网路钓鱼防护市场－全球产业规模、份额、趋势、机会和预测：按组件、防护类型、最终用户、地区和竞争格局划分，2021-2031年

全球鱼叉式网路钓鱼防护市场预计将从 2025 年的 20.4 亿美元大幅成长至 2031 年的 37.5 亿美元，复合年增长率为 10.68%。

这些网路安全解决方案专注于侦测和阻止针对特定组织的恶意电子邮件攻击，这些攻击试图冒充可信任机构以诈欺手段获取机密资讯或资金。该领域的成长主要受以下因素驱动：商业电子邮件诈骗(BEC) 事件的增加、成功入侵对企业造成的严重财务损失，以及全球范围内日益严格的隐私法规要求企业实施强有力的防御措施，以确保合规性和资料保护。

然而，市场在降低误报（即合法邮件被错误拦截）的技术复杂性方面面临巨大的挑战。这种不准确会阻碍企业间的沟通，降低营运效率，并且常常会疏远那些担心工作流程中断的潜在使用者。根据反钓鱼工作小组的数据，到2024年第三季度，预计将有932,923起已确认的钓鱼攻击。应对如此大规模的攻击需要极高的侦测准确率，但这仍然是安全厂商面临的艰鉅挑战。

市场驱动因素

由于人工智慧驱动的网路威胁日益复杂，全球鱼叉式网路钓鱼防护市场正经历根本性的变革。攻击者利用生成式人工智慧建构高度个人化、语法完美的欺骗性宣传活动。这些先进功能使网路犯罪分子能够大规模自动生成极具迷惑性的诱饵，成功绕过传统的基于特征码的安全解决方案，从而绕过已知的恶意模式检测。这种技术变革正在推动资料窃取攻击的激增。例如，SlashNext 于 2024 年 12 月发布的《2024 年网路钓鱼情报报告》预测，下半年凭证网路钓鱼攻击将激增 703%，凸显了人工智慧增强型社交工程技术的快速发展。

同时，商业电子邮件诈骗(BEC) 攻击的猖獗也成为市场采用相关技术的主要驱动力，因为企业都在争相降低与此类定向攻击相关的巨额经济损失。与大规模网路钓鱼不同，BEC 攻击巧妙地模仿高阶主管或受信任的供应商，诱骗员工核准欺诈性转账，因此，专门的行为分析工具对于侦测此类攻击至关重要。这种威胁的规模十分巨大：根据 Cloudflare 于 2025 年 12 月发布的《2025 年年度回顾报告》，全球 5.6% 的电子邮件流量（超过每 20 封邮件中就有 1 封）被发现是恶意邮件。经济损失正促使企业加大防御投入，FBI 于 2025 年 4 月发布的《2024 年网路犯罪报告》指出，BEC 事件造成的经调整损失已达约 28 亿美元。

市场挑战

全球鱼叉式网路钓鱼防护市场扩张的一大障碍在于如何尽量减少误报这项技术难题。安全系统必须近乎完美地区分恶意欺骗邮件和合法的商业通信，而攻击技术的日益复杂加剧了这项挑战。当防御演算法错误地将合法邮件识别为威胁时，企业将面临严重的业务中断，例如机密谈判停滞和发票处理延迟。这种营运上的摩擦往往会阻碍那些优先考虑业务永续营运而非严格威胁防御的潜在客户全面启用自动拦截功能。

现代电子邮件交易中高昂的财务风险进一步加剧了这种犹豫，因为需要严格的过滤，而误报的成本又不可接受。根据反钓鱼工作小组的数据，2024年第二季度，商业电子邮件诈骗（BEC）攻击中的平均汇款请求金额高达89,520美元。由于合法汇款在紧急程度和格式上往往与这些高额诈骗请求相似，安全厂商面临着一项艰鉅的任务：既要调整其检测引擎以阻止诈骗，又要允许合法的大额交易。无法完全消除对这些关键金融通讯的干扰，限制了其为规避风险的组织提供保护的市场潜力。

市场趋势

市场目前正经历着向云端原生、基于 API 的安全架构的明显转变，这种架构绕过了传统的安全电子邮件网关 (SEG)，直接整合到云端电子邮件平台中。推动这一转变的原因是，需要监控内部流量并在邮件送达后回应威胁，因为传统的边界防御难以识别高级混淆策略。标准过滤器的效能日益下降，凸显了这种架构转变的迫切性。根据 Cofense 于 2024 年 2 月发布的《2024 年电子邮件安全年度报告》，绕过安全电子邮件网关的恶意电子邮件数量同比增长了 104.5%，这凸显了仅依赖网关级保护的不足。

同时，防御机制也在不断发展，以应对多通路威胁的激增，尤其是针对行动装置的QR码攻击。网路犯罪分子利用这些基于图像的攻击来绕过文字分析工具，并将威胁转移到个人智慧型手机，从而有效地绕过企业网路安全。这种攻击方式专门针对高价值目标，旨在绕过组织机构的防御措施。正如 Abnormal Security 于 2024 年 2 月发布的《2024 年上半年电子邮件威胁报告》所指出的，企业高管遭遇QR码攻击的频率是普通员工的 42 倍，这推动了对结合电脑视觉技术和移动防御能力的解决方案的需求。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球反鱼叉式网路钓鱼市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按元件划分（解决方案：云端、混合式、本机部署；服务：专业服务、託管服务）
  • 依防护类型（资料外洩防护、电子邮件加密、零时差攻击防护、勒索软体防护、多层恶意软体防护、社交工程防护、拒绝服务攻击防护）
  • 按最终用户划分（银行、金融和保险、政府和国防、医疗保健、通讯、零售、媒体和娱乐、交通运输等）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美反鱼叉式网路钓鱼市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

7. 欧洲反鱼叉式网路钓鱼市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区反鱼叉式网路钓鱼市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东与非洲反鱼叉式网路钓鱼市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲反鱼叉式网路钓鱼市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球反鱼叉式网路钓鱼市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Cisco Systems, Inc.
• Microsoft Corporation
• Mimecast Ltd.
• Proofpoint, Inc.
• Symantec Corporation
• Barracuda Networks Inc.
• Trend Micro Incorporated
• IronScales
• Phishlabs
• Cofense, Inc

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Spear Phishing Protection Market is projected to expand significantly, rising from USD 2.04 Billion in 2025 to USD 3.75 Billion by 2031, reflecting a CAGR of 10.68%. These cybersecurity solutions focus on identifying and obstructing targeted email attacks that mimic trusted entities to illicitly acquire sensitive information or funds. Growth in this sector is largely propelled by the rising incidence of business email compromise events and the severe financial repercussions organizations suffer from successful breaches, alongside stricter global privacy mandates that force enterprises to implement strong defenses for compliance and data protection.

However, the market faces a substantial obstacle regarding the technical complexity of mitigating false positives, where authentic emails are erroneously blocked. This inaccuracy interferes with corporate communications and generates operational inefficiencies, often deterring prospective users who are concerned about workflow interruptions. Data from the Anti-Phishing Working Group indicates that 932,923 confirmed phishing attacks occurred in the third quarter of 2024, a volume that demands exceptional detection precision, which remains a difficult challenge for security vendors to fully resolve.

Market Driver

The Global Spear Phishing Protection Market is being fundamentally transformed by the sophistication of AI-driven cyber threats, as attackers utilize generative artificial intelligence to engineer highly personalized and grammatically perfect deception campaigns. These advanced capabilities enable cybercriminals to automate the production of convincing lures on a massive scale, successfully evading traditional signature-based security that looks for known malicious patterns. This technological shift has triggered a sharp rise in data-harvesting attacks; for instance, SlashNext's '2024 Phishing Intelligence Report' from December 2024 recorded a massive 703% increase in credential phishing attacks during the year's second half, underscoring the rapid escalation of these AI-enhanced social engineering methods.

Simultaneously, the growing prevalence of Business Email Compromise (BEC) attacks serves as a major driver for market adoption, as companies race to minimize the heavy financial liabilities linked to these targeted schemes. Unlike mass phishing, BEC operations carefully mimic senior executives or trusted suppliers to trick employees into approving fraudulent transfers, necessitating specialized behavioral analysis tools for detection. The scale of this threat is immense, with Cloudflare's '2025 Year-in-Review Report' from December 2025 revealing that 5.6% of all global email traffic-over one in twenty emails-was malicious. The economic fallout motivates substantial investment in defense, highlighted by the FBI's '2024 Internet Crime Report' from April 2025, which noted that adjusted losses from BEC incidents totaled approximately $2.8 billion.

Market Challenge

A major barrier to the expansion of the Global Spear Phishing Protection Market is the technical struggle to minimize false positives. Security systems are required to differentiate between malicious impersonations and authentic business communications with near-perfect precision, a challenge that intensifies as attack methods become more sophisticated. When defensive algorithms erroneously identify legitimate emails as threats, companies face serious workflow disruptions, such as stalled sensitive negotiations or delayed invoice processing. This operational friction frequently dissuades potential clients from fully activating automated blocking capabilities, as they often value business continuity over stringent threat prevention.

This reluctance is further complicated by the high financial stakes of modern email transactions, which demand strict filtering while making the cost of mistakes intolerable. According to the Anti-Phishing Working Group, the average wire transfer request in Business Email Compromise (BEC) attacks hit $89,520 during the second quarter of 2024. Since valid transfers often resemble these high-value fraudulent requests in terms of urgency and format, security vendors confront the formidable task of calibrating detection engines to allow legitimate large-scale transactions while intercepting fraud. The inability to ensure zero interference with these vital financial communications restricts the market's potential to secure risk-averse organizations.

Market Trends

The market is currently experiencing a distinct transition toward cloud-native, API-based security architectures that integrate directly into cloud email platforms, bypassing conventional Secure Email Gateways (SEGs). This adoption is fueled by the necessity to monitor internal traffic and remediate threats after delivery, as legacy perimeter defenses struggle to identify advanced obfuscation strategies. The urgency of this architectural shift is highlighted by the diminishing effectiveness of standard filters; Cofense's '2024 Annual State of Email Security Report' from February 2024 reported a 104.5% year-over-year increase in malicious emails successfully evading Secure Email Gateways, emphasizing the inadequacy of relying exclusively on gateway-level protection.

In parallel, defensive mechanisms are evolving to counter multi-channel threats, specifically the surge in QR code phishing aimed at exploiting mobile devices. Cybercriminals use these image-based attacks to bypass text analysis tools and shift the threat to personal smartphones, effectively circumventing corporate network security. This attack vector specifically zeroes in on high-value targets to bypass organizational defenses. As noted in Abnormal Security's 'H1 2024 Email Threat Report' from February 2024, C-Suite executives faced QR code attacks 42 times more often than the average employee, spurring demand for solutions that feature computer vision and mobile defense capabilities.

Key Market Players

• Cisco Systems, Inc.
• Microsoft Corporation
• Mimecast Ltd.
• Proofpoint, Inc.
• Symantec Corporation
• Barracuda Networks Inc.
• Trend Micro Incorporated
• IronScales
• Phishlabs
• Cofense, Inc

Report Scope

In this report, the Global Spear Phishing Protection Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Spear Phishing Protection Market, By Component

• Solutions
• Services

Spear Phishing Protection Market, By Protection Type

• Data Leak Protection
• Email Encryption
• Zero-Day Prevention
• Ransomware Protection
• Multi-Layer Malware Protection
• Social Engineering Protection
• Denial of Service Attack Protection

Spear Phishing Protection Market, By End User

• BFSI
• Government & Defense
• Healthcare
• Telecommunication
• Retail
• Media & Entertainment
• Transportation
• Others

Spear Phishing Protection Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Spear Phishing Protection Market.

Available Customizations:

Global Spear Phishing Protection Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Spear Phishing Protection Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Solutions {Cloud, Hybrid, On Premise}, Services {Professional, Managed})
  • 5.2.2. By Protection Type (Data Leak Protection, Email Encryption, Zero-Day Prevention, Ransomware Protection, Multi-Layer Malware Protection, Social Engineering Protection, Denial of Service Attack Protection)
  • 5.2.3. By End User (BFSI, Government & Defense, Healthcare, Telecommunication, Retail, Media & Entertainment, Transportation, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Spear Phishing Protection Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Protection Type
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Spear Phishing Protection Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Protection Type
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Spear Phishing Protection Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Protection Type
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Spear Phishing Protection Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Protection Type
      • 6.3.3.2.3. By End User

7. Europe Spear Phishing Protection Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Protection Type
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Spear Phishing Protection Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Protection Type
      • 7.3.1.2.3. By End User
  • 7.3.2. France Spear Phishing Protection Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Protection Type
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Spear Phishing Protection Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Protection Type
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Spear Phishing Protection Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Protection Type
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Spear Phishing Protection Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Protection Type
      • 7.3.5.2.3. By End User

8. Asia Pacific Spear Phishing Protection Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Protection Type
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Spear Phishing Protection Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Protection Type
      • 8.3.1.2.3. By End User
  • 8.3.2. India Spear Phishing Protection Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Protection Type
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Spear Phishing Protection Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Protection Type
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Spear Phishing Protection Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Protection Type
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Spear Phishing Protection Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Protection Type
      • 8.3.5.2.3. By End User

9. Middle East & Africa Spear Phishing Protection Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Protection Type
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Spear Phishing Protection Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Protection Type
      • 9.3.1.2.3. By End User
  • 9.3.2. UAE Spear Phishing Protection Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Protection Type
      • 9.3.2.2.3. By End User
  • 9.3.3. South Africa Spear Phishing Protection Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Protection Type
      • 9.3.3.2.3. By End User

10. South America Spear Phishing Protection Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Protection Type
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Spear Phishing Protection Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Protection Type
      • 10.3.1.2.3. By End User
  • 10.3.2. Colombia Spear Phishing Protection Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Protection Type
      • 10.3.2.2.3. By End User
  • 10.3.3. Argentina Spear Phishing Protection Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Protection Type
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Spear Phishing Protection Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Cisco Systems, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Microsoft Corporation
• 15.3. Mimecast Ltd.
• 15.4. Proofpoint, Inc.
• 15.5. Symantec Corporation
• 15.6. Barracuda Networks Inc.
• 15.7. Trend Micro Incorporated
• 15.8. IronScales
• 15.9. Phishlabs
• 15.10. Cofense, Inc

16. Strategic Recommendations

17. About Us & Disclaimer