消费者安全市场－全球产业规模、份额、趋势、机会及预测（按类型、组件、部署类型、最终用户、地区和竞争格局划分，2021-2031年）

全球消费者安全市场预计将从2025年的1,121.2亿美元显着成长至2031年的1,925.1亿美元，复合年增长率（CAGR）达9.43%。该行业涵盖旨在保护个人用户免受数位威胁和资料隐私洩露的软硬体解决方案。推动市场成长的关键因素是网路犯罪日益频繁以及连网个人设备的快速普及，这些都为犯罪分子提供了更多可乘之机。近期行业统计数据也印证了这一日益严峻的威胁。根据FIDO联盟发布的2024年报告，53%的消费者表示收到的可疑讯息和网路诈骗数量增加。

然而，市场发展的一大障碍在于严格的安全通讯协定与用户便利性之间持续存在的矛盾，许多用户不愿采取会扰乱其日常数位习惯或需要大量技术投入的保护措施。这种消费者抵触情绪显着减缓了强大身分验证机制的普及，并限制了全面安全方案的有效大规模应用。

市场驱动因素

网路攻击和身分盗窃事件的不断增加是全球消费者安全市场的主要驱动因素。网路攻击者日益复杂的攻击手段，例如网路钓鱼和勒索软体，迫使消费者投资先进的防御措施，以保护其个人资料和金融资产。行业监管机构已记录了恶意活动的激增，Gen Digital 于 2024 年 8 月发布的《Gen Q2/2024 威胁报告》显示，网路攻击数量同比增长高达 46%。这些安全漏洞造成的严重经济影响进一步推动了消费者对安全保护服务的采用。根据美国联邦贸易委员会 (FTC) 于 2024 年 2 月发布的《2023 年消费者哨兵网路资料辑》，2023 年消费者诈骗损失超过 100 亿美元，创历史新高。

此外，智慧家庭设备和物联网生态系统的普及显着扩大了市场规模，建构了一个复杂的互联设备网络，需要专门的安全解决方案。随着家庭中互联家电、保全摄影机和语音助理等设备的普及，网路犯罪分子的攻击面也无意中扩大，因此需要比传统防毒软体更强大的防护。这项漏洞在近期的威胁情报中也得到了印证。根据 Zscaler 于 2024 年 10 月发布的《ThreatLabz 2024 年行动、物联网和 OT 威胁报告》，物联网恶意软体拦截交易将年增 45%。因此，供应商正在快速开发专门的物联网安全工具，以应对不断扩展的个人网路中的风险，从而推动市场显着成长。

市场挑战

严格的安全通讯协定与使用者便利性之间的持续衝突，对全球消费者安全市场的扩张构成了重大障碍。当保护措施影响使用者体验或需要过多的技术操作时，消费者往往会为了追求便捷而放弃这些工具。这种抵触情绪显着限制了综合安全产品的市场渗透率，因为人们往往会绕过复杂的身份验证程序，并忽视设备安全，以确保流畅的数位存取。因此，供应商发现，那些被认为具有侵入性的安全套件难以被大众广泛接受，这直接减少了潜在的消费者收入来源。

近期身份验证疲劳的趋势清晰地展现了这种负面影响。 FIDO联盟2024年的数据显示，56%的消费者在过去一个月内因为忘记密码而放弃了使用线上服务。如此高的放弃率凸显了安全相关的摩擦会如何迅速导致用户流失。只要消费者将强大的安全措施视为其数位活动的障碍，市场潜力就会继续受到限制，因为他们对便利性的过度偏好将凌驾于安全性之上。

市场趋势

将人工智慧 (AI) 整合到消费者安全平台中，从根本上改变了该领域的威胁侦测能力。随着网路犯罪分子越来越多地利用生成式人工智慧发起复杂的网路钓鱼模拟和语音克隆攻击，供应商正在将机器学习演算法整合到防毒软体和行动安全软体中，以识别合成媒体和异常模式。这种技术变革至关重要，因为使用者在没有演算法辅助的情况下难以区分人机交互，从而催生了对能够主动检测复杂诈骗企图的工具的需求。新型攻击手段的激增也凸显了对这些人工智慧驱动型防御措施的需求。根据McAfee于 2024 年 8 月发布的《诈骗状况报告》，全球 24% 的消费者表示自己或认识的人曾是人工智慧语音诈骗的受害者。

此外，生物识别的普及正迅速取代传统的住宅和个人设备存取认证方式。硬体製造商和软体供应商正携手合作，致力于标准化密码金钥，使用户能够透过指纹或脸部认证而非弱密码（例如字母数字密码）来保护其数位帐户。这种转变有效降低了弱密码或重复密码带来的风险，同时满足了消费者对便捷存取的需求，并降低了实施强安全措施的门槛。这项技术的普及规模十分显着：根据Google于2024年5月发布的《密码密钥：年度回顾》，自该技术推出以来，已有超过4亿个用户帐户启用了基于密码密钥的登入方式。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球消费者安全市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（防毒、反间谍/反恶意软体防火墙、终端设备控制、入侵防御、终端应用程式控制）
  • 按组件（软体、服务）
  • 依部署类型（云端、本机部署）
  • 按最终用户划分（政府与国防、银行、金融服务与保险 (BFSI)、IT 与电信、医疗保健、交通运输、零售、能源与公共产业、製造业、教育）
  • 按地区
  • 按公司（2025 年）
• 市场地图

6. 北美消费者安全市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

7. 欧洲消费者安全市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区消费者安全市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东与非洲消费者安全市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

10. 南美洲消费安全市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球消费者安全市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Gen Digital Inc.
• RSA Security
• Trend Micro
• Forcepoint
• McAfee
• Cisco Systems
• HP
• IBM
• Microsoft
• Panda Security

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Consumer Security Market is projected to experience substantial growth, rising from USD 112.12 Billion in 2025 to USD 192.51 Billion by 2031, achieving a CAGR of 9.43%. This industry segment comprises software and hardware solutions dedicated to protecting individual users against digital threats and data privacy violations. The market is primarily propelled by the increasing frequency of cybercrimes and the rapid expansion of connected personal devices, which broadens the points of vulnerability for criminals. This heightened threat landscape is corroborated by recent industry statistics; the FIDO Alliance reported in 2024 that 53 percent of consumers observed an increase in suspicious messages and online scams.

Nevertheless, a major obstacle hindering market progression is the ongoing conflict between strict security protocols and user convenience. Many individuals are hesitant to adopt protection measures that disrupt their daily digital routines or demand significant technical effort. This consumer resistance notably slows the widespread acceptance of robust authentication mechanisms and restricts the effective penetration of comprehensive security packages among the general population.

Market Driver

The rising incidence of cyberattacks and identity theft serves as the primary engine for the Global Consumer Security Market. As digital adversaries utilize increasingly sophisticated tactics like phishing and ransomware, individual users are forced to invest in advanced defense systems to secure their personal data and financial resources. This surge in malicious activity is highlighted by industry monitoring; Gen Digital's 'Gen Q2/2024 Threat Report' from August 2024 noted a dramatic 46 percent year-over-year increase in cyberattacks. The severe financial impact of these breaches further encourages consumer adoption of protective services, with the Federal Trade Commission's '2023 Consumer Sentinel Network Data Book' from February 2024 revealing that consumer fraud losses exceeded $10 billion in 2023, setting a new record.

Furthermore, the proliferation of smart home devices and IoT ecosystems significantly enlarges the market by establishing a complex network of connected endpoints that demand dedicated security solutions. As households incorporate interconnected appliances, security cameras, and voice assistants, they unintentionally increase the attack surface available to cybercriminals, necessitating strong protection that goes beyond traditional antivirus software. This exposure is evident in recent threat intelligence; Zscaler's 'ThreatLabz 2024 Mobile, IoT, and OT Threat Report' from October 2024 indicated a 45 percent rise in blocked IoT malware transactions compared to the prior year. Consequently, vendors are swiftly creating specialized IoT security tools to address the risks within these expanding personal networks, thereby driving substantial market growth.

Market Challenge

The continuing tension between rigorous security protocols and user convenience represents a significant barrier to the expansion of the Global Consumer Security Market. When protective measures interfere with the user experience or require excessive technical involvement, consumers often discard these tools in favor of simplicity. This resistance severely limits the market reach of comprehensive security products, as individuals frequently skip complex authentication procedures or neglect securing their devices to ensure seamless digital access. As a result, vendors face difficulties in achieving mass adoption for security suites perceived as burdensome, directly diminishing the potential revenue stream from the general public.

This negative impact is clearly demonstrated by recent behavioral trends regarding authentication fatigue. Data from the FIDO Alliance in 2024 reveals that 56 percent of consumers gave up on accessing an online service within the past month because they could not remember their password. This high rate of abandonment underscores how security-related friction causes immediate user disengagement. As long as consumers view robust security measures as impediments to their digital activities, the market potential remains constrained by the overwhelming preference for convenience over safety.

Market Trends

The incorporation of artificial intelligence into consumer security platforms is fundamentally transforming threat detection capabilities within the sector. With cybercriminals increasingly leveraging generative AI to engineer convincing phishing simulations and voice clones, vendors are embedding machine learning algorithms into antivirus and mobile security software to identify synthetic media and irregular patterns. This technological shift is essential as users struggle to distinguish between human and automated interactions without algorithmic assistance, creating a demand for tools that can proactively flag sophisticated fraud attempts. The necessity for these AI-driven defenses is emphasized by the prevalence of new attack vectors; McAfee's August 2024 'The State of Scams' report noted that 24 percent of consumers globally reported experiencing an AI voice scam or knowing someone who had.

Additionally, the expansion of biometric authentication is rapidly replacing traditional credential methods for accessing residential and personal devices. Hardware manufacturers and software providers are collaborating to standardize passkeys, allowing users to secure digital accounts through fingerprint or facial recognition rather than vulnerable alphanumeric codes. This transition effectively lowers the risks associated with weak or reused passwords while simultaneously addressing consumer demand for frictionless access, thereby reducing the barrier to entry for robust security adoption. The scale of this adoption is significant; Google's 'Passkeys: A year in review' from May 2024 reported that over 400 million user accounts have utilized passkeys to sign in since the technology was introduced.

Key Market Players

• Gen Digital Inc.
• RSA Security
• Trend Micro
• Forcepoint
• McAfee
• Cisco Systems
• HP
• IBM
• Microsoft
• Panda Security

Report Scope

In this report, the Global Consumer Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Consumer Security Market, By Type

• Anti-Virus
• Anti-Spyware/Anti-Malware Firewall
• Endpoint Device Control
• Intrusion Prevention
• Endpoint Application Control

Consumer Security Market, By Component

• Software
• Services

Consumer Security Market, By Deployment

• Cloud
• On-premises

Consumer Security Market, By End-users

• Government & Defense
• Banking
• Financial services and Insurance (BFSI)
• IT and Telecom
• Healthcare
• Transportation
• Retail
• Energy and Utilities
• Manufacturing
• Education

Consumer Security Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Consumer Security Market.

Available Customizations:

Global Consumer Security Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Consumer Security Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Anti-Virus, Anti-Spyware/Anti-Malware Firewall, Endpoint Device Control, Intrusion Prevention, Endpoint Application Control)
  • 5.2.2. By Component (Software, Services)
  • 5.2.3. By Deployment (Cloud, On-premises)
  • 5.2.4. By End-users (Government & Defense, Banking, Financial services and Insurance (BFSI), IT and Telecom, Healthcare, Transportation, Retail, Energy and Utilities, Manufacturing, Education)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Consumer Security Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Component
  • 6.2.3. By Deployment
  • 6.2.4. By End-users
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Consumer Security Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Component
      • 6.3.1.2.3. By Deployment
      • 6.3.1.2.4. By End-users
  • 6.3.2. Canada Consumer Security Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Component
      • 6.3.2.2.3. By Deployment
      • 6.3.2.2.4. By End-users
  • 6.3.3. Mexico Consumer Security Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Component
      • 6.3.3.2.3. By Deployment
      • 6.3.3.2.4. By End-users

7. Europe Consumer Security Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Component
  • 7.2.3. By Deployment
  • 7.2.4. By End-users
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Consumer Security Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Component
      • 7.3.1.2.3. By Deployment
      • 7.3.1.2.4. By End-users
  • 7.3.2. France Consumer Security Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Component
      • 7.3.2.2.3. By Deployment
      • 7.3.2.2.4. By End-users
  • 7.3.3. United Kingdom Consumer Security Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Component
      • 7.3.3.2.3. By Deployment
      • 7.3.3.2.4. By End-users
  • 7.3.4. Italy Consumer Security Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Component
      • 7.3.4.2.3. By Deployment
      • 7.3.4.2.4. By End-users
  • 7.3.5. Spain Consumer Security Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Component
      • 7.3.5.2.3. By Deployment
      • 7.3.5.2.4. By End-users

8. Asia Pacific Consumer Security Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Component
  • 8.2.3. By Deployment
  • 8.2.4. By End-users
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Consumer Security Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Component
      • 8.3.1.2.3. By Deployment
      • 8.3.1.2.4. By End-users
  • 8.3.2. India Consumer Security Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Component
      • 8.3.2.2.3. By Deployment
      • 8.3.2.2.4. By End-users
  • 8.3.3. Japan Consumer Security Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Component
      • 8.3.3.2.3. By Deployment
      • 8.3.3.2.4. By End-users
  • 8.3.4. South Korea Consumer Security Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Component
      • 8.3.4.2.3. By Deployment
      • 8.3.4.2.4. By End-users
  • 8.3.5. Australia Consumer Security Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Component
      • 8.3.5.2.3. By Deployment
      • 8.3.5.2.4. By End-users

9. Middle East & Africa Consumer Security Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Component
  • 9.2.3. By Deployment
  • 9.2.4. By End-users
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Consumer Security Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Component
      • 9.3.1.2.3. By Deployment
      • 9.3.1.2.4. By End-users
  • 9.3.2. UAE Consumer Security Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Component
      • 9.3.2.2.3. By Deployment
      • 9.3.2.2.4. By End-users
  • 9.3.3. South Africa Consumer Security Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Component
      • 9.3.3.2.3. By Deployment
      • 9.3.3.2.4. By End-users

10. South America Consumer Security Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Component
  • 10.2.3. By Deployment
  • 10.2.4. By End-users
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Consumer Security Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Component
      • 10.3.1.2.3. By Deployment
      • 10.3.1.2.4. By End-users
  • 10.3.2. Colombia Consumer Security Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Component
      • 10.3.2.2.3. By Deployment
      • 10.3.2.2.4. By End-users
  • 10.3.3. Argentina Consumer Security Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Component
      • 10.3.3.2.3. By Deployment
      • 10.3.3.2.4. By End-users

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Consumer Security Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Gen Digital Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. RSA Security
• 15.3. Trend Micro
• 15.4. Forcepoint
• 15.5. McAfee
• 15.6. Cisco Systems
• 15.7. HP
• 15.8. IBM
• 15.9. Microsoft
• 15.10. Panda Security

16. Strategic Recommendations

17. About Us & Disclaimer