织物柔顺剂市场 - 全球产业规模、份额、趋势、机会及预测（按类型、应用、分销管道、最终用户、地区和竞争格局划分，2021-2031年）

全球织物柔软剂市场预计将从 2025 年的 188.8 亿美元成长到 2031 年的 267.5 亿美元，年复合成长率为 5.98%。

衣物柔软精是一种专门用于衣物冲洗过程中的化学组合药物，能够减少纤维间的摩擦，降低静电，并改善衣物的柔软度和香味。全球市场扩张主要得益于自动洗衣机的普及，尤其是在发展中地区，以及消费者对延长衣物使用寿命日益增长的需求。此外，消费者对能够简化熨烫并保护衣物结构的优质洗涤产品的需求不断增长，也持续推动住宅和商用领域的消费成长。

然而，该产业在环境永续性方面面临严峻挑战，特别是阳离子界面活性剂的生物降解性和塑胶包装对环境的影响。製造商正面临来自监管机构和环保意识日益增强的消费者的越来越大的压力，要求他们重新设计产品，这带来了技术和财务方面的挑战。儘管存在这些挑战，该行业仍然占据着重要的地位。国际肥皂、清洁剂和维护产品协会（IASDMP）估计，到2024年，欧洲织物柔软精市场规模将达到38亿欧元。这一数字证实了该品类的韧性和稳定的基本客群，即使在对化学成分的审查日益严格的情况下也是如此。

市场驱动因素

消费者偏好转向环保植物来源配方，正在显着改变织物柔软精产业的研发格局。随着人们对传统酯季铵盐和微塑胶对环境影响的担忧日益加剧，製造商正积极以可生物降解的替代品取代石油化学成分，以保持竞争力。要求原料采购透明化和循环包装的法规加速了这项转型，迫使品牌快速创新以留住具有环保意识的消费者。对于寻求产品优质化的大型企业而言，这种永续的配方改良至关重要。例如，联合利华于2024年2月发布的2023年度报告指出，其家居用品部门的基础销售额增长了5.9%，这主要得益于织物柔顺剂领域领先的永续技术。

同时，新兴经济体可支配收入的成长和快速的都市化正在推动洗衣添加剂市场的扩张。在发展中地区，都市区进程以及自动洗衣机的普及，促使消费者需要使用能够减少织物机械损伤的专用漂洗柔顺剂。随着家庭收入的提高，这些市场的消费者正从基础清洁剂转向综合性织物护理产品，从而推动了区域领导企业的销售量成长。 Josey Labs在2024年5月发布的「2024财年第四季业绩报告」中指出，其织物护理部门的年销售额成长了12.6%，凸显了亚洲市场的强劲需求。宝洁公司2024财年纺织品和家居用品部门的净销售额达到295亿美元，这反映了其全球业务的规模。

市场挑战

全球织物柔软剂市场面临的主要障碍之一是环境永续性的迫切需求，特别是阳离子界面活性剂的生物降解性和减少塑胶包装方面的挑战。这项要求迫使製造商将大量资金从商业性扩张转移到高成本的研发倡议，从而限制了市场成长。以环保替代品取代有效的传统化学品带来了巨大的技术挑战，并增加了生产成本，导致利润率下降，并限制了企业在发展中市场的价格竞争力。

此外，日益严格的监管审查迫使企业优先考虑高成本的合规措施，而非激进的市场渗透策略。这种商业压力体现在企业为满足环境标准而进行的彻底转型。美国清洁协会报告称，截至2024年，已有62家会员企业正式承诺在2050年实现净零排放。这项大规模的工程意味着产业需要重新分配大量资源以适应这些严格的长期永续性要求，最终将减缓产业的经济成长动能。

市场趋势

创新的固态和以微珠为基础状产品形式正在改变织物柔软精市场，让消费者能够定製香味浓度。製造商正迅速推出在洗涤过程中增强香味的产品，或可在洗涤过程中溶解的可溶性珠状产品，以满足消费者对持久清新香味的需求，而这正是传统液态织物柔顺剂难以实现的。这种多元化使品牌能够提升产品优质化，并吸引那些重视卓越香味体验的特定消费族群。在2025年8月发表的题为《变革舒适，满足不断变化的消费者需求》的报导中，联合利华指出，香味增强剂是织物柔顺剂增香剂领域增长最快的细分市场，并预测到2028年，该市场规模将达到30亿欧元。

随着消费者寻求透过衣物护理获得舒缓身心的功效，高端芳香疗法和精油产品的流行也推动了价值成长。各大品牌正致力于提升一般衣物柔软精的品质，为其添加复杂而媲美香水的香氛，从而在竞争激烈的市场中脱颖而出，将其定位为高价值的奢侈品，而非普通的日常用品。这种对感官体验的重视，帮助公司抵御了自有品牌的竞争，并在通货膨胀的背景下保持了营收成长。 2025年2月，花王株式会社在其截至2024年12月的财年「合併会计报告」中宣布，其织物及家居护理部门的销售额增长了6.8%。这一成长主要归功于这些高附加价值产品的加速推广。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球织物柔软剂市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依类型（液体衣物柔顺剂、衣物柔顺片）
  • 依用途（洗衣服务、家事清洁、饭店服务、其他）
  • 按分销通路（实体店零售、非实体店零售）
  • 按最终用户（医疗、住宅、航空、汽车、商业、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美织物柔软剂市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲织物柔软剂市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区织物柔软剂市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲织物柔软剂市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲织品柔软剂市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球织物柔软剂市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Colgate-Palmolive
• Henkel
• Procter & Gamble
• Reckitt Benckiser
• Unilever
• Church & Dwight
• Kao
• LG Household and Healthcare
• Lion
• Marico

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Fabric Conditioner Market is expected to increase from USD 18.88 billion in 2025 to USD 26.75 billion by 2031 to grow at a CAGR of 5.98%. Fabric conditioners are specialized chemical formulas used during the laundry rinse cycle to lower fiber friction, reduce static electricity, and improve the softness and scent of textiles. The market's global expansion is primarily driven by the wider adoption of automated washing machines in developing regions and a growing consumer focus on extending garment life. Additionally, the rising demand for premium laundry products that simplify ironing and maintain fabric structure continues to bolster consumption volumes in both residential and commercial sectors.

However, the industry encounters significant hurdles regarding environmental sustainability, specifically concerning the biodegradability of cationic surfactants and the ecological footprint of plastic packaging. Manufacturers face increasing pressure from regulatory agencies and eco-conscious consumers to reformulate their products, resulting in technical and financial challenges. Despite these difficulties, the sector maintains a substantial economic scale; the International Association for Soaps, Detergents and Maintenance Products estimated the European fabric conditioner market value at €3.8 billion in 2024. This figure underscores the category's resilience and established customer base, even amidst growing scrutiny over chemical ingredients.

Market Driver

A shift in consumer preference toward eco-friendly and plant-based formulations is significantly reshaping product development in the fabric conditioner industry. As concerns over the environmental impact of traditional esterquats and microplastics grow, manufacturers are actively replacing petrochemical-based ingredients with biodegradable alternatives to remain competitive. This transition is hastened by regulations requiring transparency in ingredient sourcing and circular packaging, forcing brands to innovate quickly to retain environmentally conscious buyers. These sustainable reformulations are crucial for major companies aiming to premiumize their offerings; for instance, Unilever's 'Annual Report and Accounts 2023' from February 2024 noted a 5.9 percent underlying sales growth in its Home Care division, largely driven by superior sustainable technologies in fabric enhancers.

Concurrently, rising disposable incomes and rapid urbanization in emerging economies are widening the market for laundry additives. In developing regions, migration to urban centers aligns with the adoption of automatic washing machines, necessitating specialized rinse-cycle conditioners to reduce mechanical fabric stress. As household wealth increases, consumers in these markets are upgrading from basic detergents to comprehensive fabric care regimens, boosting volumes for regional leaders. Jyothy Labs Limited reported in their May 2024 'Q4 FY2024 Earnings Call Transcript' that their Fabric Care segment saw 12.6 percent revenue growth for the fiscal year, highlighting strong demand in Asia. To illustrate the immense global scale, Procter & Gamble reported net sales of $29.5 billion for their Fabric and Home Care segment in 2024.

Market Challenge

The primary obstacle hindering the Global Fabric Conditioner Market is the urgent need for environmental sustainability, particularly regarding the biodegradability of cationic surfactants and the reduction of plastic packaging. This requirement limits growth by compelling manufacturers to reallocate significant capital from commercial expansion to costly research and development initiatives. The need to substitute effective traditional chemicals with eco-friendly alternatives introduces major technical challenges and raises production costs, which subsequently reduces profit margins and restricts the ability to price products competitively in developing markets.

Additionally, heightened scrutiny from regulatory bodies forces companies to prioritize expensive compliance measures over aggressive market penetration strategies. This operational pressure is reflected in the drastic changes companies are making to meet ecological standards; according to the American Cleaning Institute, 62 member companies formally pledged in 2024 to achieve net zero emissions by 2050. This substantial commitment underscores the massive resource reallocation currently necessary within the sector, effectively slowing the industry's economic momentum as it adapts to these strict long-term sustainability mandates.

Market Trends

Innovations in solid and bead-based formats are transforming the fabric conditioner market by allowing consumers to customize fragrance intensity. Manufacturers are increasingly launching in-wash scent boosters and soluble beads that dissolve during the cycle, meeting the demand for enduring freshness that traditional liquid softeners often lack. This diversification enables brands to premiumize their products and attract a dedicated demographic willing to pay for superior scent experiences. Unilever's August 2025 article, 'Transforming Comfort to meet evolving needs of consumers', identifies the scent booster segment as the fastest-growing area within fabric enhancers, projecting a market value of €3 billion by 2028.

The popularity of premium aromatherapy and essential oil infusions is also driving value growth as consumers seek therapeutic and mood-enhancing benefits from their laundry care. Brands are upgrading standard conditioners with complex, perfume-quality scents to distinguish their products in a crowded market, positioning them as high-value luxury items rather than basic commodities. This focus on sensory elevation helps counter private-label competition and sustains revenue growth despite inflation. Kao Corporation reported in February 2025, within their 'Consolidated Financial Results for the Year Ended December 31, 2024', that the Fabric and Home Care segment achieved a 6.8 percent sales increase, largely due to the accelerated rollout of these high-value product formulations.

Key Market Players

• Colgate-Palmolive
• Henkel
• Procter & Gamble
• Reckitt Benckiser
• Unilever
• Church & Dwight
• Kao
• LG Household and Healthcare
• Lion
• Marico

Report Scope

In this report, the Global Fabric Conditioner Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fabric Conditioner Market, By Type

• Liquid Fabric Softener
• Fabric Softener Sheets

Fabric Conditioner Market, By Application

• Laundry Services
• Household Cleaning
• Hospitality
• Others

Fabric Conditioner Market, By Distribution Channel

• Store Based Retail
• Non-Store Retail

Fabric Conditioner Market, By End-User

• Healthcare
• Residential
• Aviation
• Automotive
• Commercial
• Others

Fabric Conditioner Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fabric Conditioner Market.

Available Customizations:

Global Fabric Conditioner Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Fabric Conditioner Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Liquid Fabric Softener, Fabric Softener Sheets)
  • 5.2.2. By Application (Laundry Services, Household Cleaning, Hospitality, Others)
  • 5.2.3. By Distribution Channel (Store Based Retail, Non-Store Retail)
  • 5.2.4. By End-User (Healthcare, Residential, Aviation, Automotive, Commercial, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Fabric Conditioner Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Distribution Channel
  • 6.2.4. By End-User
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Fabric Conditioner Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Distribution Channel
      • 6.3.1.2.4. By End-User
  • 6.3.2. Canada Fabric Conditioner Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Distribution Channel
      • 6.3.2.2.4. By End-User
  • 6.3.3. Mexico Fabric Conditioner Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Distribution Channel
      • 6.3.3.2.4. By End-User

7. Europe Fabric Conditioner Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Distribution Channel
  • 7.2.4. By End-User
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Fabric Conditioner Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Distribution Channel
      • 7.3.1.2.4. By End-User
  • 7.3.2. France Fabric Conditioner Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Distribution Channel
      • 7.3.2.2.4. By End-User
  • 7.3.3. United Kingdom Fabric Conditioner Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Distribution Channel
      • 7.3.3.2.4. By End-User
  • 7.3.4. Italy Fabric Conditioner Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Distribution Channel
      • 7.3.4.2.4. By End-User
  • 7.3.5. Spain Fabric Conditioner Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Distribution Channel
      • 7.3.5.2.4. By End-User

8. Asia Pacific Fabric Conditioner Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Distribution Channel
  • 8.2.4. By End-User
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Fabric Conditioner Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Distribution Channel
      • 8.3.1.2.4. By End-User
  • 8.3.2. India Fabric Conditioner Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Distribution Channel
      • 8.3.2.2.4. By End-User
  • 8.3.3. Japan Fabric Conditioner Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Distribution Channel
      • 8.3.3.2.4. By End-User
  • 8.3.4. South Korea Fabric Conditioner Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Distribution Channel
      • 8.3.4.2.4. By End-User
  • 8.3.5. Australia Fabric Conditioner Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Distribution Channel
      • 8.3.5.2.4. By End-User

9. Middle East & Africa Fabric Conditioner Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Distribution Channel
  • 9.2.4. By End-User
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Fabric Conditioner Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Distribution Channel
      • 9.3.1.2.4. By End-User
  • 9.3.2. UAE Fabric Conditioner Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Distribution Channel
      • 9.3.2.2.4. By End-User
  • 9.3.3. South Africa Fabric Conditioner Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Distribution Channel
      • 9.3.3.2.4. By End-User

10. South America Fabric Conditioner Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Distribution Channel
  • 10.2.4. By End-User
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Fabric Conditioner Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Distribution Channel
      • 10.3.1.2.4. By End-User
  • 10.3.2. Colombia Fabric Conditioner Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Distribution Channel
      • 10.3.2.2.4. By End-User
  • 10.3.3. Argentina Fabric Conditioner Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Distribution Channel
      • 10.3.3.2.4. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Fabric Conditioner Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Colgate-Palmolive
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Henkel
• 15.3. Procter & Gamble
• 15.4. Reckitt Benckiser
• 15.5. Unilever
• 15.6. Church & Dwight
• 15.7. Kao
• 15.8. LG Household and Healthcare
• 15.9. Lion
• 15.10. Marico

16. Strategic Recommendations

17. About Us & Disclaimer