互动，从而实现比单通路策略更高的客户维繫和转换率。平台也在不断发展，以集中管理这些跨管道互动，并支援基于电子邮件互动自动发送补充文字讯息的工作流程。根据 Omnisend 于 2025 年 1 月发布的《2024 年电子商务行销研究报告》，品牌简讯发送量年增 43%，凸显了文字通讯在增强传统电子邮件策略有效性方面的快速整合。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球电子邮件行销软体市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按频道（B2B、B2C）
  • 依公司规模（中小企业、大型企业）
  • 按应用领域（报表与分析、范本管理、客户管理、销售报告、电子邮件线索产生、推播通知、事件触发电子邮件、网页表单等）
  • 按行业划分（旅游与交通、消费品、医疗保健、资讯科技服务 (ITeS)、零售、IT 与电信、金融、银行、保全、保险 (BFSI)、政府、教育、娱乐与媒体、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

6. 北美电子邮件行销软体市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

7. 欧洲电子邮件行销软体市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区电子邮件行销软体市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲电子邮件行销软体市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

10. 南美洲电子邮件行销软体市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球电子邮件行销软体市场：SWOT 分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Salesforce, Inc.
• Adobe Inc.
• HubSpot, Inc.
• Oracle Corporation
• Intuit Inc.
• ActiveCampaign, LLC
• GetResponse Sp. z oo
• AWeber Communications, Inc.
• Constant Contact, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Email Marketing Software Market is projected to expand from USD 2.85 Billion in 2025 to USD 5.82 Billion by 2031, reflecting a compound annual growth rate of 12.64%. This software category encompasses digital tools designed to help businesses create, automate, and monitor bulk email campaigns aimed at lead nurturing and customer retention. The market is primarily driven by the superior return on investment these tools offer compared to other channels, alongside a strong demand for data-backed personalization strategies that boost engagement. Companies leverage these platforms to segment their audiences and distribute content tailored to specific consumer behaviors, a strategy supported by the Data & Marketing Association's 2025 finding that average email open rates reached 35.9%, indicating high consumer responsiveness.

However, market growth faces significant obstacles due to increasing complexities in data privacy regulations and spam filtering protocols, which directly affect message deliverability. With governments implementing stricter user consent standards, vendors encounter substantial technical challenges in guaranteeing that messages reach the intended inboxes. This regulatory environment necessitates continuous adaptation to prevent reputational harm and legal consequences, thereby complicating the deployment and management of these solutions for enterprises that operate across multiple legal jurisdictions.

Market Driver

The integration of artificial intelligence for hyper-personalization is transforming the Global Email Marketing Software Market, empowering vendors to deliver advanced capabilities that surpass simple segmentation. Contemporary platforms utilize generative AI to autonomously generate subject lines, determine optimal send times, and customize body content for individual recipients, resulting in notably higher engagement rates. This technological advancement satisfies the demand for scalable efficiency and relevance, enabling marketers to execute highly personalized campaigns without a corresponding rise in manual workload. Intuit Mailchimp's December 2024 update highlights this trend, noting that customers utilizing generative AI for Black Friday Cyber Monday campaigns increased by 345% from 2023 to 2024, demonstrating the rapid adoption of these tools to enhance performance.

Concurrently, the market is driven by a heightened focus on data-centric behavioral targeting and analytics, as organizations strive to consolidate various customer signals into coherent marketing strategies. Email software is increasingly prized for its capacity to ingest data from multiple touchpoints, though technical challenges related to data integration remain a key development priority. According to Salesforce data from 2024, only 31% of marketers felt fully satisfied with their ability to unify customer data sources, highlighting a critical need for platforms that can smoothly integrate and activate consumer insights. This push for precision is reinforced by evolving consumer demands; a November 2024 report from Litmus revealed that 57% of Gen Z consumers consider personalization in email communications extremely important, compelling providers to prioritize sophisticated analytics and targeting features.

Market Challenge

The growing complexity of data privacy regulations and spam filtering protocols serves as a major barrier to the expansion of the Global Email Marketing Software Market. As nations impose tighter compliance mandates, both software vendors and users encounter significant technical and operational obstacles in maintaining message deliverability while satisfying diverse legal requirements. This pressure forces organizations to dedicate substantial resources to continuous compliance management and risk mitigation, thereby diverting funds away from platform growth and feature utilization. The constant necessity to adjust to changing protocols introduces friction into software deployment, as companies are forced to prioritize legal security over aggressive marketing scaling, effectively slowing down the launch of new campaigns.

The scale of this operational difficulty is evident in the increasing load placed on corporate governance teams. In 2024, the International Association of Privacy Professionals reported that 80% of privacy teams had to take on additional responsibilities outside their primary roles to handle the expanding scope of regulatory demands. This elevated workload underscores the severe strain on organizational resources, which retards the implementation of sophisticated email marketing strategies and hinders the market's overall momentum as businesses struggle with the complexities of sustaining compliant and deliverable communication channels.

Market Trends

The adoption of BIMI standards is emerging as a significant trend aimed at strengthening brand verification and countering email spoofing. By enabling organizations to present verified logos directly in the inbox, this protocol confirms the sender's identity while enhancing visibility and engagement within crowded user interfaces. This uptake is gathering speed as mailbox providers implement stricter authentication rules, requiring businesses to establish robust security measures that essentially function as marketing assets. A January 2025 report by URIports noted a 28% increase in domains with active BIMI DNS records between May 2024 and January 2025, illustrating the rising importance of maintaining an authenticated brand presence.

At the same time, the market is experiencing a definitive shift toward omnichannel capabilities, with email software increasingly integrating with SMS channels to facilitate unified customer journeys. This evolution allows marketers to coordinate synchronized campaigns that engage consumers on their preferred devices, yielding higher retention and conversion rates compared to single-channel methods. Platforms are developing to centrally manage these cross-channel interactions, supporting automated workflows that send complementary text messages based on email engagement. According to the '2024 Ecommerce Marketing Study' by Omnisend in January 2025, brands raised their SMS volume by 43% year-over-year, highlighting the rapid integration of text messaging to boost the effectiveness of traditional email strategies.

Key Market Players

• Salesforce, Inc.
• Adobe Inc.
• HubSpot, Inc.
• Oracle Corporation
• Intuit Inc.
• ActiveCampaign, LLC
• GetResponse Sp. z o.o.
• AWeber Communications, Inc.
• Constant Contact, Inc.

Report Scope

In this report, the Global Email Marketing Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Email Marketing Software Market, By Channel

• B2B
• B2C

Email Marketing Software Market, By Enterprise Size

• SME
• Large Enterprises

Email Marketing Software Market, By Application

• Reporting and Analytics
• Template management
• Customer management
• Sales reporting
• Email lead generation
• Push notifications
• Event-triggered mail
• Web forms
• Others

Email Marketing Software Market, By Industry

• travel and transportation
• consumer goods
• healthcare
• information technology-enabled service (ITeS)
• retail
• IT and telecommunications
• finance
• banking
• security
• insurance (BFSI)
• government
• education
• entertainment and media
• others

Email Marketing Software Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Email Marketing Software Market.

Available Customizations:

Global Email Marketing Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Email Marketing Software Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Channel (B2B, B2C)
  • 5.2.2. By Enterprise Size (SME, Large Enterprises)
  • 5.2.3. By Application (Reporting and Analytics, Template management, Customer management, Sales reporting, Email lead generation, Push notifications, Event-triggered mail, Web forms, Others)
  • 5.2.4. By Industry (travel and transportation, consumer goods, healthcare, information technology-enabled service (ITeS), retail, IT and telecommunications, finance, banking, security, insurance (BFSI), government, education, entertainment and media, others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Email Marketing Software Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Channel
  • 6.2.2. By Enterprise Size
  • 6.2.3. By Application
  • 6.2.4. By Industry
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Email Marketing Software Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Channel
      • 6.3.1.2.2. By Enterprise Size
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Industry
  • 6.3.2. Canada Email Marketing Software Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Channel
      • 6.3.2.2.2. By Enterprise Size
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Industry
  • 6.3.3. Mexico Email Marketing Software Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Channel
      • 6.3.3.2.2. By Enterprise Size
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Industry

7. Europe Email Marketing Software Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Channel
  • 7.2.2. By Enterprise Size
  • 7.2.3. By Application
  • 7.2.4. By Industry
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Email Marketing Software Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Channel
      • 7.3.1.2.2. By Enterprise Size
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Industry
  • 7.3.2. France Email Marketing Software Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Channel
      • 7.3.2.2.2. By Enterprise Size
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Industry
  • 7.3.3. United Kingdom Email Marketing Software Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Channel
      • 7.3.3.2.2. By Enterprise Size
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Industry
  • 7.3.4. Italy Email Marketing Software Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Channel
      • 7.3.4.2.2. By Enterprise Size
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Industry
  • 7.3.5. Spain Email Marketing Software Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Channel
      • 7.3.5.2.2. By Enterprise Size
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Industry

8. Asia Pacific Email Marketing Software Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Channel
  • 8.2.2. By Enterprise Size
  • 8.2.3. By Application
  • 8.2.4. By Industry
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Email Marketing Software Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Channel
      • 8.3.1.2.2. By Enterprise Size
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Industry
  • 8.3.2. India Email Marketing Software Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Channel
      • 8.3.2.2.2. By Enterprise Size
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Industry
  • 8.3.3. Japan Email Marketing Software Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Channel
      • 8.3.3.2.2. By Enterprise Size
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Industry
  • 8.3.4. South Korea Email Marketing Software Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Channel
      • 8.3.4.2.2. By Enterprise Size
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Industry
  • 8.3.5. Australia Email Marketing Software Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Channel
      • 8.3.5.2.2. By Enterprise Size
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Industry

9. Middle East & Africa Email Marketing Software Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Channel
  • 9.2.2. By Enterprise Size
  • 9.2.3. By Application
  • 9.2.4. By Industry
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Email Marketing Software Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Channel
      • 9.3.1.2.2. By Enterprise Size
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Industry
  • 9.3.2. UAE Email Marketing Software Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Channel
      • 9.3.2.2.2. By Enterprise Size
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Industry
  • 9.3.3. South Africa Email Marketing Software Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Channel
      • 9.3.3.2.2. By Enterprise Size
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Industry

10. South America Email Marketing Software Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Channel
  • 10.2.2. By Enterprise Size
  • 10.2.3. By Application
  • 10.2.4. By Industry
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Email Marketing Software Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Channel
      • 10.3.1.2.2. By Enterprise Size
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Industry
  • 10.3.2. Colombia Email Marketing Software Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Channel
      • 10.3.2.2.2. By Enterprise Size
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Industry
  • 10.3.3. Argentina Email Marketing Software Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Channel
      • 10.3.3.2.2. By Enterprise Size
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Email Marketing Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Salesforce, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Adobe Inc.
• 15.3. HubSpot, Inc.
• 15.4. Oracle Corporation
• 15.5. Intuit Inc.
• 15.6. ActiveCampaign, LLC
• 15.7. GetResponse Sp. z o.o.
• 15.8. AWeber Communications, Inc.
• 15.9. Constant Contact, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer