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市场调查报告书
商品编码
1914676
纯素冰淇淋市场-全球产业规模、份额、趋势、机会及预测(依口味、产品类型、配料、通路、地区及竞争格局划分),2021-2031年Vegan Ice-Cream Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor, By Product Type, By Source, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球纯素冰淇淋市场预计将从2025年的10.5亿美元成长到2031年的19.6亿美元,复合年增长率(CAGR)为10.96%。这些冷冻甜点不含任何动物性乳製品,而是采用杏仁奶、豆奶、椰奶和燕麦奶等植物性原料,以重现传统冰淇淋的浓郁口感和顺滑质地。推动这一市场成长的主要因素包括:全球范围内乳糖不耐受和乳製品过敏病例的增加,以及人们对动物福利和环境永续性发展倡议的日益关注,这些因素都促使消费者转向植物性饮食。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 10.5亿美元 |
| 市场规模:2031年 | 19.6亿美元 |
| 复合年增长率:2026-2031年 | 10.96% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
根据良好食品研究所(Good Food Institute)预测,包括冰淇淋、植物奶、优格和起司在内的植物性产品类型全球零售额到2024年可能达到约225亿美元。儘管市场估值强劲,但该产业在实现价格平等方面仍面临诸多障碍。由于原料和加工成本高昂,纯素冰淇淋的价格通常高于传统乳製品。这种定价结构可能会限制价格敏感型大众市场的购买力。
随着越来越多的消费者出于健康和伦理原因减少动物产品的消费,全球植物来源饮食和弹性素食的普及正在从根本上改变整个产业。这种转变不仅限于严格的素食主义者,还扩展到了庞大的弹性素食人群,他们寻求健康的替代选择,但又不想完全放弃传统的饮食习惯。不断上升的家庭采纳率也印证了这一品类的受欢迎程度。根据植物性食品协会于2024年4月发布的《2023年市场趋势报告》,2023年美国有62%的家庭会购买植物性食品,显示这些选择已深深融入主流消费者的购买习惯。
持续的产品创新旨在改善口感和质地,这是第二个关键驱动因素,直接解决了消费者长期以来对非乳製品冷冻甜点口感的不满。製造商正逐步放弃豆奶和杏仁奶等基底,转而采用燕麦奶和精准发酵技术来复製牛奶般的浓郁口感。根据良好食品研究所(Good Food Institute)预测,2023年发酵产业将获得5.15亿美元的投资。这种发展趋势有助于增强联合利华等主要企业的财务韧性。联合利华2023年冰淇淋部门的销售额达到79亿欧元,该公司正积极推动策略扩张和优质化。
全球纯素冰淇淋市场成长面临的主要挑战是与传统乳製品之间的价格差距。植物来源冰淇淋的生产成本往往较高,这主要是因为需要使用杏仁和腰果等昂贵的原料,以及为了模仿乳脂肪的顺滑口感而需要复杂的製作流程。因此,这类产品通常定位在高端市场,经济障碍是主要因素,使得市场主要局限于富裕人群,难以渗透到对价格敏感的消费者群体中(而这些消费者原本有望从传统乳製品转向植物性冰淇淋)。
这种价格差距直接阻碍了市场扩张,使其难以进入大众市场,尤其对于那些既重视性价比又注重伦理考量的弹性素食者更是如此。根据ProVeg International 2024年的数据,31%的消费者表示,只有当植物来源产品的价格低于动物性替代品时,他们才会购买,这表明经济因素仍然是许多人的决定性因素。除非这种价格差距得到解决,否则纯素冰淇淋的高价位将继续限制其供应,并限制销售量成长潜力。
产品形式多样化,包括一口大小的迷你装、麻糬和携带式新奇零食,正在满足消费者对方便、份量可控零食日益增长的需求,从而改变整个行业格局。这种转变使製造商能够瞄准传统甜点时间之外的全新消费场景,利用「适度零食」的概念,为注重卡路里摄取的消费者提供无负担的美味享受。在2025年4月出版的《The Grocer》杂誌上,Little Moons公司报告称,由于工厂关闭,该公司需要500万英镑的纾困资金。该公司旗下的麻糬冰淇淋品牌在截至2023年12月的财年实现了5,340万英镑的全年销售额,年增约25%,凸显了消费者对手持冷冻甜点的强劲需求。
咸味、辣味和植物来源等新口味的出现,标誌着植物来源产品优质化策略的兴起,旨在迎合追求复杂感官体验的冒险家口味。製造商们正透过突破传统的香草和巧克力口味,融入辣椒、罗勒和花卉萃取物等精緻食材,打造出差异化的产品产品系列通常以限量版手工冰淇淋的形式进行销售。根据百乐嘉利宝于2025年1月发布的《2025年巧克力关键趋势》报告,全球每两名消费者中就有一名会主动寻找限量版或季节限定的冰淇淋产品,这印证了这些创新口味的商业性可行性。
The Global Vegan Ice-Cream Market is projected to expand from a valuation of USD 1.05 Billion in 2025 to USD 1.96 Billion by 2031, reflecting a CAGR of 10.96%. These frozen desserts are formulated entirely without animal-derived dairy, utilizing plant-based ingredients such as almond, soy, coconut, or oat milk to simulate the creamy texture and mouthfeel of traditional products. This market growth is primarily fueled by the rising global prevalence of lactose intolerance and dairy allergies, necessitating non-dairy alternatives, while widespread ethical concerns regarding animal welfare and a growing commitment to environmental sustainability drive consumers toward plant-based diets.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1.05 Billion |
| Market Size 2031 | USD 1.96 Billion |
| CAGR 2026-2031 | 10.96% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
According to The Good Food Institute, global retail sales for the plant-based dairy category, which includes ice cream, milk, yogurt, and cheese, reached approximately $22.5 billion in 2024. Despite this strong market valuation, the sector encounters a significant hurdle regarding price parity, as high ingredient and processing costs often keep vegan ice cream at a premium price point compared to conventional dairy. This pricing structure potentially limits the accessibility of these products for price-sensitive mass markets.
Market Driver
The increasing global adoption of plant-based and flexitarian diets is fundamentally reshaping the sector, as consumers reduce animal product consumption due to health and ethical motivations. This shift extends beyond strict vegans to include a vast demographic of flexitarians seeking healthier alternatives without fully abandoning traditional dietary patterns, leading to higher household penetration rates that validate the category as a staple. According to the Plant Based Foods Association's '2023 State of the Marketplace' report published in April 2024, 62% of United States households purchased plant-based foods in 2023, reflecting a deep integration of these options into mainstream shopping habits.
Continuous product innovation aimed at improving taste and texture serves as a second critical driver, directly addressing historical consumer complaints regarding the mouthfeel of non-dairy frozen desserts. Manufacturers are moving beyond soy and almond bases toward oat milk and precision fermentation technologies to replicate the creaminess of cow's milk, with the fermentation sector securing $515 million in investment capital in 2023 according to the Good Food Institute. This commitment to development supports the financial resilience of major players, such as Unilever, which reported a turnover of €7.9 billion for its ice cream business unit in 2023 driven by strategic expansion and premiumization.
Market Challenge
The primary challenge hindering the growth of the Global Vegan Ice-Cream Market is the lack of price parity with conventional dairy products. Plant-based ice creams frequently incur higher production costs due to expensive raw materials, such as almonds and cashews, and the complex processing required to replicate the creamy texture of dairy fat. Consequently, these products are positioned at a premium price point, creating a significant economic barrier that restricts the market largely to affluent demographics and prevents widespread adoption among price-sensitive shoppers who might otherwise switch from traditional dairy.
This cost disparity directly stalls market expansion by deterring the mass market, particularly flexitarians who prioritize value alongside ethical considerations. According to ProVeg International, data from 2024 indicates that 31% of consumers would only purchase plant-based options if they were priced lower than animal-based products, highlighting that financial considerations remain a decisive factor for a large segment of the population. As long as this price gap persists, the premium positioning of vegan ice cream will continue to limit its accessibility and constrain its potential for volume growth in the mainstream retail sector.
Market Trends
Diversification into bite-sized, mochi, and handheld novelty formats is transforming the sector by addressing the growing consumer demand for portion-controlled and convenient snacking options. This shift allows manufacturers to target new consumption occasions beyond traditional dessert times, leveraging the concept of permissible indulgence to offer calorie-conscious consumers a guilt-free treat. According to The Grocer in April 2025, in an article regarding Little Moons requiring a £5m bail-out following a factory closure, the mochi ice cream brand reported that total sales reached £53.4 million in the fiscal year ending December 2023, representing a revenue increase of almost a quarter and highlighting the robust appetite for handheld frozen treats.
The emergence of savory, spicy, and botanically infused flavor profiles represents a strategic move to premiumize plant-based offerings and cater to adventurous palates seeking complex sensory experiences. Manufacturers are differentiating their portfolios by moving beyond conventional vanilla and chocolate to incorporate sophisticated ingredients such as chili, basil, and floral extracts, often marketing these as limited-time artisanal creations. According to Barry Callebaut's 'Top Chocolate Trends in 2025' report from January 2025, one out of two global consumers actively seeks out exclusive or seasonal ice cream offerings, underscoring the commercial viability of these innovative flavor formulations.
Report Scope
In this report, the Global Vegan Ice-Cream Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Vegan Ice-Cream Market.
Global Vegan Ice-Cream Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: