扩增实境(AR) 和虚拟实境 (VR) 市场 - 全球产业规模、份额、趋势、机会和预测（按产品类型、组织规模、产品/服务、应用、最终用户、地区和竞争格局划分），2021-2031 年

全球扩增实境（AR）和虚拟实境（VR）市场预计将从2025年的443.5亿美元大幅成长到2031年的1,608.3亿美元，复合年增长率达23.95%。

扩增实境(AR) 将数位元素迭加到现实世界中，而虚拟实境 (VR) 则将使用者沉浸在完全数位化的空间中，取代实体环境。这项市场扩张的主要驱动力是市场对高阶培训模拟和远端协作工具的需求不断增长，以提高营运效率，尤其是在工业领域。 XR 协会的报告也印证了这一趋势：到 2024 年，81% 的製造业 CEO 将认为扩增实境(XR) 技术对其行业的未来至关重要。

然而，高昂的硬体成本是阻碍市场扩张的一大障碍。企业和个人消费者往往发现，高效能头戴装置和高效能运算所需的初始投资难以承受。这一经济壁垒目前阻碍了这项技术的广泛应用，其成功主要局限于专业企业应用场景，而非一般消费者。

市场驱动因素

高速5G基础设施的快速部署正在从根本上改变市场格局，它消除了以往用户必须依赖高效能工作站才能享受流畅体验的关键延迟问题。这些新一代网路将支援高清3D内容无缝传输至无线设备，进而提升消费者和企业用户的行动性和用户体验。根据爱立信2024年11月发布的《行动报告》，全球5G用户数量将在第三季增加1.63亿，达到21亿，显示支援身临其境型技术的基础设施正在大规模扩展。

同时，随着医疗机构利用扩增实境（AR）和虚拟实境（VR）技术进行术前规划和进阶培训，这些技术在医学和外科手术模拟领域正变得越来越普及。外科医生使用身临其境型头戴装置以3D形式可视化复杂的解剖结构，从而提高手术精度并降低风险，这种做法正日益受到监管机构的认可。 2024年9月，美国药物管理局（FDA）宣布已核准69种采用这些技术的医疗设备。该领域的成长得益于主要技术开发商的大量资金支持，Meta Platforms公司报告称，其Reality Labs部门在2024年第三季创造了2.7亿美元的收入，同比增长29%。

市场挑战

高昂的硬体成本是全球扩增实境（AR）和虚拟实境（VR）市场扩张的一大障碍。高效能头戴式设备和必要的高效能运算设备需要大量资金投入，这使得市场主要局限于资金雄厚的公司，实际上将许多中小企业和个人消费者排除在外。这种定价结构阻碍了规模经济的实现，从而无法降低单位成本，形成恶性循环：高价抑制了技术的普及，而普及对于使这项技术变得人人都能负担得起至关重要。

这种经济壁垒对新兴消费族群尤其不利，而他们对市场的长期永续性至关重要。由于成本方面的担忧，人们对身临其境型工具的接受度不高，这使得该技术仅限于特定的小众市场，难以渗透到更广泛的商业和社会领域。 XR协会在2025年发布的数据显示，一半的青少年担心XR技术的成本，这表明价格仍然是下一代用户面临的主要障碍，直接阻碍了市场从工业应用向全球普及的转变。

市场趋势

生成式人工智慧与空间运算的融合，透过自动产生复杂的3D资产和身临其境型环境，显着加速了全球扩增实境（AR）和虚拟实境（VR）市场的内容创作。这种协同效应使开发者能够绕过耗时费力的建模工作，有效地普及了游戏和企业应用所需的高精度虚拟空间的创建。将大规模语言模型和生成工具整合到开发引擎中，使创作者能够动态建构空间世界，从而加快产品上市速度。 2025年3月发布的《Unity游戏报​​告》显示，96%的受访工作室目前正在使用人工智慧工具，显示这些系统正在快速整合，以优化生产流程。

此外，身临其境型虚拟试穿技术在零售业的普及正在改变电子商务，弥合了线上浏览和线下实体店体验之间的鸿沟。零售商正利用先进的扩增实境（AR）技术，让消费者在家中或独自一人时就能逼真地预览服装、化妆品等商品，从而解决尺寸和合身度方面的难题。此趋势能够提升用户参与度，增强购买意愿，并降低退货率。根据Snapchat 2025年5月发布的报告，63%的用户表示，使用AR滤镜后，他们减少了去实体店的次数，这表明这项技术能够有效地取代传统的离线购物体验。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球扩增实境（AR）与虚拟实境（VR）市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（头戴式显示器、抬头显示器、智慧眼镜、手持设备应用）
  • 依组织规模（大型公司、中小企业）
  • 透过提供（硬体、软体）
  • 按应用领域（消费者、企业）
  • 按最终用户（娱乐、製造、医疗保健、国防、消费性电子、汽车、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美扩增实境（AR）与虚拟实境（VR）市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章 欧洲扩增实境（AR）与虚拟实境（VR）市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区扩增实境（AR）与虚拟实境（VR）市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲扩增实境（AR）和虚拟实境（VR）市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲扩增实境（AR）与虚拟实境（VR）市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球扩增实境（AR）与虚拟实境（VR）市场：SWOT分析

第十四章 波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Alphabet Inc.
• DAQRI LLC
• Facebook Inc.
• HP Inc.
• HTC Corporation
• Magic Leap Inc.
• Microsoft Corporation
• Samsung Electronics Co. Ltd.
• Sony Corporation
• Toshiba Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Augmented Reality (AR) & Virtual Reality (VR) Market is projected to experience substantial growth, rising from USD 44.35 Billion in 2025 to USD 160.83 Billion by 2031, reflecting a CAGR of 23.95%. While Augmented Reality functions by overlaying digital elements onto the real world, Virtual Reality immerses users in entirely digital environments that replace their physical surroundings. This market expansion is primarily fueled by the increasing need for sophisticated training simulations and remote collaboration tools that enhance operational efficiency, particularly within the industrial sector. Highlighting this trend, the XR Association reported in 2024 that 81% of manufacturing CEOs consider extended reality technologies to be critical for the future of their industry.

High hardware costs, however, present a major obstacle that could slow broader market development. Both businesses and individual consumers often find the initial investment required for premium headsets and high-performance computing power to be prohibitively expensive. This financial barrier currently limits the technology from reaching mass adoption, keeping its success largely confined to specialized enterprise applications rather than general consumer use.

Market Driver

The rapid deployment of high-speed 5G infrastructure is fundamentally transforming the market by resolving critical latency issues that previously tethered users to powerful workstations. These next-generation networks enable the seamless streaming of high-fidelity 3D content to wireless devices, thereby improving mobility and experience quality across both consumer and enterprise environments. According to the November 2024 'Ericsson Mobility Report,' global 5G subscriptions grew by 163 million in the third quarter to reach a total of 2.1 billion, demonstrating the massive infrastructure expansion that supports these immersive technologies.

Simultaneously, the widespread adoption of AR and VR in healthcare and surgical simulation is growing as medical institutions utilize these tools for pre-operative planning and advanced training. Surgeons rely on immersive headsets to visualize complex anatomies in 3D, which enhances procedural accuracy and lowers operational risks, a practice increasingly validated by regulators; the U.S. FDA noted in September 2024 that it has authorized 69 medical devices incorporating these technologies. This sector's growth is supported by significant financial commitment from major tech developers, with Meta Platforms, Inc. reporting that its Reality Labs segment generated $270 million in revenue during the third quarter of 2024, a 29% increase over the previous year.

Market Challenge

The exorbitant cost of hardware serves as a significant barrier to the expansion of the Global Augmented Reality (AR) and Virtual Reality (VR) Market. The substantial capital required for premium headsets and necessary high-performance computing equipment restricts the addressable market mainly to well-funded enterprises, effectively pricing out many small businesses and individual consumers. This pricing structure prevents the industry from achieving the economies of scale needed to lower unit costs, creating a cycle where high prices inhibit the mass adoption required to make the technology more affordable.

This financial friction is particularly detrimental to the emerging consumer base, which is vital for the market's long-term sustainability. The hesitation to adopt immersive tools due to cost restricts the technology's penetration into broader commercial and social sectors, confining it to specialized niches. According to data from the XR Association in 2025, 50% of teens cited concern regarding the cost of XR technology, highlighting that affordability remains a primary deterrent for the next generation of users and directly hampers the market's transition from industrial applications to widespread global usage.

Market Trends

The convergence of Generative AI and Spatial Computing is significantly accelerating content creation in the Global Augmented Reality (AR) & Virtual Reality (VR) Market by automating the production of complex 3D assets and immersive environments. This synergy enables developers to bypass labor-intensive modeling tasks, effectively democratizing the creation of high-fidelity virtual spaces for gaming and enterprise use. By integrating large language models and generative tools into development engines, creators can dynamically populate spatial worlds, which reduces time-to-market; the '2025 Unity Gaming Report' from March 2025 noted that 96% of surveyed studios are now using AI tools, underscoring the rapid integration of these systems to optimize production pipelines.

Additionally, the adoption of Immersive Virtual Try-On in retail is reshaping e-commerce by bridging the gap between digital browsing and physical store interactions. Retailers are utilizing advanced augmented reality features that allow consumers to realistically visualize products like apparel and cosmetics on themselves or in their homes, addressing issues of fit and suitability. This trend drives active engagement and boosts purchasing confidence while reducing returns. According to a May 2025 report by Snapchat, 63% of users indicated that using AR Lenses reduces their need to visit physical stores, demonstrating the technology's ability to effectively replace traditional in-person shopping experiences.

Key Market Players

• Alphabet Inc.
• DAQRI LLC
• Facebook Inc.
• HP Inc.
• HTC Corporation
• Magic Leap Inc.
• Microsoft Corporation
• Samsung Electronics Co. Ltd.
• Sony Corporation
• Toshiba Corporation

Report Scope

In this report, the Global Augmented Reality (AR) & Virtual Reality (VR) Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Augmented Reality (AR) & Virtual Reality (VR) Market, By Product Type

• Head-Mounted Display
• Head-Up Display
• Smart Glass
• Handheld Device Applications

Augmented Reality (AR) & Virtual Reality (VR) Market, By Organization Size

• Large Enterprises
• Small & Medium-sized Enterprises

Augmented Reality (AR) & Virtual Reality (VR) Market, By Offering

• Hardware & Software

Augmented Reality (AR) & Virtual Reality (VR) Market, By Application

• Consumer
• Enterprise

Augmented Reality (AR) & Virtual Reality (VR) Market, By End User

• Entertainment
• Manufacturing
• Healthcare
• Defense
• Consumer Electronics
• Automotive
• & Others

Augmented Reality (AR) & Virtual Reality (VR) Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Augmented Reality (AR) & Virtual Reality (VR) Market.

Available Customizations:

Global Augmented Reality (AR) & Virtual Reality (VR) Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Augmented Reality (AR) & Virtual Reality (VR) Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Head-Mounted Display, Head-Up Display, Smart Glass, Handheld Device Applications)
  • 5.2.2. By Organization Size (Large Enterprises, Small & Medium-sized Enterprises)
  • 5.2.3. By Offering (Hardware & Software)
  • 5.2.4. By Application (Consumer, Enterprise)
  • 5.2.5. By End User (Entertainment, Manufacturing, Healthcare, Defense, Consumer Electronics, Automotive, & Others)
  • 5.2.6. By Region
  • 5.2.7. By Company (2025)
• 5.3. Market Map

6. North America Augmented Reality (AR) & Virtual Reality (VR) Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Organization Size
  • 6.2.3. By Offering
  • 6.2.4. By Application
  • 6.2.5. By End User
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Organization Size
      • 6.3.1.2.3. By Offering
      • 6.3.1.2.4. By Application
      • 6.3.1.2.5. By End User
  • 6.3.2. Canada Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Organization Size
      • 6.3.2.2.3. By Offering
      • 6.3.2.2.4. By Application
      • 6.3.2.2.5. By End User
  • 6.3.3. Mexico Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Organization Size
      • 6.3.3.2.3. By Offering
      • 6.3.3.2.4. By Application
      • 6.3.3.2.5. By End User

7. Europe Augmented Reality (AR) & Virtual Reality (VR) Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Organization Size
  • 7.2.3. By Offering
  • 7.2.4. By Application
  • 7.2.5. By End User
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Organization Size
      • 7.3.1.2.3. By Offering
      • 7.3.1.2.4. By Application
      • 7.3.1.2.5. By End User
  • 7.3.2. France Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Organization Size
      • 7.3.2.2.3. By Offering
      • 7.3.2.2.4. By Application
      • 7.3.2.2.5. By End User
  • 7.3.3. United Kingdom Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Organization Size
      • 7.3.3.2.3. By Offering
      • 7.3.3.2.4. By Application
      • 7.3.3.2.5. By End User
  • 7.3.4. Italy Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Organization Size
      • 7.3.4.2.3. By Offering
      • 7.3.4.2.4. By Application
      • 7.3.4.2.5. By End User
  • 7.3.5. Spain Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Organization Size
      • 7.3.5.2.3. By Offering
      • 7.3.5.2.4. By Application
      • 7.3.5.2.5. By End User

8. Asia Pacific Augmented Reality (AR) & Virtual Reality (VR) Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Organization Size
  • 8.2.3. By Offering
  • 8.2.4. By Application
  • 8.2.5. By End User
  • 8.2.6. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Organization Size
      • 8.3.1.2.3. By Offering
      • 8.3.1.2.4. By Application
      • 8.3.1.2.5. By End User
  • 8.3.2. India Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Organization Size
      • 8.3.2.2.3. By Offering
      • 8.3.2.2.4. By Application
      • 8.3.2.2.5. By End User
  • 8.3.3. Japan Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Organization Size
      • 8.3.3.2.3. By Offering
      • 8.3.3.2.4. By Application
      • 8.3.3.2.5. By End User
  • 8.3.4. South Korea Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Organization Size
      • 8.3.4.2.3. By Offering
      • 8.3.4.2.4. By Application
      • 8.3.4.2.5. By End User
  • 8.3.5. Australia Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Organization Size
      • 8.3.5.2.3. By Offering
      • 8.3.5.2.4. By Application
      • 8.3.5.2.5. By End User

9. Middle East & Africa Augmented Reality (AR) & Virtual Reality (VR) Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Organization Size
  • 9.2.3. By Offering
  • 9.2.4. By Application
  • 9.2.5. By End User
  • 9.2.6. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Organization Size
      • 9.3.1.2.3. By Offering
      • 9.3.1.2.4. By Application
      • 9.3.1.2.5. By End User
  • 9.3.2. UAE Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Organization Size
      • 9.3.2.2.3. By Offering
      • 9.3.2.2.4. By Application
      • 9.3.2.2.5. By End User
  • 9.3.3. South Africa Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Organization Size
      • 9.3.3.2.3. By Offering
      • 9.3.3.2.4. By Application
      • 9.3.3.2.5. By End User

10. South America Augmented Reality (AR) & Virtual Reality (VR) Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Organization Size
  • 10.2.3. By Offering
  • 10.2.4. By Application
  • 10.2.5. By End User
  • 10.2.6. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Organization Size
      • 10.3.1.2.3. By Offering
      • 10.3.1.2.4. By Application
      • 10.3.1.2.5. By End User
  • 10.3.2. Colombia Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Organization Size
      • 10.3.2.2.3. By Offering
      • 10.3.2.2.4. By Application
      • 10.3.2.2.5. By End User
  • 10.3.3. Argentina Augmented Reality (AR) & Virtual Reality (VR) Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Organization Size
      • 10.3.3.2.3. By Offering
      • 10.3.3.2.4. By Application
      • 10.3.3.2.5. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Augmented Reality (AR) & Virtual Reality (VR) Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Alphabet Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. DAQRI LLC
• 15.3. Facebook Inc.
• 15.4. HP Inc.
• 15.5. HTC Corporation
• 15.6. Magic Leap Inc.
• 15.7. Microsoft Corporation
• 15.8. Samsung Electronics Co. Ltd.
• 15.9. Sony Corporation
• 15.10. Toshiba Corporation

16. Strategic Recommendations

17. About Us & Disclaimer